Business English Test - Advertising And Products

 We just ______________ ( = got) five new contracts in China.

We have to create a ______________ for a new deodorant.

Someone once said that "all's ______________ in love and advertising."

It's hard to develop a campaign for a product that many people perceive ______________.

The stakes are high. = A lot is at ______________. ( = a lot can be gained or lost)

This campaign is ______________ ( = focused/based) on the concept of family.

Our biggest creative ______________ is to associate the product characteristics with the spirit of Christmas.

Advertising has to be consistent with the brand "______________". ( = the way the company/advertiser wants the brand to be seen/perceived) 

The agency got it ______________. That's not the direction we wanted to go with this.

Very often in advertising, there's more to a message than meets ______________. ( = there is also a hidden message)

Complete the sentences below with the words given. Use the negative form where necessary.best-selling/economical/fashionable/hard-wearing/high-performance/high-tech/long-lasting/uncomfortable/unreliable/unsafe1. The challenge is to design [Blank] spectacle frames - ones that make the wearer feel "dressed up" - that won't seem old-fashioned next season.2. If a car model is [Blank] and often needs repair, it will get bad reviews and people will stop buying it.3. Shoes made for construction workers are tested extensively to make sure they're [Blank] and will protect workers' feet from injury on site.4. Owners complained that the driver's seat was [Blank], so we've modified it. The new seat can be adjusted to suit the driver.5. The new [Blank] motorcycle was launched at a motorsport trade event in Qatar. It's currently one of the fastest bikes consumers can buy.6. We've solved the manufacturing problem, but we cant find an [Blank] way to distribute the product, because it's so large and heavy.7. Users of [Blank] products like smart phones and tablets expect them to be well made and attractive.8. Our [Blank] product is so popular that we no longer need to promote it. Word-of-mouth advertising means that sales increases every month. Of course, we're very pleased.9. When we found out the product was [Blank] after someone was hurt, we discontinued it immediately.10. One of the most popular features of our new MP3 player is its [Blank] battery, which can go up to 50 hours between recharges.