Welcome to the Marketing Exam: Trivia Knowledge Quiz! Businesses might have a hard time growing if they do not engage in at least one form of marketing. By choosing a marketing strategy for their goods and services, they stand a chance to attract new customers who see the need to purchase said products. Which marketing strategies do companies choose more often, and why? This quiz will help you learn more about attracting new customers.
Experience curve
Demand curve
Price
Wage
Salary
Demand curve
Floor
Ceiling
Variable cost
Image
Value-based pricing
Target return pricing
Variable costs
Price elasticity
Product image
Variable cost
Cost-plus
Cost-based
Good-value
Value-added
Target returns
Fixed costs
Perceived value
Break-even pricing
Variable costs
High-low pricing
Target return pricing
Cost-plus pricing
Everyday low pricing
Penetration pricing
Value-based
Fixed cost
Cost-based
Variable
Skimming
Fixed
Variable
Target
Total
Unit
Fixed
Variable
Total
Accumulated
Marketing
Value-based
Fixed cost
Cost-plus
Variable
Skimming
Sellers earn a fair return on their investment
By tying the price to cost, sellers simplify pricing
When al firms in the industry use the pricing method, prices tend to be similar
This method ignores demand
With a standard markup, consumers know when they are being overcharged
Competition-based pricing
Target return pricing
Fixed cost
Value-based pricing
Consumer based pricing
The salaries of production management
Competition
The salaries of finance management
Overall pricing objectives
The company's overall marketing strategy
Prevent competition from entering the market
Stabilize the market
Create excitement for a product
Prepare and easy exit from a market
Match a competitor
Top management
Marketing departments
Sales departments
Divisional managers
Cross-functional teams
Direct marketing
Integrated marketing
The promotion mix
Competitive marketing
Target marketing
Sales promotion
Direct marketing
Advertising
Personal selling
Public relations
Advertising
Sales promotion
Public relations
Strategic positioning
Direct marketing
Public relations
Direct marketing
The internet and other technologies
Mass market media
Informative advertising
Cable television channels
Blogs
Network television
Online social networks
Public relations
Direct marketing
Push and pull strategies
New technologies
Buzz marketing
Historically, consumers have been able to distinguish between message sources.
Public relations is usually given priority over advertising.
Communications often come from different parts of the company.
Personal selling and sales promotion are in direct conflict.
Companies have failed to understand the concept of brand contact.
Communications channels that should be integrated under the concept of integrated marketing communications.
Communications channels focused more on narrowcasting than broadcasting
Promotional tools used for push strategies but not pull strategies
Promotional tools used for pull strategies but not push strategies
Promotional tools adapted for use in mass marketing
Advertising agency
Marketing communications director
Public relations specialist
Personal sales force
Media buyer
Advertising
Personal selling
Mass media
Public relations
Publicity