Functions Of Marketing And Strategies! Trivia Quiz

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| By Abrahampal
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Abrahampal
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Quizzes Created: 4 | Total Attempts: 61,461
Questions: 10 | Attempts: 149

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Functions Of Marketing And Strategies! Trivia Quiz - Quiz

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Questions and Answers
  • 1. 

    Mr. Cruz owns five little appliance stores in Cebu province.  One customer bought a television that has a warranty of 1 year. He decided to return it because it got busted after two weeks of use. Then, It was replaced by the sales clerk. In SWOT(strength, weakness, opportunities, and threat) analysis, what kind of strength of a product or service is depicted in a particular situation?

    • A.

      Cheap materials

    • B.

      Availability of technology

    • C.

      Good services

    • D.

      Management and technical expertise

    Correct Answer
    C. Good services
    Explanation
    In this particular situation, the strength of good services is depicted. The fact that the customer was able to return the television and have it replaced after it got busted shows that the store provides good customer service. They are responsive to customer complaints and willing to resolve any issues that arise. This demonstrates a strength of their product or service in terms of customer satisfaction and support.

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  • 2. 

    Luis enters a department store, and he sees lots of t-shirts, caps, towels, etc. given (only 1 of such items) for every purchase of two 1.5 galloons. What kind of marketing activities is being described?

    • A.

      Merchandising

    • B.

      Advertising

    • C.

      Analysis of competition

    • D.

      Promotions

    Correct Answer
    D. Promotions
    Explanation
    The correct answer is promotions. This is because the scenario describes a promotional activity where customers are given a free item for every purchase of two 1.5 gallons. Promotions are marketing activities designed to increase sales by offering incentives or rewards to customers.

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  • 3. 

    Going to Daan Bantayan town in Cebu, Sheila decides to buy a snack foods for her children in a ministore. In Maslow's Hierarchical Needs, what needs fits in ther previous behavior?

    • A.

      Optional needs

    • B.

      Wants

    • C.

      Basic needs

    • D.

      Love needs

    Correct Answer
    B. Wants
    Explanation
    In Maslow's Hierarchical Needs, wants fit in Sheila's previous behavior of buying snack foods for her children in a ministore. Wants refer to desires or preferences that are not essential for survival but are driven by personal satisfaction or enjoyment. In this case, Sheila's decision to buy snack foods for her children indicates that she is fulfilling their wants rather than their basic needs for survival.

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  • 4. 

    In 1980, in the Philippines, there are TVs in the market that are not colored but many people buy color televisions because they want to have a nice viewing in their watching. Even if it's small size, John as well decides to purchase colored one in the department store? What kind of marketing approach or method used in selling the product?

    • A.

      Mass marketing

    • B.

      Micromarketing

    • C.

      Market segmentation

    • D.

      Consumer analysis

    Correct Answer
    A. Mass marketing
    Explanation
    The correct answer is mass marketing. Mass marketing refers to a marketing approach where a company targets a large and diverse market with a standardized product and marketing message. In this case, the fact that many people in the Philippines are buying color televisions despite the availability of non-colored TVs suggests that the company is using a mass marketing approach to sell their product. They are targeting a wide range of consumers who want a nice viewing experience, regardless of the size of the TV.

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  • 5. 

    Mr. Chan is planning to make and introduce a product in the market so he hired some researchers  to examine what products are already available, what they cost, what features they include, and why the consumers like them. Identify what marketing activities the producer is doing.

    • A.

      Consumer research

    • B.

      Product research and development

    • C.

      Social analysis

    • D.

      Analysis of competition

    Correct Answer
    D. Analysis of competition
    Explanation
    The producer is engaging in the analysis of competition. This involves examining what products are already available in the market, their cost, features, and understanding why consumers like them. By conducting this research, Mr. Chan can gain insights into the competitive landscape and make informed decisions about his own product's features, pricing, and marketing strategies.

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  • 6. 

    The manufacturer of cellphone product decides to lower its price because of competition and lower cost of production. But the profits they earned increases? They expanded their product distribution and promotion. Can you tell me what stage of production cycle described above?

    • A.

      Decline

    • B.

      Introduction

    • C.

      Maturity

    • D.

      Growth

    Correct Answer
    D. Growth
    Explanation
    The given scenario describes the growth stage of the production cycle. The manufacturer decides to lower the price of their cellphone product due to competition and lower production costs. However, their profits increase because they expand their product distribution and promotion. This indicates that the product is gaining popularity and experiencing increased sales, which is characteristic of the growth stage in the production cycle.

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  • 7. 

    Mrs. Ledesma is a college registrar of ABC School with 20,000 students' population.  At the end of the 1st semester, 3000 graduating students as well as other students in other year levels, request a true copy of grades, transcript of record and other school documents. And the school director asks her to make a decision of what kind of printer to be bought, a printer that has:

    • A.

      Quality

    • B.

      Effort-saving utility

    • C.

      Time-saving utility

    • D.

      Low cost

    Correct Answer
    C. Time-saving utility
    Explanation
    The correct answer is "time-saving utility" because with a large student population and a high number of requests for documents, a printer that can quickly and efficiently produce copies of grades, transcripts, and other school documents will save Mrs. Ledesma a significant amount of time. This will allow her to fulfill the requests in a timely manner and ensure that students receive their documents promptly. Additionally, a time-saving printer will also increase productivity and efficiency in the registrar's office, allowing Mrs. Ledesma to focus on other important tasks.

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  • 8. 

    Samuel is doing a shopping in the supermarket. He observes few salesclerk wearing T-shirts and caps with logos of their products they're selling and talking to the prospective consumers. What kind of marketing activity does he see?

    • A.

      Promotion

    • B.

      Merchandising

    • C.

      Advertising

    • D.

      Public relations

    Correct Answer
    B. Merchandising
    Explanation
    Samuel is observing salesclerks wearing T-shirts and caps with logos of the products they are selling and interacting with potential consumers. This indicates that he is witnessing a merchandising activity. Merchandising involves promoting and displaying products in a way that attracts customers and increases sales. In this case, the salesclerks wearing branded clothing and engaging with consumers directly contribute to the merchandising strategy of the supermarket.

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  • 9. 

    Piolo's mother is a vegetarian so she,  together with other family members, goes to vegetarian restaurant after Piolo's graduation. What kind of marketing approach is used by the owner of such business?

    • A.

      Market segmentation

    • B.

      Micromarketing

    • C.

      Consumer research

    • D.

      Mass marketing

    Correct Answer
    A. Market segmentation
    Explanation
    The owner of the vegetarian restaurant is using a market segmentation approach. This is evident from the fact that they are specifically targeting a niche market of vegetarians, which includes Piolo's mother and other family members. Market segmentation involves dividing a larger market into smaller segments based on specific characteristics or preferences, in order to better tailor products or services to the needs of those segments. In this case, the owner is catering to the vegetarian segment by offering a restaurant that specifically caters to their dietary preferences.

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  • 10. 

    The prices of raw materials increase so there's a domino effect in the selling price of the seller's product. What kind of THREAT is mostly implied in previous statement using your SWOT analysis?

    • A.

      Shortage of raw materials

    • B.

      Entry of many competitors

    • C.

      Increasing cost of production

    • D.

      All of the above

    Correct Answer
    C. Increasing cost of production
    Explanation
    The correct answer is increasing cost of production. The statement suggests that the prices of raw materials are increasing, which in turn leads to an increase in the selling price of the seller's product. This indicates a threat in the form of increasing cost of production. As the cost of raw materials rises, it becomes more expensive for the seller to produce their product, potentially impacting their profitability and competitiveness in the market.

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  • Current Version
  • Mar 20, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 13, 2011
    Quiz Created by
    Abrahampal
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