What do you know about advertising, and would you be able to pass this quiz? Advertising is essential for both new and current businesses. It helps to communicate pertinent information to consumers, and it will introduce new relationships. It raises awareness for different brands that are available in the market. Advertising promotes products and creates consumer awareness. If you want to practice before the exam, this is the quiz for you.
Public Relations
Advertising
Media
Marketing
All of the above
Advertising
Marketing
Public Relations
Media Plan
None of the above
Integrated Media Communications
Integrated Media Conglomerates
Integrated Marketing Communications
Integrated Marketing Conglomerates
True
False
True
False
True
False
True
False
True
False
Direct Mail
Premiums
Print Advertising
Movie Trailers
All of the above are examples of IMCs
IBP, IMC
IMC, Marcom
Marcom, IMC
IMC, IBP
Marketing and Advertising Communication
Advertising and Making Communication
Advertising and Marketing Communication
Market Communication
None of the above
Integrated Brand Promotion, Segmented Marketing
Integrated Brand Communication, Integrated Promotion
Integrated Marketing Communication, Integrated Brand Promotion
Marketing Communication, Segmented Brand Promotion
True
False
Niche Media, Mass Media
Mass Media, Niche Media
Target Audiences, Niche Media
Niche Media, Target Audiences
Creative Boutiques
Interactive Agencies
Direct Marketing Agencies
Promotion Agencies
All of the above are types of advertising agencies
Fee systems (including retainer)
Media commissions
Production charges mark-up
Fluctuating hourly rates
Merit pay based on results
True
False
Account Planning
Account Management
Creative and Production Services
Media Planning and Buying Services
Media Directors
Account Planning
Account Management
Creative and Production Services
Media Planning and Buying Services
Media Directors
Account Management
Media Directors
Media Planning and Buying Services
Production Services
Request for Proposal
Pitch
IMC
Market Strategy
Account Planner
Creative Brief
RFP (Request for Proposal)
Audience Analysis
Consumer Insights
Support
Media Outlet
Tone
Brand Imperatives
The Want
The Battle
The External Search
The Internal Search
The Need
Knowledge
Involvement
Problems
Opinions
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Here's an interesting quiz for you.