How Much You Know About Search Engine Marketing? Trivia Quiz

1. Which of these tasks are not part of the marketing team's function?

Coordinating statement inserts

Fulfilling rebates and rewards for promotions

Monitoring what people are saying about Moneris online

Making sure that Jim looks good on Business News Network (BNN)

Cleaning David Ades’ office

Cleaning David Ades' office is not part of the marketing team's function because it does not directly relate to promoting or advertising the company's products or services. The marketing team is responsible for tasks such as coordinating statement inserts, fulfilling rebates and rewards for promotions, and monitoring online conversations about the company. However, office cleaning is typically handled by a separate department or service.

Explanation

Cleaning David Ades' office is not part of the marketing team's function because it does not directly relate to promoting or advertising the company's products or services. The marketing team is responsible for tasks such as coordinating statement inserts, fulfilling rebates and rewards for promotions, and monitoring online conversations about the company. However, office cleaning is typically handled by a separate department or service.

2. What is 'Crawler'?

Is a really sneaky marketer that steals the best ideas from the competition

It’s a really slow website or webpages that crawl at a snails pace

It’s a web developer that crawls on sites and tries to hack them to find vulnerabilities

A crawler is a type of bot that is used to navigate through web pages on a website in order to gather information and index it for search engines. This allows the website to be easily found and displayed in search engine results. The crawler reads the content on each page and follows links to other pages within the site. It is an essential tool for search engine optimization and helps improve a website's visibility online.

Explanation

A crawler is a type of bot that is used to navigate through web pages on a website in order to gather information and index it for search engines. This allows the website to be easily found and displayed in search engine results. The crawler reads the content on each page and follows links to other pages within the site. It is an essential tool for search engine optimization and helps improve a website's visibility online.

3. What is Black Hat Marketing Techniques?

They are marketing techniques that are considered illegal or unethical by web standards

It includes web site measurement techniques that capture information about website users.

They are methods of quickly bringing a product to market with less money

Black Hat is a term used when you confuse a customer with an unclear marketing message or offer.

Black Hat Marketing Techniques refer to marketing strategies that are deemed illegal or unethical according to web standards. These techniques involve using deceptive practices to manipulate search engines, deceive customers, or gain an unfair advantage over competitors. Examples of Black Hat techniques include keyword stuffing, cloaking, spamming, and link manipulation. These tactics violate the guidelines set by search engines and can lead to penalties or even banning of websites. It is important for businesses to adhere to ethical marketing practices to maintain their reputation and build trust with their audience.

Explanation

Black Hat Marketing Techniques refer to marketing strategies that are deemed illegal or unethical according to web standards. These techniques involve using deceptive practices to manipulate search engines, deceive customers, or gain an unfair advantage over competitors. Examples of Black Hat techniques include keyword stuffing, cloaking, spamming, and link manipulation. These tactics violate the guidelines set by search engines and can lead to penalties or even banning of websites. It is important for businesses to adhere to ethical marketing practices to maintain their reputation and build trust with their audience.

4. Which of these tactics were not part of our marketing mix this year?

Advertising in Dental Practice Management and trade journal

Direct mail to prospective businesses

Web banners on selected websites

Publishing media releases on consumer spending patterns

Distributing a free Marketing Team calendar to prospects

The tactic of distributing a free Marketing Team calendar to prospects was not part of our marketing mix this year. This means that we did not use this method to promote our products or services.

Explanation

The tactic of distributing a free Marketing Team calendar to prospects was not part of our marketing mix this year. This means that we did not use this method to promote our products or services.

5. How many banks/credit unions (including RBC & BMO) have formal referral agreements with Moneris?

2

5

10

15

None of the above

The correct answer is 15 because the question asks for the number of banks/credit unions that have formal referral agreements with Moneris, including RBC and BMO. This means that RBC and BMO are included in the count, and since the question does not specify any other banks/credit unions, the answer is 15.

Explanation

The correct answer is 15 because the question asks for the number of banks/credit unions that have formal referral agreements with Moneris, including RBC and BMO. This means that RBC and BMO are included in the count, and since the question does not specify any other banks/credit unions, the answer is 15.