Types Of Marketing Intermediaries! Trivia Quiz

11 Questions | Total Attempts: 470

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Place in the marketing mix is referring to distribution 
    • A. 

      True

    • B. 

      False

  • 2. 
    What is the objective of distribution
    • A. 

      To make the products available in the right place at the right time in the right quantities

    • B. 

      To make the products available in the place on time in the right quantities

    • C. 

      To make the products available in the place at the right time in the large quantities

    • D. 

      To make the products available in the place at the right time in the right quantities

  • 3. 
    Each party in a distribution channel is called
    • A. 

      Retailer

    • B. 

      Consumer

    • C. 

      Intermediary

    • D. 

      Producer

  • 4. 
    How many types of main intermediaries are they
    • A. 

      1

    • B. 

      2

    • C. 

      3

    • D. 

      4

  • 5. 
    Retailers focus on 
    • A. 

      Buyers

    • B. 

      Consumers

    • C. 

      Agents

    • D. 

      Intermediary

  • 6. 
    Which one below is a key trend in retailing
    • A. 

      More interdependent stores open on the high street

    • B. 

      More cash converters

    • C. 

      Franchising going down

    • D. 

      Trend towards out of town stores

  • 7. 
    What is breaking bulk
    • A. 

      Carrying more to retailers

    • B. 

      Buy large quantities from producers sell smaller quantities to retailers

    • C. 

      Lowering of prices

    • D. 

      Increase profit from producers

  • 8. 
    How many intermediaries are used in selling newspapers
    • A. 

      1

    • B. 

      2

    • C. 

      3

    • D. 

      4

  • 9. 
    Function of distribution channel is to
    • A. 

      Provide a link between production and consumption

    • B. 

      To gather market information

    • C. 

      Physical distribution transporting and storing

    • D. 

      Risk taking other parties take some risk

  • 10. 
    Direct channel is where a producer and a consumer deal directly with each other without the involvement of a____________ Indirect channel involves the use of intermediaries between the __________ and the consumer
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