Short Quiz On Advertising

8 Questions | Total Attempts: 1123

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Short Quiz On Advertising

Answer the questions as honestly as you can, being mindful that people operate differently at work or at home.


Questions and Answers
  • 1. 
    This type of advertising technique emphasizes the fact that if you use their product you will be beautiful.
    • A. 

      Bandwagon

    • B. 

      Snob Appeal

    • C. 

      Glamour

    • D. 

      Testimonial

  • 2. 
    This type of advertising technique emphasizes everybody having a great time.
    • A. 

      Fun People

    • B. 

      Comparison

    • C. 

      Glamour

    • D. 

      Public Service Announcement

  • 3. 
    This type of advertising technique emphasizes you'll miss out if you don't use their product.
    • A. 

      Fun People

    • B. 

      Bandwagon

    • C. 

      Testimonial

    • D. 

      Plain Folk

  • 4. 
    The make up of those people who advertisers want to sell to is known as what?
    • A. 

      Snob appeal

    • B. 

      Digital activeness

    • C. 

      Holographic

    • D. 

      Demographics

  • 5. 
    Which of the following is not a sweeps month?
    • A. 

      November

    • B. 

      September

    • C. 

      May

    • D. 

      February

  • 6. 
    This type of advertising technique emphasizes that "normal people" can use their product.
    • A. 

      Snob Appeal

    • B. 

      Bandwagon

    • C. 

      Plain Folk

    • D. 

      Fun People

  • 7. 
    How many households does a market need minimum to be considered a "major" market?
    • A. 

      2,000,000+

    • B. 

      100,000 - 1,000,000

    • C. 

      250,000+

    • D. 

      1,000,000+

  • 8. 
    Which of the following is not a way in which the Nielson Corporation collects the data needed to rank the popularity of shows on television?
    • A. 

      A journal the the family keeps of all shows watched.

    • B. 

      By electrodes hooked up to a person which monitors their blood pressure, pulse, breathing rate, and number of times blinked during each program.

    • C. 

      An electronic box that monitors shows watched.