Functions Of Marketing And Strategies! Trivia Quiz

10 Questions | Total Attempts: 118

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Functions Of Marketing And Strategies! Trivia Quiz

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Questions and Answers
  • 1. 
    Mr. Cruz owns five little appliance stores in Cebu province.  One customer bought a television that has a warranty of 1 year. He decided to return it because it got busted after two weeks of use. Then, It was replaced by the sales clerk. In SWOT(strength, weakness, opportunities, and threat) analysis, what kind of strength of a product or service is depicted in a particular situation?
    • A. 

      Cheap materials

    • B. 

      Availability of technology

    • C. 

      Good services

    • D. 

      Management and technical expertise

  • 2. 
    Luis enters a department store, and he sees lots of t-shirts, caps, towels, etc. given (only 1 of such items) for every purchase of two 1.5 galloons. What kind of marketing activities is being described?
    • A. 

      Merchandising

    • B. 

      Advertising

    • C. 

      Analysis of competition

    • D. 

      Promotions

  • 3. 
    Going to Daan Bantayan town in Cebu, Sheila decides to buy a snack foods for her children in a ministore. In Maslow's Hierarchical Needs, what needs fits in ther previous behavior?
    • A. 

      Optional needs

    • B. 

      Wants

    • C. 

      Basic needs

    • D. 

      Love needs

  • 4. 
    In 1980, in the Philippines, there are TVs in the market that are not colored but many people buy color televisions because they want to have a nice viewing in their watching. Even if it's small size, John as well decides to purchase colored one in the department store? What kind of marketing approach or method used in selling the product?
    • A. 

      Mass marketing

    • B. 

      Micromarketing

    • C. 

      Market segmentation

    • D. 

      Consumer analysis

  • 5. 
    Mr. Chan is planning to make and introduce a product in the market so he hired some researchers  to examine what products are already available, what they cost, what features they include, and why the consumers like them. Identify what marketing activities the producer is doing.
    • A. 

      Consumer research

    • B. 

      Product research and development

    • C. 

      Social analysis

    • D. 

      Analysis of competition

  • 6. 
    The manufacturer of cellphone product decides to lower its price because of competition and lower cost of production. But the profits they earned increases? They expanded their product distribution and promotion. Can you tell me what stage of production cycle described above?
    • A. 

      Decline

    • B. 

      Introduction

    • C. 

      Maturity

    • D. 

      Growth

  • 7. 
    Mrs. Ledesma is a college registrar of ABC School with 20,000 students' population.  At the end of the 1st semester, 3000 graduating students as well as other students in other year levels, request a true copy of grades, transcript of record and other school documents. And the school director asks her to make a decision of what kind of printer to be bought, a printer that has:
    • A. 

      Quality

    • B. 

      Effort-saving utility

    • C. 

      Time-saving utility

    • D. 

      Low cost

  • 8. 
    Samuel is doing a shopping in the supermarket. He observes few salesclerk wearing T-shirts and caps with logos of their products they're selling and talking to the prospective consumers. What kind of marketing activity does he see?
    • A. 

      Promotion

    • B. 

      Merchandising

    • C. 

      Advertising

    • D. 

      Public relations

  • 9. 
    Piolo's mother is a vegetarian so she,  together with other family members, goes to vegetarian restaurant after Piolo's graduation. What kind of marketing approach is used by the owner of such business?
    • A. 

      Market segmentation

    • B. 

      Micromarketing

    • C. 

      Consumer research

    • D. 

      Mass marketing

  • 10. 
    The prices of raw materials increase so there's a domino effect in the selling price of the seller's product. What kind of THREAT is mostly implied in previous statement using your SWOT analysis?
    • A. 

      Shortage of raw materials

    • B. 

      Entry of many competitors

    • C. 

      Increasing cost of production

    • D. 

      All of the above

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