Can You Excel In The Marketing Quiz Test? Trivia

10 Questions | Total Attempts: 48

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Marketing Quizzes & Trivia

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Questions and Answers
  • 1. 
    Which among the following works as an access barrier?
    • A. 

      Trade Laws

    • B. 

      Tariff

    • C. 

      Communication

    • D. 

      Price

  • 2. 
    A company who manufactures motorcycles buys another company which used to supply it clutch wires. This is an example of ?
    • A. 

      Backward Integration

    • B. 

      Forward Integration

    • C. 

      Horizontal Integration

    • D. 

      Vertical Integration

  • 3. 
    Which among the following is an example of backward invention?
    • A. 

      A company that manufactures washing machine in Japan opens a unit at Africa to manufacture and sell manual operating washing machines

    • B. 

      A company manufactures cycles in India sets up a unit in Sri Lanka and starts manufacturing Motorcycles

    • C. 

      A company that sells branded cigarettes starts selling branded chewing tobacco

    • D. 

      A company uses distribution channel for its products starts direct marketing

  • 4. 
    A company uses distribution channel for its products starts direct marketing
    • A. 

      Videocon Washing machine & LG Washing machine

    • B. 

      Luxor Pen and Camel Pencils

    • C. 

      Colgate Toothpaste & Colgate Tooth Brush

    • D. 

      Gillette and Head & Shoulders

  • 5. 
    For which of the following the Benefit and Lifestyle Study is performed in Marketing?
    • A. 

      Segmentation

    • B. 

      Positioning

    • C. 

      Decision making

    • D. 

      SWOT analysis

  • 6. 
    Which among the following is a most suitable term for food markets in cinemas?
    • A. 

      Central market

    • B. 

      Captive market

    • C. 

      Perfect market

    • D. 

      Mature market

  • 7. 
    Which among the following can greatly affect the buyout price of a company?
    • A. 

      Brand Equity

    • B. 

      Brand Integration

    • C. 

      Brand expansion

    • D. 

      None of these

  • 8. 
    Channel Conflictis a term related to which of the following Ps?
    • A. 

      Promotion

    • B. 

      Place

    • C. 

      Price

    • D. 

      Product

  • 9. 
    Which among the following is / are examples of Halo Effect?
    • A. 

      An interviewer noticing a positive trait in an interviewee and as a result, paying less attention to their negative traits

    • B. 

      An interviewer noticing a negative trait in an interviewee and as a result, paying less attention to their positive traits

    • C. 

      Producing an exceptional product to promote the entire product line

    • D. 

      All of the above

  • 10. 
    Lead Generation in marketing means the following?
    • A. 

      Lead Generation in marketing means the following?

    • B. 

      Generating a Sale

    • C. 

      Generating Profit

    • D. 

      Leading a sales team

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