How Much Do You Know About E-marketing?

10 Questions | Total Attempts: 222

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How Much Do You Know About E-marketing?

How much do you know about e-marketing? This is a marketing strategy that businesses are getting to embrace to reach a bigger audience. It not only includes sending emails and marketing on the internet, but one is also able to use wireless media. Take this test and get to learn more about it for your presentation. All the best!


Questions and Answers
  • 1. 
    When selecting an e-business investment venture capitalists are looking for a well-composed business plan and ________.
    • A. 

      Sufficient capital

    • B. 

      A great location

    • C. 

      A good team of people to implement it

    • D. 

      Government subsidies

  • 2. 
    Situation analysis should review the firm’s ________. 
    • A. 

      Environment and SWOT analysis

    • B. 

      Existing marketing plans

    • C. 

      E-business objectives, strategies and performance metrics

    • D. 

      All of the above

  • 3. 
    The purpose of a(n) ________ is to assist in forecasting segment profitability as well as to find competitive advantages to exploit in the online market.
    • A. 

      Situation analysis

    • B. 

      Supply analysis

    • C. 

      Evaluation plan

    • D. 

      A budgeting plan

  • 4. 
    Tier 2 strategies involve segmentation, targeting, differentiation, and positioning.
    • A. 

      True

    • B. 

      False

  • 5. 
    Since intangible benefits of e-marketing are difficult to establish it is often not worth the added expense to tie a financial figure to these benefits.
    • A. 

      True

    • B. 

      False

  • 6. 
    Technology plays an important role in helping any country improve its level of economic development through increased efficiencies in production, distribution, and sale of goods and services. 
    • A. 

      True

    • B. 

      False

  • 7. 
    Within emerging economies, labor costs may be quite low, but technology and other business costs can be quite high because of ________.
    • A. 

      Privately-owned telephone monopolies

    • B. 

      Lack of competition between ISPs

    • C. 

      Lower internet-related business costs than those in developed countries

    • D. 

      All of the above

  • 8. 
    According to the text, _________ is the most common language with 499 million web users, followed by _________with 407 million web users.
    • A. 

      Chinese; English

    • B. 

      English; Chinese

    • C. 

      English; Spanish

    • D. 

      Spanish; English

  • 9. 
    Low rates of computer ownership always inhibit opportunities for e-business entrepreneurs in emerging economies.
    • A. 

      True

    • B. 

      False

  • 10. 
    The increased availability of mobile phones will definitely eliminate the challenges of wireless e-marketing.
    • A. 

      True

    • B. 

      False