Marketing Concepts Of Product: Quiz!
(218).jpg "Marketing Concepts Of Product: Quiz!")
According to Kotler and Keller, "Marketing is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. ' Take this quiz to test your knowledge about marketing concepts of product demand and supply. Let's try it out!
- 1.What are the activities that form a part of the marketing mix?
- A.
Product price production place
- B.
Packaging point price place
- C.
Product price promotion place
- 2.What is a market segment?
- A.
When a group is split into houses!
- B.
When a market is broken down into smaller groups!
- C.
When a market is split for everyone to share!
- 3.Is market research expensive?
- A.
Yes
- B.
No
- 4.What are the four processes of a product life cycle?
- A.
Introduction downfall upfall decline
- B.
Introduction growth maturity decline
- C.
Starter growth maturity decline
- 5.Why are brand names used?
- A.
So they sound good
- B.
So you can define product
- C.
So you pick priduct with best name
- 6.When prices are high is demand usually....
- A.
Less
- B.
More
- C.
Balanced
- 7.The lower the price the customer is willing to pay the ______ a business will be willing to supply.
- A.
More
- B.
Less
- 8.The amount charged for a product?
- A.
Research
- B.
Price
- C.
Demand
- 9.What is the pricing called when it starts high then goes low.
- A.
Cost plus
- B.
Penetration
- C.
Skimming
Questions: 17 | Attempts: 6781 | Last updated: Nov 16, 2020
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Sample QuestionPrice is always the most important factor of the marketing mix
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