Capitolul 1: Conceptul De Marketing

The correct answer is "Strategic si operational" because marketing encompasses both strategic and operational activities. Strategic marketing involves long-term planning, setting goals, and determining the overall direction of marketing efforts. It focuses on market research, segmentation, targeting, and positioning to create a competitive advantage. On the other hand, operational marketing involves the implementation of strategies, such as advertising, promotions, sales, and distribution, to achieve the set goals. Therefore, marketing includes both strategic and operational aspects to effectively reach and engage with customers.

Organizations can be involved in transactions both as sellers (ofertant) and buyers (cumparator). This means that they can play the role of both offering goods or services for sale and purchasing goods or services from others. In this case, the correct answer is "Atat ofertant cat si cumparator" which translates to "Both seller and buyer" in English.

Operational marketing is focused on achieving a sales objective through the use of tactical tools of product and price policies, price and distribution policies, distribution and promotion (communication) policies, and promotion and product policies. In other words, operational marketing encompasses all four policies mentioned in the answer.

The correct answer is "Si organizatia si clientii" (Both the organization and the clients). This means that marketing aims to satisfy the needs of both the organization and the clients through exchanges that fulfill their interests. Marketing involves creating value for customers by understanding their needs and wants, and then delivering products or services that meet those needs while also achieving the goals of the organization. It is a mutually beneficial process where both the organization and the clients benefit from the exchange.

The utility of a product refers to its ability to satisfy a certain need or desire of the consumer. It is the capacity of the product to fulfill a specific purpose or requirement of the buyer.

The correct answer is a combination of two statements. The first statement defines marketing management as the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers in order to achieve organizational objectives. The second statement describes the process of planning and implementing the concept, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives. Together, these statements provide a comprehensive definition of marketing management and its role in achieving organizational goals.

The correct answer includes the following characteristics of marketing: strategic and operational nature, orientation towards the needs and demands of customers, and satisfaction of customer needs through exchanges that benefit both the organization and the customers. These traits highlight the importance of aligning business actions with customer requirements and creating value through mutually beneficial exchanges.

The answer states that for a successful exchange process, there must be at least two parties interested in the exchange, each party must possess a valuable good for the other party, each party should have the freedom to accept or refuse the offer, each party should be capable of communicating and providing the product of interest to the other party, and each party should express their willingness to engage with the other party. These conditions are necessary to ensure a fair and mutually beneficial exchange between the parties involved.

The correct answer includes all the components of strategic marketing within a Strategic Activity Domain (DAS). These components are market segmentation, analysis of market attractiveness, analysis of competitiveness, and the selection of target segments. These activities are essential in developing an effective marketing strategy as they help identify and understand the target market, assess the potential market opportunities, evaluate the competitive landscape, and determine the most suitable target segments for the organization.

The correct answer is a list of key elements that are part of strategic marketing at the organizational level. These elements include analyzing the needs of the market, defining the mission of the company, setting objectives, and developing a growth strategy. These activities are crucial for a company to understand its target market, align its mission with customer needs, set specific goals, and create a plan for achieving growth and success. By focusing on these elements, a company can develop an effective strategic marketing approach.

The correct answer is "Dimensiunea operationala". This refers to the operational dimension of marketing, which focuses on the implementation of activities that allow penetration, maintenance, and expansion in the market. It involves the day-to-day execution of marketing tactics and activities to achieve the desired goals and objectives.

The given answer includes all the general functions of marketing. These functions include satisfying consumer needs in superior conditions, maximizing profit, maximizing economic efficiency, investigating the market and consumer needs, and adapting the organization to the dynamic environment. These functions are essential for a successful marketing strategy and overall business success.

The correct answer is "A solution to a specific need or problem that the customer is facing" and "A means through which a service is provided to the consumer". In marketing, a product is approached as a solution to fulfill a customer's need or problem. It is also seen as a medium through which a service is delivered to the consumer.

The given answer states that the function of market research and consumer needs precedes the other functions by preparing the conditions for their manifestation. It also mentions that this function has a permanent character. This means that market research is considered to be more important than the other functions, as it lays the foundation for their implementation and is an ongoing process in the private sector.

The given answer suggests that marketing approaches can be categorized based on profit and nonprofit organizations, as well as micro and macroeconomic factors. This means that marketing strategies can vary depending on whether the organization is focused on making a profit or not, and also on the scale of the economy being considered.

Orientarea spre productie (orientation towards production) is the correct answer. This orientation is based on the hypothesis that consumers choose a product that has a lower price. This suggests that the focus is primarily on producing goods efficiently and at a lower cost, rather than on marketing or meeting societal needs.

Marketingul influențează dorințele și preferințele consumatorilor prin intermediul strategiilor de promovare, publicitate și comunicare. Prin crearea de mesaje persuasive și prin prezentarea avantajelor și beneficiilor produselor sau serviciilor, marketingul încearcă să atragă și să convingă consumatorii să își dorească și să își prefere anumite produse sau mărci. Astfel, marketingul are un impact direct asupra deciziilor de cumpărare și asupra preferințelor consumatorilor, influențându-le alegerile și comportamentul de consum.

The necessary conditions for expressing the request to acquire a product are the existence of purchasing power and the existence of the decision to purchase the product.

The given answer implies that in the case of need, the statements are true. Firstly, it states that needs have a wider scope than demand, meaning that needs encompass a broader range of requirements or desires compared to demand. Secondly, it suggests that needs can transform into demand if they are supported by purchasing power and the decision to buy. Thirdly, it asserts that needs exist inherently in human condition, suggesting that they are an inherent part of being human. Lastly, it states that needs represent the awareness of a state of deprivation of satisfaction, indicating that needs arise from a conscious recognition of lacking something that would bring satisfaction.

The correct answer includes various activities that are part of operational marketing. These activities include the implementation of communication campaigns, the action of the sales force, product distribution, merchandising, and post-sales services. These activities are all essential in the day-to-day operations of marketing, ensuring effective communication with customers, driving sales, delivering products to the market, optimizing product display and promotion, and providing support and assistance to customers after the sale.