Digital Advertising Ultimate Trivia Quiz!

16 Questions | Total Attempts: 378

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Digital Advertising Ultimate Trivia Quiz!

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Questions and Answers
  • 1. 
    In Google Paid Search, where your ad appears on the page is based on two things:  How much you pay, and ______________.
    • A. 

      How often you run the ad

    • B. 

      Your quality score

    • C. 

      Your company's revenue

    • D. 

      How often your ad is clicked

  • 2. 
    The Click-through rate is the ultimate indicator of whether ads are working or not.
    • A. 

      True

    • B. 

      False

  • 3. 
    Keywords in Paid Search should be as broad as possible in order to capture the most clicks.
    • A. 

      True

    • B. 

      False

  • 4. 
    When multiple sites are compensated for sending traffic or sales back and forth, it’s called ________ marketing.
    • A. 

      Network

    • B. 

      Affiliate

    • C. 

      Reciprocity

    • D. 

      All of the Above

  • 5. 
    Paid search, a form of Display Advertising, is typically paid for based on ___________.
    • A. 

      Click-throughs – The number of people who click the ad and go through to your website.

    • B. 

      Click-through percentage – The number of people who click the ad, divided by the number of people who see the ad.

    • C. 

      Impressions – The number of people who see your ad

    • D. 

      Typically, it’s a mix of all three that determine the price of display advertising.

  • 6. 
    In general, the worldwide community of affiliates is:
    • A. 

      Shadowy. It’s difficult to find affiliates.

    • B. 

      Tight-knit. Affiliates tend to know each other.

    • C. 

      Not a community at all. Affiliates are generally individuals who do not know each other.

  • 7. 
    Which of the following best describes a basic Paid Search account setup?
    • A. 

      The account is composed of Keywords, which are divided into both Campaigns and AdGroups.

    • B. 

      The account consists of Ad Groups, which consist of Keywords, which each contain one or more Campaigns.

    • C. 

      The account consists of Campaigns, which consist of AdGroups, which contain Keywords.

    • D. 

      The account consists of AdGroups, which consist of Campaigns, which contain Keywords.

  • 8. 
    What is remarketing, as it pertains to display advertising?
    • A. 

      A display network setting that allows you to market to ONLY those searchers who have already visited your web site.

    • B. 

      A display network setting that allows you to market to the same person multiple times.

    • C. 

      A display network setting that allows you to market to ONLY those searchers who have made a purchase from your company.

    • D. 

      All of the Above

  • 9. 
    A PPC Ad consists of a headline, 2 description lines, and a website’s url address.  True or False:  The web address url must display the exact link that a user is sent to if the user clicks the ad.
    • A. 

      True

    • B. 

      False

  • 10. 
    Within the display network, if your ad contains a video, it is advisable to select the setting that allows the video to play automatically when the ad appears.
    • A. 

      True

    • B. 

      False

  • 11. 
    A “Backlink”, or an inbound link, is a list of all links to a certain website.  Whose backlinks should you look at when you’re beginning an affiliate marketing program?
    • A. 

      Facebook's

    • B. 

      Any coupon company's or other such affiliates'

    • C. 

      All of your competitors

    • D. 

      Only your competitors’ who have affiliate marketing programs

  • 12. 
    Basic Google Ad Setting.  Which should you choose under the heading of “Ad Rotation”?
    • A. 

      Optimize: Show better performing ads more often

    • B. 

      Rotate: Show ads more evenly

  • 13. 
    When considering ads on the search network versus ads on the display network, which network’s ad should be more overtly enticing and targeted toward a buyer in an early stage of the buying process?
    • A. 

      An ad for the search network

    • B. 

      An ad for the display network

    • C. 

      Both ads should be roughly the same

  • 14. 
    Quality score, the Google measurement used by Google to set your rates as well as your ad position, is scored on a scale of 1-10.  ______ is considered a neutral score, so if your score is above this number, it’s good, and if it’s below this number, it could hurt you.
    • A. 

      5

    • B. 

      6

    • C. 

      7

    • D. 

      8

  • 15. 
    Ad extensions, Google AdWords settings that allow you to add certain information to your standard 3 or 4-line PPC Ad, include such options as ________________.
    • A. 

      Location extensions, an additional line showing the business’ physical address

    • B. 

      Sitelink extensions, up to 10 additional links to designated pages within your website

    • C. 

      Product extensions, which show images of and links to specific products

    • D. 

      Phone number extensions, which allow mobile users to click-to-call

    • E. 

      All of the Above are possible options as Ad extensions

  • 16. 
    The leading affiliate marketing online forum has existed for over a decade and boasts over 65,000 members.  What is it?
    • A. 

      BestAffiliate.com

    • B. 

      BestWeb.com

    • C. 

      ABestWeb.com

    • D. 

      WebAffiliate.com

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