Digital Advertising Ultimate Trivia Quiz!

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| By Ingrid Sanders
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Ingrid Sanders
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Quizzes Created: 17 | Total Attempts: 10,919
| Attempts: 452 | Questions: 16
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1. Keywords in Paid Search should be as broad as possible in order to capture the most clicks.

Explanation

False. Keywords should be as specific as possible. You pay each time your ad is clicked, so you don’t want simply the most clicks, but the most qualified clicks.

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About This Quiz
Digital Advertising Ultimate Trivia Quiz! - Quiz

Dive into the Digital Advertising Ultimate Trivia Quiz! Test your knowledge on Google Paid Search, click-through rates, keyword strategies, affiliate marketing, and more. Assess your understanding of effective... see moredigital advertising practices and learn how to optimize online campaigns. see less

2. When multiple sites are compensated for sending traffic or sales back and forth, it's called ________ marketing.

Explanation

It’s called Affiliate Marketing, and it’s a common practice. But be careful about choosing your affiliates, as some are notorious for spamming, sending unwanted email.

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3. Ad extensions, Google AdWords settings that allow you to add certain information to your standard 3 or 4-line PPC Ad, include such options as ________________.

Explanation

These are all possibilities for what Ad extensions you can use. In general, these Ad extensions help, so use them.

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4. In general, the worldwide community of affiliates is:

Explanation

Even though they may not reside in locations near each other, the worldwide
community of affiliates is fairly tight-knit. So once you find one, it’s very likely that you’ll be able to find many others.

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5. The Click-through rate is the ultimate indicator of whether ads are working or not.

Explanation

False. Click-through rate is a quick, immediate indicator, but the better indicators are conversion rate and cost per conversion as the ultimate deciding factors.

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6. A PPC Ad consists of a headline, 2 description lines, and a website's url address.  True or False:  The web address url must display the exact link that a user is sent to if the user clicks the ad.

Explanation

That’s false. The display url can be your website’s homepage even if a click results in the user being sent to a landing page within your website. The rule is that the link has to show what website, but not exactly what page within the website.

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7. When considering ads on the search network versus ads on the display network, which network's ad should be more overtly enticing and targeted toward a buyer in an early stage of the buying process?

Explanation

It’s important that ads for the display network are more overtly enticing, as users only see these ads when they’re browsing about something else. So you have to overtly attract their attention and understand that they may not even be looking for your product or service. Users that see ads on the search network are already searching for something and are more likely to have heard of your product or service, so these ads can be targeted toward a later stage in the buying process.

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8. Which of the following best describes a basic Paid Search account setup?

Explanation

An account consists of campaigns, which each have one or more AdGroups associated with it. These AdGroups contain keywords.

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9. In Google Paid Search, where your ad appears on the page is based on two things:  How much you pay, and ______________.

Explanation

It’s your quality score that, along with your bid, determines the placement of your ad. Quality score, Google’s score that determines how relevant your ad is to your keyword, is important.

Submit
10. Within the display network, if your ad contains a video, it is advisable to select the setting that allows the video to play automatically when the ad appears.

Explanation

False. No such setting exists, as this is not allowed. Users must click a video for it to play. So your opening image needs to be one that entices the user to play your video.

Submit
11. Paid search, a form of Display Advertising, is typically paid for based on ___________.

Explanation

Typically, paid search is paid based on the click-throughs, the number of people who click the ad and go through to your website or landing page.

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12. Basic Google Ad Setting.  Which should you choose under the heading of "Ad Rotation"?

Explanation

Rotate, don’t optimize. When you choose “optimize”, Google shows the ad with the highest click-through rate more often, but those may not be the same as the ones with the greatest purchase amount. Click-through is not the ultimate goal, revenue is. So rotate the ads until you’re able to compile your own research showing which ads lead to better results.

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13. Quality score, the Google measurement used by Google to set your rates as well as your ad position, is scored on a scale of 1-10.  ______ is considered a neutral score, so if your score is above this number, it's good, and if it's below this number, it could hurt you.

Explanation

7 is the neutral score.

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14. A "Backlink", or an inbound link, is a list of all links to a certain website.  Whose backlinks should you look at when you're beginning an affiliate marketing program?

Explanation

You should look at the backlinks of any competitor of yours that you know has an affiliate marketing program. If you’re just looking at any competitor’s backlinks, you’re performing an SEO function. But finding out which affiliates are linking to (i.e. affiliates for) your competitors, can help you recruit (or even steal) them as affiliates of your own. To find a website’s backlinks, simply Google “Link: www.yourcompetitorswebsite.com”.

Submit
15. What is remarketing, as it pertains to display advertising?

Explanation

Remarketing, marketing only to those who have viewed your website previously, can be very valuable in that the searcher not only has confirmed intent to purchase, but is already familiar with your brand. These remarketing ads tend to have higher click-through rates, so definitely take advantage of this setting.

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16. The leading affiliate marketing online forum has existed for over a decade and boasts over 65,000 members.  What is it?

Explanation

The most popular affiliate forum is ABestWeb.com, worth a look if you have the budget. It costs around $75 per posting, or $2500 to purchase your own sub-forum, where you can post as often as you like.

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  • May 20, 2014
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    Ingrid Sanders
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Keywords in Paid Search should be as broad as possible in order to...
When multiple sites are compensated for sending traffic or sales back...
Ad extensions, Google AdWords settings that allow you to add certain...
In general, the worldwide community of affiliates is:
The Click-through rate is the ultimate indicator of whether ads are...
A PPC Ad consists of a headline, 2 description lines, and a website's...
When considering ads on the search network versus ads on the display...
Which of the following best describes a basic Paid Search account...
In Google Paid Search, where your ad appears on the page is based on...
Within the display network, if your ad contains a video, it is...
Paid search, a form of Display Advertising, is typically paid for...
Basic Google Ad Setting.  Which should you choose under the...
Quality score, the Google measurement used by Google to set your rates...
A "Backlink", or an inbound link, is a list of all links to a...
What is remarketing, as it pertains to display advertising?
The leading affiliate marketing online forum has existed for over a...
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