Marketing Concepts Of Product: Quiz!

9 Questions | By Natz14181 | Last updated: Mar 20, 2022 | Total Attempts: 973

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Marketing Concepts Of Product: Quiz! - Quiz

According to Kotler and Keller, "Marketing is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. ' Take this quiz to test your knowledge about marketing concepts of product demand and supply. Let's try it out!

Questions and Answers

1.

What are the activities that form a part of the marketing mix?
- A.
  
  Product price production place
- B.
  
  Packaging point price place
- C.
  
  Product price promotion place
2.

What is a market segment?
- A.
  
  When a group is split into houses!
- B.
  
  When a market is broken down into smaller groups!
- C.
  
  When a market is split for everyone to share!
3.

Is market research expensive?
- A.
  
  Yes
- B.
  
  No
4.

What are the four processes of a product life cycle?
- A.
  
  Introduction downfall upfall decline
- B.
  
  Introduction growth maturity decline
- C.
  
  Starter growth maturity decline
5.

Why are brand names used?
- A.
  
  So they sound good
- B.
  
  So you can define product
- C.
  
  So you pick priduct with best name
6.

When prices are high is demand usually....
- A.
  
  Less
- B.
  
  More
- C.
  
  Balanced
7.

The lower the price the customer is willing to pay the ______ a business will be willing to supply.
- A.
  
  More
- B.
  
  Less
8.

The amount charged for a product?
- A.
  
  Research
- B.
  
  Price
- C.
  
  Demand
9.

What is the pricing called when it starts high then goes low.
- A.
  
  Cost plus
- B.
  
  Penetration
- C.
  
  Skimming