Practice quiz for chapter 8 Culture and Media
Theatre
Media window
Computer
Television
Mobile phone
4.4 million
4.4 billion
4.1 billion
3.1 trillion
The computer
The television
The news
The internet
The mobile phone
The internet
Television
Word of the mouth communication
The news
Cross Planning
Channel Planning
Commercial Planning
Media Strategy
Contact arrangements
Promotional activities
Parties
Americans and Japanese
Chinese and Japanese
Elderly and Youth
Middle aged and Youth
UAI
Japanese
MAS
COL
Netcasting
Commercial advertising
Media planning
Webmastering
TV and cellphone
Morning coffee runs
Computer and cellphone
Dvd's and vhs's
Spain
Switzerland
Germany
UK
Switzerland
Germany
Ireland
UK
Portugal
Kentucky
Sweden
France
Tv
Radio
Car
Macbook
IDV
MAS
FEM
IDTV
2
0
4
1
Use varies across cultures
Used in IDV to inform each other
Contract vs prepay
IDV do not use it
Italy, America, Japan
Korea, Japan, Italy
France, Japan, China
France, Japan, America
Mobile phone
Television
Computer
Radio
Reach consumers anywhere in the world
Www.
High MAS use it to become more competitive
High FEM use it to become more interactive
Improves quality of life for high FEM
Wealth and IDV
News, Media, Youtube
Education, Wealth, Conspiracy
Imagination, Innovation, Entertainment
Entertainment, Social, Information
Brain cells
Book reading
Dating
Commercial interruption
Mailmen
Mail order
Social networking
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