International Advertising - Chapter 8
Practice quiz for chapter 8 Culture and Media
- 1.What are the "three screens"?
- A.
Theatre
- B.
Media window
- C.
Computer
- D.
Television
- E.
Mobile phone
- 2.How many people watched the 2008 Beijing Olympics?
- A.
4.4 million
- B.
4.4 billion
- C.
4.1 billion
- D.
3.1 trillion
- 3.The universal global medium is of the world is ...
- A.
The computer
- B.
The television
- C.
The news
- D.
The internet
- E.
The mobile phone
- 4.What leads to cross media synergy?
- A.
The internet
- B.
Television
- C.
Word of the mouth communication
- D.
The news
- 5.Media Planning is also known as ...
- A.
Cross Planning
- B.
Channel Planning
- C.
Commercial Planning
- D.
Media Strategy
- 6.People shop while surrounded by an array of _________ experiences.
- 7.Can be planned to affect contact points.
- A.
Contact arrangements
- B.
Promotional activities
- C.
Parties
- 8.They spend most of their time watching TV.
- A.
Americans and Japanese
- B.
Chinese and Japanese
- C.
Elderly and Youth
- D.
Middle aged and Youth
- 9.Polychronic cultures TV sets tend to be on all the time (poly = many)
- A.
UAI
- B.
Japanese
- C.
MAS
- D.
COL
- 10.IPTV stands for Internet __________ TV
- 11.IPTV is known as
- A.
Netcasting
- B.
Commercial advertising
- C.
Media planning
- D.
Webmastering
- 12.With IPTV, people watch it on their
- A.
TV and cellphone
- B.
Morning coffee runs
- C.
Computer and cellphone
- D.
Dvd's and vhs's
- 13.In 1990, the population with the most TV sets in Europe was...
- A.
Spain
- B.
Switzerland
- C.
Germany
- D.
UK
- 14.In 1997, the population with the most TV sets in Europe was...
- A.
Switzerland
- B.
Germany
- C.
Ireland
- D.
UK
- 15.During the 1970's, the European country with the least amount of TV's was...
- A.
Portugal
- B.
Kentucky
- C.
Sweden
- D.
France
- 16.In IDV, everyone has his/her own...
- A.
Tv
- B.
Radio
- C.
Car
- D.
Macbook
- 17.Listen to more radio.
- A.
IDV
- B.
MAS
- C.
FEM
- D.
IDTV
- 18.In COL cultures, they have ____ radio(s) per family.
- A.
2
- B.
0
- C.
4
- D.
1
- 19.Attributes of the Mobile Phone include...
- A.
Use varies across cultures
- B.
Used in IDV to inform each other
- C.
Contract vs prepay
- D.
IDV do not use it
- 20.The highest mobile broadband connectors (3G) were ...
- A.
Italy, America, Japan
- B.
Korea, Japan, Italy
- C.
France, Japan, China
- D.
France, Japan, America
- 21.In the US, families use the __________ to teach and educate their children.
- A.
Mobile phone
- B.
Television
- C.
Computer
- D.
Radio
- 22.Check all that are attributes of the World Wide Web
- A.
Reach consumers anywhere in the world
- B.
Www.
- C.
High MAS use it to become more competitive
- D.
High FEM use it to become more interactive
- E.
Improves quality of life for high FEM
- F.
Wealth and IDV
- 23.The 3 basic roles of the internet.
- A.
News, Media, Youtube
- B.
Education, Wealth, Conspiracy
- C.
Imagination, Innovation, Entertainment
- D.
Entertainment, Social, Information
- 24.In COL, internet usage replaces
- A.
Brain cells
- B.
Book reading
- C.
Dating
- D.
Commercial interruption
- 25.Ordering online replaces
- A.
Mailmen
- B.
Mail order
- C.
Social networking
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