Midterm Exam: Questions On Marketing! Trivia Quiz

35 Questions | Total Attempts: 35

SettingsSettingsSettings
Please wait...
Marketing Management Quizzes & Trivia

Questions and Answers
  • 1. 
    The value of a product or service expressed in terms of peso or centavo.
    • A. 

      Price

    • B. 

      Budget

    • C. 

      Buying

  • 2. 
    A drug company aims its sales representative  to achieve a quota of 4 million a month.  This is to set a specific level of profit to attain.  This objective is known as ______.
    • A. 

      Target return

    • B. 

      Profit maximization

    • C. 

      Profit target

  • 3. 
    A branded product charges higher price in order to maximize profit.
    • A. 

      Target return

    • B. 

      Profit maximization

    • C. 

      Profit target

  • 4. 
    Some managers are more concerned with the volume of sales than profit.
    • A. 

      Profit oriented

    • B. 

      Sales oriented

    • C. 

      Status quo oriented

  • 5. 
    When will managers decide to use Sales Oriented than Profict Oriented?
    • A. 

      When managers have high salaries

    • B. 

      When cost of materials does not increase

    • C. 

      When they already obtain a lead in the market

  • 6. 
    Why some companies use Skim Pricing instead of Penetration Pricing?
    • A. 

      Because some buyers associate higher prices with better quality

    • B. 

      In order to achieve immediate profit

    • C. 

      To attain sales volume

  • 7. 
    What is the aim of Penetration of pricing?
    • A. 

      To target the mass market immediately

    • B. 

      To gain sales volume

    • C. 

      To gain more profit

  • 8. 
    Which of following are not Psychological Pricing Policies?
    • A. 

      Skim Pricing

    • B. 

      Penetration Pricing

    • C. 

      Fixed Pricing

    • D. 

      Variable Pricing

  • 9. 
    Goods are sold to customers at the same price.
    • A. 

      Fixed pricing

    • B. 

      Variable pricing Variable pricing

    • C. 

      Odd pricing

  • 10. 
    Pricing in high-end cities such as Manila and Cebu are high compared to pricing in rural areas. What pricing policy is used here and what is the reason why this policy used?
    • A. 

      Variable pricing

    • B. 

      Odd pricing

    • C. 

      Most people in Urban areas have high income compared to rural areas

    • D. 

      Most people in rural areas have high income compared to urban areas

  • 11. 
    Ricky Reyes Hair Salons usually have haircut prices of 49.99 flashed in their salons around the country.  This is might be the reason coupled with its decent store abiance and good customer service why many patronize their services.  This pricing policy is referred to as ________?
    • A. 

      Odd pricing

    • B. 

      Variable pricing

    • C. 

      Fixed pricing

  • 12. 
    A seller, whether producer, manufacturer, wholesaler or retailer must always consider the cost of shipping to his pricing of his products.
    • A. 

      True

    • B. 

      False

  • 13. 
    Telephone Long Distance services usually price their call services by ___________.
    • A. 

      Zone pricing

    • B. 

      Free on Board

    • C. 

      Freight Equalization

  • 14. 
    Why Telephone Long Distance Call services pricing is based on Zone Pricing?
    • A. 

      Charges depends on the area the call was made.

    • B. 

      Charges depend on the type of telephone used.

    • C. 

      Every country has different charge rates.

  • 15. 
    In _________, the buyer is responsible for paying the cost of transportation.
    • A. 

      Free on Board

    • B. 

      Freight Equalization

    • C. 

      Zone pricing

  • 16. 
    When seller quotes on Free on Board factory, the factory is responsible for paying the cost of transportation.
    • A. 

      True

    • B. 

      False

  • 17. 
    In pricing, which of the following are factors that need to be considered?
    • A. 

      Cost price

    • B. 

      Cost of production

    • C. 

      Cost of ordering

    • D. 

      Markup

  • 18. 
    Salaries of your laborers, workers and support staff in the production of your product is not a factor in pricing.
    • A. 

      True

    • B. 

      False

  • 19. 
    An amount added to the cost price of a product to determine the selling price.
    • A. 

      Markup

    • B. 

      Costs

    • C. 

      Labor

  • 20. 
    How to get the rate of markup of a selling price?
    • A. 

      Multiply markup amount by 100 then divide to selling price

    • B. 

      Add markup with 100 then divide to selling price

    • C. 

      Multiple Manufacturing cost by 100 then divide by Markup

  • 21. 
    Complete the missing item on the formula below. Selling price = _______ + _________.
    • A. 

      Cost of Manufacturing

    • B. 

      Markup

    • C. 

      Discount

  • 22. 
    If a selling price of a T-Shirt is 329.00 per unit including markup, what is the cost of manufacturing per unit if 30% was the markup?
    • A. 

      319.13

    • B. 

      320.00

    • C. 

      325.00

  • 23. 
    A pair of shoes is sold at 1800.00, already deducted with 20% discount.  What is the original selling price of the item?
    • A. 

      2160

    • B. 

      2260

    • C. 

      2060

  • 24. 
    Just type the answer without decimal in the box below. A car's cost of production is estimated to be 140,000 and raw materials is estimated at 340,000.  Markup rate is expected to be 20%.  What is the selling price of the car?
  • 25. 
     ________ is the reduction in price to the buyer for prompt payment of his bill.
    • A. 

      Discount

    • B. 

      Deduction

    • C. 

      Price reduction

Back to Top Back to top