Trivia Questions Quiz On E-marketing!

Return on investment (ROI) is indeed a popular metric used to measure performance from a financial perspective or the Balanced Scorecard. It helps assess the profitability and efficiency of an investment by comparing the gains or losses relative to the cost of the investment. ROI is widely used by businesses and investors to evaluate the success of their investments and make informed decisions.

E-commerce refers to the subset of e-business that specifically deals with online transactions involving buying and selling goods or services. It encompasses activities such as digital value creation and the existence of virtual marketplaces. E-marketing, digital technology, and ESP are not directly related to the transactional aspect of e-commerce, making them incorrect options.

This statement is true because individuals can use the internet to access and consume content such as articles, videos, and social media posts. At the same time, they can also create and share their own content through various platforms such as blogs, websites, and social media. This dual role of being both a user and a content provider is one of the key features of the internet and its interactive nature.

The Balanced Scorecard is a strategic management tool that helps organizations to measure and manage performance in a balanced way. It focuses on four key areas: financial, customer, internal processes, and learning and growth. Since all businesses, regardless of their size or industry, need to effectively manage these areas to achieve their goals, the Balanced Scorecard can be used by all types of businesses. It provides a comprehensive framework for evaluating and improving performance across different aspects of the business.

E-marketing affects traditional marketing by both increasing the efficiency of traditional marketing functions and technologically transforming marketing strategies. The use of technology in e-marketing allows for more targeted and personalized marketing campaigns, which can improve the efficiency of traditional marketing functions. Additionally, e-marketing strategies such as social media marketing, email marketing, and search engine optimization have completely transformed the way businesses reach and engage with their target audience. Therefore, both A and B are correct.

This statement is false because objectives, strategies, and tactics exist at various levels within an organization, not exclusively at the executive level. Objectives are set at the organizational level, while strategies and tactics are developed and implemented at different levels, including the executive level, but also at the managerial and operational levels. Each level contributes to the overall success of the organization by aligning their objectives, strategies, and tactics with the broader organizational goals.

The balanced scorecard is a strategic management tool that measures an organization's performance in four key areas: customer perspective, internal business perspective, learning and growth perspective, and financial perspective. The metrics perspective is not one of the performance areas included in the balanced scorecard. Instead, it refers to the specific measurements and indicators used to assess performance within each of the other perspectives.

Customer relationship management (CRM) is a process that focuses on managing and nurturing relationships with customers. It involves activities such as collecting and analyzing customer data, developing personalized marketing strategies, and providing excellent customer service. While CRM is an essential component of e-business commitment, it is unlikely to be carried out at the activity level. Instead, CRM is a strategic approach that encompasses various activities and processes across the organization. It involves long-term planning and coordination rather than immediate, transactional activities at the activity level.

Electronic data interchange (EDI) is a technology that allows the exchange of structured data between different computer systems. It predates the World Wide Web and was developed in the 1960s and 1970s. Email, text messaging, and hypertext navigation, on the other hand, are all e-marketing technologies that can exist and function without the World Wide Web.

The explanation for the given answer, False, is that the text suggests that nowadays the internet should be regarded more as a place than just a channel. This implies that the internet is not merely a means of communication or a platform for accessing information, but rather a virtual space where people interact, engage in activities, and build communities.