How Much You Can Score In Marketing Test? Quiz

1. Ethnics refers to :

Moral principles or values that generally govern the conduct of an individual only.

Moral principles or values that generally govern the conduct of an individual or a group.

Moral principles or values that generally govern the conduct of a group only.

2. Ethics training is a good way to help emplyees put good ethics into practice.

True

False

3. Social factors that affect maketing are:

Attitudes, values and lifestyles.

Attitudes, values and exchange.

Attitudes, values and morals.

4. New technology can be an effective weapon against inflation and recession.

True

False

5. Identify the 6 modes of social control.

Ethics, Laws, Formal and Informal Groups, Self-regulation, The Media

Ethics, Laws, Exchange, Self-regulation, The Media

Ethics, Laws, Formal and Informal Groups, Market Orientation, The Media

6. Researchers have found Generation Yers to have some of the following characteristics:

Impatient, Family-oriented, Diverse, Connected, Time managers.

Impatient, Cynical customers, Diverse, Connected, Time managers.

Impatient, Family-oriented, Facebook, Connected, Time managers.

7. How many levels of morality are there?

4

5

3

8. What demographic factor do you fall under?

Tweens

Teens

Generation Y

Generation X

Baby Boomers

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