Strategic Marketing MCQ: Quiz! Test

10 Questions | Total Attempts: 2055

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Strategic Marketing MCQ: Quiz! Test

Strategic marketing means identifying the customers' needs or public and creating a marketing strategy plan to satisfy customer's requirement and improve the company's performance and increase profit. There are different marketing strategies, methods, sales techniques, and programs through which customers are targeted via newsletters, podcasts, advertisements, e-mails, etc. Take this quiz to test your knowledge and learn about the different concepts of Strategic marketing.


Questions and Answers
  • 1. 
    An ability to determine marketing strategy to affect customer mindset is considered as:
    • A. 

      Develop multiplier

    • B. 

      Program multiplier

    • C. 

      Market multiplier

    • D. 

      Customer multiplier

  • 2. 
    Marketing strategy in which a firm sells different segments and offers different product is classified as:
    • A. 

      Individual marketing

    • B. 

      Differentiated marketing

    • C. 

      Mass marketing

    • D. 

      Niche marketing

  • 3. 
    To be useful, market segments should be:
    • A. 

      Original, profitable, accessible, global and growing

    • B. 

      Based on psychographic variables

    • C. 

      Measurable, substantial, accessible, differentiable and actionable

    • D. 

      None of the above 

  • 4. 
    Smart objectives are:
    • A. 

      Simple, measurable, actionable, realistic, time-bound

    • B. 

      Suitable, marketable, artistic, realistic, targetable

    • C. 

      Serious, meant-to-be, assiduous, realistic, targetable

    • D. 

      Being Discipline 

  • 5. 
    What are the three key pillars of marketing strategy?
    • A. 

      R&D, segmentation, positioning

    • B. 

      Segmentation, targeting, positioning

    • C. 

      Targeting, R&D, distribution

    • D. 

      Outdoor Marketing

  • 6. 
    The attempt of capturing a large territory by launching several front grand offensive marketing strategies is classified as:
    • A. 

      Encirclement attack

    • B. 

      Flank attack

    • C. 

      Frontal attack

    • D. 

      Resource attack

  • 7. 
    When all customers have the same preferences, marketing strategy is classified as:
    • A. 

      Mass marketing

    • B. 

      Niche marketing

    • C. 

      Individual marketing

    • D. 

      Profitability marketing

  • 8. 
    What is the ideal life-cycle of an SBU (Strategic Business Unit) based on the BCG model?
    • A. 

      Introduction > Growth > Maturity > Decline

    • B. 

      Question mark > Star > Cash cow > Dog

    • C. 

      Build > Hold >  Harvest > Divest

    • D. 

      Planning> Staffing >  Executing

  • 9. 
    SWOT analysis is a diagnostic tool. What elements are this tool based on?
    • A. 

      Sustainability, Will, Objectives, Thoughts

    • B. 

      Strengths, Weaknesses, Opportunities, Threats

    • C. 

      Sustainability, Weaknesses, Objectives, Threats

    • D. 

      Strengths, Will, Opportunities, Thoughts

  • 10. 
    What should be the end result of a successful positioning strategy?
    • A. 

      The creation of a customer-focused value proposition: a cogent reason why the target market should buy the product.

    • B. 

      The selection of the key market segment(s) which a company should target

    • C. 

      The decision to build, hold, harvest or divest a product line or SBU (strategic business unit)

    • D. 

      None

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