Trivia Questions On Advertising And Products! Business Terms Quiz

To successfully introduce a new deodorant, a campaign is needed. A campaign refers to a series of coordinated activities aimed at promoting a specific product or idea. In this case, the campaign would involve various marketing strategies such as advertising, social media promotion, and public relations efforts to create awareness and generate interest in the new deodorant. By using a campaign, the company can effectively reach its target audience and communicate the unique features and benefits of the product, ultimately leading to increased sales and market success.

The word "challenge" is the correct answer because it accurately fills in the blank and makes sense in the context of the sentence. The sentence is discussing the need to associate the product characteristics with the spirit of Christmas, which implies that it may be difficult or require effort to do so. Therefore, the word "challenge" fits well as it conveys the idea of a difficult task or obstacle that needs to be overcome.

perceive (VERB) + negatively (ADVERB)

The correct answer is "centered". This campaign is focused or based on the concept of family. The word "centered" suggests that family is the central theme or main focus of the campaign.

The correct answer is "vision". In advertising, it is crucial for the message to align with the brand's vision, which refers to the way the company or advertiser wants the brand to be perceived or seen. This ensures consistency and helps to build a strong brand identity in the minds of consumers.

all's fair in love and advertising: An expression taken from the idiom: " all's fair in love and war" , meaning that people will do anything for their own interests in love and in war. So does in advertising field, businesses are ready to do anything to sell their products

land a contract = win/get a contract

1. The challenge is to design fashionable spectacle frames - ones that make the wearer feel "dressed up" - that won't seem old-fashioned next season.
2. If a car model is unreliable and often needs repair, it will get bad reviews and people will stop buying it.
3. Shoes made for construction workers are tested extensively to make sure they're hard-wearing and will protect workers' feet from injury on site.
4. Owners complained that the driver's seat was uncomfortable, so we've modified it. The new seat can be adjusted to suit the driver.
5. The new high-performance motorcycle was launched at a motorsport trade event in Qatar. It's currently one of the fastest bikes consumers can buy.
6. We've solved the manufacturing problem, but we can't find an economical way to distribute the product, because it's so large and heavy.
7. Users of high-tech products like smart phones and tablets expect them to be well made and attractive.
8. Our best-selling product is so popular that we no longer need to promote it. Word-of-mouth advertising means that sales increase every month. Of course, we're very pleased.
9. When we found out the product was unsafe after someone was hurt, we discontinued it immediately.
10. One of the most popular features of our new MP3 player is its long-lasting battery, which can go up to 50 hours between recharges.

to be at stake = to be at risk

get sth wrong

There is more to something/somebody than meets the eye: something that you say when you think that someone or something is less simple than they seem to be at first.

These are some very basic verbs relating to products. You should learn these words by heart.