Trivia On Advertising: MCQ Quiz!

8 Questions | Total Attempts: 32

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Trivia On Advertising: MCQ Quiz!

What do you know about advertising? Would you like to try this quiz? Advertising is a marketing strategy that utilizes openly sponsored messages to promote or sell a product, service, or idea. Advertising conveys messages through different mass media such as newspapers, magazines, television, radio, or social media. The actual presentation in a message in a medium is called an advertisement. Stop right here and see how much you know about advertising.


Questions and Answers
  • 1. 
    Many laymen believe that advertising is more or less controlled and “anyone can claim anything”.
    • A. 

      True

    • B. 

      False

  • 2. 
    Public awareness in advertising is what gives advertising its power, and anything that might detract from that confidence works against your advertising.
    • A. 

      True

    • B. 

      False

  • 3. 
    ______ protect buyers from misleading statements.
    • A. 

      The Weights and Measures Act (1985)

    • B. 

      The Fair Trading Act (1973)

    • C. 

      The Misrepresentation Act (1967) and Trade Descriptions Act (1968

    • D. 

      The Copyright Designs and Patents Act (1988)

  • 4. 
    Members of the Advertising Standards Authority should not compete by: 
    • A. 

      Praising any other member or his work directly or by implication

    • B. 

      Circulating harmful rumours about that member

    • C. 

      Seeking to obtain an account by offering employment to a staff member holding that account

  • 5. 
    The general principles of the British Code of Advertising, Sales Promotion and Direct Marketing cover such areas as decency, honesty, fear, superstition, violence, illegality, truthful presentation, testimonials, guarantees and money-back undertakings.
    • A. 

      True

    • B. 

      False

  • 6. 
    Defamation means publishing any matter, either written or spoken, which is seen as defamatory of another person or company.
    • A. 

      True

    • B. 

      False

  • 7. 
    The trademark should be distinctive and memorable, yet simple. It should be attractive and easily understood by everyone who is likely to buy your product. Complicated foreign names always have a degree of success.
    • A. 

      True

    • B. 

      False

  • 8. 
    All Companies are registered with Companies House, where their Memorandum and Articles of Association are lodged with the Registrar of Companies, who also approves their names.
    • A. 

      True

    • B. 

      False

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