Business English Test - Advertising And Products

13 Questions

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Business English Test - Advertising And Products

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Questions and Answers
  • 1. 
     We just ______________ ( = got) five new contracts in China.
    • A. 

      Landed

    • B. 

      Lost

    • C. 

      Listed

  • 2. 
    We have to create a ______________ for a new deodorant.
    • A. 

      Campaign

    • B. 

      Company

    • C. 

      Approach

  • 3. 
    Someone once said that "all's ______________ in love and advertising."
    • A. 

      Even

    • B. 

      Normal

    • C. 

      Fair

  • 4. 
    It's hard to develop a campaign for a product that many people perceive ______________.
    • A. 

      Negative

    • B. 

      Negatively

    • C. 

      Bad

  • 5. 
    The stakes are high. = A lot is at ______________. ( = a lot can be gained or lost)
    • A. 

      Hand

    • B. 

      Sake

    • C. 

      Stake

  • 6. 
    This campaign is ______________ ( = focused/based) on the concept of family.
    • A. 

      Centered

    • B. 

      Concerned

    • C. 

      Called

  • 7. 
    Our biggest creative ______________ is to associate the product characteristics with the spirit of Christmas.
    • A. 

      Challenge

    • B. 

      Call

    • C. 

      Check

  • 8. 
    Advertising has to be consistent with the brand "______________". ( = the way the company/advertiser wants the brand to be seen/perceived) 
    • A. 

      Sight

    • B. 

      Visual

    • C. 

      Vision

  • 9. 
    The agency got it ______________. That's not the direction we wanted to go with this.
    • A. 

      Incorrect

    • B. 

      All wrong

    • C. 

      Improper

  • 10. 
    Very often in advertising, there's more to a message than meets ______________. ( = there is also a hidden message)
    • A. 

      Your eye

    • B. 

      The eye

    • C. 

      An eye

  • 11. 
    Complete the sentences below with the words given. Use the negative form where necessary.best-selling/economical/fashionable/hard-wearing/high-performance/high-tech/long-lasting/uncomfortable/unreliable/unsafe1. The challenge is to design [Blank] spectacle frames - ones that make the wearer feel "dressed up" - that won't seem old-fashioned next season.2. If a car model is [Blank] and often needs repair, it will get bad reviews and people will stop buying it.3. Shoes made for construction workers are tested extensively to make sure they're [Blank] and will protect workers' feet from injury on site.4. Owners complained that the driver's seat was [Blank], so we've modified it. The new seat can be adjusted to suit the driver.5. The new [Blank] motorcycle was launched at a motorsport trade event in Qatar. It's currently one of the fastest bikes consumers can buy.6. We've solved the manufacturing problem, but we cant find an [Blank] way to distribute the product, because it's so large and heavy.7. Users of [Blank] products like smart phones and tablets expect them to be well made and attractive.8. Our [Blank] product is so popular that we no longer need to promote it. Word-of-mouth advertising means that sales increases every month. Of course, we're very pleased.9. When we found out the product was [Blank] after someone was hurt, we discontinued it immediately.10. One of the most popular features of our new MP3 player is its [Blank] battery, which can go up to 50 hours between recharges.
  • 12.