Trivia Questions Quiz On E-marketing!

10 Questions | Total Attempts: 86

SettingsSettingsSettings
Please wait...
Trivia Questions Quiz On E-marketing!

Would you pass this trivia questions quiz on e-marketing? This form of marketing is one that bears a lot of fruits so fast being that a lot of people have access to the internet and a large number of them have email addresses. Do give it a try and get to see if you are as knowledgeable as you think you are.


Questions and Answers
  • 1. 
    E-marketing affects traditional marketing in which of the following ways?
    • A. 

      Increases efficiency of traditional marketing functions

    • B. 

      Technologically transforms marketing strategies

    • C. 

      Marginalizes customer value but increases profitability

    • D. 

      Both A and B

  • 2. 
    ________ is the subset of e-business focused on transactions that include buying/selling, digital value creation, and virtual marketplaces.
    • A. 

      E-commerce

    • B. 

      E-marketing

    • C. 

      Digital technology

    • D. 

      ESP

  • 3. 
    All of the following e-marketing technologies exist without the World Wide Web, except ________.
    • A. 

      Electronic data interchange

    • B. 

      Email

    • C. 

      Text messaging

    • D. 

      Hypertext navigation

  • 4. 
    Individuals can be both users and content providers on the internet.
    • A. 

      True

    • B. 

      False

  • 5. 
    According to the text, nowadays the internet should be regarded more as a channel than a place. 
    • A. 

      True

    • B. 

      False

  • 6. 
    The four performance areas of the balanced scorecard include all of the following except  ________.
    • A. 

      Customer perspective

    • B. 

      Internal business perspective

    • C. 

      Learning and growth perspective

    • D. 

      Metrics perspective

  • 7. 
    Which of the following processes is unlikely to be carried out at the activity level of e-business commitment? 
    • A. 

      Customer relationship management

    • B. 

      Online purchasing

    • C. 

      E-mail

    • D. 

      Dynamic pricing online

  • 8. 
    Return on investment (ROI) is a popular metric used to measure performance regarding the financial perspective or the Balanced Scorecard.
    • A. 

      True

    • B. 

      False

  • 9. 
    Objectives, strategies and tactics exist exclusively at the executive level.
    • A. 

      True

    • B. 

      False

  • 10. 
    The Balanced Scorecard can be used by all types of businesses.
    • A. 

      True

    • B. 

      False

Related Topics
Back to Top Back to top