True
False
Command economy
Nonpartisan economy
Free market economy
Enterprise
Brand promise
Brand Equity
Brand Choice
Brand relevance
Brand cue
Brand message
Brand survey
Brand care
True
False
Brand gift
Brand delivery
Both A and B
Brand promise
Selena sees a poster that says "photo albums 10% off"
An employee re-stocks a shelf with craft paper
Selena is offered a discount the next time she visits the store
Selena bumps into the cash register, and the cashier asks if she's okay
Necessary
Implied
Explicit
Expressed
Tony the Tiger
Keebler Elves
Chips Ahoy
Snap, Crackle and Pop
Red Robin, Yummm
Count Chocula
Pillsbury Doughboy
Revenue-oriented pricing
Sales-oriented pricing
Cost-based pricing
None of the above
Both A and B
Specialty
Opportunity
Benefit
Privilege
Product
Promotion
Planning
Price
Place
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