Marketing And Business Knowledge Quiz!

20 Questions | Total Attempts: 167

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Marketing And Business Knowledge Quiz!

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Questions and Answers
  • 1. 
    A DSA means?
    • A. 

      Domestic Selling Agent

    • B. 

      Direct Selling Agent

    • C. 

      Dynamic Selling Agent

    • D. 

      Distributor and Selling Agent

  • 2. 
    Internal Marketing means ______________
    • A. 

      Selling to the employee

    • B. 

      Selling online

    • C. 

      Selling of samples

    • D. 

      Selling to oneself

  • 3. 
    CRM means?
    • A. 

      Customer Retention Manager

    • B. 

      Channel Rout Market

    • C. 

      Customer Relationship Management

    • D. 

      All the above

  • 4. 
    Value-added services means _______________
    • A. 

      Giving full value for money

    • B. 

      Costlier service

    • C. 

      Valuebull services

    • D. 

      Additional service

  • 5. 
    Digital Marketing is ____________
    • A. 

      A way of direct marketing

    • B. 

      A way of indirect marketing

    • C. 

      Internet Marketing

    • D. 

      Online marketing

  • 6. 
    In Banking Services Market can be segmented on the basis of:
    • A. 

      Density

    • B. 

      Customers

    • C. 

      Both 1 & 2

    • D. 

      Neither 1 & 2

  • 7. 
    Marketing efforts are specifically aimed at________
    • A. 

      Customer Satisfaction

    • B. 

      Understanding buyer behaviour to meet buyer needs

    • C. 

      Facilitating satisfying exchange relationships

    • D. 

      All of the above

  • 8. 
    Marketing strategy during a recession should include _________
    • A. 

      A reduction in advertising

    • B. 

      Decrease in expenditures for marketing operations

    • C. 

      A reduction in the number of sales personnel

    • D. 

      Promotional efforts that promote value and utility

  • 9. 
    What type of competitive structure exists when a few sellers control a large portion of the supply of a product?
    • A. 

      Oligopoly

    • B. 

      Monopoly

    • C. 

      Mixed competition

    • D. 

      None of these

  • 10. 
    Sales targets are fixed on the basis of__________
    • A. 

      Past experience

    • B. 

      Time period

    • C. 

      Brand positionary

    • D. 

      All the above

  • 11. 
    Emotional and Rational buying motives can be differentiated on the basis of:
    • A. 

      Time in purchasing

    • B. 

      Dominance

    • C. 

      Nature of Product

    • D. 

      All of the above

  • 12. 
    Which among the following is an example of Secondary Media?
    • A. 

      Hoardings

    • B. 

      Television

    • C. 

      News Papers

    • D. 

      Radio

  • 13. 
    The nature of internet commerce can best be described as:
    • A. 

      Non-Territorial

    • B. 

      Tangible

    • C. 

      Both 1 & 2

    • D. 

      None of these

  • 14. 
    Most organizational purchase decisions are made by:
    • A. 

      One person

    • B. 

      A firm's buying centre

    • C. 

      A team of purchasing agents

    • D. 

      Inventory control personnel

  • 15. 
    In modern days sales approach is based on:
    • A. 

      Value sharing

    • B. 

      Relation building

    • C. 

      Co-ordinated approach

    • D. 

      All the above

  • 16. 
    Which among the following is a non-durable good?
    • A. 

      Color T.V

    • B. 

      Clothes

    • C. 

      Soap

    • D. 

      All the above

  • 17. 
    For routinely purchased items, buyers are frequently the:
    • A. 

      Deciders

    • B. 

      Users

    • C. 

      Influencers

    • D. 

      All the above

  • 18. 
    Primary data is generally collected through:
    • A. 

      Survey

    • B. 

      Observation

    • C. 

      Census report

    • D. 

      Experiment

  • 19. 
    A brand name is one of the elements of the:
    • A. 

      Core product

    • B. 

      Actual product

    • C. 

      Augmented product

    • D. 

      All the above

  • 20. 
    Innovation means:
    • A. 

      Implementing new ideas or new methods

    • B. 

      Compensation

    • C. 

      Inspiration

    • D. 

      Additional perquisites

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