Do You Think You Can Excel General Knowledge Test! Quiz

56 Questions | Total Attempts: 463

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General Knowledge Quizzes & Trivia

Questions and Answers
  • 1. 
    Utility
    • A. 

      Benefits or customer value recieved by user of the product

    • B. 

      Manufactures, wholesalers, retailers, Gov'ts that buy goods and service for their own

    • C. 

      People who se the good or service from a household

    • D. 

      To colllect and use information about customers

  • 2. 
    Ultimate Consumer
    • A. 

      Benefits or customer value recieved by user of the product

    • B. 

      People who se the good or service from a household

    • C. 

      Manufactures, wholesalers, retailers, Gov'ts that buy goods and service for their own use

    • D. 

      To colllect and use information about customers

  • 3. 
    Target Market is ?
    • A. 

      Trade of money for goods and services

    • B. 

      Specific potential customers which organizations direct marketing towards

    • C. 

      Activity for creating and delivering offerings that benefit the organization and its stockholders, and society.

    • D. 

      Marketing managers controllable factors; Product, Price, Promotion, Place

  • 4. 
    SWOT anlysis
    • A. 

      Characteristics of a product that make it superior to competitive substitutes

    • B. 

      Detailed day to day operational decsions essential to overall success of marketing strategies

    • C. 

      Sorting potential buyers into groups with common needs and that will respond similarly

    • D. 

      Organiaztional appraisel fo its internal strengths and weaknessess and its external opportunities and threats

  • 5. 
    Strategic Marketing Process
    • A. 

      Organization allocates its marketing mix resources to reach its target markets

    • B. 

      Where a frrim or porduct has been recently , wher it is now, and where it is headed

    • C. 

      Visual display or essential marketing information

    • D. 

      Measure of value or trend of marketing activity or result

  • 6. 
    Societal Marketing Concept
    • A. 

      Orgainzation should satisfy consumer needs in a way that provides for society's well being

    • B. 

      Idea that organization should stive to satisfy needs of consumers while achieving their goals

    • C. 

      To colllect and use information about customers

    • D. 

      People who use the good or service from a household

  • 7. 
    Situation Analysis
    • A. 

      Where a frrim or porduct has been recently , wher it is now, and where it is headed

    • B. 

      Visual display or essential marketing information

    • C. 

      Measure of value or trend of marketing activity or result

    • D. 

      Organiaztional appraisel fo its internal strengths and weaknessess and its external opportunities and threats

  • 8. 
    Relationship Marketing ?
    • A. 

      Idea that an organizatin should strive to satisfy needs of consumers while achiebing their goals

    • B. 

      Linking organization to its individual customers, employees, suppliers and other parties

    • C. 

      Plan that integrates the marketing mix to provide a good serivde or idea to buyers

    • D. 

      Buyers benefits; quality, convience, on-time delivery

  • 9. 
    Points of Difference
    • A. 

      Detailed day to day operational decsions essential to overall success of marketing strategies

    • B. 

      Characteristics of a product that make it superior to competitive substitutes

    • C. 

      Organiaztional appraisel fo its internal strengths and weaknessess and its external opportunities and threats

    • D. 

      Sorting potential buyers into groups with common needs and that will respond similarly

  • 10. 
    Organizational Culture
    • A. 

      Ratio of firms sales to the total sales fo all firms in the industry

    • B. 

      The fundamental passionate and enduring pricipals that guide an organization

    • C. 

      Statement of vistion of an organizations function in society

    • D. 

      Values, ideas, attitudes & behavioral norms learned & shared among members of a group

  • 11. 
    Organizational Buyers
    • A. 

      To colllect and use information about customers

    • B. 

      People who se the good or service from a household

    • C. 

      Benefits or customer value recieved by user of the product

    • D. 

      Manufactures, wholesalers, retailers, Gov'ts that buy goods and service for their own

  • 12. 
    Mission
    • A. 

      Statement of vistion of an organizations function in society

    • B. 

      The fundamental passionate and enduring pricipals that guide an organization

    • C. 

      Ratio of firms sales to the total sales fo all firms in the industry

    • D. 

      Visual display or essential marketing information

  • 13. 
    Marketing Tactics
    • A. 

      Characteristics of a product that make it superior to competitive substitutes

    • B. 

      Organiaztional appraisel fo its internal strengths and weaknessess and its external opportunities and threats

    • C. 

      Sorting potential buyers into groups with common needs and that will respond similarly

    • D. 

      Detailed day to day operational decsions essential to overall success of marketing strategies

  • 14. 
    Marketing Strategy
    • A. 

      Sorting potential buyers into groups with common needs and that will respond similarly

    • B. 

      Detailed day to day operational decsions essential to overall success of marketing strategies

    • C. 

      Means by which marketing goals is to be achieved

    • D. 

      Organiaztional appraisel fo its internal strengths and weaknessess and its external opportunities and threats

  • 15. 
    Marketing Program ?
    • A. 

      Buyers benefits; quality, convience, on-time delivery

    • B. 

      Plan that integrates the marketing mix to provide a good serivde or idea to buyers

    • C. 

      Idea that organization should stive to satisfy needs of consumers while achieving their goals

    • D. 

      To collect and us information about customers

  • 16. 
    Marketing Plan
    • A. 

      Road map for the marketing activities of an organizatino for a specified future time period

    • B. 

      Measure of value or trend of marketing activity or result

    • C. 

      Where a frrim or porduct has been recently , wher it is now, and where it is headed

    • D. 

      Visual display or essential marketing information

  • 17. 
    Marketing Mix is ?
    • A. 

      Uncontrollable social, economic, techonological, competitive, tegulatory forces

    • B. 

      Activity for creating and delivering offerings that benefit the organization and its stockholders, and society.

    • C. 

      Buyers benefits; quality, convience, on-time delivery

    • D. 

      Marketing managers controllable factors; Product, Price, Promotion, Place

  • 18. 
    Marketing Metric
    • A. 

      Where a frrim or porduct has been recently , wher it is now, and where it is headed

    • B. 

      Visual display or essential marketing information

    • C. 

      Measure of value or trend of marketing activity or result

    • D. 

      Organiaztional appraisel fo its internal strengths and weaknessess and its external opportunities and threats

  • 19. 
    Marketing is ?
    • A. 

      Activity for creating and delivering offerings that benefit the organization and its stockholders, and society.

    • B. 

      People with the desire and ability to buy a speciefic offering

    • C. 

      Specific potential customers which organizations direct marketing towards

    • D. 

      Marketing managers controllable factors; Product, Price, Promotion, Place

  • 20. 
    Marketing Concept ?
    • A. 

      Idea that organization should stive to satisfy needs of consumers while achieving their goals

    • B. 

      To colllect and use information about customers

    • C. 

      Orgainzation should satisfy consumer needs in a way that provides for society's well being

    • D. 

      People who use the good or service from a household

  • 21. 
    Market Share
    • A. 

      The fundamental passionate and enduring pricipals that guide an organization

    • B. 

      Statement of vistion of an organizations function in society

    • C. 

      Ratio of firms sales to the total sales fo all firms in the industry

    • D. 

      Visual display or essential marketing information

  • 22. 
    Market Segmentation
    • A. 

      Organiaztional appraisel fo its internal strengths and weaknessess and its external opportunities and threats

    • B. 

      Detailed day to day operational decsions essential to overall success of marketing strategies

    • C. 

      Sorting potential buyers into groups with common needs and that will respond similarly

    • D. 

      Characteristics of a product that make it superior to competitive substitutes

  • 23. 
    Market Orientation ?
    • A. 

      People who use the good or service from a household

    • B. 

      Orgainzation should satisfy consumer needs in a way that provides for society's well being

    • C. 

      Idea that organization should stive to satisfy needs of consumers while achieving their goals

    • D. 

      To colllect and use information about customers

  • 24. 
    Market is ?
    • A. 

      Trade of money for goods and services

    • B. 

      Activity for creating and delivering offerings that benefit the organization and its stockholders, and society.

    • C. 

      People with desire and ability to buy a specific offering

    • D. 

      Activity for creating and delivering offerings that benefit the organization and its stockholders, and society.

  • 25. 
    Market Dashboard
    • A. 

      Characteristics of a product that make it superior to competitive substitutes

    • B. 

      Where a frrim or porduct has been recently , wher it is now, and where it is headed

    • C. 

      Measure of value or trend of marketing activity or result

    • D. 

      Visual display or essential marketing information

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