Marketing Channels Of Distribution And Transportation Systems! Quiz

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Marketing Channels Of Distribution And Transportation Systems! Quiz - Quiz

Do you know about the marketing channels of distribution and transportation systems? How are they organized? Here, we have this quiz to check your knowledge about these terminologies. In marketing, a distribution channel is the transportation route taken by a product from the manufacturer to the consumer. There are three types of distribution channels in marketing: wholesalers, retailers, and direct-to-consumer sales. What else do you know about marketing channels? Take the quiz below and assess yourself.


Questions and Answers
  • 1. 

    Distribution is the ____________ decision - one of the 4P's of the Marketing Mix.

    Explanation
    The correct answer is "place". In the context of the Marketing Mix, distribution refers to the process of making a product or service available to customers. It involves determining the most effective channels, locations, and methods to reach the target market. "Place" is one of the 4P's of the Marketing Mix, along with product, price, and promotion. It emphasizes the importance of strategically selecting the right distribution channels and physical locations to ensure that the product or service is easily accessible to customers.

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  • 2. 

    Move products from manufacturer to final user (also known as middlemen)

    • A.

      Intermediaries

    • B.

      Transporters

    • C.

      Distributors

    • D.

      Transportation systems

    Correct Answer
    A. Intermediaries
    Explanation
    Intermediaries are the correct answer because they refer to the entities or individuals that facilitate the movement of products from the manufacturer to the final user. They act as middlemen in the distribution process, playing a crucial role in connecting manufacturers with customers. Intermediaries can include wholesalers, retailers, agents, brokers, or distributors, who help in promoting, selling, and delivering products to the end consumers. They help in bridging the gap between producers and consumers, ensuring that products reach the target market efficiently and effectively.

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  • 3. 

    Two types of  merchant intermediaries are:

    • A.

      Wholesalers and agents

    • B.

      Wholesalers and retailers

    • C.

      Retailers and e-tailers

    • D.

      E-tailers and rack robbers

    Correct Answer
    B. Wholesalers and retailers
    Explanation
    The correct answer is wholesalers and retailers. Wholesalers are intermediaries who buy goods in large quantities from manufacturers and sell them to retailers in smaller quantities. Retailers, on the other hand, are intermediaries who sell goods directly to consumers. Both wholesalers and retailers play a crucial role in the distribution of goods from manufacturers to end consumers.

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  • 4. 

    Businesses that buy large quantities of goods from manufacturers, store the goods, and resell them to other businesses

    • A.

      Retailers

    • B.

      Rack Robbers

    • C.

      Wholesalers

    • D.

      Agents

    Correct Answer
    C. Wholesalers
    Explanation
    Wholesalers are businesses that buy goods in large quantities from manufacturers and store them before reselling them to other businesses. They act as intermediaries between the manufacturers and retailers, providing a distribution channel for goods. Wholesalers typically purchase goods at a lower price and sell them in smaller quantities to retailers, who then sell them to the end consumers. This allows manufacturers to focus on production while wholesalers handle the logistics and distribution of the goods.

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  • 5. 

    Who sell goods to the final consumer?

    • A.

      Wholesalers

    • B.

      Agents

    • C.

      Rack Robbers

    • D.

      Retailers

    Correct Answer
    D. Retailers
    Explanation
    Retailers sell goods directly to the final consumer. They are the last link in the supply chain and operate in physical stores or online platforms. Unlike wholesalers who sell goods in bulk to other businesses, retailers focus on selling products in smaller quantities to individual consumers. Agents typically act as intermediaries between wholesalers and retailers, facilitating the sale of goods. "Rack robbers" is not a valid term in the context of this question and does not relate to the selling of goods to the final consumer.

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  • 6. 

    The two types of channels of distribution are

    • A.

      Wholesalers and Retailers

    • B.

      Rack Robbers and Drop Shippers

    • C.

      Direct and Indirect

    • D.

      Consumer and Industrial

    Correct Answer
    C. Direct and Indirect
    Explanation
    The correct answer is Direct and Indirect. Direct distribution involves selling products directly from the manufacturer to the end consumer, without involving any intermediaries. Indirect distribution, on the other hand, involves the use of intermediaries such as wholesalers, retailers, or agents to distribute the products to the end consumer. This allows for wider market reach and increased efficiency in distribution.

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  • 7. 

    Physical distribution is also known as __________________.

    Correct Answer
    logistics, Logistics
    Explanation
    Physical distribution is also known as logistics. The term "logistics" refers to the process of planning, implementing, and controlling the efficient and effective flow of goods, services, and information from the point of origin to the point of consumption. It involves activities such as transportation, warehousing, inventory management, packaging, and order fulfillment. Therefore, physical distribution is a key component of logistics as it focuses on the physical movement and storage of products throughout the supply chain.

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  • 8. 

    All activities that help to ensure that the right amount of product is delivered to the right place at the right time

    • A.

      Physical distribution

    • B.

      Transportation

    • C.

      Channels of distribution

    • D.

      Inventory management

    Correct Answer
    A. Physical distribution
    Explanation
    Physical distribution refers to all the activities involved in ensuring that the right amount of product is delivered to the right place at the right time. This includes activities such as warehousing, packaging, order processing, and transportation. It focuses on the efficient movement and storage of goods from the production site to the end consumer. Physical distribution is crucial for businesses to meet customer demands, minimize costs, and maintain a competitive edge in the market.

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  • 9. 

    Physical transportation is the ______ largest expense for a company to get their product to market.

    • A.

      Largest

    • B.

      2nd largest

    • C.

      3rd largest

    • D.

      4th largest

    Correct Answer
    C. 3rd largest
    Explanation
    Physical transportation is the 3rd largest expense for a company to get their product to market. This means that there are two other expenses that are larger than transportation costs. The question does not provide information about what those other expenses might be, but it suggests that transportation costs are significant but not the largest or 2nd largest expense.

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  • 10. 

    This channel goes from producer to consumer.

    • A.

      Indirect

    • B.

      Direct

    • C.

      Both

    • D.

      None

    Correct Answer
    B. Direct
    Explanation
    The correct answer is "Direct." This means that the channel described in the question goes directly from the producer to the consumer. There are no intermediaries or middlemen involved in the distribution process.

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