The Ultimate AdWords Extension Quiz
How well do you really know AdWords Extensions?
Find out with this 20-question quiz!
Note: If you're having problems taking the quiz on your Mac, iPhone or iPad, check out our tips.
- 1.
What AdWords extensions are appearing in the ad displayed here? (Select all that apply.)
- A.
Location
- B.
Ratings
- C.
Sitelinks
- D.
Callouts
- E.
None of the above
Correct Answer
A. LocationExplanation
Location extensions show your business address and phone number and a map marker with your ad text. On mobile, they include a link with directions to your business.
Clicks on ads with location extensions cost a standard cost-per-click. You can add multiple addresses by linking your account to Google My Business and targeting your ads around your business addresses.Rate this question:
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- 2.
What AdWords extensions are appearing in the ad displayed here? (Select all that apply.)
- A.
Location
- B.
Consumer Ratings
- C.
Sitelinks
- D.
Callouts
- E.
Seller Ratings
- F.
None of the above
Correct Answer(s)
B. Consumer Ratings
C. Sitelinks
D. Callouts
E. Seller RatingsExplanation
This ad displays one manual extension (callouts) and two automatic extensions (seller ratings and consumer ratings). The callout ad extension lets you include additional text with your search ads that highlights specific information about your business's products and services. Seller ratings display ratings for the business as a whole. Consumer ratings are those toward the bottom in gray which highlight industry-specific ratings based on consumer surveys. Sitelinks can either be manual or automatic.Rate this question:
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- 3.
What AdWords extensions are appearing in the ad displayed here? (Select all that apply.)
- A.
Location
- B.
Ratings
- C.
Sitelinks
- D.
Callouts
- E.
Calls
- F.
None of the above
Correct Answer(s)
C. Sitelinks
D. Callouts
E. CallsExplanation
This ad uses Sitelinks, Calls and Callouts.Rate this question:
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- 4.
How many callouts do you need to include at the account, campaign or ad group level in order for them to show with your ads?
- A.
One
- B.
Two
- C.
Four
- D.
Five
Correct Answer
B. TwoExplanation
Two callouts are the minimum you must create in order for callouts to appear. Google recommends adding the max number, which is four.Rate this question:
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- 5.
If you are using the Google forwarding option within your call extensions, you can see things like the following in your AdWords account (select all that apply):
- A.
The phone number of the person calling you
- B.
Call length
- C.
Call conversions
- D.
Call start and ending times
Correct Answer(s)
B. Call length
C. Call conversions
D. Call start and ending timesExplanation
You can only see the area code of the caller, not the full phone number. In addition to conversions, call length and start/end times, you can also view the number of missed calls.Rate this question:
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- 6.
Can you include sitelinks that point to URLs outside your own website?
- A.
Yes, you can land sitelinks anywhere.
- B.
No.
- C.
Yes, but this is limited to places such as your Google+ and YouTube Channel pages.
- D.
You can if you call the AdWords help line and request to opt in to third-party landing pages for sitelinks.
Correct Answer
C. Yes, but this is limited to places such as your Google+ and YouTube Channel pages.Explanation
You can include sitelinks to your business's LinkedIn, Twitter, Facebook, YouTube Channel and Google+ pages.Rate this question:
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- 7.
True or False: Each sitelink within a campaign or ad group must land on a unique URL.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Each sitelink within a campaign or ad group must land on a unique URL because sitelinks are additional links that appear below the main ad in a search engine result page. They provide users with more specific landing pages related to their search query. If multiple sitelinks within a campaign or ad group were to lead to the same URL, it would create confusion for users and make it difficult for advertisers to track the performance of each sitelink individually. Therefore, it is necessary for each sitelink to have a unique URL.Rate this question:
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- 8.
Your structured snippets may not appear -- or may not be approved -- if (check all that apply):
- A.
You only include 1 or 2 snippets per campaign.
- B.
Your snippets are not closely related to the header you chose.
- C.
You do not include unique snippets within each campaign.
- D.
You use lots of cool symbols to gain the attention of potential customers.
Correct Answer(s)
A. You only include 1 or 2 snippets per campaign.
B. Your snippets are not closely related to the header you chose.
D. You use lots of cool symbols to gain the attention of potential customers.Explanation
You need a minimum of three snippets for this extension to display with your ad. In addition, the snippets must be closely related to the header your choose. Text policy applies to snippets.Rate this question:
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- 9.
Which of the following are automated extensions? (Select all that apply.)
- A.
Seller Ratings
- B.
Location Extensions
- C.
Previous Visits
- D.
Review Extensions
Correct Answer(s)
A. Seller Ratings
C. Previous VisitsExplanation
Seller Ratings and Previous Visits are automatically included in your ads. In order for Location Extensions to show, you must link your Google My Business account to your AdWords account. You can add a review extension by quoting someone, using their exact phrase or a paraphrased version of the review, and you must include the source and URL of the source during setup.Rate this question:
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- 10.
Which of the following are free clicks? (Select all that apply.)
- A.
Review extensions
- B.
Sitelinks
- C.
Callouts
- D.
Seller ratings
Correct Answer(s)
A. Review extensions
D. Seller ratingsExplanation
Seller Ratings and Review extensions are free clicks. You pay the the ad click cost if someone clicks on your or sitelinks.Rate this question:
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- 11.
The use of extensions can positively impact your... (select all that apply)
- A.
Click-through rate (CTR).
- B.
Competitive edge.
- C.
Ad rank.
- D.
Campaign performance.
Correct Answer(s)
A. Click-through rate (CTR).
B. Competitive edge.
C. Ad rank.
D. Campaign performance.Explanation
By utilizing all available extensions that make sense for your business, you can gain a competitive edge, improve performance and increase CTR. Google announced that extensions factor into ad rank in 2013.Rate this question:
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- 12.
When using app extensions, you can… (select all that apply)
- A.
Improve Quality Score.
- B.
Schedule start and end dates.
- C.
Lower click cost.
- D.
See detailed reporting in your AdWords account.
Correct Answer(s)
B. Schedule start and end dates.
D. See detailed reporting in your AdWords account.Explanation
Like other extensions, you can schedule start and end dates and see detailed reporting. Adding an app extension does not improve Quality Scores or lower click costs.Rate this question:
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- 13.
Is it possible to view metrics on automated extensions?
- A.
No, you have no control over them so Google doesn't bother.
- B.
You can, only if you have good Quality Scores.
- C.
Yes, you can see this info right from the Ad Extensions tab.
- D.
You have to call the AdWords help line to opt in to reporting on automated extensions.
Correct Answer
C. Yes, you can see this info right from the Ad Extensions tab.Explanation
From the Ad Extensions tab go to the "View:" drop-down, and choose "Automated extensions report."Rate this question:
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- 14.
Is it possible to opt out of dynamic callouts and dynamic structured snippets?
- A.
No, you are stuck with them.
- B.
Yes, only if you have good Quality Scores.
- C.
Yes, there's a form you can complete to opt out.
- D.
There are no such things as dynamic callouts and dynamic structured snippets.
Correct Answer
C. Yes, there's a form you can complete to opt out.Explanation
You can opt out using the following forms: https://support.google.com/adwords/contact/dynamic_callouts and https://support.google.com/adwords/contact/dynamic_structured_snippetsRate this question:
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- 15.
Which of the following is a reason why a sitelink might not be showing with your ad? (Select all that apply.)
- A.
The sitelink has been disapproved.
- B.
You are pointing one sitelink to the same URL your ad is landing on.
- C.
You have low Quality Scores.
- D.
Google doesn't think the keyword, ads and landing pages are relevant enough.
Correct Answer(s)
A. The sitelink has been disapproved.
C. You have low Quality Scores.
D. Google doesn't think the keyword, ads and landing pages are relevant enough.Explanation
Relevancy and good Quality Scores will help with surfacing sitelinks. You can have one sitelink land on the same URL as the ad landing page URL; each sitelink within a campaign or ad group must land on a unique page.Rate this question:
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- 16.
What happens if an extension is disapproved?
- A.
You have to wait 24 hours before resubmitting.
- B.
You can hover over the bubble in the status column to understand what the problem is and resubmit after it's been corrected.
- C.
You only get one shot to get it right, tough luck.
- D.
Nothing; eventually, Google will feel bad about the disapproval and will reverse their decision and approve it.
Correct Answer
B. You can hover over the bubble in the status column to understand what the problem is and resubmit after it's been corrected.Explanation
If an extension is disapproved, you can hover over the bubble in the status column to understand what the problem is and resubmit after it's been corrected. This suggests that when an extension is not approved, there is a specific issue that needs to be addressed, and by hovering over the bubble, you can identify the problem. Once the issue has been fixed, you can resubmit the extension for approval.Rate this question:
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- 17.
When adding Review extensions, you can:
- A.
Use a paraphrased version of the review.
- B.
Focus the review on one specific product.
- C.
Include this extension on your Google Display Network campaigns, too.
- D.
Include reviews from five years ago.
Correct Answer
A. Use a paraphrased version of the review.Explanation
Google recommends using reviews from the past year that focus on your business in general. Review extensions will not show for ads on the Google Display Network.Rate this question:
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- 18.
How can you make your Sitelink extensions specific to mobile?
- A.
You can't!
- B.
Just like ads -- tick off the device preference box when building the sitelink.
- C.
Create them in separate call-only campaigns.
- D.
You have to wait 90 days after your extensions are live, and then you will have the option to opt in.
Correct Answer
B. Just like ads -- tick off the device preference box when building the sitelink.Explanation
The correct answer is "Just like ads -- tick off the device preference box when building the sitelink." This answer suggests that to make Sitelink extensions specific to mobile, one can select the device preference box while creating the sitelink, similar to how it is done for ads.Rate this question:
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- 19.
True or false: If you don’t include structured snippets within your campaigns, Google may automatically include dynamic structured snippets.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
If structured snippets are not included within campaigns, Google may automatically include dynamic structured snippets. This means that even if advertisers do not manually add structured snippets to their campaigns, Google will still generate and display dynamic structured snippets based on the content of the landing page.Rate this question:
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- 20.
What AdWords extensions are appearing in the ad displayed below? (Select all that apply.)
- A.
Sitelinks
- B.
Callouts
- C.
Location
- D.
Structured Snippets
Correct Answer(s)
A. Sitelinks
D. Structured SnippetsExplanation
The ad displayed below is showing Sitelinks and Structured Snippets as AdWords extensions. Sitelinks are additional links that appear below the main ad text, leading to specific pages on the advertiser's website. Structured Snippets provide additional information about the products or services offered, appearing as a list below the ad text.Rate this question:
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.png "What AdWords extensions are appearing in the ad displayed here? (Select all that apply.)")
Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Mar 19, 2023Quiz Edited by
ProProfs Editorial Team -
Sep 24, 2015Quiz Created by
Pamela Parker
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