Can You Excel In The Marketing Quiz Test? Trivia
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- 1.Which among the following works as an access barrier?
- A.
Trade Laws
- B.
Tariff
- C.
Communication
- D.
Price
- 2.A company who manufactures motorcycles buys another company which used to supply it clutch wires. This is an example of ?
- A.
Backward Integration
- B.
Forward Integration
- C.
Horizontal Integration
- D.
Vertical Integration
- 3.Which among the following is an example of backward invention?
- A.
A company that manufactures washing machine in Japan opens a unit at Africa to manufacture and sell manual operating washing machines
- B.
A company manufactures cycles in India sets up a unit in Sri Lanka and starts manufacturing Motorcycles
- C.
A company that sells branded cigarettes starts selling branded chewing tobacco
- D.
A company uses distribution channel for its products starts direct marketing
- 4.A company uses distribution channel for its products starts direct marketing
- A.
Videocon Washing machine & LG Washing machine
- B.
Luxor Pen and Camel Pencils
- C.
Colgate Toothpaste & Colgate Tooth Brush
- D.
Gillette and Head & Shoulders
- 5.For which of the following the Benefit and Lifestyle Study is performed in Marketing?
- A.
Segmentation
- B.
Positioning
- C.
Decision making
- D.
SWOT analysis
- 6.Which among the following is a most suitable term for food markets in cinemas?
- A.
Central market
- B.
Captive market
- C.
Perfect market
- D.
Mature market
- 7.Which among the following can greatly affect the buyout price of a company?
- A.
Brand Equity
- B.
Brand Integration
- C.
Brand expansion
- D.
None of these
- 8.Channel Conflictis a term related to which of the following Ps?
- A.
Promotion
- B.
Place
- C.
Price
- D.
Product
- 9.Which among the following is / are examples of Halo Effect?
- A.
An interviewer noticing a positive trait in an interviewee and as a result, paying less attention to their negative traits
- B.
An interviewer noticing a negative trait in an interviewee and as a result, paying less attention to their positive traits
- C.
Producing an exceptional product to promote the entire product line
- D.
All of the above
- 10.Lead Generation in marketing means the following?
- A.
Lead Generation in marketing means the following?
- B.
Generating a Sale
- C.
Generating Profit
- D.
Leading a sales team
Questions: 100 | Attempts: 16363 | Last updated: Oct 7, 2020
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