Advertising Quiz: The Ultimate Practice Test

Fonts on a billboard should be easy to read/see in order to effectively convey the intended message to the audience. A billboard is a large outdoor advertising structure, often located alongside highways or busy streets, where people have limited time to read the content. Therefore, the fonts used should be clear, legible, and easily visible from a distance. This ensures that the information is quickly and easily comprehended by passersby, maximizing the impact and effectiveness of the billboard advertisement.

The correct answer is "Plain Folk." This advertising technique emphasizes that "normal people" can use the product. It aims to create a relatable image by showing ordinary individuals using and benefiting from the product, making it more appealing to the general public. This technique is commonly used to build trust and credibility by portraying the product as suitable for everyday people.

This type of advertising technique, Fun People, focuses on portraying that everybody is having a great time. It aims to create a fun and enjoyable atmosphere in the advertisement, showcasing people who are energetic, happy, and engaged in exciting activities. By using this technique, the advertisement aims to attract viewers by associating the product or service with a positive and enjoyable experience.

Glamour is the correct answer because this advertising technique focuses on the idea that using their product will make you beautiful. The word "glamour" itself implies beauty, elegance, and attractiveness, which aligns with the message being conveyed in the advertisement. By associating their product with these desirable qualities, the advertisers aim to attract customers who aspire to be beautiful and glamorous.

Telemarketers are not considered a form of advertising media because they are individuals who directly contact potential customers through phone calls to promote products or services. While television, radio, and newspapers are all traditional forms of advertising media that reach a wide audience, telemarketing involves personal interaction with customers and is not a medium through which advertisements are broadcasted or published.

Bandwagon is the correct answer because this technique aims to persuade individuals to join a particular group or use a specific product by emphasizing that everyone else is doing it. It creates a sense of belonging and fear of missing out, making people feel compelled to follow the crowd. This technique plays on the human desire to conform and be part of something popular or trendy.

The Nielson Corporation collects data on the popularity of shows on television through various methods, including journaling the shows watched, using an electronic box to monitor shows watched, and other undisclosed methods. However, they do not collect data by using electrodes hooked up to a person to monitor their physiological responses such as blood pressure, pulse, breathing rate, and blinking during each program.

Demographics refers to the characteristics of a specific group of people that advertisers want to target and sell their products or services to. This includes information such as age, gender, income level, education, occupation, and location. By understanding the demographics of their target audience, advertisers can tailor their marketing strategies and messages to effectively reach and appeal to these specific groups of people.

September is not a sweep month because sweep months typically refer to specific periods in which companies or organizations conduct thorough cleaning or auditing processes. While November, May, and February can be considered sweep months, September does not hold the same significance in terms of cleaning or auditing activities.

A market is considered "major" when it has a minimum of 1,000,000 households. This means that the market needs to have at least one million households in order to be classified as a major market.