Quiz: Modern Marketing Strategy Trivia Questions!

20 Questions | By Bankexamsportal | Updated: Mar 20, 2022 | Attempts: 219

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Quiz: Modern Marketing Strategy Trivia Questions! - Quiz

Questions and Answers

1.

Telemarketing is effective in ?
- A.
  
  Industrial Marketing
- B.
  
  Consumer Marketing
- C.
  
  Industrial as well as Consumer Marketing
- D.
  
  All of the Above
- E.
  
  None of these
2.

Modern Method of Marketing include
- A.
  
  Publicity on the net
- B.
  
  Advertisement on the net
- C.
  
  Soliciting business through e-mails
- D.
  
  Tele marketing
- E.
  
  All of these
3.

A true marketing requires
- A.
  
  Command and other mindset
- B.
  
  Control Mindset
- C.
  
  Passive Mindset
- D.
  
  Active Mindset
- E.
  
  None of these
4.

Which of the following sentences is true ?
- A.
  
  Marketing is not required in a Buyer’s Market
- B.
  
  Marketing is not required in Seller’s Market
- C.
  
  Marketing is not required due to competition
- D.
  
  Marketing is not required due to liberalization
- E.
  
  Marketing is not required due to globalization
5.

A transaction that involves trading of a good with a service will come under which category ?
- A.
  
  Monetary Transaction
- B.
  
  Barter Transaction
- C.
  
  Both of Them
- D.
  
  All of the Above
- E.
  
  None of these
6.

The place in the 4P’s of marketing describes ?
- A.
  
  Shops and Showrooms
- B.
  
  Channels of marketing
- C.
  
  The location of customers clusters
- D.
  
  All of the Above
- E.
  
  None of these
7.

For effective marketing the salesmen should have which of these qualities ?
- A.
  
  Creativity
- B.
  
  Team spirit
- C.
  
  Motivation
- D.
  
  Effective communication skills
- E.
  
  All of these
8.

Market information means
- A.
  
  Knowledge of shops and bazaars
- B.
  
  Knowledge of shopping malls
- C.
  
  Knowledge of customer profile and product mix
- D.
  
  Knowledge of various languages
- E.
  
  None of these
9.

Production and consumption takes place at about the same time. This is a characteristic of ?
- A.
  
  Manufacturing sector
- B.
  
  Agriculture Sector
- C.
  
  Service Sector
- D.
  
  All of the Above
- E.
  
  None of these
10.

A Products packaging is considered to be part of the
- A.
  
  Core product
- B.
  
  Augmented product
- C.
  
  Actual product
- D.
  
  Market product
- E.
  
  None of the above
11.

Relationship selling means?
- A.
  
  Cross Selling
- B.
  
  Selling to relatives
- C.
  
  Telemarketing
- D.
  
  Preparing a list of products to sell for customers
- E.
  
  None of these
12.

The relationship between marketing and consumer response is studied in ?
- A.
  
  Marketing Mix
- B.
  
  Consumer behavior
- C.
  
  Consumer Privacy
- D.
  
  Product Planning
- E.
  
  Product Mix
13.

Credit cards are used for ?
- A.
  
  Cash withdrawals
- B.
  
  Purchase of air tickets
- C.
  
  Purchase of consumable items from retail outlets
- D.
  
  All of these
- E.
  
  None of these
14.

Which among the following is execution phase of marketing Planning ?
- A.
  
  Monitoring
- B.
  
  Budgeting
- C.
  
  Strategy Formulation
- D.
  
  Implementation
- E.
  
  Allocating
15.

Which among the following ultimately drives to maximizing profits ?
- A.
  
  Customer Segmentation
- B.
  
  Customer Acquisition
- C.
  
  Customer Retention
- D.
  
  Customer Needs
- E.
  
  Customer Care
16.

Marketing is successful when ?
- A.
  
  Demand exceeds supply 2) Salesman are effectively trained
- B.
  
  Salesman are effectively trained
- C.
  
  Supply exceeds demand
- D.
  
  A company sell products at lower price
- E.
  
  None of these
17.

Which among the following involves Physical means of arrying goods ?
- A.
  
  Transportation
- B.
  
  Warehousing
- C.
  
  Merchandising
- D.
  
  Communication
- E.
  
  Distribution Channel
18.

NRI is an easy target for effective marketing because ?
- A.
  
  He likes Indian goods
- B.
  
  He is easily approachable
- C.
  
  It is cheaper to contact NRIs
- D.
  
  There are special products designed for NRIs
- E.
  
  None of these
19.

The act of obtaining a desired object from someone by offering something in return is called as a (n)
- A.
  
  Transaction
- B.
  
  Exchange
- C.
  
  Relationship
- D.
  
  Value
- E.
  
  None
20.

Effective marketing helps in ?
- A.
  
  Developing new products
- B.
  
  Creating a competitive environment
- C.
  
  Building demand for products
- D.
  
  All of these
- E.
  
  None of these