Trivia Quiz: What Do You Know About E-marketing?
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What do you know about e-marketing? This is a form of marketing that offers a business not only a chance to meet prospective customers using the internet but also offers them a chance to build a relationship with the customers, for example, making follow-ups after delivery. Take up this quiz and get to learn more about this strategy.
- 1.________ is the process of aggregating individuals or businesses along with similar characteristics that pertain to the use, consumption, or benefits of a product or service.
- A.
Marketing segmentation
- B.
Targeting
- C.
Geodemographics
- D.
Value positioning
- 2.Which of the following are the top three languages used on most Web pages and online bulletin boards?
- A.
English, Spanish, and German
- B.
English, Chinese, and Spanish
- C.
English, Spanish, and Japanese
- D.
English, Japanese, and Chinese
- 3.While marketers will probably use a variety of segmentation methods, _____ is relied upon as the key driver of marketing mix strategy?
- A.
Benefits sought
- B.
Behavior
- C.
Identifying target markets
- D.
Product usage
- 4.Many Asian and Middle Eastern countries have an easier time setting up databases in their local languages than western countries, since their language often require double-byte character sets.
- A.
True
- B.
False
- 5.Most marketers believe that demographics are useful for finding targets for communication but are less than ideal for predicting online purchase behavior.
- A.
True
- B.
False
- 6.Which of the following is not an attribute of value?
- A.
Value is the entire product experience.
- B.
Value is defined wholly by the producer.
- C.
Value is defined wholly by the mental belief and attitudes held by customers.
- D.
Value involves customer expectations.
- 7.Which of the following is not a desired benefit unique to the Internet?
- A.
Effective Web navigation
- B.
Secure transactions
- C.
High product quality
- D.
Free information or services
- 8.When purchasing a domain name in the United States companies must try to find and reserve an available second-level domain name, which itself must be followed by a “.com.”
- A.
True
- B.
False
- 9.The internet is a great information equalizer, which means less competition, less product imitation, and somewhat longer product life cycles.
- A.
True
- B.
False
- 10.Brand equity refers to the intangible value of a brand.
- A.
True
- B.
False
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