Can You Excel In The Marketing Quiz Test? Trivia

10 Questions | By Taruniis | Updated: Mar 20, 2022 | Attempts: 137

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Questions and Answers

1.

Which among the following works as an access barrier?
- A.
  
  Trade Laws
- B.
  
  Tariff
- C.
  
  Communication
- D.
  
  Price
2.

A company who manufactures motorcycles buys another company which used to supply it clutch wires. This is an example of ?
- A.
  
  Backward Integration
- B.
  
  Forward Integration
- C.
  
  Horizontal Integration
- D.
  
  Vertical Integration
3.

Which among the following is an example of backward invention?
- A.
  
  A company that manufactures washing machine in Japan opens a unit at Africa to manufacture and sell manual operating washing machines
- B.
  
  A company manufactures cycles in India sets up a unit in Sri Lanka and starts manufacturing Motorcycles
- C.
  
  A company that sells branded cigarettes starts selling branded chewing tobacco
- D.
  
  A company uses distribution channel for its products starts direct marketing
4.

A company uses distribution channel for its products starts direct marketing
- A.
  
  Videocon Washing machine & LG Washing machine
- B.
  
  Luxor Pen and Camel Pencils
- C.
  
  Colgate Toothpaste & Colgate Tooth Brush
- D.
  
  Gillette and Head & Shoulders
5.

For which of the following the Benefit and Lifestyle Study is performed in Marketing?
- A.
  
  Segmentation
- B.
  
  Positioning
- C.
  
  Decision making
- D.
  
  SWOT analysis
6.

Which among the following is a most suitable term for food markets in cinemas?
- A.
  
  Central market
- B.
  
  Captive market
- C.
  
  Perfect market
- D.
  
  Mature market
7.

Which among the following can greatly affect the buyout price of a company?
- A.
  
  Brand Equity
- B.
  
  Brand Integration
- C.
  
  Brand expansion
- D.
  
  None of these
8.

Channel Conflictis a term related to which of the following Ps?
- A.
  
  Promotion
- B.
  
  Place
- C.
  
  Price
- D.
  
  Product
9.

Which among the following is / are examples of Halo Effect?
- A.
  
  An interviewer noticing a positive trait in an interviewee and as a result, paying less attention to their negative traits
- B.
  
  An interviewer noticing a negative trait in an interviewee and as a result, paying less attention to their positive traits
- C.
  
  Producing an exceptional product to promote the entire product line
- D.
  
  All of the above
10.

Lead Generation in marketing means the following?
- A.
  
  Lead Generation in marketing means the following?
- B.
  
  Generating a Sale
- C.
  
  Generating Profit
- D.
  
  Leading a sales team