Quiz: Marketing Strategic Planning Questions! Trivia

11 Questions | Total Attempts: 196

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Quiz: Marketing Strategic Planning Questions! Trivia

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Questions and Answers
  • 1. 
    A company's planning efforts begin with a critical look at itself and its business environment, this assessment is called a
    • A. 

      SWOT analysis

    • B. 

      SWAT analysis

    • C. 

      WATS analysis

  • 2. 
    The S in the SWOT analysis stands for
    • A. 

      Supplies

    • B. 

      Strength

    • C. 

      Straight

  • 3. 
    The O Stands for
    • A. 

      Opportunities

    • B. 

      Options

    • C. 

      Occupations

  • 4. 
    The T Stands for
    • A. 

      Trades

    • B. 

      Tactics

    • C. 

      Threats

  • 5. 
    The internal analysis centers around three C's - company, customers and this
    • A. 

      Coordination

    • B. 

      Cooperation

    • C. 

      Competition

  • 6. 
    An analysis of outside influences that may have an impact on an organization is called this
    • A. 

      Environmental scan

    • B. 

      SWOT analysis

    • C. 

      Marketing plan

  • 7. 
    A formal, written document that directs a company's activities for a specific period of time
    • A. 

      Executive summary

    • B. 

      Marketing plan

    • C. 

      Situation analysis

  • 8. 
    A brief overview of the entire marketing plan is called this
    • A. 

      Marketing strategy

    • B. 

      Envirnomental scan

    • C. 

      Executive summary

  • 9. 
    The study of the internal and external factors that affect marketing strategies is called
    • A. 

      Situation analysis

    • B. 

      Section analysis

    • C. 

      Marketing analysis

  • 10. 
    this strategy identifies target markets and sets marketing mix choices that focus on those markets
    • A. 

      Target strategy

    • B. 

      Focus strategy

    • C. 

      Marketing strategy

  • 11. 
    A projection of probable, future sales in units or dollars is called this
    • A. 

      Sales forecast

    • B. 

      Marketing strategy

    • C. 

      Environmental scan

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