Advertising: Multimedia Strategies Quiz! Trivia

10 Questions | Total Attempts: 2365

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Advertising: Multimedia Strategies Quiz! Trivia

This is an advertising quiz about multimedia strategies. Advertisements are crucial in ensuring business products and services are introduced to prospective buyers. You can choose to advertise different ways, and using multimedia strategies such as videos and songs makes the advertisement catch and easy to remember when one wants the product. Take up this quiz and not only know the different types of strategies but how to ensure they work perfectly.


Questions and Answers
  • 1. 
    Timing is critical in media planning. Therefore, a general rule to remember is which option?
    • A. 

      More ads = more results and less ads = less results

    • B. 

      More media mx = more variety of media channels only

    • C. 

      More sales = more advertising and less sales = less advertising

    • D. 

      None of the above.

  • 2. 
    Advertising cannot get anyone to do anything they are not predisposed to do. A successful campaign then should contain which of the following?
    • A. 

      Something to invoke action.

    • B. 

      Ability to attract attention.

    • C. 

      Create desire for the product or service.

    • D. 

      All of the above.

    • E. 

      None of the above.

  • 3. 
    For some small businesses who may not know their gross sales by month or year, they can use a calendar to plot their advertising budget for the busiest months and slowest months on a scale of 1-10. This type of budgeting utilizes the _____________ method.
    • A. 

      Advanced Budgeting

    • B. 

      Basic Budgeting

    • C. 

      Media Industry

    • D. 

      None of the above.

  • 4. 
    During a needs analysis meeting, professional salespeople should __________ and ____________
    • A. 

      Ask as many questions they can and sell the latest promotional offering they have.

    • B. 

      Debate with the client on items they don't understand and criticize them for using the competition.

    • C. 

      Conduct an effective needs analysis meeting before making recommendations and lead the discussion with the client.

    • D. 

      Inform the client it will take a least 1 hour and prepare a proposal to sell them before the meeting is over.

  • 5. 
    Generally speaking, what is the minimum number (frequency) of advertising exposures needed to deliver a target audience to achieve the desired results?
    • A. 

      7

    • B. 

      3

    • C. 

      12

  • 6. 
    Due to the thin market, ongoing advertising is the only SAFE advertising. What does SAFE stand for?
    • A. 

      (S) Sale (A) Advertising (F) Features (E) Executive Campaigns

    • B. 

      (S) Strategy (A) Ads (F) Fine Tuning (E) Experience

    • C. 

      (S) Small Audience (A) Always Changing (F) Frequency Is Critical (E) Every Business Is Competing For Disposable Income

  • 7. 
    Businesses are competing (for the thin market) against other businesses, locally and online, offering the same products.  
    • A. 

      True

    • B. 

      False

  • 8. 
    How you sell is just as important as what you sell.
    • A. 

      True

    • B. 

      False

  • 9. 
    The key to success in closing sales is developing a presentation that allows buyers to understand how your products can assist their businesses in achieving their goals.
    • A. 

      True

    • B. 

      False

  • 10. 
    The sales process does not end at the successful completion of the presentation with a prospect of becoming a customer. Other strategies such as asking your customer to track the results of the campaign are vital to determine if the campaign produced the desired outcome.
    • A. 

      True

    • B. 

      False