Trivia Quiz: What Do You Know About E-marketing?

10 Questions | Total Attempts: 549

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Trivia Quiz: What Do You Know About E-marketing?

What do you know about e-marketing? This is a form of marketing that offers a business not only a chance to meet prospective customers using the internet but also offers them a chance to build a relationship with the customers, for example, making follow-ups after delivery. Take up this quiz and get to learn more about this strategy.


Questions and Answers
  • 1. 
    ________ is the process of aggregating individuals or businesses along with similar characteristics that pertain to the use, consumption, or benefits of a product or service.
    • A. 

      Marketing segmentation

    • B. 

      Targeting

    • C. 

      Geodemographics

    • D. 

      Value positioning

  • 2. 
    Which of the following are the top three languages used on most Web pages and online bulletin boards?
    • A. 

      English, Spanish, and German

    • B. 

      English, Chinese, and Spanish

    • C. 

      English, Spanish, and Japanese

    • D. 

      English, Japanese, and Chinese

  • 3. 
    While marketers will probably use a variety of segmentation methods, _____ is relied upon as the key driver of marketing mix strategy?
    • A. 

      Benefits sought

    • B. 

      Behavior

    • C. 

      Identifying target markets

    • D. 

      Product usage

  • 4. 
    Many Asian and Middle Eastern countries have an easier time setting up databases in their local languages than western countries, since their language often require double-byte character sets.
    • A. 

      True

    • B. 

      False

  • 5. 
    Most marketers believe that demographics are useful for finding targets for communication but are less than ideal for predicting online purchase behavior.
    • A. 

      True

    • B. 

      False

  • 6. 
    Which of the following is not an attribute of value?
    • A. 

      Value is the entire product experience.

    • B. 

      Value is defined wholly by the producer.

    • C. 

      Value is defined wholly by the mental belief and attitudes held by customers.

    • D. 

      Value involves customer expectations.

  • 7. 
    Which of the following is not a desired benefit unique to the Internet?
    • A. 

      Effective Web navigation

    • B. 

      Secure transactions

    • C. 

      High product quality

    • D. 

      Free information or services

  • 8. 
    When purchasing a domain name in the United States companies must try to find and reserve an available second-level domain name, which itself must be followed by a “.com.”
    • A. 

      True

    • B. 

      False

  • 9. 
    The internet is a great information equalizer, which means less competition, less product imitation, and somewhat longer product life cycles.
    • A. 

      True

    • B. 

      False

  • 10. 
    Brand equity refers to the intangible value of a brand.
    • A. 

      True

    • B. 

      False