Section 8: Digital Advertising And Affiliates

16 Questions | By Akahlow | Updated: Jun 18, 2014 | Attempts: 149

Questions

Settings

Create your own Quiz

Click Start to begin.

Questions and Answers

1.

In Google Paid Search, where your ad appears on the page is based on two things: How much you pay, and ______________.
- A.
  
  How often you run the ad
- B.
  
  Your quality score
- C.
  
  Your company's revenue
- D.
  
  How often your ad is clicked
2.

Click-through rate is the ultimate indicator of whether ads are working or not.
- A.
  
  True
- B.
  
  False
3.

Keywords in Paid Search should be as broad as possible in order to capture the most clicks.
- A.
  
  True
- B.
  
  False
4.

When multiple sites are compensated for sending traffic or sales back and forth, it’s called ________ marketing.
- A.
  
  Network
- B.
  
  Affiliate
- C.
  
  Reciprocity
- D.
  
  All of the Above
5.

Paid search, a form of Display Advertising, is typically paid for based on ___________.
- A.
  
  Click-throughs – The number of people who click the ad and go through to your website.
- B.
  
  Click-through percentage – The number of people who click the ad, divided by the number of people who see the ad.
- C.
  
  Impressions – The number of people who see your ad
- D.
  
  Typically, it’s a mix of all three that determine the price of display advertising.
6.

In general, the worldwide community of affiliates is:
- A.
  
  Shadowy. It’s difficult to find affiliates.
- B.
  
  Tight-knit. Affiliates tend to know each other.
- C.
  
  Not a community at all. Affiliates are generally individuals who do not know each other.
7.

Which of the following best describes a basic Paid Search account setup?
- A.
  
  The account is composed of Keywords, which are divided into both Campaigns and AdGroups.
- B.
  
  The account consists of Ad Groups, which consist of Keywords, which each contain one or more Campaigns.
- C.
  
  The account consists of Campaigns, which consist of AdGroups, which contain Keywords.
- D.
  
  The account consists of AdGroups, which consist of Campaigns, which contain Keywords.
8.

What is remarketing, as it pertains to display advertising?
- A.
  
  A display network setting that allows you to market to ONLY those searchers who have already visited your web site.
- B.
  
  A display network setting that allows you to market to the same person multiple times.
- C.
  
  A display network setting that allows you to market to ONLY those searchers who have made a purchase from your company.
- D.
  
  All of the Above
9.

A PPC Ad consists of a headline, 2 description lines, and a website’s url address. True or False: The web address url must display the exact link that a user is sent to if the user clicks the ad.
- A.
  
  True
- B.
  
  False
10.

Within the display network, if your ad contains a video, it is advisable to select the setting that allows the video to play automatically when the ad appears.
- A.
  
  True
- B.
  
  False
11.

A “Backlink”, or an inbound link, is a list of all links to a certain website. Whose backlinks should you look at when you’re beginning an affiliate marketing program?
- A.
  
  Facebook's
- B.
  
  Any coupon company's or other such affiliates'
- C.
  
  All of your competitors
- D.
  
  Only your competitors’ who have affiliate marketing programs
12.

Basic Google Ad Setting. Which should you choose under the heading of “Ad Rotation”?
- A.
  
  Optimize: Show better performing ads more often
- B.
  
  Rotate: Show ads more evenly
13.

When considering ads on the search network versus ads on the display network, which network’s ad should be more overtly enticing and targeted toward a buyer in an early stage of the buying process?
- A.
  
  An ad for the search network
- B.
  
  An ad for the display network
- C.
  
  Both ads should be roughly the same
14.

Quality score, the Google measurement used by Google to set your rates as well as your ad position, is scored on a scale of 1-10. ______ is considered a neutral score, so if your score is above this number, it’s good, and if it’s below this number, it could hurt you.
- A.
  
  5
- B.
  
  6
- C.
  
  7
- D.
  
  8
15.

Ad extensions, Google AdWords settings that allow you to add certain information to your standard 3 or 4-line PPC Ad, include such options as ________________.
- A.
  
  Location extensions, an additional line showing the business’ physical address
- B.
  
  Sitelink extensions, up to 10 additional links to designated pages within your website
- C.
  
  Product extensions, which show images of and links to specific products
- D.
  
  Phone number extensions, which allow mobile users to click-to-call
- E.
  
  All of the Above are possible options as Ad extensions
16.

The leading affiliate marketing online forum has existed for over a decade and boasts over 65,000 members. What is it?
- A.
  
  BestAffiliate.com
- B.
  
  BestWeb.com
- C.
  
  ABestWeb.com
- D.
  
  WebAffiliate.com

Featured Quizzes

Basic Science Quiz For Beginners Basic Science Quiz For Beginners

What Little Miss Am I Quiz What Little Miss Am I Quiz

subject verb agreement quiz subject verb agreement quiz

Quiz: What Genre Of Music Do You Like? Quiz: What Genre Of Music Do You Like?

Maladaptive Daydreaming Test: Am I A Maladaptive Daydreamer? Maladaptive Daydreaming Test: Am I A Maladaptive Daydreamer?

Direct and Indirect Speech Quiz: Test Your English Grammar Skills! Direct and Indirect Speech Quiz: Test Your English Grammar Skills!

Section 8: Digital Advertising And Affiliates

Related Topics

Featured Quizzes

Popular Topics

Related Quizzes