Marketing Cluster Exam Quiz Questions! Trivia

50 Questions | Total Attempts: 173

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Market Research Quizzes & Trivia

Questions and Answers
  • 1. 
    How might a business use the information in salespeople's lost-business reports that indicates that customers are dissatisifed with the business's credit policies and service?
    • A. 

      To identify its target market

    • B. 

      To change its operating goals

    • C. 

      To revise its marketing strategy

    • D. 

      To update its promotional techniques

  • 2. 
    Which of the following is an example of a business developing a code for answers to survey questions in order to process and analyze marketing information: 
    • A. 

      Results are tabulated according to date received.

    • B. 

      Questions are numbered in chronological order.

    • C. 

      Each survey contains an identification number.

    • D. 

      Each answer has a specific numeric value

  • 3. 
    In addition to the working on a questionnaire being clear, the wording should be
    • A. 

      Ambiguous and complex

    • B. 

      Complex and concise

    • C. 

      Concise and objective

    • D. 

      Objective and adaptable

  • 4. 
    Because of customer requests, a business decides to reorder a product that it had stopped selling.  the business is using the
    • A. 

      Distribution process.

    • B. 

      Promotional-mix concept.

    • C. 

      Production process.

    • D. 

      Marketing concept.

  • 5. 
    The XYZ Corporation has set a goal to increase profitability by 15% within the next two years.  To achieve that goal, the corporation has decided to open a new location.  This strategy is the corporation's
    • A. 

      Plan of action

    • B. 

      Marketing mix

    • C. 

      Type of risk

    • D. 

      Financial plan

  • 6. 
    Which of the following is an example of an external change that could affect a business's sales forecast:
    • A. 

      A new sales rep has been hired to develop the company's territory in Texas.

    • B. 

      The population of a town increases when a new hospital opens in the community.

    • C. 

      The company plans to modify its approach to mailing catalogs to customers.

    • D. 

      A company plans to raise pricses on its products.

  • 7. 
    Managing information regarding copyrights and trademarks helps a company to preserve its
    • A. 

      Identity

    • B. 

      Inventory

    • C. 

      Correspondence

    • D. 

      Customers

  • 8. 
    The scope of the Internet can be described as
    • A. 

      Regional

    • B. 

      Secure

    • C. 

      Worldwide

    • D. 

      Proprietary

  • 9. 
    What is the visual tool in presentation software that smoothly moves one slide into the next slide?
    • A. 

      Transition

    • B. 

      Animation

    • C. 

      Effects

    • D. 

      Formatting

  • 10. 
    What type of software would a business use to calculate the effect that charging higher rates would have on profit?
    • A. 

      Presentation

    • B. 

      Desktop publishing

    • C. 

      Database

    • D. 

      Spreadsheet

  • 11. 
    A new law was passed that affects the type of personnel records Germaine must keep at his financial services company.  What is influencing the selection of records that the business must keep?
    • A. 

      Regulations

    • B. 

      Leaders

    • C. 

      Industry

    • D. 

      Size

  • 12. 
    Which of the following is an example of information that a manufacturing company keeps about its customers:
    • A. 

      Expense reports

    • B. 

      Tax returns

    • C. 

      Payroll reports

    • D. 

      Invoices

  • 13. 
    What type of trend are businesses considering when they analyze where customers live and their ethnic backgrounds?
    • A. 

      Demographic

    • B. 

      Environmental

    • C. 

      Technical

    • D. 

      Cultural

  • 14. 
    Which of the following forms of technology is most useful in operations:
    • A. 

      Smart phones

    • B. 

      Wireless internet

    • C. 

      E-mail

    • D. 

      Computer-aided design

  • 15. 
    A comon cause of back injuries on the job is
    • A. 

      Sitting in one position

    • B. 

      Poor posture

    • C. 

      Hard physical labor

    • D. 

      Improper lifting

  • 16. 
    What do project-planning tools show you about the project?
    • A. 

      When you will do a similar project

    • B. 

      Why you want to complete the project

    • C. 

      How pleased the stakeholders are

    • D. 

      Who is doing what

  • 17. 
    Which of the following is a way that effective purchasing benefits a business:
    • A. 

      Creates jobs

    • B. 

      Increases assets

    • C. 

      Lowers costs

    • D. 

      Reduces sales

  • 18. 
    Production is often called a conversion process because it
    • A. 

      Makes inputs from outputs

    • B. 

      Creates product utility

    • C. 

      Changes failure to success

    • D. 

      Turns resources into products

  • 19. 
    One way that employees can help to control a business's expenses is by
    • A. 

      Handling products casually.

    • B. 

      Rotating stock daily.

    • C. 

      Overlooking thefts.

    • D. 

      Arriving at work on time.

  • 20. 
    Why is it important for businesses to maintain storage areas in a way that allows them to identify and discard products whose expiration dates have expired?
    • A. 

      To prevent cross-contamination

    • B. 

      To elminate health hazards

    • C. 

      To obtain replacement items

    • D. 

      To follow federal guidlines

  • 21. 
    Personal grooming rules for hair should include keeping the hair clean, styled, and
    • A. 

      Dandruff free

    • B. 

      Tinted

    • C. 

      Cut short

    • D. 

      Curled

  • 22. 
    In a staff meeting, a store manager asks employees to come up with as many suggestions for improvement as they can within 15 minutes.  What creativity technique is being used?
    • A. 

      Attribute listing

    • B. 

      Checklist

    • C. 

      Brainstorming

    • D. 

      Problem identification

  • 23. 
    Employees who arrive at work on time and direct their own work-related activities during the course of the day usually possess positive _______________ skills.
    • A. 

      Inner-qualitative

    • B. 

      Self-conceptual

    • C. 

      Self-management

    • D. 

      Personal-orientation

  • 24. 
    Many teenagers begin searching for their first jobs by contacting
    • A. 

      Community training programs

    • B. 

      Employment agencies

    • C. 

      National corporations

    • D. 

      Neighborhood businesses

  • 25. 
    What is the preferred length of a job resume?
    • A. 

      As long as necessary

    • B. 

      Three pages

    • C. 

      Five pages

    • D. 

      From one to two pages

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