How Much Do You Know About E-marketing?

2.

Situation analysis should review the firm’s ________.

Environment and SWOT analysis
Existing marketing plans
E-business objectives, strategies and performance metrics
All of the above

Correct Answer

A. All of the above

Explanation

Situation analysis is a comprehensive review of various factors that can impact a firm's performance. This includes analyzing the firm's environment, such as market trends, competition, and customer preferences. Additionally, it involves reviewing the firm's existing marketing plans to assess their effectiveness and identify areas for improvement. Lastly, the analysis should also consider the firm's e-business objectives, strategies, and performance metrics to evaluate its online presence and digital marketing efforts. Therefore, all of the options mentioned - environment and SWOT analysis, existing marketing plans, and e-business objectives, strategies, and performance metrics - should be included in a thorough situation analysis.

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3.

The purpose of a(n) ________ is to assist in forecasting segment profitability as well as to find competitive advantages to exploit in the online market.

Situation analysis
Supply analysis
Evaluation plan
A budgeting plan

Correct Answer

A. Supply analysis

Explanation

Supply analysis is the correct answer because it helps in forecasting segment profitability and identifying competitive advantages in the online market. By analyzing the supply of products or services in the market, businesses can determine the demand and potential profitability of different segments. This analysis also helps in identifying any gaps or opportunities in the supply chain that can be exploited for competitive advantage. Therefore, supply analysis is an essential tool for businesses to make informed decisions and develop effective strategies in the online market.

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4.

Tier 2 strategies involve segmentation, targeting, differentiation, and positioning.

True
False

Correct Answer

A. False

Explanation

Tier 2 strategies do not involve segmentation, targeting, differentiation, and positioning. These strategies are typically used in marketing and involve targeting specific segments of the market, differentiating products or services from competitors, and positioning them in a way that appeals to the target audience. Tier 2 strategies are more focused on operational efficiency and cost optimization rather than market segmentation and differentiation. Therefore, the correct answer is False.

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5.

Since intangible benefits of e-marketing are difficult to establish it is often not worth the added expense to tie a financial figure to these benefits.

True
False

Correct Answer

A. False

Explanation

The statement suggests that because intangible benefits of e-marketing are difficult to establish, it is not worth the added expense to quantify these benefits financially. However, this is not necessarily true. While it may be challenging to assign a monetary value to intangible benefits, such as brand reputation or customer loyalty, they still have a significant impact on a business's success. Therefore, it is important to consider and invest in these intangible benefits, even if they cannot be easily quantified.

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6.

Technology plays an important role in helping any country improve its level of economic development through increased efficiencies in production, distribution, and sale of goods and services.

True
False

Correct Answer

A. True

Explanation

Technology has the ability to enhance productivity and efficiency in various sectors of the economy, such as manufacturing, agriculture, and services. It enables countries to streamline their production processes, reduce costs, and improve the quality of goods and services. Additionally, technology facilitates the distribution and sale of products, allowing businesses to reach a wider market and increase their sales. Therefore, it is true that technology plays a crucial role in boosting economic development by improving efficiencies in production, distribution, and sale of goods and services.

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7.

Within emerging economies, labor costs may be quite low, but technology and other business costs can be quite high because of ________.

Privately-owned telephone monopolies
Lack of competition between ISPs
Lower internet-related business costs than those in developed countries
All of the above

Correct Answer

A. Lack of competition between ISPs

Explanation

The correct answer is "lack of competition between ISPs". This is because when there is a lack of competition between Internet Service Providers (ISPs) in emerging economies, it leads to a monopolistic market where ISPs can charge higher prices for their services. This, in turn, increases the overall business costs for companies operating in these economies, including technology costs. Therefore, the labor costs may be low, but the high business costs due to the lack of competition among ISPs offset the advantage of low labor costs.

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8.

According to the text, _ is the most common language with 499 million web users, followed by _with 407 million web users.

Chinese; English
English; Chinese
English; Spanish
Spanish; English

Correct Answer

A. English; Chinese

Explanation

According to the information provided in the text, the most common language with 499 million web users is English, followed by Chinese with 407 million web users.

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9.

Low rates of computer ownership always inhibit opportunities for e-business entrepreneurs in emerging economies.

True
False

Correct Answer

A. False

Explanation

This statement is false because low rates of computer ownership may pose challenges for e-business entrepreneurs in emerging economies, but they do not necessarily inhibit opportunities. While computer ownership may provide easier access to technology and online platforms, e-business entrepreneurs can still find alternative ways to conduct business, such as using smartphones or shared computer facilities. Additionally, the growth of mobile technology and internet access in emerging economies has opened up new opportunities for e-business, even in areas with low computer ownership rates.

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10.

The increased availability of mobile phones will definitely eliminate the challenges of wireless e-marketing.

True
False

Correct Answer

A. False

Explanation

The statement is false because while increased availability of mobile phones may make e-marketing more accessible, it does not necessarily eliminate the challenges of wireless e-marketing. There are still various challenges such as limited screen size, different operating systems, and compatibility issues that need to be addressed in order to effectively implement wireless e-marketing strategies.

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How Much Do You Know About E-marketing?

When selecting an e-business investment venture capitalists are looking for a well-composed business plan and ________.

Quiz Preview

Situation analysis should review the firm’s ________.

The purpose of a(n) ________ is to assist in forecasting segment profitability as well as to find competitive advantages to exploit in the online market.

Tier 2 strategies involve segmentation, targeting, differentiation, and positioning.

Since intangible benefits of e-marketing are difficult to establish it is often not worth the added expense to tie a financial figure to these benefits.

Technology plays an important role in helping any country improve its level of economic development through increased efficiencies in production, distribution, and sale of goods and services.

Within emerging economies, labor costs may be quite low, but technology and other business costs can be quite high because of ________.

According to the text, _ is the most common language with 499 million web users, followed by _with 407 million web users.

Low rates of computer ownership always inhibit opportunities for e-business entrepreneurs in emerging economies.

The increased availability of mobile phones will definitely eliminate the challenges of wireless e-marketing.

How Much Do You Know About E-marketing?

When selecting an e-business investment venture capitalists are looking for a well-composed business plan and ________.

Quiz Preview

Situation analysis should review the firm’s ________.

The purpose of a(n) ________ is to assist in forecasting segment profitability as well as to find competitive advantages to exploit in the online market.

Tier 2 strategies involve segmentation, targeting, differentiation, and positioning.

Since intangible benefits of e-marketing are difficult to establish it is often not worth the added expense to tie a financial figure to these benefits.

Technology plays an important role in helping any country improve its level of economic development through increased efficiencies in production, distribution, and sale of goods and services.

Within emerging economies, labor costs may be quite low, but technology and other business costs can be quite high because of ________.

According to the text, _________ is the most common language with 499 million web users, followed by _________with 407 million web users.

Low rates of computer ownership always inhibit opportunities for e-business entrepreneurs in emerging economies.

The increased availability of mobile phones will definitely eliminate the challenges of wireless e-marketing.

According to the text, _ is the most common language with 499 million web users, followed by _with 407 million web users.