Prelim Exam: Marketing Exam Quiz Questions! Trivia
This is the Prelim Exam of Marketing Management
- 1.____________ is something produced through labor, thought or growth.
- A.
Product
- B.
Goods
- C.
Market
- 2.These products were created upon realization of an unanswered need in the market which has not been fulfilled by any substitute.
- A.
Innovative products
- B.
Replacement products
- C.
Imitative products
- 3.There products are new to the imitating company but not from other companies.
- A.
Imitative
- B.
Replacement
- C.
Imitative
- 4._________ is a systematic process for originating, developing and evaluating new product ideas.
- A.
Product Panning and Development
- B.
Production and Development
- C.
Product Marketing
- 5.What is the objective of product development?
- A.
To develop new product features
- B.
To achieve stability in sales and profits.
- C.
To attract more endorsers.
- 6.Marketing begins and ends with the customer.
- A.
True
- B.
False
- 7.Not all ideas generated can be feasible. This step chooses the best ideas. This step is known as ________.
- A.
Idea Generation
- B.
Screening of Ideas
- C.
Economic Analysis
- 8.The objective of this step is further qualification of demand, risk, investment, cost and profitability.
- A.
Formal Business or Economic analysis
- B.
Product Development
- C.
Test Marketing
- 9.These are commercial experiments conducted in limited geographic areas to ascertain product feasibility.
- A.
Product Development
- B.
Test Marketing
- C.
Commercialization
- 10.Full scale production and product introduction can be realized if test marketing is successful.
- A.
Test Marketing
- B.
Commercialization
- C.
Economic analysis
- 11.This is the stage when the product is launched in the market.
- A.
Introduction stage
- B.
Growth stage
- C.
Maturity stage
- D.
Decline stage
- 12.In this stage, sales and profits increase and company does not want that the product will reach the maturity stage without passing through the right cycle.
- A.
Introduction stage
- B.
Growth stage
- C.
Maturity stage
- D.
Decline stage
- 13.Sales rate declines because of distribution saturation, unwillingness of middlemen to re-sell manufacturer's products.
- A.
Growth Maturity
- B.
Stable Maturity
- C.
Decaying Maturity
- 14.Sales become leveled or at breakeven because of market saturation, unwillingness of market to discover new ideas due to loss of interest in the product.
- A.
Growth maturity
- B.
Stable maturity
- C.
Decaying maturity
- 15.Sales continue to decline, customers shift to other brands or available substitute.
- A.
Growth maturity
- B.
Stable maturity
- C.
Decaying maturity
- 16.What is the reason why product will reach in decline stage?
- A.
New concepts come in.
- B.
Changes in fashion or tastes of consumers.
- C.
Lower cost of substitute.
- 17.What are the reasons why new products fail?
- A.
Product deficiencies
- B.
Poor timing of introduction
- C.
Higher cost than anticipated
- D.
Marketing strategist is not working well
- 18.Imagine what happened to the product Virgin Cola. In what stage in Product Life Cycle that the product experience?
- A.
Decline stage
- B.
Maturity
- C.
Growth
- 19.Levis Jeans has been i the market for more than 100 years. In what stage in the Product Life Cycle it has experienced now?
- A.
Growth
- B.
Maturity
- C.
Decline
- D.
Introduction
- 20.Check on the products below which are either in the Growth and Maturity stage here in our Country.
- A.
Coca Cola
- B.
Nike
- C.
Bear Brand
- D.
Ray Ban
- E.
Motorola
- 21.It is known that Hanes for men only. But now they added a new line, Hanes for women to enter the Female market. What strategy is used?
- A.
Expansion of Product Mix
- B.
Contraction of Product Mix
- C.
Alteration of Existing Product
- 22.Perla has been know only as a detergent soap. But now they also promote it as good for skin. What Product Line Strategy is applied on this?
- A.
Positioning of the Product
- B.
Alteration of the Product
- C.
Expansion of Product Mix
- 23._________ is a word, mark, symbol, or a combination of them used to identify the marketer's product line.
- A.
Brand
- B.
Label
- C.
Trademark
- 24.______ is a brand registered under the Philippine Patent Office.
- A.
Trademark
- B.
Brand
- C.
Brand name
- 25.What Government Agency that register brands?
- A.
Dept. of Trade and Industry
- B.
Phil. Patent Office
- C.
Securities and Exchange Commission
Questions: 45 | Attempts: 7929 | Last updated: Jun 24, 2021
-
Sample QuestionWhat is a government agency that regulates Cooperatives?
Questions: 8 | Attempts: 35931 | Last updated: Dec 10, 2020
-
Sample QuestionDo you study?
Questions: 29 | Attempts: 23026 | Last updated: Sep 15, 2020
-
Sample QuestionWhich of the following is NOT an example of a harmonic sequence?
Back to top