Prelim Exam: Marketing Exam Quiz Questions! Trivia

35 Questions | By Anthzila | Last updated: Mar 22, 2022 | Total Attempts: 162

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This is the Prelim Exam of Marketing Management

Questions and Answers

1.

____________ is something produced through labor, thought or growth.
- A.
  
  Product
- B.
  
  Goods
- C.
  
  Market
2.

These products were created upon realization of an unanswered need in the market which has not been fulfilled by any substitute.
- A.
  
  Innovative products
- B.
  
  Replacement products
- C.
  
  Imitative products
3.

There products are new to the imitating company but not from other companies.
- A.
  
  Imitative
- B.
  
  Replacement
- C.
  
  Imitative
4.

_________ is a systematic process for originating, developing and evaluating new product ideas.
- A.
  
  Product Panning and Development
- B.
  
  Production and Development
- C.
  
  Product Marketing
5.

What is the objective of product development?
- A.
  
  To develop new product features
- B.
  
  To achieve stability in sales and profits.
- C.
  
  To attract more endorsers.
6.

Marketing begins and ends with the customer.
- A.
  
  True
- B.
  
  False
7.

Not all ideas generated can be feasible. This step chooses the best ideas. This step is known as ________.
- A.
  
  Idea Generation
- B.
  
  Screening of Ideas
- C.
  
  Economic Analysis
8.

The objective of this step is further qualification of demand, risk, investment, cost and profitability.
- A.
  
  Formal Business or Economic analysis
- B.
  
  Product Development
- C.
  
  Test Marketing
9.

These are commercial experiments conducted in limited geographic areas to ascertain product feasibility.
- A.
  
  Product Development
- B.
  
  Test Marketing
- C.
  
  Commercialization
10.

Full scale production and product introduction can be realized if test marketing is successful.
- A.
  
  Test Marketing
- B.
  
  Commercialization
- C.
  
  Economic analysis
11.

This is the stage when the product is launched in the market.
- A.
  
  Introduction stage
- B.
  
  Growth stage
- C.
  
  Maturity stage
- D.
  
  Decline stage
12.

In this stage, sales and profits increase and company does not want that the product will reach the maturity stage without passing through the right cycle.
- A.
  
  Introduction stage
- B.
  
  Growth stage
- C.
  
  Maturity stage
- D.
  
  Decline stage
13.

Sales rate declines because of distribution saturation, unwillingness of middlemen to re-sell manufacturer's products.
- A.
  
  Growth Maturity
- B.
  
  Stable Maturity
- C.
  
  Decaying Maturity
14.

Sales become leveled or at breakeven because of market saturation, unwillingness of market to discover new ideas due to loss of interest in the product.
- A.
  
  Growth maturity
- B.
  
  Stable maturity
- C.
  
  Decaying maturity
15.

Sales continue to decline, customers shift to other brands or available substitute.
- A.
  
  Growth maturity
- B.
  
  Stable maturity
- C.
  
  Decaying maturity
16.

What is the reason why product will reach in decline stage?
- A.
  
  New concepts come in.
- B.
  
  Changes in fashion or tastes of consumers.
- C.
  
  Lower cost of substitute.
17.

What are the reasons why new products fail?
- A.
  
  Product deficiencies
- B.
  
  Poor timing of introduction
- C.
  
  Higher cost than anticipated
- D.
  
  Marketing strategist is not working well
18.

Imagine what happened to the product Virgin Cola. In what stage in Product Life Cycle that the product experience?
- A.
  
  Decline stage
- B.
  
  Maturity
- C.
  
  Growth
19.

Levis Jeans has been i the market for more than 100 years. In what stage in the Product Life Cycle it has experienced now?
- A.
  
  Growth
- B.
  
  Maturity
- C.
  
  Decline
- D.
  
  Introduction
20.

Check on the products below which are either in the Growth and Maturity stage here in our Country.
- A.
  
  Coca Cola
- B.
  
  Nike
- C.
  
  Bear Brand
- D.
  
  Ray Ban
- E.
  
  Motorola
21.

It is known that Hanes for men only. But now they added a new line, Hanes for women to enter the Female market. What strategy is used?
- A.
  
  Expansion of Product Mix
- B.
  
  Contraction of Product Mix
- C.
  
  Alteration of Existing Product
22.

Perla has been know only as a detergent soap. But now they also promote it as good for skin. What Product Line Strategy is applied on this?
- A.
  
  Positioning of the Product
- B.
  
  Alteration of the Product
- C.
  
  Expansion of Product Mix
23.

_________ is a word, mark, symbol, or a combination of them used to identify the marketer's product line.
- A.
  
  Brand
- B.
  
  Label
- C.
  
  Trademark
24.

______ is a brand registered under the Philippine Patent Office.
- A.
  
  Trademark
- B.
  
  Brand
- C.
  
  Brand name
25.

What Government Agency that register brands?
- A.
  
  Dept. of Trade and Industry
- B.
  
  Phil. Patent Office
- C.
  
  Securities and Exchange Commission