Marketing Module Quiz Questions! Trivia

47 Questions | Total Attempts: 770

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Marketing Module Quiz Questions! Trivia - Quiz


Questions and Answers
  • 1. 
    Which of the following cities were innovative distribution hubs because their canals allowed goods to be loaded and unloaded directly into a merchant’s warehouse?
    • A. 

      Venice

    • B. 

      Amsterdam

    • C. 

      London

    • D. 

      Both A and B

    • E. 

      All of the above

  • 2. 
    Intermediaries add what type of utility to a manufacturers’ product?
    • A. 

      Time utility

    • B. 

      Place utility

    • C. 

      Time and place utility

    • D. 

      Convenience utility

  • 3. 
    Which of the following statements is true about reaching target customers?
    • A. 

      Channel segmentation is important in distribution reach strategy

    • B. 

      The most common function of a marketing channel member is to provide reach and to resell the product into a market where the original seller can’t reach efficiently or effectively

    • C. 

      Retailers can give manufacturer both location and image competitive positioning

    • D. 

      Both A and B

    • E. 

      A, B, and C

  • 4. 
    Reach is short for?
    • A. 

      % of target customers the company distribution reaches

    • B. 

      Gross reach

    • C. 

      Net reach

    • D. 

      Selective reach

  • 5. 
    Which of the following is the basic channel activity discussed in distribution?
    • A. 

      Reaching target customers, where they are and where they shop

    • B. 

      Informing and serving the customer

    • C. 

      Moving the product

    • D. 

      Financing the venture

    • E. 

      All of the above

  • 6. 
    Risk-taking and financing activities of channel intermediaries _____________
    • A. 

      Are an important basic channel function these days

    • B. 

      Have been greatly increased over the last one hundred years

    • C. 

      Have been greatly reduced over the last one hundred years

    • D. 

      Both A and B

  • 7. 
    Which of the following criteria does the basic channel choice NOT depend on?
    • A. 

      Capability

    • B. 

      Cost

    • C. 

      Control

    • D. 

      Conviviality

    • E. 

      All of the above

  • 8. 
    Channel evolutionary rigidity occurs when channels___________________.
    • A. 

      Rigidly adopt new technology and processes that increase efficiency

    • B. 

      Very slowly adopt new technology and processes that increase efficiency

    • C. 

      Very quickly adopt new technology and processes that increase efficiency

    • D. 

      None of the above

  • 9. 
    In markets suffering from evolutionary rigidity, the potential rewards from innovating are
    • A. 

      Significant

    • B. 

      No change

    • C. 

      Small

    • D. 

      None of the above

  • 10. 
    As markets mature:
    • A. 

      The need for pioneer personal selling efforts increase

    • B. 

      The need for pioneer personal selling efforts decrease

    • C. 

      The need for direct selling and billing efforts increase

    • D. 

      The need for pioneer personal selling, direct selling and billing efforts decrease

    • E. 

      Both B and C

  • 11. 
    Which of the following statements best describes convenience products?
    • A. 

      Shoppers will go out of their way to buy the preferred alternative

    • B. 

      Shoppers will purchase the next preferred alternative when the product or service is not available

    • C. 

      The best distribution for a convenience product is to be everywhere

    • D. 

      Both B and C

  • 12. 
    What kinds of products are best suited for mass distribution?
    • A. 

      Products that are frequently purchased

    • B. 

      Products that are expensive

    • C. 

      Products that are major durables

    • D. 

      Products that are high risk purchases

    • E. 

      Both A and C

  • 13. 
    Reseller, image, services and marketing are NOT as important in?
    • A. 

      Franchising

    • B. 

      Mass distribution

    • C. 

      Selective distribution

    • D. 

      All of the above

  • 14. 
    Most of the focus in mass distribution is on?
    • A. 

      Reducing the cost of distribution

    • B. 

      Keeping the shelves stocked

    • C. 

      Keeping the quality of service high

    • D. 

      Both A and B

    • E. 

      A, B and C

  • 15. 
    Which of the following statements is true about franchising?
    • A. 

      Franchisees are imitators; there is little innovation in a franchise system

    • B. 

      About a quarter of all retailing is franchised

    • C. 

      Franchising is a way for an innovator to earn higher innovation profits

    • D. 

      Franchising is a big part of going global and acting global

    • E. 

      Both C and D

  • 16. 
    Which of the following products is suited for mass distribution?
    • A. 

      A Coach purse

    • B. 

      A Chanel watch

    • C. 

      A pack of Charmin toilet paper

    • D. 

      A marketing textbook

  • 17. 
    A retail store’s assortment of customers has varying degrees of uniqueness, measured in terms of:
    • A. 

      Individual differences (age or income)

    • B. 

      Product usage and needs

    • C. 

      Perceptions of the competitive offerings

    • D. 

      Sensitivity to different promotional strategies

    • E. 

      All of the above

  • 18. 
    As discussed in the distribution module, what is the major concern for a supplier of a mass distribution product?
    • A. 

      Quality of its product or services

    • B. 

      Design of it product or services

    • C. 

      How to get into the mass distribution channels

    • D. 

      How to innovate new products frequently

  • 19. 
    When choosing a channel partner, a manufacturer seeks:
    • A. 

      A partner whose customers fit the manufacturer’s target market segment

    • B. 

      A partner whose service and current products complement its products and service

    • C. 

      A partner with inferior buying, marketing, merchandising and selling skills

    • D. 

      Both A and B

    • E. 

      A, B and C

  • 20. 
    Relationship synergy occurs when the effectiveness, capability and success of the partnership is:
    • A. 

      The marketing strategies and implementation skills of two trading partners

    • B. 

      When the retailer’s positioning and strategy appeal to the manufacturer’s management

    • C. 

      More than the sum of the seller’s and buyer’s separate capabilities

    • D. 

      When the manufacturer’s positioning and strategy appeal to the retailer’s served market

    • E. 

      None of the above

  • 21. 
    Relationship synergy occurs when there is a ____ served market fit and a ____ fit between the marketing strategies and the implementation skills of two trading partners.
    • A. 

      Low, low

    • B. 

      High, low

    • C. 

      Low, high

    • D. 

      High, high

  • 22. 
    In trading relationship and processes, which of the following statements is true?
    • A. 

      A unique trading relationship advantage comes from the manufacturer and channel partner working well together to reduce the costs of doing business

    • B. 

      If the cost reduction efforts of both parties are synchronized and if this synchronization is better than any other trading relationship, the trading relationship will have a unique competitive cost advantage

    • C. 

      Both A and B

  • 23. 
    What is/are the competitive advantage(s) for IKEA?
    • A. 

      Elegant Swedish design

    • B. 

      Flat packing furniture saves manufacturing and distribution costs for IKEA

    • C. 

      Customer convenience and lower final delivery costs for IKEA compared to other furniture competitors

    • D. 

      Both B and C

    • E. 

      All of the above

  • 24. 
    When containers were first introduced, a Harvard University transportation economist _______ container-based transportation would lead to a reduction in U.S. manufacturing jobs.
    • A. 

      Warned about how

    • B. 

      Could not see how

    • C. 

      Had nothing to say about how

  • 25. 
    Four of the following phrases appear in the physical distribution QFD figure. Please indicate which of the phrases appears in the box on the right side.
    • A. 

      Transportation process quality and cost

    • B. 

      Order-taking, picking, and packing process quality and costs

    • C. 

      Product quality and cost

    • D. 

      Customer service process quality and cost

    • E. 

      Inventory holding process quality and cost

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