Prelim Exam: Marketing Exam Quiz Questions! Trivia tests your understanding of product development, innovation, and market strategies. It assesses key marketing concepts and the ability to identify different types of products. Essential for learners in marketing and business fields.
Introduction stage
Growth stage
Maturity stage
Decline stage
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Growth maturity
Stable maturity
Decaying maturity
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Trademark
Brand
Brand name
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Product
Goods
Market
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Product Panning and Development
Production and Development
Product Marketing
Decline stage
Maturity
Growth
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Introduction stage
Growth stage
Maturity stage
Decline stage
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Idea Generation
Screening of Ideas
Economic Analysis
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Standardization
Quality Control
Grading
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Innovative products
Replacement products
Imitative products
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Expansion of Product Mix
Contraction of Product Mix
Alteration of Existing Product
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It governs the manufacturing process to ensure quality of the product.
It makes the company distinctive to its competitors.
It compares, separates and inspect product according to established standards.
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Dept. of Trade and Industry
Phil. Patent Office
Securities and Exchange Commission
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Standardization
Quality Control
Grading
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Brand
Label
Trademark
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Product Development
Test Marketing
Commercialization
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Growth
Maturity
Decline
Introduction
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Package can be reused after all is consumed.
Package is identical to all products using common feature.
Package has picture of endorsers printed in it.
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Easy to remember
It suggest product benefit
Has beautiful and famous endorsers
It must be legally protected
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Test Marketing
Commercialization
Economic analysis
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Growth maturity
Stable maturity
Decaying maturity
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Formal Business or Economic analysis
Product Development
Test Marketing
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New concepts come in.
Changes in fashion or tastes of consumers.
Lower cost of substitute.
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Brand
Label
Trademark
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To develop new product features
To achieve stability in sales and profits.
To attract more endorsers.
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Imitative
Replacement
Imitative
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Positioning of the Product
Alteration of the Product
Expansion of Product Mix
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Simplifies sales promotion
Encourages repeat sales
Encourages more employees
Preferred by middlemen
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Ingredients of the product
Directions on how to use
Expiration date
Name of the product
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Growth Maturity
Stable Maturity
Decaying Maturity
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Product deficiencies
Poor timing of introduction
Higher cost than anticipated
Marketing strategist is not working well
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Coca Cola
Nike
Bear Brand
Ray Ban
Motorola
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Brand label
Grade label
Descriptive label
Trademark label
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Nido
Jordan Shoes
Nestle
Nike
Milo
Sprite
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