Marketing Concepts Of Product: Quiz!

9 Questions | Total Attempts: 852

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Marketing Concepts Of Product: Quiz!

According to Kotler and Keller, "Marketing is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. ' Take this quiz to test your knowledge about marketing concepts of product demand and supply. Let's try it out!


Questions and Answers
  • 1. 
    What are the activities that form a part of the marketing mix?
    • A. 

      Product price production place

    • B. 

      Packaging point price place

    • C. 

      Product price promotion place

  • 2. 
    What is a market segment?
    • A. 

      When a group is split into houses!

    • B. 

      When a market is broken down into smaller groups!

    • C. 

      When a market is split for everyone to share!

  • 3. 
    Is market research expensive?
    • A. 

      Yes

    • B. 

      No

  • 4. 
    What are the four processes of a product life cycle?
    • A. 

      Introduction downfall upfall decline

    • B. 

      Introduction growth maturity decline

    • C. 

      Starter growth maturity decline

  • 5. 
    Why are brand names used?
    • A. 

      So they sound good

    • B. 

      So you can define product

    • C. 

      So you pick priduct with best name

  • 6. 
    When prices are high is demand usually....
    • A. 

      Less

    • B. 

      More

    • C. 

      Balanced

  • 7. 
    The lower the price the customer is willing to pay the ______ a business will be willing to supply.
    • A. 

      More

    • B. 

      Less

  • 8. 
    The amount charged for a product?
    • A. 

      Research

    • B. 

      Price

    • C. 

      Demand

  • 9. 
    What is the pricing called when it starts high then goes low.
    • A. 

      Cost plus

    • B. 

      Penetration

    • C. 

      Skimming