Modern Marketing Strategy Trivia Questions!

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Quizzes Created: 39 | Total Attempts: 36,673
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Modern Marketing Strategy Trivia Questions! - Quiz

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Questions and Answers
  • 1. 

    Telemarketing is effective in ?  

    • A.

      Industrial Marketing

    • B.

      Consumer Marketing

    • C.

      Industrial as well as Consumer Marketing

    • D.

      All of the Above

    • E.

      None of these

    Correct Answer
    C. Industrial as well as Consumer Marketing
    Explanation
    Telemarketing is effective in both industrial and consumer marketing because it allows companies to directly reach out to potential customers and promote their products or services. In industrial marketing, telemarketing can be used to target businesses and offer them solutions or products that meet their specific needs. In consumer marketing, telemarketing can be used to directly engage with individual customers and persuade them to make a purchase. Therefore, telemarketing can be effective in both industrial and consumer marketing scenarios.

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  • 2. 

     Modern Method of Marketing include  

    • A.

      Publicity on the net

    • B.

      Advertisement on the net

    • C.

      Soliciting business through e-mails

    • D.

      Tele marketing

    • E.

      All of these

    Correct Answer
    E. All of these
    Explanation
    The modern method of marketing includes various strategies such as publicity on the internet, advertisement on the internet, soliciting business through emails, and tele marketing. All of these methods utilize digital platforms and technology to reach a wider audience and promote products or services effectively. These methods have become increasingly popular and effective in the digital age, allowing businesses to target specific demographics and generate more leads and sales.

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  • 3. 

    A true marketing requires  

    • A.

      Command and other mindset

    • B.

      Control Mindset

    • C.

      Passive Mindset

    • D.

      Active Mindset

    • E.

      None of these

    Correct Answer
    D. Active Mindset
    Explanation
    An active mindset is necessary for true marketing because it involves being proactive, taking initiative, and actively seeking out opportunities to promote and sell products or services. This mindset is characterized by a proactive approach to problem-solving, a focus on customer needs and wants, and a willingness to adapt and innovate in order to stay ahead in the market. It requires a high level of energy, enthusiasm, and a willingness to take risks in order to achieve marketing goals.

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  • 4. 

    Which of the following sentences is true ?  

    • A.

      Marketing is not required in a Buyer’s Market

    • B.

      Marketing is not required in Seller’s Market

    • C.

      Marketing is not required due to competition

    • D.

      Marketing is not required due to liberalization

    • E.

      Marketing is not required due to globalization

    Correct Answer
    B. Marketing is not required in Seller’s Market
    Explanation
    In a seller's market, there is high demand for goods or services and low supply, giving sellers the advantage. Therefore, sellers do not necessarily need to invest in marketing efforts to attract buyers, as there is already a high demand for their products.

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  • 5. 

    A transaction that involves trading of a good with a service will       come under which category ?

    • A.

      Monetary Transaction

    • B.

      Barter Transaction

    • C.

      Both of Them

    • D.

      All of the Above

    • E.

      None of these

    Correct Answer
    B. Barter Transaction
    Explanation
    A transaction that involves trading of a good with a service is categorized as a barter transaction. In a barter transaction, goods and services are exchanged without the use of money. This means that instead of using currency, individuals or businesses directly exchange their goods or services for other goods or services. Therefore, the correct answer is "Barter Transaction".

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  • 6. 

    The place in the 4P’s of marketing describes ?  

    • A.

      Shops and Showrooms

    • B.

      Channels of marketing

    • C.

      The location of customers clusters

    • D.

      All of the Above

    • E.

      None of these

    Correct Answer
    B. Channels of marketing
    Explanation
    The place in the 4P's of marketing refers to the channels of marketing. This element focuses on how the product or service is distributed and made available to the target customers. It involves selecting the appropriate distribution channels, such as wholesalers, retailers, or online platforms, to reach the customers effectively. By choosing the right channels, companies can ensure that their products are easily accessible to the customers at the right place and time, thus maximizing their reach and sales potential.

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  • 7. 

    For effective marketing the salesmen should have which of       these qualities ?

    • A.

      Creativity

    • B.

      Team spirit

    • C.

      Motivation

    • D.

      Effective communication skills

    • E.

      All of these

    Correct Answer
    E. All of these
    Explanation
    For effective marketing, salesmen should possess a combination of qualities including creativity, team spirit, motivation, and effective communication skills. Creativity allows salesmen to come up with unique and innovative marketing strategies. Team spirit enables them to work collaboratively with colleagues and achieve common goals. Motivation keeps them driven and focused on achieving sales targets. Effective communication skills help them effectively convey the value of the product or service to potential customers. Therefore, all of these qualities are important for successful marketing.

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  • 8. 

    Market information means

    • A.

      Knowledge of shops and bazaars

    • B.

      Knowledge of shopping malls

    • C.

      Knowledge of customer profile and product mix

    • D.

      Knowledge of various languages

    • E.

      None of these

    Correct Answer
    C. Knowledge of customer profile and product mix
    Explanation
    Market information refers to having knowledge about the customer profile and product mix. This includes understanding the characteristics and preferences of the target audience, as well as being aware of the range of products available in the market. This information helps businesses make informed decisions about their marketing strategies, product development, and overall business operations. Having a good understanding of the customer profile and product mix allows companies to tailor their offerings to meet the needs and demands of their target market, ultimately leading to increased customer satisfaction and business success.

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  • 9. 

    Production and consumption takes place at about the same       time.  This is a characteristic of ?

    • A.

      Manufacturing sector

    • B.

      Agriculture Sector

    • C.

      Service Sector

    • D.

      All of the Above

    • E.

      None of these

    Correct Answer
    C. Service Sector
    Explanation
    The statement "Production and consumption takes place at about the same time" is a characteristic of the Service Sector. In the service sector, the production and consumption of services often occur simultaneously, unlike in the manufacturing or agriculture sectors where there is typically a time lag between production and consumption.

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  • 10. 

    A Products packaging is considered to be part of the

    • A.

      Core product

    • B.

      Augmented product

    • C.

      Actual product

    • D.

      Market product

    • E.

      None of the above

    Correct Answer
    C. Actual product
    Explanation
    The packaging of a product is considered to be part of the actual product because it is a tangible component that the customer receives when purchasing the product. The packaging serves as a protective covering for the product and also provides important information such as branding, product features, and instructions. It plays a crucial role in attracting customers and creating a positive perception of the product. Therefore, the packaging is an essential element of the actual product itself.

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  • 11. 

     Relationship selling means?  

    • A.

      Cross Selling

    • B.

      Selling to relatives

    • C.

      Telemarketing

    • D.

      Preparing a list of products to sell for customers

    • E.

      None of these

    Correct Answer
    A. Cross Selling
    Explanation
    Relationship selling refers to the sales technique where the focus is on building long-term relationships with customers and understanding their needs in order to provide them with additional products or services that complement their initial purchase. It involves identifying opportunities to upsell or cross-sell to existing customers based on their preferences and buying patterns. This approach aims to enhance customer satisfaction, loyalty, and maximize sales potential.

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  • 12. 

    The relationship between marketing and consumer response is       studied in ?

    • A.

      Marketing Mix

    • B.

      Consumer behavior

    • C.

      Consumer Privacy

    • D.

      Product Planning

    • E.

      Product Mix

    Correct Answer
    B. Consumer behavior
    Explanation
    The relationship between marketing and consumer response is studied in consumer behavior. Consumer behavior refers to the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. It involves understanding how consumers make decisions, what factors influence their behavior, and how marketing strategies can be tailored to effectively reach and engage consumers.

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  • 13. 

    Credit cards are used for ?  

    • A.

      Cash withdrawals

    • B.

      Purchase of air tickets

    • C.

      Purchase of consumable items from retail outlets

    • D.

      All of these

    • E.

      None of these

    Correct Answer
    D. All of these
    Explanation
    Credit cards are used for all of these purposes. They can be used to make cash withdrawals from ATMs, purchase air tickets, and buy consumable items from retail outlets. Credit cards provide a convenient and widely accepted method of payment, allowing users to make purchases and access cash without carrying large amounts of cash or writing checks.

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  • 14. 

    Which among the following is execution phase of marketing       Planning ?

    • A.

      Monitoring

    • B.

      Budgeting

    • C.

      Strategy Formulation

    • D.

      Implementation

    • E.

      Allocating

    Correct Answer
    D. Implementation
    Explanation
    The execution phase of marketing planning refers to the actual implementation of the marketing strategies and tactics that have been developed during the planning phase. This is when the marketing team puts the plans into action by carrying out specific marketing activities, such as advertising campaigns, sales promotions, and public relations initiatives. It involves executing the marketing plan and closely monitoring the progress and results to ensure that the objectives are being met.

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  • 15. 

    Which among the following ultimately drives to maximizing     profits ?  

    • A.

      Customer Segmentation

    • B.

      Customer Acquisition

    • C.

      Customer Retention

    • D.

      Customer Needs

    • E.

      Customer Care

    Correct Answer
    B. Customer Acquisition
    Explanation
    Customer acquisition refers to the process of attracting new customers to a business. By acquiring new customers, businesses can increase their sales and ultimately maximize their profits. This is because each new customer represents a potential source of revenue. By focusing on customer acquisition strategies such as marketing campaigns, advertising, and sales efforts, businesses can expand their customer base and increase their overall profitability.

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  • 16. 

    Marketing is successful when ?  

    • A.

      Demand exceeds supply 2) Salesman are effectively trained

    • B.

      Salesman are effectively trained

    • C.

      Supply exceeds demand

    • D.

      A company sell products at lower price

    • E.

      None of these

    Correct Answer
    C. Supply exceeds demand
    Explanation
    Marketing is successful when supply exceeds demand. This means that a company has enough products or services to meet the needs and wants of the customers. When there is more supply than demand, it indicates that there is a high level of interest and demand for the company's offerings. This can lead to increased sales, customer satisfaction, and overall success in the market.

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  • 17. 

    Which among the following involves Physical means of       arrying goods ?  

    • A.

      Transportation

    • B.

      Warehousing

    • C.

      Merchandising

    • D.

      Communication

    • E.

      Distribution Channel

    Correct Answer
    A. Transportation
    Explanation
    Transportation involves the physical means of carrying goods from one place to another. It refers to the movement of goods by various modes such as road, rail, air, or water. Warehousing, merchandising, communication, and distribution channel are all related to different aspects of the supply chain but do not specifically involve the physical movement of goods.

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  • 18. 

    NRI is an easy target for effective marketing because ?  

    • A.

      He likes Indian goods

    • B.

      He is easily approachable

    • C.

      It is cheaper to contact NRIs

    • D.

      There are special products designed for NRIs

    • E.

      None of these

    Correct Answer
    A. He likes Indian goods
    Explanation
    NRIs are an easy target for effective marketing because they often have a fondness for Indian goods. Being away from their home country, NRIs may have a desire to connect with their culture and heritage, making them more inclined to purchase Indian products. This preference makes them a lucrative market segment for marketers looking to promote Indian goods and services.

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  • 19. 

    The act of obtaining a desired object from someone by offering something in return is called as a (n)  

    • A.

      Transaction

    • B.

      Exchange

    • C.

      Relationship

    • D.

      Value

    • E.

      None

    Correct Answer
    B. Exchange
    Explanation
    Exchange is the correct answer because it refers to the act of obtaining a desired object by offering something in return. In an exchange, both parties involved give and receive something of value, creating a mutual benefit. This concept is commonly seen in economic transactions, where goods or services are exchanged for money or other goods and services.

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  • 20. 

    Effective marketing helps in ?  

    • A.

      Developing new products

    • B.

      Creating a competitive environment

    • C.

      Building demand for products

    • D.

      All of these

    • E.

      None of these

    Correct Answer
    D. All of these
    Explanation
    Effective marketing helps in developing new products by conducting market research and identifying consumer needs and preferences. It also helps in creating a competitive environment by positioning the product in a unique way and differentiating it from competitors. Additionally, marketing plays a crucial role in building demand for products through various promotional activities and communication strategies to attract and persuade customers to purchase the product. Therefore, the correct answer is "All of these".

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Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Nov 16, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Feb 28, 2012
    Quiz Created by
    Bankexamsportal
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