Prelim Exam: Marketing Exam Quiz Questions! Trivia

35 Questions | Total Attempts: 50

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Prelim Exam Quizzes & Trivia

This is the Prelim Exam of Marketing Management


Questions and Answers
  • 1. 
    ____________ is something produced through labor, thought or growth.
    • A. 

      Product

    • B. 

      Goods

    • C. 

      Market

  • 2. 
    These products were created upon realization of an unanswered need in the market which has not been fulfilled by any substitute.
    • A. 

      Innovative products

    • B. 

      Replacement products

    • C. 

      Imitative products

  • 3. 
    There products are new to the imitating company but not from other companies.
    • A. 

      Imitative

    • B. 

      Replacement

    • C. 

      Imitative

  • 4. 
    _________ is a systematic process for originating, developing and evaluating new product ideas.
    • A. 

      Product Panning and Development

    • B. 

      Production and Development

    • C. 

      Product Marketing

  • 5. 
    What is the objective of product development?
    • A. 

      To develop new product features

    • B. 

      To achieve stability in sales and profits.

    • C. 

      To attract more endorsers.

  • 6. 
    Marketing begins and ends with the customer.
    • A. 

      True

    • B. 

      False

  • 7. 
    Not all ideas generated can be feasible.  This step chooses the best ideas.  This step is known as ________.
    • A. 

      Idea Generation

    • B. 

      Screening of Ideas

    • C. 

      Economic Analysis

  • 8. 
    The objective of this step is further qualification of demand, risk, investment, cost and profitability.
    • A. 

      Formal Business or Economic analysis

    • B. 

      Product Development

    • C. 

      Test Marketing

  • 9. 
    These are commercial experiments conducted in limited geographic areas to ascertain product feasibility.
    • A. 

      Product Development

    • B. 

      Test Marketing

    • C. 

      Commercialization

  • 10. 
    Full scale production and product introduction can be realized if test marketing is successful.
    • A. 

      Test Marketing

    • B. 

      Commercialization

    • C. 

      Economic analysis

  • 11. 
    This is the stage when the product is launched in the market.
    • A. 

      Introduction stage

    • B. 

      Growth stage

    • C. 

      Maturity stage

    • D. 

      Decline stage

  • 12. 
    In this stage, sales and profits increase and company does not want that the product will reach the maturity stage without passing through the right cycle.
    • A. 

      Introduction stage

    • B. 

      Growth stage

    • C. 

      Maturity stage

    • D. 

      Decline stage

  • 13. 
    Sales rate declines because of distribution saturation, unwillingness of middlemen to re-sell manufacturer's products.
    • A. 

      Growth Maturity

    • B. 

      Stable Maturity

    • C. 

      Decaying Maturity

  • 14. 
    Sales become leveled or at breakeven because of market saturation, unwillingness of market to discover new ideas due to loss of interest in the product.
    • A. 

      Growth maturity

    • B. 

      Stable maturity

    • C. 

      Decaying maturity

  • 15. 
    Sales continue to decline, customers shift to other brands or available substitute.
    • A. 

      Growth maturity

    • B. 

      Stable maturity

    • C. 

      Decaying maturity

  • 16. 
    What is the reason why product will reach in decline stage?
    • A. 

      New concepts come in.

    • B. 

      Changes in fashion or tastes of consumers.

    • C. 

      Lower cost of substitute.

  • 17. 
    What are the reasons why new products fail?
    • A. 

      Product deficiencies

    • B. 

      Poor timing of introduction

    • C. 

      Higher cost than anticipated

    • D. 

      Marketing strategist is not working well

  • 18. 
    Imagine what happened to the product Virgin Cola.  In what stage in Product Life Cycle that the product experience?
    • A. 

      Decline stage

    • B. 

      Maturity

    • C. 

      Growth

  • 19. 
    Levis Jeans has been i the market for more than 100 years.  In what stage in the Product Life Cycle it has experienced now?
    • A. 

      Growth

    • B. 

      Maturity

    • C. 

      Decline

    • D. 

      Introduction

  • 20. 
    Check on the products below which are either in the Growth and Maturity stage here in our Country.
    • A. 

      Coca Cola

    • B. 

      Nike

    • C. 

      Bear Brand

    • D. 

      Ray Ban

    • E. 

      Motorola

  • 21. 
    It is known that Hanes for men only.  But now they added a new line, Hanes for women to enter the Female market.  What strategy is used?
    • A. 

      Expansion of Product Mix

    • B. 

      Contraction of Product Mix

    • C. 

      Alteration of Existing Product

  • 22. 
    Perla has been know only as a detergent soap.  But now they also promote it as good for skin.  What Product Line Strategy is applied on  this?
    • A. 

      Positioning of the Product

    • B. 

      Alteration of the Product

    • C. 

      Expansion of Product Mix

  • 23. 
    _________ is a word, mark, symbol, or a combination of them used to identify the marketer's product line.
    • A. 

      Brand

    • B. 

      Label

    • C. 

      Trademark

  • 24. 
    ______ is a brand registered under the Philippine Patent Office.
    • A. 

      Trademark

    • B. 

      Brand

    • C. 

      Brand name

  • 25. 
    What Government Agency that register brands?
    • A. 

      Dept. of Trade and Industry

    • B. 

      Phil. Patent Office

    • C. 

      Securities and Exchange Commission

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