Marketing Cluster Exam Quiz Questions! Trivia
Questions and Answers
- 1.
How might a business use the information in salespeople's lost-business reports that indicates that customers are dissatisifed with the business's credit policies and service?
- A.
To identify its target market
- B.
To change its operating goals
- C.
To revise its marketing strategy
- D.
To update its promotional techniques
Correct Answer
C. To revise its marketing strategyExplanation
A business can use the information in salespeople's lost-business reports that indicate customers' dissatisfaction with the business's credit policies and service to revise its marketing strategy. By understanding the specific reasons for customer dissatisfaction, the business can make necessary adjustments to its marketing approach. This may involve reevaluating the target market, identifying new promotional techniques, or changing operating goals to better meet customer needs and expectations. Overall, revising the marketing strategy based on this information can help the business improve customer satisfaction and attract more customers.Rate this question:
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- 2.
Which of the following is an example of a business developing a code for answers to survey questions in order to process and analyze marketing information:
- A.
Results are tabulated according to date received.
- B.
Questions are numbered in chronological order.
- C.
Each survey contains an identification number.
- D.
Each answer has a specific numeric value
Correct Answer
D. Each answer has a specific numeric valueExplanation
In order to process and analyze marketing information, a business may develop a code for answers to survey questions where each answer is assigned a specific numeric value. This allows for easier tabulation and analysis of the data. The other options provided in the question (results tabulated according to date received, questions numbered in chronological order, each survey containing an identification number) are not examples of developing a code for answers to survey questions.Rate this question:
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- 3.
In addition to the working on a questionnaire being clear, the wording should be
- A.
Ambiguous and complex
- B.
Complex and concise
- C.
Concise and objective
- D.
Objective and adaptable
Correct Answer
C. Concise and objectiveExplanation
The wording of a questionnaire should be concise to ensure that respondents understand the questions easily and do not get confused. It should also be objective, meaning that it should not contain any biased or leading language that could influence the respondents' answers. By being concise and objective, the questionnaire can effectively gather accurate and unbiased data from the respondents.Rate this question:
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- 4.
Because of customer requests, a business decides to reorder a product that it had stopped selling. the business is using the
- A.
Distribution process.
- B.
Promotional-mix concept.
- C.
Production process.
- D.
Marketing concept.
Correct Answer
D. Marketing concept.Explanation
The correct answer is marketing concept. The marketing concept focuses on identifying and satisfying customers' needs and wants. In this scenario, the business decides to reorder a product based on customer requests, which aligns with the marketing concept's emphasis on customer satisfaction and responsiveness. The business is actively engaging with customers and adjusting its offerings to meet their demands, which is a key principle of the marketing concept.Rate this question:
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- 5.
The XYZ Corporation has set a goal to increase profitability by 15% within the next two years. To achieve that goal, the corporation has decided to open a new location. This strategy is the corporation's
- A.
Plan of action
- B.
Marketing mix
- C.
Type of risk
- D.
Financial plan
Correct Answer
A. Plan of actionExplanation
The correct answer is "plan of action". The XYZ Corporation has set a specific goal of increasing profitability by 15% within the next two years. To achieve this goal, they have decided to open a new location. This decision to open a new location is a specific action that the corporation is taking to reach their goal of increasing profitability. Therefore, it can be identified as their plan of action.Rate this question:
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- 6.
Which of the following is an example of an external change that could affect a business's sales forecast:
- A.
A new sales rep has been hired to develop the company's territory in Texas.
- B.
The population of a town increases when a new hospital opens in the community.
- C.
The company plans to modify its approach to mailing catalogs to customers.
- D.
A company plans to raise pricses on its products.
Correct Answer
B. The population of a town increases when a new hospital opens in the community.Explanation
When the population of a town increases due to the opening of a new hospital, it can have a direct impact on a business's sales forecast. With a larger population, there is a potential for an increase in customers and demand for products or services. This external change can lead to higher sales and revenue for the business.Rate this question:
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- 7.
Managing information regarding copyrights and trademarks helps a company to preserve its
- A.
Identity
- B.
Inventory
- C.
Correspondence
- D.
Customers
Correct Answer
A. IdentityExplanation
Managing information regarding copyrights and trademarks helps a company to preserve its identity. This is because copyrights and trademarks are legal protections that prevent others from using the company's unique branding, logos, and creative works. By managing and protecting these intellectual property assets, the company can maintain its distinct identity in the market and prevent others from using its brand to confuse or deceive customers. This helps the company build a strong and recognizable brand image, which is crucial for long-term success and customer loyalty.Rate this question:
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- 8.
The scope of the Internet can be described as
- A.
Regional
- B.
Secure
- C.
Worldwide
- D.
Proprietary
Correct Answer
C. WorldwideExplanation
The correct answer is "worldwide" because the Internet is a global network that connects millions of devices and allows for communication and information exchange across the globe. It is not limited to a specific region or area, but rather spans across continents, countries, and even remote locations. The Internet has become an essential part of our daily lives, enabling people from all over the world to access information, connect with others, and conduct business on a global scale.Rate this question:
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- 9.
What is the visual tool in presentation software that smoothly moves one slide into the next slide?
- A.
Transition
- B.
Animation
- C.
Effects
- D.
Formatting
Correct Answer
A. TransitionExplanation
Transition is the correct answer because it refers to the visual tool in presentation software that smoothly moves one slide into the next slide. It allows for the seamless movement between slides, enhancing the overall flow and visual appeal of the presentation.Rate this question:
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- 10.
What type of software would a business use to calculate the effect that charging higher rates would have on profit?
- A.
Presentation
- B.
Desktop publishing
- C.
Database
- D.
Spreadsheet
Correct Answer
D. SpreadsheetExplanation
A business would use a spreadsheet software to calculate the effect that charging higher rates would have on profit. Spreadsheets are commonly used for financial analysis and can perform complex calculations, such as determining the impact of different pricing strategies on profitability. They allow businesses to input data, create formulas, and generate reports or charts to analyze the financial implications of various scenarios. Spreadsheet software provides a structured and organized way to manipulate and analyze numerical data, making it an ideal tool for calculating the effect of charging higher rates on profit.Rate this question:
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- 11.
A new law was passed that affects the type of personnel records Germaine must keep at his financial services company. What is influencing the selection of records that the business must keep?
- A.
Regulations
- B.
Leaders
- C.
Industry
- D.
Size
Correct Answer
A. RegulationsExplanation
The selection of records that the business must keep is influenced by regulations. With the passing of a new law, Germaine's financial services company is now required to maintain certain personnel records in compliance with the regulations. These regulations dictate the specific types of records that need to be kept and the duration for which they should be retained.Rate this question:
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- 12.
Which of the following is an example of information that a manufacturing company keeps about its customers:
- A.
Expense reports
- B.
Tax returns
- C.
Payroll reports
- D.
Invoices
Correct Answer
D. InvoicesExplanation
A manufacturing company keeps invoices as a record of the products or services sold to its customers. Invoices contain important information such as the customer's name, contact details, products purchased, quantities, prices, and payment terms. These details help the company track sales, monitor customer orders, manage inventory, and maintain accurate financial records. Invoices also serve as proof of purchase and are used for accounting purposes, including billing, revenue recognition, and tax compliance. Therefore, invoices are a crucial piece of information that a manufacturing company keeps about its customers.Rate this question:
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- 13.
What type of trend are businesses considering when they analyze where customers live and their ethnic backgrounds?
- A.
Demographic
- B.
Environmental
- C.
Technical
- D.
Cultural
Correct Answer
A. DemographicExplanation
Businesses consider demographic trends when analyzing where customers live and their ethnic backgrounds. Demographic trends provide valuable information about the characteristics and preferences of different customer segments based on factors such as age, gender, income, education, and ethnicity. By understanding these demographic trends, businesses can tailor their products, marketing strategies, and customer experiences to better meet the needs and preferences of specific customer groups. This analysis helps businesses identify target markets, develop effective marketing campaigns, and make informed business decisions to maximize their success.Rate this question:
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- 14.
Which of the following forms of technology is most useful in operations:
- A.
Smart phones
- B.
Wireless internet
- C.
E-mail
- D.
Computer-aided design
Correct Answer
D. Computer-aided designExplanation
Computer-aided design (CAD) is the most useful form of technology in operations because it allows for the creation, modification, and analysis of designs and drawings. CAD software provides precise and efficient tools for designing and visualizing products, structures, and systems. It enables engineers and designers to improve productivity, accuracy, and collaboration in various industries such as manufacturing, architecture, and engineering. CAD technology enhances the design process by automating tasks, providing 3D modeling capabilities, and facilitating the integration of design data with other systems. It is an essential tool for optimizing operations and improving overall efficiency and quality.Rate this question:
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- 15.
A comon cause of back injuries on the job is
- A.
Sitting in one position
- B.
Poor posture
- C.
Hard physical labor
- D.
Improper lifting
Correct Answer
D. Improper liftingExplanation
Improper lifting is a common cause of back injuries on the job because it puts excessive strain on the back muscles and spine. Lifting heavy objects without using proper techniques, such as bending the knees and using the legs instead of the back, can lead to muscle strains, sprains, and even herniated discs. It is important to lift objects correctly and use proper lifting equipment to prevent back injuries in the workplace.Rate this question:
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- 16.
What do project-planning tools show you about the project?
- A.
When you will do a similar project
- B.
Why you want to complete the project
- C.
How pleased the stakeholders are
- D.
Who is doing what
Correct Answer
D. Who is doing whatExplanation
Project-planning tools show you who is doing what in a project. These tools provide a visual representation of the tasks and responsibilities assigned to each team member, allowing you to track progress, identify bottlenecks, and ensure that all necessary tasks are being completed. By knowing who is responsible for each task, you can effectively coordinate and allocate resources, ensuring that the project is executed smoothly and efficiently.Rate this question:
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- 17.
Which of the following is a way that effective purchasing benefits a business:
- A.
Creates jobs
- B.
Increases assets
- C.
Lowers costs
- D.
Reduces sales
Correct Answer
C. Lowers costsExplanation
Effective purchasing benefits a business by lowering costs. By negotiating better deals with suppliers, purchasing departments can secure lower prices for goods and services, resulting in cost savings for the company. This can lead to increased profitability and competitiveness in the market. Lower costs also allow businesses to allocate resources more efficiently and invest in other areas of the organization, such as research and development or marketing. Ultimately, lowering costs through effective purchasing can contribute to the overall financial health and success of a business.Rate this question:
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- 18.
Production is often called a conversion process because it
- A.
Makes inputs from outputs
- B.
Creates product utility
- C.
Changes failure to success
- D.
Turns resources into products
Correct Answer
D. Turns resources into productsExplanation
Production is often referred to as a conversion process because it involves transforming inputs or resources into outputs or products. This conversion process involves utilizing various resources such as raw materials, labor, and capital to create finished goods or services. By turning these resources into products, production adds value and utility to the inputs, making it an apt description for the term "conversion process."Rate this question:
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- 19.
One way that employees can help to control a business's expenses is by
- A.
Handling products casually.
- B.
Rotating stock daily.
- C.
Overlooking thefts.
- D.
Arriving at work on time.
Correct Answer
D. Arriving at work on time.Explanation
Arriving at work on time allows employees to start their tasks promptly and efficiently, ensuring that work is completed within the allocated time. This helps to prevent delays and avoid overtime costs. Additionally, punctuality demonstrates professionalism and dedication, which can positively impact the overall productivity and effectiveness of the business.Rate this question:
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- 20.
Why is it important for businesses to maintain storage areas in a way that allows them to identify and discard products whose expiration dates have expired?
- A.
To prevent cross-contamination
- B.
To elminate health hazards
- C.
To obtain replacement items
- D.
To follow federal guidlines
Correct Answer
B. To elminate health hazardsExplanation
It is important for businesses to maintain storage areas in a way that allows them to identify and discard products whose expiration dates have expired in order to eliminate health hazards. Expired products can pose a risk to consumers' health if consumed. By properly identifying and discarding these products, businesses can ensure that only fresh and safe products are being sold or used, thereby preventing any potential health issues or illnesses.Rate this question:
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- 21.
Personal grooming rules for hair should include keeping the hair clean, styled, and
- A.
Dandruff free
- B.
Tinted
- C.
Cut short
- D.
Curled
Correct Answer
A. Dandruff freeExplanation
Personal grooming rules for hair should include keeping the hair clean, styled, and dandruff free. This means that in order to have good personal grooming, it is important to maintain clean and well-styled hair, as well as ensuring that there is no presence of dandruff. Dandruff can be considered unhygienic and can affect the overall appearance of the hair. Therefore, it is necessary to keep the hair dandruff free as part of personal grooming.Rate this question:
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- 22.
In a staff meeting, a store manager asks employees to come up with as many suggestions for improvement as they can within 15 minutes. What creativity technique is being used?
- A.
Attribute listing
- B.
Checklist
- C.
Brainstorming
- D.
Problem identification
Correct Answer
C. BrainstormingExplanation
In this scenario, the store manager is encouraging employees to generate as many suggestions for improvement as possible within a specific time frame. This aligns with the concept of brainstorming, which is a creativity technique that involves generating a large number of ideas or solutions to a problem. By asking employees to come up with suggestions, the manager is fostering a creative and open environment where ideas can flow freely. Therefore, the correct answer is brainstorming.Rate this question:
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- 23.
Employees who arrive at work on time and direct their own work-related activities during the course of the day usually possess positive _______________ skills.
- A.
Inner-qualitative
- B.
Self-conceptual
- C.
Self-management
- D.
Personal-orientation
Correct Answer
C. Self-managementExplanation
The correct answer is self-management. This is because employees who arrive on time and direct their own work-related activities demonstrate the ability to manage themselves effectively. Self-management skills involve being organized, setting goals, prioritizing tasks, and being proactive in taking responsibility for one's own work.Rate this question:
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- 24.
Many teenagers begin searching for their first jobs by contacting
- A.
Community training programs
- B.
Employment agencies
- C.
National corporations
- D.
Neighborhood businesses
Correct Answer
D. Neighborhood businessesExplanation
Teenagers often start their job search by reaching out to neighborhood businesses because they are more accessible and may be more willing to hire young and inexperienced individuals. Community training programs and employment agencies may also be helpful, but they might require additional qualifications or have limited job opportunities for teenagers. National corporations, on the other hand, may have stricter hiring processes and prefer candidates with more experience. Therefore, neighborhood businesses are often the preferred choice for teenagers looking for their first jobs.Rate this question:
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- 25.
What is the preferred length of a job resume?
- A.
As long as necessary
- B.
Three pages
- C.
Five pages
- D.
From one to two pages
Correct Answer
D. From one to two pagesExplanation
A job resume should ideally be from one to two pages in length. This length allows the candidate to provide a comprehensive overview of their skills, qualifications, and work experience without overwhelming the employer with excessive information. A concise and well-structured resume is more likely to capture the attention of the hiring manager and highlight the most relevant details. Resumes that are too short may not provide enough information, while those that exceed two pages can be time-consuming to review and may contain unnecessary details.Rate this question:
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- 26.
Why do many businesses provide opportunities for their employees to continue their education or receive additional training?
- A.
To provide financial assistance
- B.
To be able to promote from within
- C.
To identify problems in the company
- D.
To support the local community college
Correct Answer
B. To be able to promote from withinExplanation
Many businesses provide opportunities for their employees to continue their education or receive additional training in order to be able to promote from within. By investing in their employees' development, businesses can cultivate a skilled and knowledgeable workforce, which can lead to internal promotions and career advancement. This approach not only benefits the employees by providing them with growth opportunities but also benefits the business by retaining talented individuals and reducing recruitment costs.Rate this question:
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- 27.
Informing, persuading, or reminding customers about products is known as
- A.
Product planning
- B.
Promotion
- C.
Pricing
- D.
Place
Correct Answer
B. PromotionExplanation
Promotion refers to the act of informing, persuading, or reminding customers about products. It involves various marketing activities such as advertising, personal selling, sales promotion, and public relations. Through promotion, companies aim to create awareness, generate interest, and ultimately influence purchasing decisions. This includes communicating product features, benefits, and value propositions to target customers through different channels and mediums. Promotion plays a crucial role in building brand awareness, attracting customers, and driving sales.Rate this question:
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- 28.
What is the advantage to a business of using bar-code pricing?
- A.
Easier to change prices
- B.
Reduces required business security
- C.
Easier for customers to read
- D.
Reduces number of employees needed for sales
Correct Answer
A. Easier to change pricesExplanation
Using bar-code pricing provides the advantage of easier price changes for a business. With barcodes, prices can be updated quickly and easily by simply modifying the information in the barcode system. This eliminates the need for manual price changes on individual items, saving time and effort for the business. Additionally, it allows for more flexibility in adjusting prices based on market conditions or promotional offers.Rate this question:
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- 29.
Which step in the new-product development process involves seeking feedback from customers to know what response they would give to a proposed product?
- A.
Product screening
- B.
Concept testing
- C.
Idea generation
- D.
Feasibility analysis
Correct Answer
B. Concept testingExplanation
Concept testing is the step in the new-product development process that involves seeking feedback from customers to know what response they would give to a proposed product. This step helps in evaluating the viability and potential success of the product idea by gathering customer opinions and preferences. Concept testing allows the company to make necessary adjustments or improvements to the product before investing further resources in its development and launch.Rate this question:
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- 30.
A business using satellite communications systems to track a product from the time it is ordered until it is delivered is an example of technology impacting the ________________ function.
- A.
Product/service management
- B.
Marketing-information management
- C.
Transportation and receiving
- D.
Selling and promotion
Correct Answer
A. Product/service managementExplanation
The business using satellite communications systems to track a product from the time it is ordered until it is delivered is an example of technology impacting the product/service management function. This is because the use of satellite communications systems allows for effective tracking and monitoring of the product throughout the entire supply chain, ensuring that it is managed and delivered efficiently. This technology enables businesses to effectively manage their products and services, ensuring timely delivery and customer satisfaction.Rate this question:
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- 31.
How does the use of grades and standards affect the buying and selling process?
- A.
It provides product information on unsafe products
- B.
It enables consumers to buy without having to inspect each product
- C.
It enables businesses to set high prices
- D.
It enables salespeople to suggest products without having to determine customer needs
Correct Answer
B. It enables consumers to buy without having to inspect each productExplanation
The use of grades and standards in the buying and selling process allows consumers to make informed decisions without having to physically inspect each product. These grades and standards provide information about the quality, safety, and reliability of the products, making it easier for consumers to choose the right product without the need for extensive inspection. This saves time and effort for consumers and increases their confidence in making purchases.Rate this question:
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- 32.
An unwritten warranty that is understood by the customer and the seller that the product will perform as expected is a(n) _____________________ warranty.
- A.
Full
- B.
Implied
- C.
Limited
- D.
Express
Correct Answer
B. ImpliedExplanation
An implied warranty is an unwritten agreement between the customer and the seller, where both parties understand that the product will perform as expected. Unlike a written or express warranty, an implied warranty is not explicitly stated but is automatically assumed to be applicable. This type of warranty provides the customer with certain rights and protections, even if there is no written documentation specifying the terms and conditions.Rate this question:
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- 33.
Mr. and Mrs. Finetune purchased a new digital camera from Optical One. Six months after purchasing the product, it caught on fire and was damaged very badly. The Finetunes contacted the manufacturer so they could have the camera replaced. The representative gave them a control number and relailer that would provide them wtih another digital camera. This is an example of the manufacturer complying with which of the following federal laws;
- A.
Fair Packaging and Labeling Act
- B.
Federal Food, Drug, and Cosmetic Act
- C.
Consumer Product Safety Act
- D.
Magnuson-Moss Warranty Act
Correct Answer
D. Magnuson-Moss Warranty ActExplanation
The Magnuson-Moss Warranty Act is a federal law that governs warranties on consumer products. It requires manufacturers or sellers to provide a written warranty for products over a certain price, and it also sets guidelines for how warranty claims should be handled. In this case, the manufacturer provided the Finetunes with a control number and directed them to a retailer to have their camera replaced, which suggests that they are complying with the Magnuson-Moss Warranty Act.Rate this question:
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- 34.
The assortment of products that a firm offers for sale is referred to as its product
- A.
Line
- B.
Consistency
- C.
Mix
- D.
Differentiation
Correct Answer
C. MixExplanation
The correct answer is "mix". The product mix refers to the assortment of products that a firm offers for sale. It includes all the different product lines and individual products that the company has in its portfolio. The product mix is important for a company as it allows them to cater to different customer needs and preferences, target different market segments, and diversify their revenue streams. By offering a diverse mix of products, a firm can increase its market share and competitiveness.Rate this question:
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- 35.
A company packages two software programs together and sells them at a lower price than if each progrm were purchased individually. This is an example of product
- A.
Integration
- B.
Blending
- C.
Bundling
- D.
Consolidation
Correct Answer
C. BundlingExplanation
Bundling is the correct answer because it refers to the practice of combining two or more products or services together and selling them as a package at a lower price than if they were purchased individually. In this case, the company is packaging two software programs together and offering them at a discounted price, which is a common strategy used to increase sales and attract customers.Rate this question:
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- 36.
Before selecting a brand name for a new product, marketers should determine the acceptability of brand possibilities among different cultures. As part of this process, marketers should:
- A.
Create URLs for the product in each of the countries where the product will be marketed.
- B.
Determine if the brand name would be culturally taboo where the product will be marketed.
- C.
Develop a different trade character for each of the countries where the product will be marketed.
- D.
Choose a different brand name for each country where the product will be marketed.
Correct Answer
B. Determine if the brand name would be culturally taboo where the product will be marketed.Explanation
Marketers should determine if the brand name would be culturally taboo where the product will be marketed. This is important because different cultures may have different beliefs, values, and sensitivities. A brand name that is acceptable in one culture may be offensive or inappropriate in another. By ensuring that the brand name is not culturally taboo, marketers can avoid potential backlash or negative perceptions from consumers in different cultures. This will help them to create a positive brand image and increase the acceptability of the product among different cultures.Rate this question:
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- 37.
Determine whether the following statement is true or false. Promotion is nonpersonal communication of information about goods, services, images, or ideas to achieve a desired outcome.
- A.
False, promotion can be personal or nonpersonal to achieve a desired outcome.
- B.
False, promotion is any paid form of communication about ideas, images, goods, or services.
- C.
True, promotion is any nonpaid form of communication about ideas, images, goods, or services.
- D.
True, promotion is the nonpersonal communication of ideas, images, goods, or services.
Correct Answer
A. False, promotion can be personal or nonpersonal to achieve a desired outcome.Explanation
The given answer is correct because promotion can be both personal and nonpersonal. Personal promotion involves direct communication with individuals, such as salespeople interacting with customers. Nonpersonal promotion, on the other hand, includes mass communication methods like advertising, public relations, and social media. Both forms of promotion aim to achieve a desired outcome, whether it be increasing sales, building brand awareness, or influencing consumer behavior. Therefore, the statement that promotion is nonpersonal communication is false.Rate this question:
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- 38.
Premiums, coupons, point-of-purchase displays, contests, and dealer incentives are all examples of the form of promotion known as
- A.
Sales promotion
- B.
Advertising
- C.
Publicity
- D.
Personal setting
Correct Answer
A. Sales promotionExplanation
Premiums, coupons, point-of-purchase displays, contests, and dealer incentives are all examples of sales promotion. Sales promotion refers to the activities that are designed to stimulate consumer demand, increase sales, and enhance brand awareness. These promotional tools are used to incentivize consumers to make a purchase, try a new product, or choose a particular brand over others. By offering discounts, freebies, or other incentives, companies can effectively attract customers and drive sales. Therefore, sales promotion is the correct answer in this case.Rate this question:
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- 39.
Which of the following is an example of electronic interactive media that allows businesses to promote their products to large audiences:
- A.
Specialty
- B.
Internet
- C.
Transit
- D.
Electronic spectaculars
Correct Answer
B. InternetExplanation
The internet is an example of electronic interactive media that allows businesses to promote their products to large audiences. It provides a platform for businesses to create websites, online advertisements, social media campaigns, and other digital marketing strategies to reach a wide range of potential customers. With the internet's global reach and accessibility, businesses can effectively showcase their products and services to a large audience, increasing their visibility and potential for sales.Rate this question:
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- 40.
In a free-enterprise economic system, promotional practices are often subject to regulation by governmental systems, consumer groups, and _____________organizations
- A.
Liabilty
- B.
Competitive
- C.
Nonprofit
- D.
Industry
Correct Answer
D. IndustryExplanation
In a free-enterprise economic system, promotional practices are often subject to regulation by governmental systems, consumer groups, and industry organizations. Industry organizations play a crucial role in regulating promotional practices within their respective sectors. These organizations are formed by businesses operating in the same industry and work towards promoting fair competition, setting industry standards, and ensuring ethical business practices. They often collaborate with government agencies and consumer groups to establish guidelines and regulations that protect consumers and promote healthy competition in the marketplace.Rate this question:
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- 41.
Which of the following types of media may include catalogs:
- A.
Out-of-home
- B.
Direct mail
- C.
Broadcast media
- D.
Transit media
Correct Answer
B. Direct mailExplanation
Direct mail is the correct answer because catalogs are often sent to consumers through the mail. Direct mail refers to the practice of sending promotional materials, such as catalogs, brochures, or flyers, directly to individuals' mailboxes. Catalogs are a common type of direct mail that businesses use to showcase their products and services to potential customers. Therefore, direct mail is the type of media that may include catalogs.Rate this question:
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- 42.
Which of the following statements is true regarding direct advertising strategies:
- A.
Marketers often select their direct advertising methods based on customers' preferences.
- B.
Use of e-mail advertising messages rewards most marketers with a very high response rate.
- C.
Telemarketing programs are generally considered to be obsolete forms of direct advertising.
- D.
Infomercial and home shopping television are the least effective media to send promotional messages.
Correct Answer
A. Marketers often select their direct advertising methods based on customers' preferences.Explanation
The statement that "marketers often select their direct advertising methods based on customers' preferences" is true because effective direct advertising requires understanding and targeting the specific needs and preferences of the target audience. By tailoring advertising methods to align with customers' preferences, marketers can increase the likelihood of capturing their attention and generating a positive response. This approach allows for more personalized and targeted advertising messages, which can lead to higher engagement and conversion rates.Rate this question:
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- 43.
Your partner has designed a sharp, distinctive graphic logo for your business's ad and wants you to develop a catchy phrase to use with the logo. What will you be creating?
- A.
Headline
- B.
Slogan
- C.
Copy
- D.
Illustration
Correct Answer
B. SloganExplanation
You will be creating a slogan. A slogan is a catchy phrase that is used to promote a product, brand, or business. It is often paired with a graphic logo to create a memorable and impactful advertisement.Rate this question:
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- 44.
One of the first steps in developing a promotional plan is to
- A.
Set objectives
- B.
Prepare a budget
- C.
Design a message
- D.
Create a schedule
Correct Answer
A. Set objectivesExplanation
In developing a promotional plan, setting objectives is one of the first steps because it helps to define what the plan aims to achieve. By setting clear and specific objectives, the promotional activities can be aligned with the overall goals of the organization. Objectives provide a direction and purpose for the promotional plan, guiding decisions on budget allocation, message design, and scheduling. Without setting objectives, the promotional plan may lack focus and may not effectively contribute to the organization's goals.Rate this question:
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- 45.
Which of the following is a promotional activity that retail businesses should coordinate with their special promotions:
- A.
Visual merchandising
- B.
Informational gathering
- C.
Sales training
- D.
Product planning
Correct Answer
A. Visual merchandisingExplanation
Visual merchandising is a promotional activity that retail businesses should coordinate with their special promotions. It involves creating attractive displays and layouts in order to enhance the visual appeal of products and attract customers. By strategically arranging products, using eye-catching signage, and creating visually appealing displays, retail businesses can effectively promote their special promotions and increase sales. Visual merchandising helps to create a positive and enticing shopping environment, which encourages customers to make purchases and take advantage of the special promotions being offered.Rate this question:
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- 46.
Carlos tries to respond personally to his customers's needs and wants by using communiation to influence their purchase decisions. Carlos is engaged in
- A.
Distributing
- B.
Advertising
- C.
Financing
- D.
Selling
Correct Answer
D. SellingExplanation
Carlos is engaged in selling because he is using communication to influence his customers' purchase decisions. Selling involves the act of persuading customers to buy a product or service by effectively communicating its benefits and addressing their needs and wants. Carlos is personally responding to his customers' needs and wants, indicating that he is actively involved in the selling process.Rate this question:
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- 47.
Maggie is in the market for a new stove, and Jan recommends Appliance World because she has purchased three different appliances there and the copmany backs up its promises. This is an example of which benefit of customer service?
- A.
Profit motive
- B.
Reputation
- C.
Spirit
- D.
Convenience
Correct Answer
B. ReputationExplanation
Jan's recommendation of Appliance World based on her positive experience with the company showcases the benefit of reputation in customer service. Jan's trust in the company and her satisfaction with their products and promises create a positive reputation for Appliance World. This reputation influences Maggie's decision-making process and increases her confidence in choosing Appliance World as well.Rate this question:
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- 48.
Fostering customer loyalty and goodwill helps to build a clientele, but these efforts can be wiped out by salespeople who
- A.
Implement business policies
- B.
Fail to keep promises
- C.
Avoid competition
- D.
Give customers full attention
Correct Answer
B. Fail to keep promisesExplanation
When salespeople fail to keep promises, it can lead to a loss of trust and credibility with customers. This can have a significant impact on customer loyalty and goodwill that has been built through fostering strong relationships. Customers may feel deceived or let down when promises are not fulfilled, which can result in a negative perception of the business. Ultimately, failing to keep promises can undermine the efforts made to build a loyal clientele and erode the positive reputation that has been established.Rate this question:
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- 49.
New salespeople often rely on more experienced personnel to explain product information that is
- A.
Ordinary
- B.
Routine
- C.
Technical
- D.
Favorable
Correct Answer
C. TechnicalExplanation
New salespeople often rely on more experienced personnel to explain product information that is technical. This is because technical information requires a deeper understanding of the product and its features, which may be difficult for new salespeople to grasp initially. Experienced personnel can provide detailed explanations and clarify any technical terms or concepts, helping new salespeople effectively communicate the product's benefits to customers.Rate this question:
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- 50.
What is the primary difference between selling approaches in the retail and manufacturing industries?
- A.
The level of communication
- B.
Sales volume in terms of dollars
- C.
The nature of the customer
- D.
Business ownership structure
Correct Answer
C. The nature of the customerExplanation
The primary difference between selling approaches in the retail and manufacturing industries is the nature of the customer. In the retail industry, the customers are individual consumers who make purchases for personal use. Therefore, the selling approach in retail focuses on attracting and satisfying individual customers through personalized marketing and customer service. On the other hand, in the manufacturing industry, the customers are typically businesses or organizations that purchase products for their own use or for resale. The selling approach in manufacturing is more focused on building long-term relationships with these business customers and meeting their specific needs and requirements.Rate this question:
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