Trivia On Advertising: MCQ Quiz!

1. Defamation means publishing any matter, either written or spoken, which is seen as defamatory of another person or company.

True

False

Defamation refers to the act of making false statements about someone or a company that can harm their reputation. It can be done through spoken or written words. Therefore, the statement that defamation means publishing any matter, either written or spoken, which is seen as defamatory of another person or company is true.

Explanation

Defamation refers to the act of making false statements about someone or a company that can harm their reputation. It can be done through spoken or written words. Therefore, the statement that defamation means publishing any matter, either written or spoken, which is seen as defamatory of another person or company is true.

2. The general principles of the British Code of Advertising, Sales Promotion and Direct Marketing cover such areas as decency, honesty, fear, superstition, violence, illegality, truthful presentation, testimonials, guarantees and money-back undertakings.

True

False

The explanation for the given correct answer is that the general principles of the British Code of Advertising, Sales Promotion and Direct Marketing do indeed cover areas such as decency, honesty, fear, superstition, violence, illegality, truthful presentation, testimonials, guarantees, and money-back undertakings. This means that advertisers in the UK are expected to adhere to these principles when creating their advertisements and promotional materials.

Explanation

The explanation for the given correct answer is that the general principles of the British Code of Advertising, Sales Promotion and Direct Marketing do indeed cover areas such as decency, honesty, fear, superstition, violence, illegality, truthful presentation, testimonials, guarantees, and money-back undertakings. This means that advertisers in the UK are expected to adhere to these principles when creating their advertisements and promotional materials.

3. All Companies are registered with Companies House, where their Memorandum and Articles of Association are lodged with the Registrar of Companies, who also approves their names.

True

False

All companies in the UK are required to register with Companies House, a government agency. The registration process involves submitting their Memorandum and Articles of Association, which outline the company's structure and rules, to the Registrar of Companies. The Registrar also approves the company's name to ensure it is unique and compliant with regulations. Therefore, it is true that all companies are registered with Companies House and have their documents lodged with the Registrar.

Explanation

All companies in the UK are required to register with Companies House, a government agency. The registration process involves submitting their Memorandum and Articles of Association, which outline the company's structure and rules, to the Registrar of Companies. The Registrar also approves the company's name to ensure it is unique and compliant with regulations. Therefore, it is true that all companies are registered with Companies House and have their documents lodged with the Registrar.

4. ______ protect buyers from misleading statements.

The Weights and Measures Act (1985)

The Fair Trading Act (1973)

The Misrepresentation Act (1967) and Trade Descriptions Act (1968

The Copyright Designs and Patents Act (1988)

The Misrepresentation Act (1967) and Trade Descriptions Act (1968) protect buyers from misleading statements. These acts ensure that sellers provide accurate and truthful information about their products or services. They prevent sellers from making false claims, misrepresenting the quality or characteristics of their goods, or using deceptive advertising practices. These acts give buyers the right to take legal action if they are deceived or misled by a seller's statements.

Explanation

The Misrepresentation Act (1967) and Trade Descriptions Act (1968) protect buyers from misleading statements. These acts ensure that sellers provide accurate and truthful information about their products or services. They prevent sellers from making false claims, misrepresenting the quality or characteristics of their goods, or using deceptive advertising practices. These acts give buyers the right to take legal action if they are deceived or misled by a seller's statements.

5. The trademark should be distinctive and memorable, yet simple. It should be attractive and easily understood by everyone who is likely to buy your product. Complicated foreign names always have a degree of success.

True

False

The explanation for the given correct answer is that the statement is incorrect. The trademark should be distinctive and memorable, but it does not necessarily have to be simple. It should be attractive and easily understood by the target audience, but it does not have to be easily understood by everyone. Complicated foreign names may not always have a degree of success, as it depends on various factors such as the target market and the product itself. Therefore, the correct answer is false.

Explanation

The explanation for the given correct answer is that the statement is incorrect. The trademark should be distinctive and memorable, but it does not necessarily have to be simple. It should be attractive and easily understood by the target audience, but it does not have to be easily understood by everyone. Complicated foreign names may not always have a degree of success, as it depends on various factors such as the target market and the product itself. Therefore, the correct answer is false.

6. Members of the Advertising Standards Authority should not compete by:

Praising any other member or his work directly or by implication

Circulating harmful rumours about that member

Seeking to obtain an account by offering employment to a staff member holding that account

The correct answer is "circulating harmful rumours about that member" and "seeking to obtain an account by offering employment to a staff member holding that account". This is because these actions go against the principles of fair competition and ethical behavior within the Advertising Standards Authority. By spreading harmful rumors or trying to poach clients through employment offers, members would be engaging in unfair practices that undermine the integrity of the organization and its members.

Explanation

The correct answer is "circulating harmful rumours about that member" and "seeking to obtain an account by offering employment to a staff member holding that account". This is because these actions go against the principles of fair competition and ethical behavior within the Advertising Standards Authority. By spreading harmful rumors or trying to poach clients through employment offers, members would be engaging in unfair practices that undermine the integrity of the organization and its members.

Submit

7. Many laymen believe that advertising is more or less controlled and "anyone can claim anything".

True

False

The statement suggests that advertising is not completely controlled and that anyone can make any claim they want. However, this is not true. Advertising is regulated by laws and guidelines that aim to protect consumers from false or misleading claims. Advertisers are required to provide evidence to support their claims and can face penalties for making false statements. Therefore, the correct answer is false.

Explanation

The statement suggests that advertising is not completely controlled and that anyone can make any claim they want. However, this is not true. Advertising is regulated by laws and guidelines that aim to protect consumers from false or misleading claims. Advertisers are required to provide evidence to support their claims and can face penalties for making false statements. Therefore, the correct answer is false.

8. Public awareness in advertising is what gives advertising its power, and anything that might detract from that confidence works against your advertising.

True

False

Public awareness in advertising is crucial for its effectiveness. It is the level of awareness and recognition that the public has for a brand or product, which can greatly influence their purchasing decisions. However, the statement suggests that anything that detracts from public confidence works against advertising. This is not necessarily true, as there can be factors that temporarily affect public confidence but do not necessarily undermine the overall power of advertising. Therefore, the correct answer is False.

Explanation

Public awareness in advertising is crucial for its effectiveness. It is the level of awareness and recognition that the public has for a brand or product, which can greatly influence their purchasing decisions. However, the statement suggests that anything that detracts from public confidence works against advertising. This is not necessarily true, as there can be factors that temporarily affect public confidence but do not necessarily undermine the overall power of advertising. Therefore, the correct answer is False.