Quiz: Distribution Channels In Marketing! Trivia Questions

40 Questions | Total Attempts: 792

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Quiz: Distribution Channels In Marketing! Trivia Questions

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Questions and Answers
  • 1. 
    The goal of channels of distribution is to move products from producers to
    • A. 

      Intermediaries

    • B. 

      Industrial users

    • C. 

      Final consumers

    • D. 

      Middlemen

  • 2. 
    Channels of Distribution benefit consumers by
    • A. 

      Making a variety of products available to them

    • B. 

      Lowering the prices of all consumer products

    • C. 

      Raising quality of all consumer products

    • D. 

      Increasing profits for business

  • 3. 
    Channels of Distribution benefit businesses by
    • A. 

      Lowering the prices of all industrial goods

    • B. 

      Getting their products to consumers more efficiently

    • C. 

      Raising their profits each year

    • D. 

      Allowing them to avoid all channel tasks

  • 4. 
    Providing marketing information is an important channel activity. Businesses rely on marketing information to determine
    • A. 

      How intermediaries are performing

    • B. 

      How much to charge for their products

    • C. 

      What to name their products

    • D. 

      Their target markets needs and wants

  • 5. 
    The costs of promoting products are often
    • A. 

      Avoidable in certain channels

    • B. 

      Very inexpensive, especially for new products

    • C. 

      Paid for entirely by one channel member

    • D. 

      Shared by channel members

  • 6. 
    Retailers perform an important channel activity by negotiating with consumers on issues such as
    • A. 

      Risk taking

    • B. 

      Delivery

    • C. 

      Promotion

    • D. 

      Manufacturing

  • 7. 
    A wholesaler breaks down a large shipment of a product and sells portions of it to several retailers. The wholesaler is reducing a discrepancy of
    • A. 

      Quantity

    • B. 

      Assortment

    • C. 

      Installation

    • D. 

      Promotion

  • 8. 
    A retailer buys a variety of toys from a number of different producers and makes them all available for sale in the same place. The retailer is reducing a discrepancy of
    • A. 

      Quantity

    • B. 

      Assortment

    • C. 

      Installation

    • D. 

      Promotion

  • 9. 
    Channels of Distribution allow channel members to share
    • A. 

      Profits

    • B. 

      Equipment

    • C. 

      Risk

    • D. 

      Employees

  • 10. 
    Channel members add value to a product by
    • A. 

      Performing certain channel activities expertly

    • B. 

      Making the product more costly

    • C. 

      Making the product difficult for consumers to find

    • D. 

      Pursuing individual goals

  • 11. 
    Which of the following is NOT a condition that must exist for channels to be effective
    • A. 

      They must be properly managed

    • B. 

      They must have at least five members

    • C. 

      Channel members must share common goals

    • D. 

      Channel members must share tasks appropriately

  • 12. 
    Channel members should share an equal commitment to the products
    • A. 

      Price

    • B. 

      Name

    • C. 

      Packaging

    • D. 

      Quality

  • 13. 
    The first decision that marketers must make when managing channels is
    • A. 

      Setting channel objectives

    • B. 

      Determining distribution patterns

    • C. 

      Selecting channel members

    • D. 

      Determining channel responsibilities

  • 14. 
    Producers who eliminate all middlemen in the channel are said to be using ______ distribution
    • A. 

      Consumer

    • B. 

      Industrial

    • C. 

      Direct

    • D. 

      Indirect

  • 15. 
    Marketers determine distribution intensity so they can achieve
    • A. 

      Complete market coverage

    • B. 

      Ideal market exposure

    • C. 

      Perfect market balance

    • D. 

      Total market saturation

  • 16. 
    When marketers are trying to reach the greatest number of consumers possible, they use a __________ distribution pattern
    • A. 

      Selective

    • B. 

      Exclusive

    • C. 

      Inclusive

    • D. 

      Intensive

  • 17. 
    Which of the following products would likely use an exclusive distribution pattern
    • A. 

      A large piece of farm machinery

    • B. 

      A gallon of milk

    • C. 

      A home decorating magazine

    • D. 

      A silk necktie

  • 18. 
    The total number of members in a channel is called
    • A. 

      Distribution intensity

    • B. 

      Distribution pattern

    • C. 

      Channel length

    • D. 

      Channel width

  • 19. 
    A channel task should be performed by the channel member who
    • A. 

      Has the least money

    • B. 

      Has the most money

    • C. 

      Performs it best

    • D. 

      Wants to perform it

  • 20. 
    A producer feels that a retailer is not marketing its product to final consumers aggressively enough. This is an example of
    • A. 

      Charge-backs

    • B. 

      Vertical conflict

    • C. 

      Horizontal conflict

    • D. 

      Sanctions

  • 21. 
    Which of the following is a benefit of channels of distribution
    • A. 

      We can more easily obtain products from all over the world

    • B. 

      Producers must spend more money

    • C. 

      Retailers must spend more money

    • D. 

      We spend more time looking for products we want

  • 22. 
    Where does a channel of distribution begin
    • A. 

      With the industrial user

    • B. 

      With the ultimate consumer

    • C. 

      With the producer

    • D. 

      With the intermediary

  • 23. 
    Which of the following is an example of an ultimate consumer?
    • A. 

      A teenager buying his/her first car

    • B. 

      A farmer buying seeds for crops that will be sold at market

    • C. 

      A manager buying office supplies

    • D. 

      A restaurant owner buying a new oven for the restaurants kitchen

  • 24. 
    Which of the following is an example of an industrial user?
    • A. 

      A parent buying a picture frame for his/her desk

    • B. 

      A hairstylist buying new scissors to perform haircuts

    • C. 

      A family buying a new home computer

    • D. 

      A teacher buying a book to read on vacation

  • 25. 
    Quality Distributors buys electrical equipment and supplies from ABC Electric and sells them to local electrial contractors. Quality Distributors is an example of?
    • A. 

      Retailer

    • B. 

      Intermediary

    • C. 

      Agent

    • D. 

      Producer

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