International Advertising - Chapter 9

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1. COO means

Explanation

COO stands for "country of origin." It refers to the country where a product or service was manufactured, produced, or originated from. This term is commonly used in international trade to provide information about the source of a product. By indicating the country of origin, consumers can make informed decisions based on factors such as quality, reputation, and potential import restrictions.

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About This Quiz
International Advertising - Chapter 9 - Quiz

Explore key aspects of international advertising in this quiz, focusing on appeals, value paradoxes, and cultural dimensions in advertising strategies. Assess your understanding of how advertising messages are tailored globally, essential for marketers and business strategists.

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2. Whiskey - (COO)

Explanation

Whiskey is most commonly associated with Scotland. Scotland has a long history and tradition of producing whiskey, and it is considered one of the top whiskey-producing countries in the world. Scotch whiskey, specifically, is known for its distinct flavor and quality. Therefore, it is reasonable to conclude that Scotland is the correct answer in this context.

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3. Perfume - (COO)

Explanation

The given list consists of countries, and the term "Perfume - (COO)" suggests that the answer should be the country which is known for its production or association with perfume. France is renowned for its perfume industry and is often referred to as the perfume capital of the world. Therefore, France is the correct answer.

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4. Economy appeal (________).

Explanation

The correct answer is "price." In the context of economy appeal, price refers to the cost or monetary value of a product or service. Economy appeal typically implies that the product or service is affordable or provides good value for money. Therefore, price is the most suitable option as it directly relates to the economic aspect of the appeal.

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5. Most concepts do not travel.

Explanation

most concepts do not travel because they are misunderstood or rephrased differently.

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6. Most humor doesn't travel, it plays with conventions of societies that are ...

Explanation

Humor is often specific to a particular culture and relies on shared knowledge, experiences, and social norms within that culture. It may not be easily understood or appreciated by individuals from different cultural backgrounds. Therefore, the correct answer is "culture bound," indicating that humor is tied to a specific culture and may not translate well across different societies.

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7. Quality cars come from Sweden and China.

Explanation

Quality cars comes from Germany and Japan.

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8. An appeal that travels to a certain extent is the ______ ___ _______ appeal.

Explanation

The correct answer is "country of origin" because when an appeal travels to a certain extent, it is often influenced by the culture, values, and traditions of the country from which it originated. The country of origin plays a significant role in shaping the appeal and its effectiveness in different cultural contexts.

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9. Parody fits PDI

Explanation

British humor is based upon anti-authoritarianism

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10. Check all that apply to PDI- (Appeals Power Distance):

Explanation

not-available-via-ai

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11. Woman does housework, man advises. This happens in... (as we learned in class)

Explanation

In Italy, the traditional gender roles often dictate that women are responsible for housework while men take on a more advisory role. This cultural expectation is deeply ingrained and has been passed down through generations. Therefore, it is most likely that the scenario described in the question, where a woman does the housework and a man advises, would commonly occur in Italy.

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12. In MAS+ success is considered ...

Explanation

In MAS+, success is considered "showing off." This indicates that in this particular context, success is associated with flaunting one's achievements or possessions. It suggests that individuals in MAS+ prioritize outward displays of wealth and accomplishments as a measure of success.

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13. Check all that apply for PDI+ (Appeals Power Distance):

Explanation

PDI+ (Appeals Power Distance) refers to a cultural dimension that focuses on the distribution of power and the extent to which individuals accept and expect power inequalities in society. In this context, the correct answers are boss must show status, respect for boss, older advise younger, and children remain dependent. These options align with the concept of power distance, where individuals in high power distance cultures value and respect authority figures, expect hierarchical relationships, and have a strong emphasis on age and status.

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14. Which Advertisement told viewers not to show off? (FEM-MAS).

Explanation

Audi is the correct answer because their advertisement campaign called "FEM-MAS" encouraged viewers not to show off. This campaign aimed to challenge the traditional gender roles and stereotypes associated with luxury car ownership. By promoting humility and focusing on substance over style, Audi urged viewers to prioritize authenticity and individuality rather than flaunting material possessions.

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15. Appeal includes values and motives that define the ...

Explanation

The correct answer is "Central message" because an appeal refers to the values and motives that are used to persuade or convince someone. The central message is the main idea or theme that the appeal is trying to convey to the audience. It is the core message that the speaker or writer wants the audience to understand and remember.

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16. Man does the housework, woman advises. This happens in...

Explanation

In France, it is a common stereotype that men do the housework while women provide advice. This stereotype is rooted in traditional gender roles and societal expectations, where men are seen as the primary breadwinners and women are expected to take care of the household. However, it is important to note that this is a generalization and may not be true for every household in France.

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17. Check all that apply to value paradoxes in advertising:

Explanation

Value paradoxes in advertising refer to situations where conflicting values are promoted or emphasized in the same advertisement. In this case, the correct answer includes equality, freedom, and expressions of IDV (individualism). These paradoxes can occur when advertisers try to appeal to different target audiences or when they want to convey multiple messages simultaneously. By highlighting equality, freedom, and expressions of IDV, advertisers may aim to attract consumers who value these principles, but it can also create tension or confusion among those who perceive contradictions between these values.

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18. Check all that apply to Appeals in Advertising:

Explanation

Appeals in advertising refer to the persuasive techniques used to attract and convince consumers. The central message is the main idea or theme of the advertisement, which aims to capture the attention and interest of the target audience. Price is an appeal that emphasizes the affordability or cost-effectiveness of the product or service being advertised. Quality is another appeal that highlights the superior features, performance, or reliability of the product. Product expensiveness is also an appeal that may be used to target a specific market segment seeking luxury or prestige. Therefore, the correct answer includes all of these appeals.

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19. Check all that apply for Low Appeals Uncertainty Avoidance (Low uncertainty avoidance):

Explanation

This question is asking for characteristics that apply to Low Appeals Uncertainty Avoidance. Low uncertainty avoidance refers to a culture or society that is comfortable with ambiguity, uncertainty, and risk-taking. The given answer choices all align with this concept. "Not well groomed - understatement" suggests that individuals in low uncertainty avoidance cultures may have a more relaxed attitude towards personal appearance and may downplay their achievements or abilities. "Result orientation" indicates a focus on outcomes and achieving goals rather than strict adherence to rules or processes. "Responsive to benefits" suggests that individuals in low uncertainty avoidance cultures may be motivated by rewards or incentives. "Humor" indicates that humor may be valued and used as a way to cope with uncertainty or tension. "Pearl drops" is not clear and does not seem to fit with the concept of low uncertainty avoidance, so it is not a correct choice.

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20. Choose the correct answer for appeals
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21. Match
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COO means
Whiskey - (COO)
Perfume - (COO)
Economy appeal (________).
Most concepts do not travel.
Most humor doesn't travel, it plays with conventions of societies...
Quality cars come from Sweden and China.
An appeal that travels to a certain extent is the ______ ___ _______...
Parody fits PDI
Check all that apply to PDI- (Appeals Power Distance):
Woman does housework, man advises. This happens in... (as we learned...
In MAS+ success is considered ...
Check all that apply for PDI+ (Appeals Power Distance):
Which Advertisement told viewers not to show off? (FEM-MAS).
Appeal includes values and motives that define the ...
Man does the housework, woman advises. This happens in...
Check all that apply to value paradoxes in advertising:
Check all that apply to Appeals in Advertising:
Check all that apply for Low Appeals Uncertainty Avoidance (Low...
Choose the correct answer for appeals
Match
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