Marketing I Vocab Quiz

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Questions: 15 | Attempts: 90 | Updated: Dec 6, 2023

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Current Version
Dec 06, 2023

Quiz Edited by
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Oct 16, 2014

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Marketing I Vocab Quiz

A person that uses up the good or service is also known as the____

State Farm paid $10,000 for Hough's A Hall to be called "Discount Chamber A". In this scenario, State Farm is sponsoring the hallway.

An environment where goods and services are transferred from the producer to the consumer without real interference, is known as a__________

_________products are easily used up and need to be replaced

Becca sees Pringle's chips for $4. But she sees a local chip company's product for only $1.50. The difference in price, due to the added value people give Pringles chips due to it's brand, would be called it's what?

When Emilie saw a t-shirt that said "Just Do it", she immediately thought of Nike. The slogan could also be called a______

Opportunities a brand has to interact with the consumer, before, during or after a transaction is called a touchpoint.

What is the graphic mark or symbol or wordmark that a company can be identified?

The commitment to deliver made between the buyer and seller that the product will perform as expected is known as the__________

Selena goes to the craft store to select a photo album to fill with pictures of herself when she was younger. Which of the following interactions are touchpoints?

Logan went out to buy a lacrosse helmet. Because it is understood that the helmet is supposed to protect his head, if the helmet falls apart the moment he puts it on, the manufacturer violated what kind of warranty?

Select all the following trademark characters.

A category of pricing objectives that focus on increasing total amount of income from sales is known as what?

The personal satisfaction a customer receives from a good or service would be called a______

Which P is NOT a part of the marketing mix