Advertising Quiz: Practice Exam! Trivia

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Advertising Quiz: Practice Exam! Trivia

What do you know about advertising, and would you be able to pass this quiz? Advertising is essential for both new and current businesses. It helps to communicate pertinent information to consumers, and it will introduce new relationships. It raises awareness for different brands that are available in the market. Advertising promotes products and creates consumer awareness. If you want to practice before the exam, this is the quiz for you.


Questions and Answers
  • 1. 
    ______________ is paid communication to promote a product, service, brand or cause through the media.
    • A. 

      Public Relations

    • B. 

      Advertising

    • C. 

      Media

    • D. 

      Marketing

    • E. 

      All of the above

  • 2. 
    ______________ is the process of planning and executing the concepts, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. 
    • A. 

      Advertising

    • B. 

      Marketing

    • C. 

      Public Relations

    • D. 

      Media Plan

    • E. 

      None of the above

  • 3. 
    IMC stands for: 
    • A. 

      Integrated Media Communications

    • B. 

      Integrated Media Conglomerates

    • C. 

      Integrated Marketing Communications

    • D. 

      Integrated Marketing Conglomerates

  • 4. 
    IMC starts with a customer or prospect.
    • A. 

      True

    • B. 

      False

  • 5. 
    IMC speaks with many voices.
    • A. 

      True

    • B. 

      False

  • 6. 
    IMC affects behavior.
    • A. 

      True

    • B. 

      False

  • 7. 
    MC builds a brief "flings" with the consumer.
    • A. 

      True

    • B. 

      False

  • 8. 
    IMC is one media speaking with multiple voices.
    • A. 

      True

    • B. 

      False

  • 9. 
    Which of the following is NOT an example of IMC?
    • A. 

      Direct Mail

    • B. 

      Premiums

    • C. 

      Print Advertising

    • D. 

      Movie Trailers

    • E. 

      All of the above are examples of IMCs

  • 10. 
    ___________ focuses on strategic brand building. ____________ focuses primarily on influencing consumer behavior.
    • A. 

      IBP, IMC

    • B. 

      IMC, Marcom

    • C. 

      Marcom, IMC

    • D. 

      IMC, IBP

  • 11. 
    "Marcom" stands for:
    • A. 

      Marketing and Advertising Communication

    • B. 

      Advertising and Making Communication

    • C. 

      Advertising and Marketing Communication

    • D. 

      Market Communication

    • E. 

      None of the above

  • 12. 
    The market strategy has moved from _____________ to ______________.
    • A. 

      Integrated Brand Promotion, Segmented Marketing

    • B. 

      Integrated Brand Communication, Integrated Promotion

    • C. 

      Integrated Marketing Communication, Integrated Brand Promotion

    • D. 

      Marketing Communication, Segmented Brand Promotion

  • 13. 
    The media is fragmented.
    • A. 

      True

    • B. 

      False

  • 14. 
    More sophisticated research methods lead marketers away from ____________ to ___________. 
    • A. 

      Niche Media, Mass Media

    • B. 

      Mass Media, Niche Media

    • C. 

      Target Audiences, Niche Media

    • D. 

      Niche Media, Target Audiences

  • 15. 
    Which of the following is NOT a type of advertising agency?
    • A. 

      Creative Boutiques

    • B. 

      Interactive Agencies

    • C. 

      Direct Marketing Agencies

    • D. 

      Promotion Agencies

    • E. 

      All of the above are types of advertising agencies

  • 16. 
    Which of the following is NOT a financial compensation option for advertising agencies?
    • A. 

      Fee systems (including retainer)

    • B. 

      Media commissions

    • C. 

      Production charges mark-up

    • D. 

      Fluctuating hourly rates

    • E. 

      Merit pay based on results

  • 17. 
    Account services in advertising agencies identify the benefits a brand offers, the target audience, the best competitive positioning, and develop a complete promotion plan.
    • A. 

      True

    • B. 

      False

  • 18. 
    ____________ represents the consumer within the agency, carries out the research function, and writes the creative brief.
    • A. 

      Account Planning

    • B. 

      Account Management

    • C. 

      Creative and Production Services

    • D. 

      Media Planning and Buying Services

    • E. 

      Media Directors

  • 19. 
    ____________ represents the client within the agency and works with all departments on behalf of the client.
    • A. 

      Account Planning

    • B. 

      Account Management

    • C. 

      Creative and Production Services

    • D. 

      Media Planning and Buying Services

    • E. 

      Media Directors

  • 20. 
    ____________ determines how a client's message can most effectively and efficiently reach the target audience. 
    • A. 

      Account Management

    • B. 

      Media Directors

    • C. 

      Media Planning and Buying Services

    • D. 

      Production Services

  • 21. 
    A(n) ____________ is the first notification of possible new business for the agency. It is sent from a prospective advertising client to advertising agencies requesting a presentation of what the agency can do for the advertiser. It results in a presentation or "new business pitch," often called a "dog and pony show."
    • A. 

      Request for Proposal

    • B. 

      Pitch

    • C. 

      IMC

    • D. 

      Market Strategy

  • 22. 
    Creating an advertising pitch begins with a(n) ____________.
    • A. 

      Account Planner

    • B. 

      Creative Brief

    • C. 

      RFP (Request for Proposal)

    • D. 

      Audience Analysis

  • 23. 
    Which of the following does a creative brief NOT outline?
    • A. 

      Consumer Insights

    • B. 

      Support

    • C. 

      Media Outlet

    • D. 

      Tone

    • E. 

      Brand Imperatives

  • 24. 
    Which of the following is NOT an example of the consumer as a decision maker?
    • A. 

      The Want

    • B. 

      The Battle

    • C. 

      The External Search

    • D. 

      The Internal Search

    • E. 

      The Need

  • 25. 
    Consumer decision making is determined by the consumer's __________ and prior experiences with the product or service in question.
    • A. 

      Knowledge

    • B. 

      Involvement

    • C. 

      Problems

    • D. 

      Opinions

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