1.
Has Internet advertising become a buyers market or a seller's market?
Correct Answer
B. Seller's market
Explanation
The correct answer is Seller's market. This means that Internet advertising is currently advantageous for sellers rather than buyers. This could be due to factors such as high demand for online advertising space, limited supply, or the effectiveness of online advertising in reaching targeted audiences.
2.
When was the first paid banner advertisement displayed on the web?
Correct Answer
C. 1994
Explanation
In 1994, the first paid banner advertisement was displayed on the web. This marked a significant milestone in the history of online advertising, as it paved the way for the monetization of websites through digital advertising. It opened up new opportunities for businesses to reach a wider audience and generate revenue through online advertising.
3.
The ad at the top of the web page picture is an example of what type of ad? (click view picture, the browser must allow pop-ups)
Correct Answer
B. Banner ad
Explanation
The ad at the top of the web page picture is an example of a banner ad. Banner ads are rectangular advertisements that appear at the top, bottom, or sides of a webpage. They are typically static or animated images that promote a product or service. Unlike pop-up ads, which open in a new window, banner ads are displayed within the webpage itself.
4.
Which country has the highest per capita Internet audience?
Correct Answer
A. United States
Explanation
The United States has the highest per capita Internet audience because it has a large population with a high level of internet penetration. The country is known for its advanced technology infrastructure and widespread availability of internet services. Additionally, the United States is home to many internet giants and tech companies, contributing to a high number of internet users.
5.
What percentage of the total media will internet advertising account for in 2007?
Correct Answer
D. 7.4%
Explanation
In 2007, internet advertising accounted for 7.4% of the total media. This means that out of all the advertising platforms available at that time, internet advertising only made up a small portion. This could be due to the fact that internet usage and penetration were not as widespread as they are today, and traditional forms of media such as television, radio, and print advertising still dominated the market.
6.
When a user selects an ad by clicking on it, it contributes to the ________ rate.
Correct Answer(s)
A. Click Through
B. Click-through
Explanation
When a user selects an ad by clicking on it, it contributes to the click-through rate. This rate measures the effectiveness of an ad campaign by calculating the percentage of users who clicked on the ad out of the total number of users who viewed it. The click-through rate is an important metric for advertisers as it indicates the level of engagement and interest generated by their ads.
7.
Which form of Internet Advertising encompasses the largest per cent of online Spending?
Correct Answer
D. Search Engine Advertising
Explanation
Search Engine Advertising encompasses the largest percentage of online spending because it allows businesses to target a wide audience and reach potential customers who are actively searching for products or services. With search engine advertising, businesses can bid on specific keywords and display their ads at the top of search engine results pages, increasing their visibility and driving more traffic to their websites. This form of advertising offers a high return on investment and is favored by businesses looking to maximize their online presence and generate leads or sales.
8.
What website is the highest advertising domain?
Correct Answer
B. Yahoo.com
Explanation
Yahoo.com is the highest advertising domain because it has a large user base and offers various advertising services. It provides a platform for businesses to reach a wide audience through display ads, sponsored search results, and native advertising. Yahoo.com also has partnerships with other websites, allowing advertisers to extend their reach across multiple platforms. Additionally, Yahoo.com has a strong presence in the digital advertising market and offers advanced targeting options, making it an attractive choice for advertisers looking to maximize their advertising efforts.
9.
Which business sector has seen huge growth in Internet advertising over the last 5 years?
Correct Answer
A. Automtive
Explanation
The automotive sector has seen a significant increase in Internet advertising over the past five years. This can be attributed to the rise in online car shopping platforms, the increasing use of social media for marketing purposes, and the growing popularity of digital advertising channels. As more consumers turn to the internet for researching and purchasing vehicles, automotive companies have recognized the need to invest in online advertising to reach their target audience effectively. This has resulted in a substantial growth in Internet advertising within the automotive sector.
10.
DeSales Access classes begin again on _____ January ___, 2008. So enjoy your holidays off. Happy Holidays from Greg, Eric, and Ryan!!
Correct Answer
A. Wednesday, 2
Explanation
DeSales Access classes do begin on Jan. 2. If you don't have a Wed. class you begin later, however the question was about DeSales Access as a whole and not dependent on an individuals schedule.