Do You Have Basic Idea Of Internet Advertising?
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Has Internet advertising become a buyers market or a seller's market?
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Buyer's market
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Seller's market
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Even market
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Depends on geographical location of market
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Internet advertising uses the Internet to deliver marketing messages to online consumers with few benefits which include email marketing, social media marketing and displaying graphics like banners, video, audio etc. This is a short quiz about Internet Advertising. So, let's try out the quiz. All the best!
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- 2.
When was the first paid banner advertisement displayed on the web?
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1983
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1990
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1994
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1999
Correct Answer
A. 1994Explanation
In 1994, the first paid banner advertisement was displayed on the web. This marked a significant milestone in the history of online advertising, as it paved the way for the monetization of websites through digital advertising. It opened up new opportunities for businesses to reach a wider audience and generate revenue through online advertising.Rate this question:
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- 3.
The ad at the top of the web page picture is an example of what type of ad? (click view picture, the browser must allow pop-ups)
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Flash ad
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Banner ad
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Floating ad
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Pop-up ad
Correct Answer
A. Banner adExplanation
The ad at the top of the web page picture is an example of a banner ad. Banner ads are rectangular advertisements that appear at the top, bottom, or sides of a webpage. They are typically static or animated images that promote a product or service. Unlike pop-up ads, which open in a new window, banner ads are displayed within the webpage itself.Rate this question:
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- 4.
Which country has the highest per capita Internet audience?
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United States
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China
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Japan
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France
Correct Answer
A. United StatesExplanation
The United States has the highest per capita Internet audience because it has a large population with a high level of internet penetration. The country is known for its advanced technology infrastructure and widespread availability of internet services. Additionally, the United States is home to many internet giants and tech companies, contributing to a high number of internet users.Rate this question:
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- 5.
What percentage of the total media will internet advertising account for in 2007?
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75.2%
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50%
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35.3%
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7.4%
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Less than 1%
Correct Answer
A. 7.4%Explanation
In 2007, internet advertising accounted for 7.4% of the total media. This means that out of all the advertising platforms available at that time, internet advertising only made up a small portion. This could be due to the fact that internet usage and penetration were not as widespread as they are today, and traditional forms of media such as television, radio, and print advertising still dominated the market.Rate this question:
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- 6.
When a user selects an ad by clicking on it, it contributes to the ________ rate.
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Click Through
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Click-through
Correct Answer(s)
A. Click Through
A. Click-throughExplanation
When a user selects an ad by clicking on it, it contributes to the click-through rate. This rate measures the effectiveness of an ad campaign by calculating the percentage of users who clicked on the ad out of the total number of users who viewed it. The click-through rate is an important metric for advertisers as it indicates the level of engagement and interest generated by their ads.Rate this question:
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- 7.
Which form of Internet Advertising encompasses the largest per cent of online Spending?
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SPAM
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Yahoo! directory
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Google Adsense
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Search Engine Advertising
Correct Answer
A. Search Engine AdvertisingExplanation
Search Engine Advertising encompasses the largest percentage of online spending because it allows businesses to target a wide audience and reach potential customers who are actively searching for products or services. With search engine advertising, businesses can bid on specific keywords and display their ads at the top of search engine results pages, increasing their visibility and driving more traffic to their websites. This form of advertising offers a high return on investment and is favored by businesses looking to maximize their online presence and generate leads or sales.Rate this question:
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- 8.
What website is the highest advertising domain?
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Ask.com
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Yahoo.com
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Google.com
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Sienfield
Correct Answer
A. Yahoo.comExplanation
Yahoo.com is the highest advertising domain because it has a large user base and offers various advertising services. It provides a platform for businesses to reach a wide audience through display ads, sponsored search results, and native advertising. Yahoo.com also has partnerships with other websites, allowing advertisers to extend their reach across multiple platforms. Additionally, Yahoo.com has a strong presence in the digital advertising market and offers advanced targeting options, making it an attractive choice for advertisers looking to maximize their advertising efforts.Rate this question:
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- 9.
Which business sector has seen huge growth in Internet advertising over the last 5 years?
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Automtive
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Apparel
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Financial
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Educational
Correct Answer
A. AutomtiveExplanation
The automotive sector has seen a significant increase in Internet advertising over the past five years. This can be attributed to the rise in online car shopping platforms, the increasing use of social media for marketing purposes, and the growing popularity of digital advertising channels. As more consumers turn to the internet for researching and purchasing vehicles, automotive companies have recognized the need to invest in online advertising to reach their target audience effectively. This has resulted in a substantial growth in Internet advertising within the automotive sector.Rate this question:
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- 10.
DeSales Access classes begin again on _____ January ___, 2008. So enjoy your holidays off. Happy Holidays from Greg, Eric, and Ryan!!
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Wednesday, 2
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Thursday, 3
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Monday, 7
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Tuesday, 8
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Tuesday, 15
Correct Answer
A. Wednesday, 2Explanation
DeSales Access classes do begin on Jan. 2. If you don't have a Wed. class you begin later, however the question was about DeSales Access as a whole and not dependent on an individuals schedule.Rate this question:
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Current Version
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Nov 16, 2023Quiz Edited by
ProProfs Editorial Team -
Dec 09, 2007Quiz Created by
Gtbecker
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