Marketing And Business Knowledge Quiz!
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- 1.A DSA means?
- A.
Domestic Selling Agent
- B.
Direct Selling Agent
- C.
Dynamic Selling Agent
- D.
Distributor and Selling Agent
- 2.Internal Marketing means ______________
- A.
Selling to the employee
- B.
Selling online
- C.
Selling of samples
- D.
Selling to oneself
- 3.CRM means?
- A.
Customer Retention Manager
- B.
Channel Rout Market
- C.
Customer Relationship Management
- D.
All the above
- 4.Value-added services means _______________
- A.
Giving full value for money
- B.
Costlier service
- C.
Valuebull services
- D.
Additional service
- 5.Digital Marketing is ____________
- A.
A way of direct marketing
- B.
A way of indirect marketing
- C.
Internet Marketing
- D.
Online marketing
- 6.In Banking Services Market can be segmented on the basis of:
- A.
Density
- B.
Customers
- C.
Both 1 & 2
- D.
Neither 1 & 2
- 7.Marketing efforts are specifically aimed at________
- A.
Customer Satisfaction
- B.
Understanding buyer behaviour to meet buyer needs
- C.
Facilitating satisfying exchange relationships
- D.
All of the above
- 8.Marketing strategy during a recession should include _________
- A.
A reduction in advertising
- B.
Decrease in expenditures for marketing operations
- C.
A reduction in the number of sales personnel
- D.
Promotional efforts that promote value and utility
- 9.What type of competitive structure exists when a few sellers control a large portion of the supply of a product?
- A.
Oligopoly
- B.
Monopoly
- C.
Mixed competition
- D.
None of these
- 10.Sales targets are fixed on the basis of__________
- A.
Past experience
- B.
Time period
- C.
Brand positionary
- D.
All the above
- 11.Emotional and Rational buying motives can be differentiated on the basis of:
- A.
Time in purchasing
- B.
Dominance
- C.
Nature of Product
- D.
All of the above
- 12.Which among the following is an example of Secondary Media?
- A.
Hoardings
- B.
Television
- C.
News Papers
- D.
Radio
- 13.The nature of internet commerce can best be described as:
- A.
Non-Territorial
- B.
Tangible
- C.
Both 1 & 2
- D.
None of these
- 14.Most organizational purchase decisions are made by:
- A.
One person
- B.
A firm's buying centre
- C.
A team of purchasing agents
- D.
Inventory control personnel
- 15.In modern days sales approach is based on:
- A.
Value sharing
- B.
Relation building
- C.
Co-ordinated approach
- D.
All the above
- 16.Which among the following is a non-durable good?
- A.
Color T.V
- B.
Clothes
- C.
Soap
- D.
All the above
- 17.For routinely purchased items, buyers are frequently the:
- A.
Deciders
- B.
Users
- C.
Influencers
- D.
All the above
- 18.Primary data is generally collected through:
- A.
Survey
- B.
Observation
- C.
Census report
- D.
Experiment
- 19.A brand name is one of the elements of the:
- A.
Core product
- B.
Actual product
- C.
Augmented product
- D.
All the above
- 20.Innovation means:
- A.
Implementing new ideas or new methods
- B.
Compensation
- C.
Inspiration
- D.
Additional perquisites
Questions: 100 | Attempts: 13970 | Last updated: Oct 7, 2020
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