Do You Have Basic Idea Of Internet Advertising?

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| By Gtbecker
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Gtbecker
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Quizzes Created: 1 | Total Attempts: 357
| Attempts: 357
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  • 1/10 Questions

    Which country has the highest per capita Internet audience?

    • United States
    • China
    • Japan
    • France
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About This Quiz

Internet advertising uses the Internet to deliver marketing messages to online consumers with few benefits which include email marketing, social media marketing and displaying graphics like banners, video, audio etc. This is a short quiz about Internet Advertising. So, let's try out the quiz. All the best!

Do You Have Basic Idea Of Internet Advertising? - Quiz

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  • 2. 

    When was the first paid banner advertisement displayed on the web?

    • 1983

    • 1990

    • 1994

    • 1999

    Correct Answer
    A. 1994
    Explanation
    In 1994, the first paid banner advertisement was displayed on the web. This marked a significant milestone in the history of online advertising, as it paved the way for the monetization of websites through digital advertising. It opened up new opportunities for businesses to reach a wider audience and generate revenue through online advertising.

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  • 3. 

    Has Internet advertising become a buyers market or a seller's market?

    • Buyer's market

    • Seller's market

    • Even market

    • Depends on geographical location of market

    Correct Answer
    A. Seller's market
    Explanation
    The correct answer is Seller's market. This means that Internet advertising is currently advantageous for sellers rather than buyers. This could be due to factors such as high demand for online advertising space, limited supply, or the effectiveness of online advertising in reaching targeted audiences.

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  • 4. 

    The ad at the top of the web page picture is an example of what type of ad? (click view picture, the browser must allow pop-ups)

    • Flash ad

    • Banner ad

    • Floating ad

    • Pop-up ad

    Correct Answer
    A. Banner ad
    Explanation
    The ad at the top of the web page picture is an example of a banner ad. Banner ads are rectangular advertisements that appear at the top, bottom, or sides of a webpage. They are typically static or animated images that promote a product or service. Unlike pop-up ads, which open in a new window, banner ads are displayed within the webpage itself.

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  • 5. 

    Which form of Internet Advertising encompasses the largest per cent of online Spending?

    • SPAM

    • Yahoo! directory

    • Google Adsense

    • Search Engine Advertising

    Correct Answer
    A. Search Engine Advertising
    Explanation
    Search Engine Advertising encompasses the largest percentage of online spending because it allows businesses to target a wide audience and reach potential customers who are actively searching for products or services. With search engine advertising, businesses can bid on specific keywords and display their ads at the top of search engine results pages, increasing their visibility and driving more traffic to their websites. This form of advertising offers a high return on investment and is favored by businesses looking to maximize their online presence and generate leads or sales.

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  • 6. 

    What percentage of the total media will internet advertising account for in 2007?

    • 75.2%

    • 50%

    • 35.3%

    • 7.4%

    • Less than 1%

    Correct Answer
    A. 7.4%
    Explanation
    In 2007, internet advertising accounted for 7.4% of the total media. This means that out of all the advertising platforms available at that time, internet advertising only made up a small portion. This could be due to the fact that internet usage and penetration were not as widespread as they are today, and traditional forms of media such as television, radio, and print advertising still dominated the market.

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  • 7. 

    Which business sector has seen huge growth in Internet advertising over the last 5 years?

    • Automtive

    • Apparel

    • Financial

    • Educational

    Correct Answer
    A. Automtive
    Explanation
    The automotive sector has seen a significant increase in Internet advertising over the past five years. This can be attributed to the rise in online car shopping platforms, the increasing use of social media for marketing purposes, and the growing popularity of digital advertising channels. As more consumers turn to the internet for researching and purchasing vehicles, automotive companies have recognized the need to invest in online advertising to reach their target audience effectively. This has resulted in a substantial growth in Internet advertising within the automotive sector.

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  • 8. 

    When a user selects an ad by clicking on it, it contributes to the ________ rate.

    • Click Through

    • Click-through

    Correct Answer(s)
    A. Click Through
    A. Click-through
    Explanation
    When a user selects an ad by clicking on it, it contributes to the click-through rate. This rate measures the effectiveness of an ad campaign by calculating the percentage of users who clicked on the ad out of the total number of users who viewed it. The click-through rate is an important metric for advertisers as it indicates the level of engagement and interest generated by their ads.

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  • 9. 

    DeSales Access classes begin again on _____ January ___, 2008. So enjoy your holidays off. Happy Holidays from Greg, Eric, and Ryan!!

    • Wednesday, 2

    • Thursday, 3

    • Monday, 7

    • Tuesday, 8

    • Tuesday, 15

    Correct Answer
    A. Wednesday, 2
    Explanation
    DeSales Access classes do begin on Jan. 2. If you don't have a Wed. class you begin later, however the question was about DeSales Access as a whole and not dependent on an individuals schedule.

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  • 10. 

    What website is the highest advertising domain?

    • Ask.com

    • Yahoo.com

    • Google.com

    • Sienfield

    Correct Answer
    A. Yahoo.com
    Explanation
    Yahoo.com is the highest advertising domain because it has a large user base and offers various advertising services. It provides a platform for businesses to reach a wide audience through display ads, sponsored search results, and native advertising. Yahoo.com also has partnerships with other websites, allowing advertisers to extend their reach across multiple platforms. Additionally, Yahoo.com has a strong presence in the digital advertising market and offers advanced targeting options, making it an attractive choice for advertisers looking to maximize their advertising efforts.

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Quiz Review Timeline (Updated): Nov 16, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Nov 16, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Dec 09, 2007
    Quiz Created by
    Gtbecker
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