Basics Of Search Engine Marketing Trivia Quiz! Trivia
Do you know anything about search engine marketing? Do you think you can pass this quiz? Search engine marketing is a mode of internet marketing that involves promoting various websites by elevating their visibility in search engine result pages, mostly through paid advertising. It also alters the structure of the sites to reach a higher ranking in search engine results. If you choose to learn more about search engine marketing, complete this quiz.
- 1.
Which of the following is NOT crucial to Search Engine Optimization?
- A.
Keywords
- B.
Inbound links
- C.
Outbound links
- D.
Page Tagging
Correct Answer
C. Outbound linksExplanation
Keywords, page tags, and inbound links (links TO your website) are crucial for SEO purposes. Outbound links (links FROM your website to another site) aren’t crucial, as they are mostly used as reciprocation for providing links to your website.Rate this question:
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- 2.
What is SERP, as it relates to search marketing?
- A.
Search Engine Redirect Protocol
- B.
Search Engine Results Page
- C.
Search Engine Revenue Performance
- D.
Search Engine Results Performance
Correct Answer
B. Search Engine Results PageExplanation
SERP stands for the Search Engine Results Page, what comes up when you type a word or phrase into Google or another search engine.Rate this question:
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- 3.
Which of the following allows you to experiment with search traffic that you don’t currently rank for in organic search:
- A.
Foundational SEO
- B.
Pay-Per-Click
- C.
Social Media
- D.
Digital Press Releases
Correct Answer
B. Pay-Per-ClickExplanation
PPC data is an excellent source of new keywords for your organic campaign because “broad match” allows you to target permutations of keywords that you may not have thought about yet.Rate this question:
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- 4.
Why is Video Optimization important to SEO?
- A.
The content is often viral and generates links
- B.
Google is beginning to index content in videos
- C.
Videos generate brand related search activity
- D.
All of the Above
- E.
None of the Above
Correct Answer
D. All of the AboveExplanation
25% of all Google's searches come from YouTube, whose pages rank well for relevant keywords.Rate this question:
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- 5.
What is a "long tail" keyword?
- A.
A term to describe those narrow, very specific keywords that may not be the top, broad keywords but may have value.
- B.
A term to describe the payoffs you may get from a keyword weeks, months, or even years in the future.
- C.
A term to describe the broadest, most generic keywords.
- D.
A term to describe the actual length of the keyword phrase
Correct Answer
A. A term to describe those narrow, very specific keywords that may not be the top, broad keywords but may have value.Explanation
You can think of all the keywords that are possibly used to get to your page as a tail. The short tail describes those popular, broad terms. There will be relatively few of those, hence the tern “short” tail. The long tail, on the other hand, describes those narrow, specific terms. There are many more of those, hence the term “long” tail.Rate this question:
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- 6.
Searches made on a mobile device are different from searches made on a home laptop in that more than half of all mobile searches ________________________.
- A.
Return zero results
- B.
Are completed via voice (as opposed to typed)
- C.
Have local intent
- D.
All of the Above
Correct Answer
C. Have local intentExplanation
Mobile searches are mostly locally-focused in intent. So be sure to segment your ads by device to emphasize “local” in your mobile device ads.Rate this question:
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- 7.
The Google Algorithm, the mathematical formula for determining what results are shown for a certain search word or phrase, is ______________.
- A.
Known and Static
- B.
Unknown and Static
- C.
Known and Ever-changing
- D.
Unknown and Ever-changing
Correct Answer
D. Unknown and Ever-changingExplanation
The Google Algorithm is unknown and ever-changing. You can’t trick Google, at least not for long.Rate this question:
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- 8.
When establishing a deep understanding of the client while developing an SEO strategy, why is it important to have the client list who they believe are their top 5 competitors?
- A.
To have a set list of companies to match for marketing strategies
- B.
To get the client to face the reality that they do not operate in a void
- C.
To compare them to the top 5 keyword competitors
- D.
To find strategies that work to copy for their own
Correct Answer
C. To compare them to the top 5 keyword competitorsExplanation
Keyword competitors may differ from perceived clients. This establishes a distinction between business competition and online competition.Rate this question:
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- 9.
A page on a website that can be accessed through multiple URLs is a problem for SEO purposes. What kind of problem is it?
- A.
An indexing problem
- B.
A redirect issue
- C.
A duplicate content issue
- D.
A coding issue
- E.
A usability issue
Correct Answer
C. A duplicate content issueExplanation
Search engines go to great lengths to eliminate duplicate content, placing pages that they feel are duplicate into supplemental results which have low probability of being viewed.Rate this question:
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- 10.
Which of the following content can search engine spiders NOT read:
- A.
Java script
- B.
Flash
- C.
Ajax
- D.
All of the above
- E.
None of the above
Correct Answer
D. All of the aboveExplanation
It is critical to understand that Java script, Flash, AJAX and other advanced programming languages aren’t easily read by search engines. This may change in the years to come, but for the time being, it is important to be aware of.Rate this question:
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- 11.
Which of the following defines a web page, is displayed at the top of a web browser, and is used by many search engines as the name of a website in a search result listing?
- A.
Meta Keyword Tag
- B.
HTML Title Tag
- C.
Meta Description Tag
Correct Answer
B. HTML Title TagExplanation
All page titles should read like an intelligible sentence or phrase, and should never repeat a keyword more than twice.Rate this question:
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- 12.
The process of creating or refining website content so that it is relevant to targeted keyword phrases while providing real value and information to users is known as:
- A.
On-Page Optimization
- B.
Information Architechture
- C.
Site-Wide Optimization
Correct Answer
A. On-Page OptimizationExplanation
In this process you align the focus of your content on the page with the keyword phrases that you are targeting for that particular page.Rate this question:
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- 13.
Social media’s impact on SEO rankings has __________ over the last several years.
- A.
Increased considerably
- B.
Increased slightly
- C.
Stayed the same
- D.
Decreased slightly
- E.
Decreased considerably
Correct Answer
A. Increased considerablyExplanation
Social Media’s impact on SEO rankings has increased considerably over the last several years. Essentially, it’s difficult to rank in SEO without social media.Rate this question:
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- 14.
Information Architecture refers to:
- A.
The HTML code and the particular organization used to build the site
- B.
An artistic design of the site
- C.
The manner in which content is divided into thematic sections within a Web site
- D.
Research and analytics supporting the information presented to the users of a Web site
Correct Answer
C. The manner in which content is divided into thematic sections within a Web siteExplanation
Information Architecture is particularly effective if it is keyword focused, which enhances search optimization and usability.Rate this question:
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- 15.
301 redirects are used to clear up which problem?
- A.
Sessions IDs
- B.
Tracking Codes
- C.
Print Pages
- D.
Multiple URL Paths
Correct Answer
D. Multiple URL PathsExplanation
This problem can also be solved by blocking a duplicate URL from search with the robots.txt protocol.Rate this question:
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- 16.
The tag used by search engines to determine the intended URL for any specific web page is:
- A.
REL=Canonical
- B.
Robots.txt
- C.
ALT+F4
- D.
< meta name=”robots” content=”NOODP,NOYDIR”/>
Correct Answer
A. REL=CanonicalExplanation
The tag helps search engines correlate any duplicate versions of the page to the intended URL.Rate this question:
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- 17.
Hiding Keywords in Java/Ajax or using hidden text/small fonts is the best way to increase Keyword density and page ranking.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
It is highly recommended to stay away from any ‘black hat’ techniques such as hiding keywords, as you may be penalized in the rankings as a resultRate this question:
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- 18.
Which of the following is NOT a factor in determining the value of links?
- A.
Whether the page is indexed
- B.
Page Rank of the page the link is on
- C.
The number of images and flash content on the linked page
- D.
Age of the domain that the link is on
Correct Answer
C. The number of images and flash content on the linked pageExplanation
These criteria change over time and need to be constantly re-evaluated to ensure the selection of quality links.Rate this question:
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- 19.
Long ago, a best practice for SEO was to create an HTML sitemap of at least all your higher-level pages and link this HTML sitemap from the footer of all site pages. This allowed search engines the ability to have a buffet of site URLs from any one page on your site. Then along came __________________, which is the preferred means of data digestion by search engines.
- A.
SQL, Structured Query Language
- B.
S-expression, symbolic expression
- C.
XML sitemaps, Extensible Markup Language
Correct Answer
C. XML sitemaps, Extensible Markup LanguageExplanation
It’s XML sitemaps that are now how search engines prefer to digest data. If you’re a professional in SEO, then this term is familiar to you.Rate this question:
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