Trivia Questions On Advertising And Products! Business Terms Quiz

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Trivia Questions On Advertising And Products! Business Terms Quiz - Quiz

This is a business English terms quiz on Advertising and Products! Advertising is one of the marketing techniques that a business uses to sell its products to the desired market. If you want to test out if you know the common words used in this form of marketing, the quiz below is perfect for you. Give it a shot!


Questions and Answers
  • 1. 

    Think of a product you use and like. Imagine that you work for a shop that could sell that product. Write an email (100-120 words) to your manager, describing the product and suggesting that it would be a good item to sell in your shop.

  • 2. 

    We just ______________ ( = got) five new contracts in China.

    • A.

      Landed

    • B.

      Lost

    • C.

      Listed

    Correct Answer
    A. Landed
    Explanation
    land a contract = win/get a contract

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  • 3. 

    We have to create a ______________ for a new deodorant.

    • A.

      Campaign

    • B.

      Company

    • C.

      Approach

    Correct Answer
    A. Campaign
    Explanation
    To successfully introduce a new deodorant, a campaign is needed. A campaign refers to a series of coordinated activities aimed at promoting a specific product or idea. In this case, the campaign would involve various marketing strategies such as advertising, social media promotion, and public relations efforts to create awareness and generate interest in the new deodorant. By using a campaign, the company can effectively reach its target audience and communicate the unique features and benefits of the product, ultimately leading to increased sales and market success.

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  • 4. 

    Someone once said that "all's ______________ in love and advertising."

    • A.

      Even

    • B.

      Normal

    • C.

      Fair

    Correct Answer
    C. Fair
    Explanation
    all's fair in love and advertising: An expression taken from the idiom: " all's fair in love and war" , meaning that people will do anything for their own interests in love and in war. So does in advertising field, businesses are ready to do anything to sell their products

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  • 5. 

    It's hard to develop a campaign for a product that many people perceive ______________.

    • A.

      Negative

    • B.

      Negatively

    • C.

      Bad

    Correct Answer
    B. Negatively
    Explanation
    perceive (VERB) + negatively (ADVERB)

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  • 6. 

    The stakes are high. = A lot is at ______________. ( = a lot can be gained or lost)

    • A.

      Hand

    • B.

      Sake

    • C.

      Stake

    Correct Answer
    C. Stake
    Explanation
    to be at stake = to be at risk

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  • 7. 

    This campaign is ______________ ( = focused/based) on the concept of family.

    • A.

      Centered

    • B.

      Concerned

    • C.

      Called

    Correct Answer
    A. Centered
    Explanation
    The correct answer is "centered". This campaign is focused or based on the concept of family. The word "centered" suggests that family is the central theme or main focus of the campaign.

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  • 8. 

    Our biggest creative ______________ is to associate the product characteristics with the spirit of Christmas.

    • A.

      Challenge

    • B.

      Call

    • C.

      Check

    Correct Answer
    A. Challenge
    Explanation
    The word "challenge" is the correct answer because it accurately fills in the blank and makes sense in the context of the sentence. The sentence is discussing the need to associate the product characteristics with the spirit of Christmas, which implies that it may be difficult or require effort to do so. Therefore, the word "challenge" fits well as it conveys the idea of a difficult task or obstacle that needs to be overcome.

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  • 9. 

    Advertising has to be consistent with the brand "______________". ( = the way the company/advertiser wants the brand to be seen/perceived)

    • A.

      Sight

    • B.

      Visual

    • C.

      Vision

    Correct Answer
    C. Vision
    Explanation
    The correct answer is "vision". In advertising, it is crucial for the message to align with the brand's vision, which refers to the way the company or advertiser wants the brand to be perceived or seen. This ensures consistency and helps to build a strong brand identity in the minds of consumers.

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  • 10. 

    The agency got it ______________. That's not the direction we wanted to go with this.

    • A.

      Incorrect

    • B.

      All wrong

    • C.

      Improper

    Correct Answer
    B. All wrong
    Explanation
    get sth wrong

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  • 11. 

    Very often in advertising, there's more to a message than meets ______________. ( = there is also a hidden message)

    • A.

      Your eye

    • B.

      The eye

    • C.

      An eye

    Correct Answer
    B. The eye
    Explanation
    There is more to something/somebody than meets the eye: something that you say when you think that someone or something is less simple than they seem to be at first.

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  • 12. 

    Complete the sentences below with the words given. Use the negative form where necessary. best-selling/economical/fashionable/hard-wearing/high-performance/high-tech/long-lasting/uncomfortable/unreliable/unsafe 1. The challenge is to design ________ spectacle frames - ones that make the wearer feel "dressed up" - that won't seem old-fashioned next season. 2. If a car model is ________ and often needs repair, it will get bad reviews and people will stop buying it. 3. Shoes made for construction workers are tested extensively to make sure they're ________ and will protect workers' feet from injury on site. 4. Owners complained that the driver's seat was ________, so we've modified it. The new seat can be adjusted to suit the driver. 5. The new ________ motorcycle was launched at a motorsport trade event in Qatar. It's currently one of the fastest bikes consumers can buy. 6. We've solved the manufacturing problem, but we cant find an ________ way to distribute the product, because it's so large and heavy. 7. Users of ________ products like smart phones and tablets expect them to be well made and attractive. 8. Our ________ product is so popular that we no longer need to promote it. Word-of-mouth advertising means that sales increases every month. Of course, we're very pleased. 9. When we found out the product was ________ after someone was hurt, we discontinued it immediately. 10. One of the most popular features of our new MP3 player is its ________ battery, which can go up to 50 hours between recharges.

    Correct Answer
    fashionable
    unreliable
    hard-wearing
    uncomfortable
    high-performance
    economical
    high-tech
    best-selling
    unsafe
    long-lasting
    Explanation
    1. The challenge is to design fashionable spectacle frames - ones that make the wearer feel "dressed up" - that won't seem old-fashioned next season.
    2. If a car model is unreliable and often needs repair, it will get bad reviews and people will stop buying it.
    3. Shoes made for construction workers are tested extensively to make sure they're hard-wearing and will protect workers' feet from injury on site.
    4. Owners complained that the driver's seat was uncomfortable, so we've modified it. The new seat can be adjusted to suit the driver.
    5. The new high-performance motorcycle was launched at a motorsport trade event in Qatar. It's currently one of the fastest bikes consumers can buy.
    6. We've solved the manufacturing problem, but we can't find an economical way to distribute the product, because it's so large and heavy.
    7. Users of high-tech products like smart phones and tablets expect them to be well made and attractive.
    8. Our best-selling product is so popular that we no longer need to promote it. Word-of-mouth advertising means that sales increase every month. Of course, we're very pleased.
    9. When we found out the product was unsafe after someone was hurt, we discontinued it immediately.
    10. One of the most popular features of our new MP3 player is its long-lasting battery, which can go up to 50 hours between recharges.

    Rate this question:

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  • Current Version
  • Mar 20, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • May 03, 2017
    Quiz Created by
    Anhtho0702
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