Trivia Questions On Advertising And Products! Business Terms Quiz

1.

Think of a product you use and like. Imagine that you work for a shop that could sell that product. Write an email (100-120 words) to your manager, describing the product and suggesting that it would be a good item to sell in your shop.

2.

We just ______________ ( = got) five new contracts in China.

A.

Landed
B.

Lost
C.

Listed

Correct Answer
A. Landed

Explanation
land a contract = win/get a contract

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3.

We have to create a ______________ for a new deodorant.

A.

Campaign
B.

Company
C.

Approach

Correct Answer
A. Campaign

Explanation
To successfully introduce a new deodorant, a campaign is needed. A campaign refers to a series of coordinated activities aimed at promoting a specific product or idea. In this case, the campaign would involve various marketing strategies such as advertising, social media promotion, and public relations efforts to create awareness and generate interest in the new deodorant. By using a campaign, the company can effectively reach its target audience and communicate the unique features and benefits of the product, ultimately leading to increased sales and market success.

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4.

Someone once said that "all's ______________ in love and advertising."

A.

Even
B.

Normal
C.

Fair

Correct Answer
C. Fair

Explanation
all's fair in love and advertising: An expression taken from the idiom: " all's fair in love and war" , meaning that people will do anything for their own interests in love and in war. So does in advertising field, businesses are ready to do anything to sell their products

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5.

It's hard to develop a campaign for a product that many people perceive ______________.

A.

Negative
B.

Negatively
C.

Bad

Correct Answer
B. Negatively

Explanation
perceive (VERB) + negatively (ADVERB)

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6.

The stakes are high. = A lot is at ______________. ( = a lot can be gained or lost)

A.

Hand
B.

Sake
C.

Stake

Correct Answer
C. Stake

Explanation
to be at stake = to be at risk

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7.

This campaign is ______________ ( = focused/based) on the concept of family.

A.

Centered
B.

Concerned
C.

Called

Correct Answer
A. Centered

Explanation
The correct answer is "centered". This campaign is focused or based on the concept of family. The word "centered" suggests that family is the central theme or main focus of the campaign.

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8.

Our biggest creative ______________ is to associate the product characteristics with the spirit of Christmas.

A.

Challenge
B.

Call
C.

Check

Correct Answer
A. Challenge

Explanation
The word "challenge" is the correct answer because it accurately fills in the blank and makes sense in the context of the sentence. The sentence is discussing the need to associate the product characteristics with the spirit of Christmas, which implies that it may be difficult or require effort to do so. Therefore, the word "challenge" fits well as it conveys the idea of a difficult task or obstacle that needs to be overcome.

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9.

Advertising has to be consistent with the brand "______________". ( = the way the company/advertiser wants the brand to be seen/perceived)

A.

Sight
B.

Visual
C.

Vision

Correct Answer
C. Vision

Explanation
The correct answer is "vision". In advertising, it is crucial for the message to align with the brand's vision, which refers to the way the company or advertiser wants the brand to be perceived or seen. This ensures consistency and helps to build a strong brand identity in the minds of consumers.

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10.

The agency got it ______________. That's not the direction we wanted to go with this.

A.

Incorrect
B.

All wrong
C.

Improper

Correct Answer
B. All wrong

Explanation
get sth wrong

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11.

Very often in advertising, there's more to a message than meets ______________. ( = there is also a hidden message)

A.

Your eye
B.

The eye
C.

An eye

Correct Answer
B. The eye

Explanation
There is more to something/somebody than meets the eye: something that you say when you think that someone or something is less simple than they seem to be at first.

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12.

Complete the sentences below with the words given. Use the negative form where necessary. best-selling/economical/fashionable/hard-wearing/high-performance/high-tech/long-lasting/uncomfortable/unreliable/unsafe 1. The challenge is to design spectacle frames - ones that make the wearer feel "dressed up" - that won't seem old-fashioned next season. 2. If a car model is and often needs repair, it will get bad reviews and people will stop buying it. 3. Shoes made for construction workers are tested extensively to make sure they're and will protect workers' feet from injury on site. 4. Owners complained that the driver's seat was , so we've modified it. The new seat can be adjusted to suit the driver. 5. The new motorcycle was launched at a motorsport trade event in Qatar. It's currently one of the fastest bikes consumers can buy. 6. We've solved the manufacturing problem, but we cant find an way to distribute the product, because it's so large and heavy. 7. Users of products like smart phones and tablets expect them to be well made and attractive. 8. Our product is so popular that we no longer need to promote it. Word-of-mouth advertising means that sales increases every month. Of course, we're very pleased. 9. When we found out the product was after someone was hurt, we discontinued it immediately. 10. One of the most popular features of our new MP3 player is its battery, which can go up to 50 hours between recharges.

Correct Answer
fashionable
unreliable
hard-wearing
uncomfortable
high-performance
economical
high-tech
best-selling
unsafe
long-lasting

Explanation
1. The challenge is to design fashionable spectacle frames - ones that make the wearer feel "dressed up" - that won't seem old-fashioned next season.
2. If a car model is unreliable and often needs repair, it will get bad reviews and people will stop buying it.
3. Shoes made for construction workers are tested extensively to make sure they're hard-wearing and will protect workers' feet from injury on site.
4. Owners complained that the driver's seat was uncomfortable, so we've modified it. The new seat can be adjusted to suit the driver.
5. The new high-performance motorcycle was launched at a motorsport trade event in Qatar. It's currently one of the fastest bikes consumers can buy.
6. We've solved the manufacturing problem, but we can't find an economical way to distribute the product, because it's so large and heavy.
7. Users of high-tech products like smart phones and tablets expect them to be well made and attractive.
8. Our best-selling product is so popular that we no longer need to promote it. Word-of-mouth advertising means that sales increase every month. Of course, we're very pleased.
9. When we found out the product was unsafe after someone was hurt, we discontinued it immediately.
10. One of the most popular features of our new MP3 player is its long-lasting battery, which can go up to 50 hours between recharges.

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