Quiz: How Much Do You Know About Mobile Marketing?
- 1.To do right now: Since you can’t choose whether people read your emails on computers or mobile devices, it’s best to optimize all your email for mobile, which means that your emails should contain no more than __________ column(s) of text.
- A.
One
- B.
Two
- C.
Three
- 2.Mobile searches, searches conducted on a mobile device, tend to be _____________
- A.
Location-driven
- B.
More urgent and action-oriented
- C.
Longer, more specific, and less thoroughly researched
- D.
All of the Above
- 3.A 2D code, also known as a QR code, is an image that is readable by a mobile device and that translates that code into a link. This obviates the need for the user to type out the url, so is being increasingly used for marketing purposes. What does this code look like?
- A.
It looks like HTML text, programming language for computers.
- B.
It’s an image, so it looks like a photograph.
- C.
Square black dots on a square white background.
- D.
Black lines of varying thicknesses on a white background.
- 4.It’s a good idea to use the same keywords for a mobile PPC campaign as you’re using for a regular mobile campaign.
- A.
True
- B.
False
- 5.It is possible for a company to trigger the sending of a text message to someone whose mobile device is detected within a certain physical radius.
- A.
True
- B.
False
- C.
True, but illegal in the United States
- 6.Mobile Ads are currently not supported within Apps, only on the mobile web.
- A.
True
- B.
False
- 7.This allows users to post videos that are 6 seconds long. It’s quite popular and using it for mobile PR can show that your company is on the cutting edge of current technology.
- A.
PitchEngine
- B.
Vine
- C.
Instagram
- D.
TourWrist
- 8.The term that refers to alerting or messaging a prospect’s smartphone when that prospect is within a certain physical space, is called __________________.
- A.
GeoTargeting
- B.
GeoFencing
- C.
Mobile Fencing
- D.
Mobile Tagging
- 9.The “God Spot” is the exact spot on a webpage that first draws the user’s attention. On a desktop or laptop computer, that spot is on the top left of the page, whereas on a mobile device that spot is closer to the ____________
- A.
Top left, just like a laptop
- B.
Top Middle
- C.
Center Middle
- D.
Bottom Middle
- 10.In order to make it easier for links in an email to be clicked using a mobile device, those links should be:
- A.
Clickable text
- B.
Buttons
- C.
Either clickable text or button is fine, as long as it’s separated apart from the rest of the email.
- D.
Neither. Users should not be prompted to click on anything in an email designed for mobile.
- 11.Mobile-only sites, websites completely separate from your regular website that are dedicated exclusively for mobile users, are _____________________.
- A.
Industry standard and a best practice for everyone
- B.
Appropriate in some situations but not all
- C.
Never a good idea
- 12.Google analytics tracks mobile users who visit your website.
- A.
True
- B.
False
- 13.Fluid layouts, web designs that are flexible enough to be customized to certain-sized screens, such as laptops vs tablets vs mobile devices, are based on designing with __________ that can adapt to the available screen.
- A.
Pixels
- B.
Grids
- C.
Fonts
- D.
Frameworks
- 14.When reporting on your mobile PPC campaigns, the Google AdWords report will NOT show you the clicks on the phone number. So how do you work around this to understand how many calls you’ve received from your PPC ads?
- A.
Estimate that an industry-standard 2% of all calls come from PPC ads.
- B.
Use a unique phone number for your PPC ads
- C.
Ask your callers whether they are calling via click-to-call
- D.
All of the Above are valid ways to report calls from PPC ads
- 15.Instead of creating a duplicate website for mobile, it is preferable to use _____________ so that the version of your website that the user sees will depend on the device that he or she is using.
- A.
Cascading Style Sheets (CSS)
- B.
Inline Cascading Style Sheets (Inline CSS)
- C.
Both of the above, depending on functionality desired
- D.
Neither of the above
- 16.If your website is www.onlinemarketinginstitute.org and you create a website for mobile that is part of this website, but with an “m” prefix, such as “m.onlinemarketinginstitute.org”, you’re creating a __________________
- A.
M-site
- B.
Subdomain
- C.
Microsite
- D.
Style Sheet
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