Take The Questions On Mobile Marketing!

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  • 1/16 Questions

    Google analytics tracks mobile users who visit your website.

    • True
    • False
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About This Quiz

Explore key aspects of mobile marketing with this quiz. Topics include optimizing emails for mobile, mobile searches, QR codes, mobile PPC campaigns, proximity-based messaging, and mobile ads in apps. This quiz is essential for understanding effective mobile marketing strategies.

Take The Questions On Mobile Marketing! - Quiz

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  • 2. 

    Mobile Ads are currently not supported within Apps, only on the mobile web.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    False. There are absolutely advertisements within mobile Apps and you can either choose to include Apps if you’re advertising with Google Adwords or choose not to include your ads in mobile apps. Either way, it’s important to understand this opportunity, as apps are a large part of the mobile landscape.

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  • 3. 

    A 2D code, also known as a QR code, is an image that is readable by a mobile device and that translates that code into a link. This obviates the need for the user to type out the url, so is being increasingly used for marketing purposes.  What does this code look like?

    • It looks like HTML text, programming language for computers.

    • It’s an image, so it looks like a photograph.

    • Square black dots on a square white background.

    • Black lines of varying thicknesses on a white background.

    Correct Answer
    A. Square black dots on a square white background.
    Explanation
    It’s typically square black dots on a square white background, and its rise in the marketing world has been meteoric. Still, many people see these funny-looking images and still don’t know what they are. Every mobile marketer should be familiar with 2D, or Quick-response (QR) codes and how to use them.

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  • 4. 

    It’s a good idea to use the same keywords for a mobile PPC campaign as you’re using for a regular mobile campaign.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    True. Keywords work the same way on mobile as they do elsewhere, so using the same keywords is a great place to start. You can then tweak which keywords you’re using as you see which keywords are working for mobile.

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  • 5. 

    To do right now:  Since you can’t choose whether people read your emails on computers or mobile devices, it’s best to optimize all your email for mobile, which means that your emails should contain no more than __________ column(s) of text.

    • One

    • Two

    • Three

    Correct Answer
    A. One
    Explanation
    : One column, preferably with a limited amount of text in total. Make all your email one column for easy reading on a mobile device.

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  • 6. 

    This is a new-in-2012 app that allows users to post videos that are 6 seconds long.  It’s quite popular and using it for mobile PR can show that your company is on the cutting edge of current technology.

    • PitchEngine

    • Vine

    • Instagram

    • TourWrist

    Correct Answer
    A. Vine
    Explanation
    It’s Vine. While it may not seem like 6 seconds is long enough to make anything of value, Vine’s 40 million users as of August 2013 prove otherwise. Especially valuable for the short-attention span mobile user, Vine is a mobile app marketers need to be aware of.

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  • 7. 

    Mobile-only sites, websites completely separate from your regular website that are dedicated exclusively for mobile users, are _____________________.

    • Industry standard and a best practice for everyone

    • Appropriate in some situations but not all

    • Never a good idea

    Correct Answer
    A. Appropriate in some situations but not all
    Explanation
    Mobile-only sites are a good idea in certain situations, such as when you have a specific use case for them or when you are just dipping your toe into using the mobile web. But they present problems, such as limited utility, content sprawl and duplicate content, so they are not necessarily a best practice.

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  • 8. 

    It is possible for a company to trigger the sending of a text message to someone whose mobile device is detected within a certain physical radius.

    • True

    • False

    • True, but illegal in the United States

    Correct Answer
    A. True
    Explanation
    It’s true and it’s perfectly legal in the US. As more people carrying mobile devices with GPS, this practice is bound to increase in the coming years.

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  • 9. 

    In order to make it easier for links in an email to be clicked using a mobile device, those links should be:

    • Clickable text

    • Buttons

    • Either clickable text or button is fine, as long as it’s separated apart from the rest of the email.

    • Neither. Users should not be prompted to click on anything in an email designed for mobile.

    Correct Answer
    A. Either clickable text or button is fine, as long as it’s separated apart from the rest of the email.
    Explanation
    Buttons are good, and clickable text can work too. What’s most important is that anything clickable should be separated from everything else to make it easy for the mobile user to accurately click it with a finger.

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  • 10. 

    Fluid layouts, web designs that are flexible enough to be customized to certain-sized screens, such as laptops vs tablets vs mobile devices, are based on designing with __________ that can adapt to the available screen.

    • Pixels

    • Grids

    • Fonts

    • Frameworks

    Correct Answer
    A. Grids
    Explanation
    Fluid layouts are based on designing with grids. For example, use a 16-column grid for a laptop, a 12-column grid for a tablet, or a 4-column grid for a smartphone. Fluid layouts are one of the three components of responsive design.

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  • 11. 

    When reporting on your mobile PPC campaigns, the Google AdWords report will NOT show you the clicks on the phone number.  So how do you work around this to understand how many calls you’ve received from your PPC ads?

    • Estimate that an industry-standard 2% of all calls come from PPC ads.

    • Use a unique phone number for your PPC ads

    • Ask your callers whether they are calling via click-to-call

    • All of the Above are valid ways to report calls from PPC ads

    Correct Answer
    A. Use a unique phone number for your PPC ads
    Explanation
    A unique phone number is the way to track how many calls you’re getting from a certain ad. The estimate of 2% is completely fictitious, and asking your callers is nowhere near as reliable as setting up a unique phone number.

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  • 12. 

    Mobile searches, searches conducted on a mobile device, tend to be _____________

    • Location-driven

    • More urgent and action-oriented

    • Longer, more specific, and less thoroughly researched

    • All of the Above

    Correct Answer
    A. All of the Above
    Explanation
    All of the above are true about searches conducted on a mobile device. It’s important for the mobile marketer to understand the motivations and characteristics of the mobile searcher in order to most effectively meet their needs.

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  • 13. 

    If your website is www.onlinemarketinginstitute.org and you create a website for mobile that is part of this website, but with an “m” prefix, such as “m.onlinemarketinginstitute.org”, you’re creating a __________________

    • M-site

    • Subdomain

    • Microsite

    • Style Sheet

    Correct Answer
    A. Subdomain
    Explanation
    It’s a subdomain. While commonly used today, many professionals recommend against it, mainly for SEO reasons.

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  • 14. 

    The term that refers to alerting or messaging a prospect’s smartphone when that prospect is within a certain physical space, is called __________________. 

    • GeoTargeting

    • GeoFencing

    • Mobile Fencing

    • Mobile Tagging

    Correct Answer
    A. GeoFencing
    Explanation
    It’s called geofencing and can be an extremely effective marketing tactic.

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  • 15. 

    Instead of creating a duplicate website for mobile, it is preferable to use _____________ so that the version of your website that the user sees will depend on the device that he or she is using.

    • Cascading Style Sheets (CSS)

    • Inline Cascading Style Sheets (Inline CSS)

    • Both of the above, depending on functionality desired

    • Neither of the above

    Correct Answer
    A. Cascading Style Sheets (CSS)
    Explanation
    CSS, cascading style sheets, are the way to render your website differently for the mobile user. You’ll want to create at least 3 style sheets, one each for a desktap/laptop, a mobile device, and a tablet. CSS works by detecting what device a user is accessing from, and then redirecting that user to a certain style sheet. What CSS does is to specify a priority scheme that determines which style rules apply. Inline CSS, however, should not be used for mobile, as it overrides all other external CSS directions. Inline CSS is rarely used today, so it’s likely that it won’t even be a consideration.

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  • 16. 

    The “God Spot” is the exact spot on a webpage that first draws the user’s attention.  On a desktop or laptop computer, that spot is on the top left of the page, whereas on a mobile device that spot is closer to the  ____________

    • Top left, just like a laptop

    • Top Middle

    • Center Middle

    • Bottom Middle

    Correct Answer
    A. Bottom Middle
    Explanation
    The spot most likely to be seen and clicked on a mobile device is the bottom middle, most easily reachable with the user’s thumb. This impacts mobile design, as you should place your big button with a specific call to action in that spot for optimal performance

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Quiz Review Timeline (Updated): Aug 27, 2024 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Aug 27, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • May 20, 2014
    Quiz Created by
    Ingrid Sanders
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