Marketing And Business Knowledge Quiz!

20 Questions | By Srinivas777 | Updated: Mar 21, 2022 | Attempts: 235

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Marketing And Business Knowledge Quiz! - Quiz

Questions and Answers

1.

A DSA means?
- A.
  
  Domestic Selling Agent
- B.
  
  Direct Selling Agent
- C.
  
  Dynamic Selling Agent
- D.
  
  Distributor and Selling Agent
2.

Internal Marketing means ______________
- A.
  
  Selling to the employee
- B.
  
  Selling online
- C.
  
  Selling of samples
- D.
  
  Selling to oneself
3.

CRM means?
- A.
  
  Customer Retention Manager
- B.
  
  Channel Rout Market
- C.
  
  Customer Relationship Management
- D.
  
  All the above
4.

Value-added services means _______________
- A.
  
  Giving full value for money
- B.
  
  Costlier service
- C.
  
  Valuebull services
- D.
  
  Additional service
5.

Digital Marketing is ____________
- A.
  
  A way of direct marketing
- B.
  
  A way of indirect marketing
- C.
  
  Internet Marketing
- D.
  
  Online marketing
6.

Marketing efforts are specifically aimed at________
- A.
  
  Customer Satisfaction
- B.
  
  Understanding buyer behaviour to meet buyer needs
- C.
  
  Facilitating satisfying exchange relationships
- D.
  
  All of the above
7.

Marketing strategy during a recession should include _________
- A.
  
  A reduction in advertising
- B.
  
  Decrease in expenditures for marketing operations
- C.
  
  A reduction in the number of sales personnel
- D.
  
  Promotional efforts that promote value and utility
8.

What type of competitive structure exists when a few sellers control a large portion of the supply of a product?
- A.
  
  Oligopoly
- B.
  
  Monopoly
- C.
  
  Mixed competition
- D.
  
  None of these
9.

In Banking Services Market can be segmented on the basis of:
- A.
  
  Density
- B.
  
  Customers
- C.
  
  Both 1 & 2
- D.
  
  Neither 1 & 2
10.

Sales targets are fixed on the basis of__________
- A.
  
  Past experience
- B.
  
  Time period
- C.
  
  Brand positionary
- D.
  
  All the above
11.

Emotional and Rational buying motives can be differentiated on the basis of:
- A.
  
  Time in purchasing
- B.
  
  Dominance
- C.
  
  Nature of Product
- D.
  
  All of the above
12.

Which among the following is an example of Secondary Media?
- A.
  
  Hoardings
- B.
  
  Television
- C.
  
  News Papers
- D.
  
  Radio
13.

The nature of internet commerce can best be described as:
- A.
  
  Non-Territorial
- B.
  
  Tangible
- C.
  
  Both 1 & 2
- D.
  
  None of these
14.

Most organizational purchase decisions are made by:
- A.
  
  One person
- B.
  
  A firm's buying centre
- C.
  
  A team of purchasing agents
- D.
  
  Inventory control personnel
15.

In modern days sales approach is based on:
- A.
  
  Value sharing
- B.
  
  Relation building
- C.
  
  Co-ordinated approach
- D.
  
  All the above
16.

For routinely purchased items, buyers are frequently the:
- A.
  
  Deciders
- B.
  
  Users
- C.
  
  Influencers
- D.
  
  All the above
17.

Primary data is generally collected through:
- A.
  
  Survey
- B.
  
  Observation
- C.
  
  Census report
- D.
  
  Experiment
18.

A brand name is one of the elements of the:
- A.
  
  Core product
- B.
  
  Actual product
- C.
  
  Augmented product
- D.
  
  All the above
19.

Which among the following is a non-durable good?
- A.
  
  Color T.V
- B.
  
  Clothes
- C.
  
  Soap
- D.
  
  All the above
20.

Innovation means:
- A.
  
  Implementing new ideas or new methods
- B.
  
  Compensation
- C.
  
  Inspiration
- D.
  
  Additional perquisites