International Advertising - Chapter 9

21 Questions | Total Attempts: 44

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Advertising Quizzes & Trivia

Practice quiz for chapter 9 Culture and Advertising Appeals


Questions and Answers
  • 1. 
    Appeal includes values and motives that define the ...
    • A. 

      Responsiveness

    • B. 

      Central message

    • C. 

      Overall values

    • D. 

      Central idea

  • 2. 
    Economy appeal (________).
    • A. 

      Price

    • B. 

      Value

    • C. 

      Quantity

    • D. 

      Economy size

  • 3. 
    Check all that apply to Appeals in Advertising:
    • A. 

      Central message

    • B. 

      Price

    • C. 

      Quality

    • D. 

      Product expensiveness

  • 4. 
    Check all that apply to value paradoxes in advertising:
    • A. 

      Not belonging

    • B. 

      Equality

    • C. 

      Freedom

    • D. 

      Expressions of IDV

  • 5. 
    In MAS+ success is considered ...
    • A. 

      Bravery

    • B. 

      Inequality

    • C. 

      Showing off

    • D. 

      Wealthy

  • 6. 
    Check all that apply for PDI+ (Appeals Power Distance):
    • A. 

      Boss must show status

    • B. 

      Respect for volunteers

    • C. 

      Respect for boss

    • D. 

      Older advise younger

    • E. 

      Children remain dependent

    • F. 

      Young people move away from home

  • 7. 
    Check all that apply to PDI- (Appeals Power Distance):
    • A. 

      Younger advise elder

    • B. 

      Disrespect boss when mad

    • C. 

      Cheat your boss

    • D. 

      Children independent

    • E. 

      Young people stay at home

    • F. 

      Respect boss

  • 8. 
    Which Advertisement told viewers not to show off? (FEM-MAS).
    • A. 

      Audi

    • B. 

      Toyota

    • C. 

      Philips

    • D. 

      Matas

  • 9. 
    Woman does housework, man advises. This happens in... (as we learned in class)
    • A. 

      France

    • B. 

      Germany

    • C. 

      Italy

    • D. 

      Sweden

  • 10. 
    Man does the housework, woman advises. This happens in...
    • A. 

      France

    • B. 

      Italy

    • C. 

      Germany

    • D. 

      Sweden

  • 11. 
    Check all that apply for Low Appeals Uncertainty Avoidance (Low uncertainty avoidance):
    • A. 

      Not well groomed - understatement

    • B. 

      Result orientation

    • C. 

      Responsive to benefits

    • D. 

      Humor

    • E. 

      Pearl drops

  • 12. 
    Most concepts do not travel.
    • A. 

      True

    • B. 

      False

  • 13. 
    COO means
    • A. 

      Coo coo

    • B. 

      County of origin

    • C. 

      Country of origin

    • D. 

      Country over orientation

  • 14. 
    An appeal that travels to a certain extent is the ______ ___ _______ appeal.
    • A. 

      Country of origin

    • B. 

      County of origin

    • C. 

      Low context

    • D. 

      Society of origin

  • 15. 
    Quality cars come from Sweden and China.
    • A. 

      True

    • B. 

      False

  • 16. 
    Whiskey - (COO)
    • A. 

      Germany

    • B. 

      Amsterdam

    • C. 

      Scotland

    • D. 

      England

  • 17. 
    Perfume - (COO)
    • A. 

      India

    • B. 

      France

    • C. 

      England

    • D. 

      Sweden

  • 18. 
    Most humor doesn't travel, it plays with conventions of societies that are ...
    • A. 

      Community involved

    • B. 

      Relative

    • C. 

      Culture bound

    • D. 

      Society related

  • 19. 
    Parody fits PDI
    • A. 

      True

    • B. 

      False

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