International Advertising - Chapter 7

15 Questions | By Houdini91 | Updated: Mar 21, 2022 | Attempts: 96

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Practice quiz for chapter 7

Questions and Answers

1.

Used to test ads that are inappropriate
- A.
  
  Persuasion tests
- B.
  
  Appropriateness tests
- C.
  
  Symbolic tests
- D.
  
  Emotional tests
2.

Likeability has become a measure to _________ sales.
- A.
  
  Enhance
- B.
  
  Predict
- C.
  
  Assume
- D.
  
  Complete
3.

What is an example of a likeability factor?
- A.
  
  Gentle and sensitive
- B.
  
  Forgettable and rude
- C.
  
  Intrusive
- D.
  
  None of the above
4.

AIDA stands for ...
- A.
  
  Action, Intent, Direction, Attention
- B.
  
  Ambiance, Intellect, Drama, Assertiveness
- C.
  
  Advertising Industry Division of America
- D.
  
  Attention, Interest, Desire, Action
5.

High-involvement, Low-involvement, Japanese Model (advertising effect sequences) all make up the ...
- A.
  
  BCF planning model
- B.
  
  Cooperative structure
- C.
  
  FCB planning model
- D.
  
  FCC planning diagram
6.

ELM stands for ...
- A.
  
  Explicit Linear Model
- B.
  
  Elaboration Likelihood Model
- C.
  
  European Law Model
- D.
  
  Explicit Likelihood Model
7.

Persuasion follows a ___________ route, peripheral route, or both.
- A.
  
  Strict
- B.
  
  Divergent
- C.
  
  Exact
- D.
  
  Central
8.

Check each box that accurately describes PR (Public Relations).
- A.
  
  Manages relationships
- B.
  
  Press releases
- C.
  
  No focus on relationships
- D.
  
  Importance of communication styles of cultures
- E.
  
  Corporate websites
- F.
  
  A communication problem
9.

Cultural adaptation enhances ease of use and favorable attitudes toward a website.
- A.
  
  True
- B.
  
  False
10.

Check all the boxes that accurately describe Logo, Product, and Package-Design.
- A.
  
  FEM - contrasting colors
- B.
  
  Different corporate colors
- C.
  
  Divine proportion universal
- D.
  
  Product shape and size
- E.
  
  MAS - contrasting colors
- F.
  
  Stereotypical design
- G.
  
  Universal conformity
11.

The divine proportion universal is a ratio of precisely...
- A.
  
  2:1.316
- B.
  
  1:1.618
- C.
  
  1:2.518
- D.
  
  1:1.415
12.

In retail design, total concept is attractive to COL.
- A.
  
  True
- B.
  
  False
13.

The Classic Model of Communication includes...
- A.
  
  Feedback
- B.
  
  Sender
- C.
  
  Decoding
- D.
  
  Reporting
- E.
  
  Deactivating
- F.
  
  Encoding
- G.
  
  Alerting
- H.
  
  Message
- I.
  
  Medium
- J.
  
  Receiver
14.

The media is shaped by _____________ of the people who produce them.
- A.
  
  The culture
- B.
  
  An alliance
- C.
  
  The pronouns
- D.
  
  The values