How Much You Know About Search Engine Marketing? Trivia Quiz

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Quizzes Created: 1 | Total Attempts: 109
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  • 1/5 Questions

    Which of these tasks are not part of the marketing team’s function?

    • Coordinating statement inserts
    • Fulfilling rebates and rewards for promotions
    • Monitoring what people are saying about Moneris online
    • Making sure that Jim looks good on Business News Network (BNN)
    • Cleaning David Ades’ office
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About This Quiz

How much you know about search engine marketing? With the internet being accessible to more people, businesses are finding it beneficial to use it to gain more clients through their websites or pass on knowledge of their products or services. This quiz will help you learn more about this form of marketing, do give it a shot!

How Much You Know About Search Engine Marketing? Trivia Quiz - Quiz

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  • 2. 

    What is ‘Crawler’?

    • Is a really sneaky marketer that steals the best ideas from the competition

    • It’s a bot that crawls web pages on your site to read the information that’s on them so they can be found in search engines

    • It’s a really slow website or webpages that crawl at a snails pace

    • It’s a web developer that crawls on sites and tries to hack them to find vulnerabilities

    Correct Answer
    A. It’s a bot that crawls web pages on your site to read the information that’s on them so they can be found in search engines
    Explanation
    A crawler is a type of bot that is used to navigate through web pages on a website in order to gather information and index it for search engines. This allows the website to be easily found and displayed in search engine results. The crawler reads the content on each page and follows links to other pages within the site. It is an essential tool for search engine optimization and helps improve a website's visibility online.

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  • 3. 

    What is Black Hat Marketing Techniques?

    • They are marketing techniques that are considered illegal or unethical by web standards

    • It includes web site measurement techniques that capture information about website users.

    • They are methods of quickly bringing a product to market with less money

    • Black Hat is a term used when you confuse a customer with an unclear marketing message or offer.

    Correct Answer
    A. They are marketing techniques that are considered illegal or unethical by web standards
    Explanation
    Black Hat Marketing Techniques refer to marketing strategies that are deemed illegal or unethical according to web standards. These techniques involve using deceptive practices to manipulate search engines, deceive customers, or gain an unfair advantage over competitors. Examples of Black Hat techniques include keyword stuffing, cloaking, spamming, and link manipulation. These tactics violate the guidelines set by search engines and can lead to penalties or even banning of websites. It is important for businesses to adhere to ethical marketing practices to maintain their reputation and build trust with their audience.

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  • 4. 

    Which of these tactics were not part of our marketing mix this year?

    • Advertising in Dental Practice Management and trade journal

    • Direct mail to prospective businesses

    • Web banners on selected websites

    • Publishing media releases on consumer spending patterns

    • Distributing a free Marketing Team calendar to prospects

    Correct Answer
    A. Distributing a free Marketing Team calendar to prospects
    Explanation
    The tactic of distributing a free Marketing Team calendar to prospects was not part of our marketing mix this year. This means that we did not use this method to promote our products or services.

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  • 5. 

    How many banks/credit unions (including RBC & BMO) have formal referral agreements with Moneris?

    • 2

    • 5

    • 10

    • 15

    • None of the above

    Correct Answer
    A. 15
    Explanation
    The correct answer is 15 because the question asks for the number of banks/credit unions that have formal referral agreements with Moneris, including RBC and BMO. This means that RBC and BMO are included in the count, and since the question does not specify any other banks/credit unions, the answer is 15.

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  • Current Version
  • Mar 20, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Sep 13, 2010
    Quiz Created by
    Marketing_quiz
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