Trivia Questions On Advertising And Products! Business English Terms Quiz

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Trivia Questions On Advertising And Products! Business English Terms Quiz

This is a business English terms quiz on Advertising and Products! Advertising is one of the marketing techniques that a business uses to sell its products to the desired market. If you want to test out if you know the common words used in this form of marketing, the quiz below is perfect for you. Give it a shot!


Questions and Answers
  • 1. 
    We just ______________ ( = got) five new contracts in China.
    • A. 

      Landed

    • B. 

      Lost

    • C. 

      Listed

  • 2. 
    We have to create a ______________ for a new deodorant.
    • A. 

      Campaign

    • B. 

      Company

    • C. 

      Approach

  • 3. 
    Someone once said that "all's ______________ in love and advertising."
    • A. 

      Even

    • B. 

      Normal

    • C. 

      Fair

  • 4. 
    It's hard to develop a campaign for a product that many people perceive ______________.
    • A. 

      Negative

    • B. 

      Negatively

    • C. 

      Bad

  • 5. 
    The stakes are high. = A lot is at ______________. ( = a lot can be gained or lost)
    • A. 

      Hand

    • B. 

      Sake

    • C. 

      Stake

  • 6. 
    This campaign is ______________ ( = focused/based) on the concept of family.
    • A. 

      Centered

    • B. 

      Concerned

    • C. 

      Called

  • 7. 
    Our biggest creative ______________ is to associate the product characteristics with the spirit of Christmas.
    • A. 

      Challenge

    • B. 

      Call

    • C. 

      Check

  • 8. 
    Advertising has to be consistent with the brand "______________". ( = the way the company/advertiser wants the brand to be seen/perceived)
    • A. 

      Sight

    • B. 

      Visual

    • C. 

      Vision

  • 9. 
    The agency got it ______________. That's not the direction we wanted to go with this.
    • A. 

      Incorrect

    • B. 

      All wrong

    • C. 

      Improper

  • 10. 
    Very often in advertising, there's more to a message than meets ______________. ( = there is also a hidden message)
    • A. 

      Your eye

    • B. 

      The eye

    • C. 

      An eye

  • 11. 
    Complete the sentences below with the words given. Use the negative form where necessary. best-selling/economical/fashionable/hard-wearing/high-performance/high-tech/long-lasting/uncomfortable/unreliable/unsafe 1. The challenge is to design [Blank] spectacle frames - ones that make the wearer feel "dressed up" - that won't seem old-fashioned next season. 2. If a car model is [Blank] and often needs repair, it will get bad reviews and people will stop buying it. 3. Shoes made for construction workers are tested extensively to make sure they're [Blank] and will protect workers' feet from injury on site. 4. Owners complained that the driver's seat was [Blank], so we've modified it. The new seat can be adjusted to suit the driver. 5. The new [Blank] motorcycle was launched at a motorsport trade event in Qatar. It's currently one of the fastest bikes consumers can buy. 6. We've solved the manufacturing problem, but we cant find an [Blank] way to distribute the product, because it's so large and heavy. 7. Users of [Blank] products like smart phones and tablets expect them to be well made and attractive. 8. Our [Blank] product is so popular that we no longer need to promote it. Word-of-mouth advertising means that sales increases every month. Of course, we're very pleased. 9. When we found out the product was [Blank] after someone was hurt, we discontinued it immediately. 10. One of the most popular features of our new MP3 player is its [Blank] battery, which can go up to 50 hours between recharges.
  • 12.