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How often you run the ad
Your quality score
Your company's revenue
How often your ad is clicked
All of the Above
Click-throughs – The number of people who click the ad and go through to your website.
Click-through percentage – The number of people who click the ad, divided by the number of people who see the ad.
Impressions – The number of people who see your ad
Typically, it’s a mix of all three that determine the price of display advertising.
Shadowy. It’s difficult to find affiliates.
Tight-knit. Affiliates tend to know each other.
Not a community at all. Affiliates are generally individuals who do not know each other.
The account is composed of Keywords, which are divided into both Campaigns and AdGroups.
The account consists of Ad Groups, which consist of Keywords, which each contain one or more Campaigns.
The account consists of Campaigns, which consist of AdGroups, which contain Keywords.
The account consists of AdGroups, which consist of Campaigns, which contain Keywords.
A display network setting that allows you to market to ONLY those searchers who have already visited your web site.
A display network setting that allows you to market to the same person multiple times.
A display network setting that allows you to market to ONLY those searchers who have made a purchase from your company.
All of the Above
Any coupon company's or other such affiliates'
All of your competitors
Only your competitors’ who have affiliate marketing programs
Optimize: Show better performing ads more often
Rotate: Show ads more evenly
An ad for the search network
An ad for the display network
Both ads should be roughly the same
Location extensions, an additional line showing the business’ physical address
Sitelink extensions, up to 10 additional links to designated pages within your website
Product extensions, which show images of and links to specific products
Phone number extensions, which allow mobile users to click-to-call
All of the Above are possible options as Ad extensions
Here's an interesting quiz for you.