Quiz: Modern Marketing Strategy Trivia Questions!

20 Questions | Total Attempts: 143

SettingsSettingsSettings
Please wait...
Quiz: Modern Marketing Strategy Trivia Questions!

.


Questions and Answers
  • 1. 
    Telemarketing is effective in ?  
    • A. 

      Industrial Marketing

    • B. 

      Consumer Marketing

    • C. 

      Industrial as well as Consumer Marketing

    • D. 

      All of the Above

    • E. 

      None of these

  • 2. 
     Modern Method of Marketing include  
    • A. 

      Publicity on the net

    • B. 

      Advertisement on the net

    • C. 

      Soliciting business through e-mails

    • D. 

      Tele marketing

    • E. 

      All of these

  • 3. 
    A true marketing requires  
    • A. 

      Command and other mindset

    • B. 

      Control Mindset

    • C. 

      Passive Mindset

    • D. 

      Active Mindset

    • E. 

      None of these

  • 4. 
    Which of the following sentences is true ?  
    • A. 

      Marketing is not required in a Buyer’s Market

    • B. 

      Marketing is not required in Seller’s Market

    • C. 

      Marketing is not required due to competition

    • D. 

      Marketing is not required due to liberalization

    • E. 

      Marketing is not required due to globalization

  • 5. 
    A transaction that involves trading of a good with a service will       come under which category ?
    • A. 

      Monetary Transaction

    • B. 

      Barter Transaction

    • C. 

      Both of Them

    • D. 

      All of the Above

    • E. 

      None of these

  • 6. 
    The place in the 4P’s of marketing describes ?  
    • A. 

      Shops and Showrooms

    • B. 

      Channels of marketing

    • C. 

      The location of customers clusters

    • D. 

      All of the Above

    • E. 

      None of these

  • 7. 
    For effective marketing the salesmen should have which of       these qualities ?
    • A. 

      Creativity

    • B. 

      Team spirit

    • C. 

      Motivation

    • D. 

      Effective communication skills

    • E. 

      All of these

  • 8. 
    Market information means
    • A. 

      Knowledge of shops and bazaars

    • B. 

      Knowledge of shopping malls

    • C. 

      Knowledge of customer profile and product mix

    • D. 

      Knowledge of various languages

    • E. 

      None of these

  • 9. 
    Production and consumption takes place at about the same       time.  This is a characteristic of ?
    • A. 

      Manufacturing sector

    • B. 

      Agriculture Sector

    • C. 

      Service Sector

    • D. 

      All of the Above

    • E. 

      None of these

  • 10. 
    A Products packaging is considered to be part of the
    • A. 

      Core product

    • B. 

      Augmented product

    • C. 

      Actual product

    • D. 

      Market product

    • E. 

      None of the above

  • 11. 
     Relationship selling means?  
    • A. 

      Cross Selling

    • B. 

      Selling to relatives

    • C. 

      Telemarketing

    • D. 

      Preparing a list of products to sell for customers

    • E. 

      None of these

  • 12. 
    The relationship between marketing and consumer response is       studied in ?
    • A. 

      Marketing Mix

    • B. 

      Consumer behavior

    • C. 

      Consumer Privacy

    • D. 

      Product Planning

    • E. 

      Product Mix

  • 13. 
    Credit cards are used for ?  
    • A. 

      Cash withdrawals

    • B. 

      Purchase of air tickets

    • C. 

      Purchase of consumable items from retail outlets

    • D. 

      All of these

    • E. 

      None of these

  • 14. 
    Which among the following is execution phase of marketing       Planning ?
    • A. 

      Monitoring

    • B. 

      Budgeting

    • C. 

      Strategy Formulation

    • D. 

      Implementation

    • E. 

      Allocating

  • 15. 
    Which among the following ultimately drives to maximizing     profits ?  
    • A. 

      Customer Segmentation

    • B. 

      Customer Acquisition

    • C. 

      Customer Retention

    • D. 

      Customer Needs

    • E. 

      Customer Care

  • 16. 
    Marketing is successful when ?  
    • A. 

      Demand exceeds supply 2) Salesman are effectively trained

    • B. 

      Salesman are effectively trained

    • C. 

      Supply exceeds demand

    • D. 

      A company sell products at lower price

    • E. 

      None of these

  • 17. 
    Which among the following involves Physical means of       arrying goods ?  
    • A. 

      Transportation

    • B. 

      Warehousing

    • C. 

      Merchandising

    • D. 

      Communication

    • E. 

      Distribution Channel

  • 18. 
    NRI is an easy target for effective marketing because ?  
    • A. 

      He likes Indian goods

    • B. 

      He is easily approachable

    • C. 

      It is cheaper to contact NRIs

    • D. 

      There are special products designed for NRIs

    • E. 

      None of these

  • 19. 
    The act of obtaining a desired object from someone by offering something in return is called as a (n)  
    • A. 

      Transaction

    • B. 

      Exchange

    • C. 

      Relationship

    • D. 

      Value

    • E. 

      None

  • 20. 
    Effective marketing helps in ?  
    • A. 

      Developing new products

    • B. 

      Creating a competitive environment

    • C. 

      Building demand for products

    • D. 

      All of these

    • E. 

      None of these

Back to Top Back to top