Marketing I Vocab Quiz

15 Questions | By Waitehough | Updated: Oct 6, 2022 | Attempts: 88

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1.

A person that uses up the good or service is also known as the____
2.

State Farm paid $10,000 for Hough's A Hall to be called "Discount Chamber A". In this scenario, State Farm is sponsoring the hallway.
- A.
  
  True
- B.
  
  False
3.

An environment where goods and services are transferred from the producer to the consumer without real interference, is known as a__________
- A.
  
  Command economy
- B.
  
  Nonpartisan economy
- C.
  
  Free market economy
- D.
  
  Enterprise
4.

_________products are easily used up and need to be replaced
5.

Becca sees Pringle's chips for $4. But she sees a local chip company's product for only $1.50. The difference in price, due to the added value people give Pringles chips due to it's brand, would be called it's what?
- A.
  
  Brand promise
- B.
  
  Brand Equity
- C.
  
  Brand Choice
- D.
  
  Brand relevance
6.

When Emilie saw a t-shirt that said "Just Do it", she immediately thought of Nike. The slogan could also be called a______
- A.
  
  Brand cue
- B.
  
  Brand message
- C.
  
  Brand survey
- D.
  
  Brand care
7.

Opportunities a brand has to interact with the consumer, before, during or after a transaction is called a touchpoint.
- A.
  
  True
- B.
  
  False
8.

What is the graphic mark or symbol or wordmark that a company can be identified?
9.

The commitment to deliver made between the buyer and seller that the product will perform as expected is known as the__________
- A.
  
  Brand gift
- B.
  
  Brand delivery
- C.
  
  Both A and B
- D.
  
  Brand promise
10.

Selena goes to the craft store to select a photo album to fill with pictures of herself when she was younger. Which of the following interactions are touchpoints?
- A.
  
  Selena sees a poster that says "photo albums 10% off"
- B.
  
  An employee re-stocks a shelf with craft paper
- C.
  
  Selena is offered a discount the next time she visits the store
- D.
  
  Selena bumps into the cash register, and the cashier asks if she's okay
11.

Logan went out to buy a lacrosse helmet. Because it is understood that the helmet is supposed to protect his head, if the helmet falls apart the moment he puts it on, the manufacturer violated what kind of warranty?
- A.
  
  Necessary
- B.
  
  Implied
- C.
  
  Explicit
- D.
  
  Expressed
12.

Select all the following trademark characters.
- A.
  
  Tony the Tiger
- B.
  
  Keebler Elves
- C.
  
  Chips Ahoy
- D.
  
  Snap, Crackle and Pop
- E.
  
  Red Robin, Yummm
- F.
  
  Count Chocula
- G.
  
  Pillsbury Doughboy
13.

A category of pricing objectives that focus on increasing total amount of income from sales is known as what?
- A.
  
  Revenue-oriented pricing
- B.
  
  Sales-oriented pricing
- C.
  
  Cost-based pricing
- D.
  
  None of the above
- E.
  
  Both A and B
14.

The personal satisfaction a customer receives from a good or service would be called a______
- A.
  
  Specialty
- B.
  
  Opportunity
- C.
  
  Benefit
- D.
  
  Privilege
15.

Which P is NOT a part of the marketing mix
- A.
  
  Product
- B.
  
  Promotion
- C.
  
  Planning
- D.
  
  Price
- E.
  
  Place