The Ultimate AdWords Extension Quiz

20 Questions | Total Attempts: 2430

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The Ultimate AdWords Extension Quiz

How well do you really know AdWords Extensions? Find out with this 20-question quiz!Note: If you're having problems taking the quiz on your Mac, iPhone or iPad, check out our tips.


Questions and Answers
  • 1. 
    What AdWords extensions are appearing in the ad displayed here? (Select all that apply.) 
    • A. 

      Location

    • B. 

      Ratings

    • C. 

      Sitelinks

    • D. 

      Callouts

    • E. 

      None of the above

  • 2. 
    What AdWords extensions are appearing in the ad displayed here? (Select all that apply.) 
    • A. 

      Location

    • B. 

      Consumer Ratings

    • C. 

      Sitelinks

    • D. 

      Callouts

    • E. 

      Seller Ratings

    • F. 

      None of the above

  • 3. 
      What AdWords extensions are appearing in the ad displayed here? (Select all that apply.) 
    • A. 

      Location

    • B. 

      Ratings

    • C. 

      Sitelinks

    • D. 

      Callouts

    • E. 

      Calls

    • F. 

      None of the above

  • 4. 
    How many callouts do you need to include at the account, campaign or ad group level in order for them to show with your ads?
    • A. 

      One

    • B. 

      Two

    • C. 

      Four

    • D. 

      Five

  • 5. 
    If you are using the Google forwarding option within your call extensions, you can see things like the following in your AdWords account (select all that apply):
    • A. 

      The phone number of the person calling you

    • B. 

      Call length

    • C. 

      Call conversions

    • D. 

      Call start and ending times

  • 6. 
    Can you include sitelinks that point to URLs outside your own website?
    • A. 

      Yes, you can land sitelinks anywhere.

    • B. 

      No.

    • C. 

      Yes, but this is limited to places such as your Google+ and YouTube Channel pages.

    • D. 

      You can if you call the AdWords help line and request to opt in to third-party landing pages for sitelinks.

  • 7. 
    True or False: Each sitelink within a campaign or ad group must land on a unique URL.
    • A. 

      True

    • B. 

      False

  • 8. 
    Your structured snippets may not appear -- or may not be approved -- if (check all that apply):
    • A. 

      You only include 1 or 2 snippets per campaign.

    • B. 

      Your snippets are not closely related to the header you chose.

    • C. 

      You do not include unique snippets within each campaign.

    • D. 

      You use lots of cool symbols to gain the attention of potential customers.

  • 9. 
    Which of the following are automated extensions? (Select all that apply.)
    • A. 

      Seller Ratings

    • B. 

      Location Extensions

    • C. 

      Previous Visits

    • D. 

      Review Extensions

  • 10. 
    Which of the following are free clicks? (Select all that apply.)
    • A. 

      Review extensions

    • B. 

      Sitelinks

    • C. 

      Callouts

    • D. 

      Seller ratings

  • 11. 
    The use of extensions can positively impact your... (select all that apply)
    • A. 

      Click-through rate (CTR).

    • B. 

      Competitive edge.

    • C. 

      Ad rank.

    • D. 

      Campaign performance.

  • 12. 
    When using app extensions, you can… (select all that apply)
    • A. 

      Improve Quality Score.

    • B. 

      Schedule start and end dates.

    • C. 

      Lower click cost.

    • D. 

      See detailed reporting in your AdWords account.

  • 13. 
    Is it possible to view metrics on automated extensions?
    • A. 

      No, you have no control over them so Google doesn't bother.

    • B. 

      You can, only if you have good Quality Scores.

    • C. 

      Yes, you can see this info right from the Ad Extensions tab.

    • D. 

      You have to call the AdWords help line to opt in to reporting on automated extensions.

  • 14. 
    Is it possible to opt out of dynamic callouts and dynamic structured snippets?
    • A. 

      No, you are stuck with them.

    • B. 

      Yes, only if you have good Quality Scores.

    • C. 

      Yes, there's a form you can complete to opt out.

    • D. 

      There are no such things as dynamic callouts and dynamic structured snippets.

  • 15. 
    Which of the following is a reason why a sitelink might not be showing with your ad? (Select all that apply.)
    • A. 

      The sitelink has been disapproved.

    • B. 

      You are pointing one sitelink to the same URL your ad is landing on.

    • C. 

      You have low Quality Scores.

    • D. 

      Google doesn't think the keyword, ads and landing pages are relevant enough.

  • 16. 
    What happens if an extension is disapproved?
    • A. 

      You have to wait 24 hours before resubmitting.

    • B. 

      You can hover over the bubble in the status column to understand what the problem is and resubmit after it's been corrected.

    • C. 

      You only get one shot to get it right, tough luck.

    • D. 

      Nothing; eventually, Google will feel bad about the disapproval and will reverse their decision and approve it.

  • 17. 
    When adding Review extensions, you can:
    • A. 

      Use a paraphrased version of the review.

    • B. 

      Focus the review on one specific product.

    • C. 

      Include this extension on your Google Display Network campaigns, too.

    • D. 

      Include reviews from five years ago.

  • 18. 
    How can you make your Sitelink extensions specific to mobile? 
    • A. 

      You can't!

    • B. 

      Just like ads -- tick off the device preference box when building the sitelink.

    • C. 

      Create them in separate call-only campaigns.

    • D. 

      You have to wait 90 days after your extensions are live, and then you will have the option to opt in.

  • 19. 
    True or false: If you don’t include structured snippets within your campaigns, Google may automatically include dynamic structured snippets.
    • A. 

      True

    • B. 

      False

  • 20. 
    What AdWords extensions are appearing in the ad displayed below? (Select all that apply.) 
    • A. 

      Sitelinks

    • B. 

      Callouts

    • C. 

      Location

    • D. 

      Structured Snippets