How Much You Know About Search Engine Marketing? Trivia Quiz

5 Questions | Total Attempts: 88

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How Much You Know About Search Engine Marketing? Trivia Quiz

How much you know about search engine marketing? With the internet being accessible to more people, businesses are finding it beneficial to use it to gain more clients through their websites or pass on knowledge of their products or services. This quiz will help you learn more about this form of marketing, do give it a shot!


Questions and Answers
  • 1. 
    Which of these tasks are not part of the marketing team’s function?
    • A. 

      Coordinating statement inserts

    • B. 

      Fulfilling rebates and rewards for promotions

    • C. 

      Monitoring what people are saying about Moneris online

    • D. 

      Making sure that Jim looks good on Business News Network (BNN)

    • E. 

      Cleaning David Ades’ office

  • 2. 
    What is Black Hat Marketing Techniques?
    • A. 

      They are marketing techniques that are considered illegal or unethical by web standards

    • B. 

      It includes web site measurement techniques that capture information about website users.

    • C. 

      They are methods of quickly bringing a product to market with less money

    • D. 

      Black Hat is a term used when you confuse a customer with an unclear marketing message or offer.

  • 3. 
    How many banks/credit unions (including RBC & BMO) have formal referral agreements with Moneris?
    • A. 

      2

    • B. 

      5

    • C. 

      10

    • D. 

      15

    • E. 

      None of the above

  • 4. 
    What is ‘Crawler’?
    • A. 

      Is a really sneaky marketer that steals the best ideas from the competition

    • B. 

      It’s a bot that crawls web pages on your site to read the information that’s on them so they can be found in search engines

    • C. 

      It’s a really slow website or webpages that crawl at a snails pace

    • D. 

      It’s a web developer that crawls on sites and tries to hack them to find vulnerabilities

  • 5. 
    Which of these tactics were not part of our marketing mix this year?
    • A. 

      Advertising in Dental Practice Management and trade journal

    • B. 

      Direct mail to prospective businesses

    • C. 

      Web banners on selected websites

    • D. 

      Publishing media releases on consumer spending patterns

    • E. 

      Distributing a free Marketing Team calendar to prospects

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