International Advertising - Chapter 7

15 Questions | Total Attempts: 48

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Advertising Quizzes & Trivia

Practice quiz for chapter 7


Questions and Answers
  • 1. 
    Used to test ads that are inappropriate
    • A. 

      Persuasion tests

    • B. 

      Appropriateness tests

    • C. 

      Symbolic tests

    • D. 

      Emotional tests

  • 2. 
    Likeability has become a measure to _________ sales.
    • A. 

      Enhance

    • B. 

      Predict

    • C. 

      Assume

    • D. 

      Complete

  • 3. 
    • A. 

      Gentle and sensitive

    • B. 

      Forgettable and rude

    • C. 

      Intrusive

    • D. 

      None of the above

  • 4. 
    AIDA stands for ...
    • A. 

      Action, Intent, Direction, Attention

    • B. 

      Ambiance, Intellect, Drama, Assertiveness

    • C. 

      Advertising Industry Division of America

    • D. 

      Attention, Interest, Desire, Action

  • 5. 
    High-involvement, Low-involvement, Japanese Model (advertising effect sequences) all make up the ...
    • A. 

      BCF planning model

    • B. 

      Cooperative structure

    • C. 

      FCB planning model

    • D. 

      FCC planning diagram

  • 6. 
    ELM stands for ...
    • A. 

      Explicit Linear Model

    • B. 

      Elaboration Likelihood Model

    • C. 

      European Law Model

    • D. 

      Explicit Likelihood Model

  • 7. 
    Persuasion follows a ___________ route, peripheral route, or both. 
    • A. 

      Strict

    • B. 

      Divergent

    • C. 

      Exact

    • D. 

      Central

  • 8. 
    Check each box that accurately describes PR (Public Relations).
    • A. 

      Manages relationships

    • B. 

      Press releases

    • C. 

      No focus on relationships

    • D. 

      Importance of communication styles of cultures

    • E. 

      Corporate websites

    • F. 

      A communication problem

  • 9. 
    Cultural adaptation enhances ease of use and favorable attitudes toward a website.
    • A. 

      True

    • B. 

      False

  • 10. 
    Check all the boxes that accurately describe Logo, Product, and Package-Design.
    • A. 

      FEM - contrasting colors

    • B. 

      Different corporate colors

    • C. 

      Divine proportion universal

    • D. 

      Product shape and size

    • E. 

      MAS - contrasting colors

    • F. 

      Stereotypical design

    • G. 

      Universal conformity

  • 11. 
    The divine proportion universal is a ratio of precisely...
    • A. 

      2:1.316

    • B. 

      1:1.618

    • C. 

      1:2.518

    • D. 

      1:1.415

  • 12. 
    In retail design, total concept is attractive to COL.
    • A. 

      True

    • B. 

      False

  • 13. 
    The Classic Model of Communication includes...
    • A. 

      Feedback

    • B. 

      Sender

    • C. 

      Decoding

    • D. 

      Reporting

    • E. 

      Deactivating

    • F. 

      Encoding

    • G. 

      Alerting

    • H. 

      Message

    • I. 

      Medium

    • J. 

      Receiver

  • 14. 
    The media is shaped by _____________ of the people who produce them.
    • A. 

      The culture

    • B. 

      An alliance

    • C. 

      The pronouns

    • D. 

      The values