International Advertising - Chapter 8

40 Questions | By Houdini91 | Updated: Mar 20, 2022 | Attempts: 55

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Practice quiz for chapter 8 Culture and Media

Questions and Answers

1.

What are the "three screens"?
- A.
  
  Theatre
- B.
  
  Media window
- C.
  
  Computer
- D.
  
  Television
- E.
  
  Mobile phone
2.

How many people watched the 2008 Beijing Olympics?
- A.
  
  4.4 million
- B.
  
  4.4 billion
- C.
  
  4.1 billion
- D.
  
  3.1 trillion
3.

The universal global medium is of the world is ...
- A.
  
  The computer
- B.
  
  The television
- C.
  
  The news
- D.
  
  The internet
- E.
  
  The mobile phone
4.

What leads to cross media synergy?
- A.
  
  The internet
- B.
  
  Television
- C.
  
  Word of the mouth communication
- D.
  
  The news
5.

Media Planning is also known as ...
- A.
  
  Cross Planning
- B.
  
  Channel Planning
- C.
  
  Commercial Planning
- D.
  
  Media Strategy
6.

People shop while surrounded by an array of _________ experiences.
7.

Can be planned to affect contact points.
- A.
  
  Contact arrangements
- B.
  
  Promotional activities
- C.
  
  Parties
8.

They spend most of their time watching TV.
- A.
  
  Americans and Japanese
- B.
  
  Chinese and Japanese
- C.
  
  Elderly and Youth
- D.
  
  Middle aged and Youth
9.

Polychronic cultures TV sets tend to be on all the time (poly = many)
- A.
  
  UAI
- B.
  
  Japanese
- C.
  
  MAS
- D.
  
  COL
10.

IPTV stands for Internet __________ TV
11.

IPTV is known as
- A.
  
  Netcasting
- B.
  
  Commercial advertising
- C.
  
  Media planning
- D.
  
  Webmastering
12.

With IPTV, people watch it on their
- A.
  
  TV and cellphone
- B.
  
  Morning coffee runs
- C.
  
  Computer and cellphone
- D.
  
  Dvd's and vhs's
13.

In 1990, the population with the most TV sets in Europe was...
- A.
  
  Spain
- B.
  
  Switzerland
- C.
  
  Germany
- D.
  
  UK
14.

In 1997, the population with the most TV sets in Europe was...
- A.
  
  Switzerland
- B.
  
  Germany
- C.
  
  Ireland
- D.
  
  UK
15.

During the 1970's, the European country with the least amount of TV's was...
- A.
  
  Portugal
- B.
  
  Kentucky
- C.
  
  Sweden
- D.
  
  France
16.

In IDV, everyone has his/her own...
- A.
  
  Tv
- B.
  
  Radio
- C.
  
  Car
- D.
  
  Macbook
17.

Listen to more radio.
- A.
  
  IDV
- B.
  
  MAS
- C.
  
  FEM
- D.
  
  IDTV
18.

In COL cultures, they have ____ radio(s) per family.
- A.
  
  2
- B.
  
  0
- C.
  
  4
- D.
  
  1
19.

Attributes of the Mobile Phone include...
- A.
  
  Use varies across cultures
- B.
  
  Used in IDV to inform each other
- C.
  
  Contract vs prepay
- D.
  
  IDV do not use it
20.

The highest mobile broadband connectors (3G) were ...
- A.
  
  Italy, America, Japan
- B.
  
  Korea, Japan, Italy
- C.
  
  France, Japan, China
- D.
  
  France, Japan, America
21.

In the US, families use the __________ to teach and educate their children.
- A.
  
  Mobile phone
- B.
  
  Television
- C.
  
  Computer
- D.
  
  Radio
22.

Check all that are attributes of the World Wide Web
- A.
  
  Reach consumers anywhere in the world
- B.
  
  Www.
- C.
  
  High MAS use it to become more competitive
- D.
  
  High FEM use it to become more interactive
- E.
  
  Improves quality of life for high FEM
- F.
  
  Wealth and IDV
23.

The 3 basic roles of the internet.
- A.
  
  News, Media, Youtube
- B.
  
  Education, Wealth, Conspiracy
- C.
  
  Imagination, Innovation, Entertainment
- D.
  
  Entertainment, Social, Information
24.

In COL, internet usage replaces
- A.
  
  Brain cells
- B.
  
  Book reading
- C.
  
  Dating
- D.
  
  Commercial interruption
25.

Ordering online replaces
- A.
  
  Mailmen
- B.
  
  Mail order
- C.
  
  Social networking