Marketing Module Quiz Questions! Trivia

47 Questions | By Amphib2007 | Last updated: Mar 21, 2022 | Total Attempts: 770

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Marketing Module Quiz Questions! Trivia - Quiz

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1.

Which of the following cities were innovative distribution hubs because their canals allowed goods to be loaded and unloaded directly into a merchants warehouse?
- A.
  
  Venice
- B.
  
  Amsterdam
- C.
  
  London
- D.
  
  Both A and B
- E.
  
  All of the above
2.

Intermediaries add what type of utility to a manufacturers’ product?
- A.
  
  Time utility
- B.
  
  Place utility
- C.
  
  Time and place utility
- D.
  
  Convenience utility
3.

Which of the following statements is true about reaching target customers?
- A.
  
  Channel segmentation is important in distribution reach strategy
- B.
  
  The most common function of a marketing channel member is to provide reach and to resell the product into a market where the original seller can’t reach efficiently or effectively
- C.
  
  Retailers can give manufacturer both location and image competitive positioning
- D.
  
  Both A and B
- E.
  
  A, B, and C
4.

Reach is short for?
- A.
  
  % of target customers the company distribution reaches
- B.
  
  Gross reach
- C.
  
  Net reach
- D.
  
  Selective reach
5.

Which of the following is the basic channel activity discussed in distribution?
- A.
  
  Reaching target customers, where they are and where they shop
- B.
  
  Informing and serving the customer
- C.
  
  Moving the product
- D.
  
  Financing the venture
- E.
  
  All of the above
6.

Risk-taking and financing activities of channel intermediaries _____________
- A.
  
  Are an important basic channel function these days
- B.
  
  Have been greatly increased over the last one hundred years
- C.
  
  Have been greatly reduced over the last one hundred years
- D.
  
  Both A and B
7.

Which of the following criteria does the basic channel choice NOT depend on?
- A.
  
  Capability
- B.
  
  Cost
- C.
  
  Control
- D.
  
  Conviviality
- E.
  
  All of the above
8.

Channel evolutionary rigidity occurs when channels___________________.
- A.
  
  Rigidly adopt new technology and processes that increase efficiency
- B.
  
  Very slowly adopt new technology and processes that increase efficiency
- C.
  
  Very quickly adopt new technology and processes that increase efficiency
- D.
  
  None of the above
9.

In markets suffering from evolutionary rigidity, the potential rewards from innovating are
- A.
  
  Significant
- B.
  
  No change
- C.
  
  Small
- D.
  
  None of the above
10.

As markets mature:
- A.
  
  The need for pioneer personal selling efforts increase
- B.
  
  The need for pioneer personal selling efforts decrease
- C.
  
  The need for direct selling and billing efforts increase
- D.
  
  The need for pioneer personal selling, direct selling and billing efforts decrease
- E.
  
  Both B and C
11.

Which of the following statements best describes convenience products?
- A.
  
  Shoppers will go out of their way to buy the preferred alternative
- B.
  
  Shoppers will purchase the next preferred alternative when the product or service is not available
- C.
  
  The best distribution for a convenience product is to be everywhere
- D.
  
  Both B and C
12.

What kinds of products are best suited for mass distribution?
- A.
  
  Products that are frequently purchased
- B.
  
  Products that are expensive
- C.
  
  Products that are major durables
- D.
  
  Products that are high risk purchases
- E.
  
  Both A and C
13.

Reseller, image, services and marketing are NOT as important in?
- A.
  
  Franchising
- B.
  
  Mass distribution
- C.
  
  Selective distribution
- D.
  
  All of the above
14.

Most of the focus in mass distribution is on?
- A.
  
  Reducing the cost of distribution
- B.
  
  Keeping the shelves stocked
- C.
  
  Keeping the quality of service high
- D.
  
  Both A and B
- E.
  
  A, B and C
15.

Which of the following statements is true about franchising?
- A.
  
  Franchisees are imitators; there is little innovation in a franchise system
- B.
  
  About a quarter of all retailing is franchised
- C.
  
  Franchising is a way for an innovator to earn higher innovation profits
- D.
  
  Franchising is a big part of going global and acting global
- E.
  
  Both C and D
16.

Which of the following products is suited for mass distribution?
- A.
  
  A Coach purse
- B.
  
  A Chanel watch
- C.
  
  A pack of Charmin toilet paper
- D.
  
  A marketing textbook
17.

A retail store’s assortment of customers has varying degrees of uniqueness, measured in terms of:
- A.
  
  Individual differences (age or income)
- B.
  
  Product usage and needs
- C.
  
  Perceptions of the competitive offerings
- D.
  
  Sensitivity to different promotional strategies
- E.
  
  All of the above
18.

As discussed in the distribution module, what is the major concern for a supplier of a mass distribution product?
- A.
  
  Quality of its product or services
- B.
  
  Design of it product or services
- C.
  
  How to get into the mass distribution channels
- D.
  
  How to innovate new products frequently
19.

When choosing a channel partner, a manufacturer seeks:
- A.
  
  A partner whose customers fit the manufacturer’s target market segment
- B.
  
  A partner whose service and current products complement its products and service
- C.
  
  A partner with inferior buying, marketing, merchandising and selling skills
- D.
  
  Both A and B
- E.
  
  A, B and C
20.

Relationship synergy occurs when the effectiveness, capability and success of the partnership is:
- A.
  
  The marketing strategies and implementation skills of two trading partners
- B.
  
  When the retailer’s positioning and strategy appeal to the manufacturer’s management
- C.
  
  More than the sum of the seller’s and buyer’s separate capabilities
- D.
  
  When the manufacturer’s positioning and strategy appeal to the retailer’s served market
- E.
  
  None of the above
21.

Relationship synergy occurs when there is a ____ served market fit and a ____ fit between the marketing strategies and the implementation skills of two trading partners.
- A.
  
  Low, low
- B.
  
  High, low
- C.
  
  Low, high
- D.
  
  High, high
22.

In trading relationship and processes, which of the following statements is true?
- A.
  
  A unique trading relationship advantage comes from the manufacturer and channel partner working well together to reduce the costs of doing business
- B.
  
  If the cost reduction efforts of both parties are synchronized and if this synchronization is better than any other trading relationship, the trading relationship will have a unique competitive cost advantage
- C.
  
  Both A and B
23.

What is/are the competitive advantage(s) for IKEA?
- A.
  
  Elegant Swedish design
- B.
  
  Flat packing furniture saves manufacturing and distribution costs for IKEA
- C.
  
  Customer convenience and lower final delivery costs for IKEA compared to other furniture competitors
- D.
  
  Both B and C
- E.
  
  All of the above
24.

When containers were first introduced, a Harvard University transportation economist _______ container-based transportation would lead to a reduction in U.S. manufacturing jobs.
- A.
  
  Warned about how
- B.
  
  Could not see how
- C.
  
  Had nothing to say about how
25.

Four of the following phrases appear in the physical distribution QFD figure. Please indicate which of the phrases appears in the box on the right side.
- A.
  
  Transportation process quality and cost
- B.
  
  Order-taking, picking, and packing process quality and costs
- C.
  
  Product quality and cost
- D.
  
  Customer service process quality and cost
- E.
  
  Inventory holding process quality and cost