International Advertising - Chapter 8

40 Questions | Total Attempts: 34

SettingsSettingsSettings
Please wait...
Advertising Quizzes & Trivia

Practice quiz for chapter 8 Culture and Media


Questions and Answers
  • 1. 
    What are the "three screens"?
    • A. 

      Theatre

    • B. 

      Media window

    • C. 

      Computer

    • D. 

      Television

    • E. 

      Mobile phone

  • 2. 
    How many people watched the 2008 Beijing Olympics?
    • A. 

      4.4 million

    • B. 

      4.4 billion

    • C. 

      4.1 billion

    • D. 

      3.1 trillion

  • 3. 
    The universal global medium is of the world is ...
    • A. 

      The computer

    • B. 

      The television

    • C. 

      The news

    • D. 

      The internet

    • E. 

      The mobile phone

  • 4. 
    What leads to cross media synergy?
    • A. 

      The internet

    • B. 

      Television

    • C. 

      Word of the mouth communication

    • D. 

      The news

  • 5. 
    Media Planning is also known as ...
    • A. 

      Cross Planning

    • B. 

      Channel Planning

    • C. 

      Commercial Planning

    • D. 

      Media Strategy

  • 6. 
    People shop while surrounded by an array of _________ experiences.
  • 7. 
    Can be planned to affect contact points.
    • A. 

      Contact arrangements

    • B. 

      Promotional activities

    • C. 

      Parties

  • 8. 
    They spend most of their time watching TV.
    • A. 

      Americans and Japanese

    • B. 

      Chinese and Japanese

    • C. 

      Elderly and Youth

    • D. 

      Middle aged and Youth

  • 9. 
    Polychronic cultures TV sets tend to be on all the time (poly = many)
    • A. 

      UAI

    • B. 

      Japanese

    • C. 

      MAS

    • D. 

      COL

  • 10. 
    IPTV stands for Internet __________ TV
  • 11. 
    IPTV is known as
    • A. 

      Netcasting

    • B. 

      Commercial advertising

    • C. 

      Media planning

    • D. 

      Webmastering

  • 12. 
    With IPTV, people watch it on their
    • A. 

      TV and cellphone

    • B. 

      Morning coffee runs

    • C. 

      Computer and cellphone

    • D. 

      Dvd's and vhs's

  • 13. 
    In 1990, the population with the most TV sets in Europe was...
    • A. 

      Spain

    • B. 

      Switzerland

    • C. 

      Germany

    • D. 

      UK

  • 14. 
    In 1997, the population with the most TV sets in Europe was...
    • A. 

      Switzerland

    • B. 

      Germany

    • C. 

      Ireland

    • D. 

      UK

  • 15. 
    During the 1970's, the European country with the least amount of TV's was...
    • A. 

      Portugal

    • B. 

      Kentucky

    • C. 

      Sweden

    • D. 

      France

  • 16. 
    In IDV, everyone has his/her own...
    • A. 

      Tv

    • B. 

      Radio

    • C. 

      Car

    • D. 

      Macbook

  • 17. 
    Listen to more radio.
    • A. 

      IDV

    • B. 

      MAS

    • C. 

      FEM

    • D. 

      IDTV

  • 18. 
    In COL cultures, they have ____ radio(s) per family.
    • A. 

      2

    • B. 

      0

    • C. 

      4

    • D. 

      1

  • 19. 
    Attributes of the Mobile Phone include...
    • A. 

      Use varies across cultures

    • B. 

      Used in IDV to inform each other

    • C. 

      Contract vs prepay

    • D. 

      IDV do not use it

  • 20. 
    The highest mobile broadband connectors (3G) were ...
    • A. 

      Italy, America, Japan

    • B. 

      Korea, Japan, Italy

    • C. 

      France, Japan, China

    • D. 

      France, Japan, America

  • 21. 
    In the US, families use the __________ to teach and educate their children.
    • A. 

      Mobile phone

    • B. 

      Television

    • C. 

      Computer

    • D. 

      Radio

  • 22. 
    Check all that are attributes of the World Wide Web
    • A. 

      Reach consumers anywhere in the world

    • B. 

      Www.

    • C. 

      High MAS use it to become more competitive

    • D. 

      High FEM use it to become more interactive

    • E. 

      Improves quality of life for high FEM

    • F. 

      Wealth and IDV

  • 23. 
    The 3 basic roles of the internet.
    • A. 

      News, Media, Youtube

    • B. 

      Education, Wealth, Conspiracy

    • C. 

      Imagination, Innovation, Entertainment

    • D. 

      Entertainment, Social, Information

  • 24. 
    In COL, internet usage replaces
    • A. 

      Brain cells

    • B. 

      Book reading

    • C. 

      Dating

    • D. 

      Commercial interruption

  • 25. 
    Ordering online replaces
    • A. 

      Mailmen

    • B. 

      Mail order

    • C. 

      Social networking