Basics Of Search Engine Marketing Trivia Quiz! Trivia

19 Questions | Total Attempts: 410

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Basics Of Search Engine Marketing Trivia Quiz! Trivia

Do you know anything about search engine marketing? Do you think you can pass this quiz? Search engine marketing is a mode of internet marketing that involves promoting various websites by elevating their visibility in search engine result pages, mostly through paid advertising. It also alters the structure of the sites to reach a higher ranking in search engine results. If you choose to learn more about search engine marketing, complete this quiz.


Questions and Answers
  • 1. 
    Which of the following is NOT crucial to Search Engine Optimization?
    • A. 

      Keywords

    • B. 

      Inbound links

    • C. 

      Outbound links

    • D. 

      Page Tagging

  • 2. 
    What is SERP, as it relates to search marketing?
    • A. 

      Search Engine Redirect Protocol

    • B. 

      Search Engine Results Page

    • C. 

      Search Engine Revenue Performance

    • D. 

      Search Engine Results Performance

  • 3. 
    Which of the following allows you to experiment with search traffic that you don’t currently rank for in organic search:
    • A. 

      Foundational SEO

    • B. 

      Pay-Per-Click

    • C. 

      Social Media

    • D. 

      Digital Press Releases

  • 4. 
    Why is Video Optimization important to SEO?
    • A. 

      The content is often viral and generates links

    • B. 

      Google is beginning to index content in videos

    • C. 

      Videos generate brand related search activity

    • D. 

      All of the Above

    • E. 

      None of the Above

  • 5. 
    What is a "long tail" keyword?
    • A. 

      A term to describe those narrow, very specific keywords that may not be the top, broad keywords but may have value.

    • B. 

      A term to describe the payoffs you may get from a keyword weeks, months, or even years in the future.

    • C. 

      A term to describe the broadest, most generic keywords.

    • D. 

      A term to describe the actual length of the keyword phrase

  • 6. 
    Searches made on a mobile device are different from searches made on a home laptop in that more than half of all mobile searches ________________________.
    • A. 

      Return zero results

    • B. 

      Are completed via voice (as opposed to typed)

    • C. 

      Have local intent

    • D. 

      All of the Above

  • 7. 
    The Google Algorithm, the mathematical formula for determining what results are shown for a certain search word or phrase, is ______________.
    • A. 

      Known and Static

    • B. 

      Unknown and Static

    • C. 

      Known and Ever-changing

    • D. 

      Unknown and Ever-changing

  • 8. 
    When establishing a deep understanding of the client while developing an SEO strategy, why is it important to have the client list who they believe are their top 5 competitors?
    • A. 

      To have a set list of companies to match for marketing strategies

    • B. 

      To get the client to face the reality that they do not operate in a void

    • C. 

      To compare them to the top 5 keyword competitors

    • D. 

      To find strategies that work to copy for their own

  • 9. 
    A page on a website that can be accessed through multiple URLs is a problem for SEO purposes.  What kind of problem is it?
    • A. 

      An indexing problem

    • B. 

      A redirect issue

    • C. 

      A duplicate content issue

    • D. 

      A coding issue

    • E. 

      A usability issue

  • 10. 
    Which of the following content can search engine spiders NOT read:
    • A. 

      Java script

    • B. 

      Flash

    • C. 

      Ajax

    • D. 

      All of the above

    • E. 

      None of the above

  • 11. 
    Which of the following defines a web page, is displayed at the top of a web browser, and is used by many search engines as the name of a website in a search result listing?
    • A. 

      Meta Keyword Tag

    • B. 

      HTML Title Tag

    • C. 

      Meta Description Tag

  • 12. 
    The process of creating or refining website content so that it is relevant to targeted keyword phrases while providing real value and information to users is known as:
    • A. 

      On-Page Optimization

    • B. 

      Information Architechture

    • C. 

      Site-Wide Optimization

  • 13. 
    Social media’s impact on SEO rankings has __________ over the last several years.
    • A. 

      Increased considerably

    • B. 

      Increased slightly

    • C. 

      Stayed the same

    • D. 

      Decreased slightly

    • E. 

      Decreased considerably

  • 14. 
    Information Architecture refers to:
    • A. 

      The HTML code and the particular organization used to build the site

    • B. 

      An artistic design of the site

    • C. 

      The manner in which content is divided into thematic sections within a Web site

    • D. 

      Research and analytics supporting the information presented to the users of a Web site

  • 15. 
    301 redirects are used to clear up which problem?
    • A. 

      Sessions IDs

    • B. 

      Tracking Codes

    • C. 

      Print Pages

    • D. 

      Multiple URL Paths

  • 16. 
    The tag used by search engines to determine the intended URL for any specific web page is:
    • A. 

      REL=Canonical

    • B. 

      Robots.txt

    • C. 

      ALT+F4

    • D. 

      < meta name=”robots” content=”NOODP,NOYDIR”/>

  • 17. 
    Hiding Keywords in Java/Ajax or using hidden text/small fonts is the best way to increase Keyword density and page ranking.
    • A. 

      True

    • B. 

      False

  • 18. 
    Which of the following is NOT a factor in determining the value of links?
    • A. 

      Whether the page is indexed

    • B. 

      Page Rank of the page the link is on

    • C. 

      The number of images and flash content on the linked page

    • D. 

      Age of the domain that the link is on

  • 19. 
    Long ago, a best practice for SEO was to create an HTML sitemap of at least all your higher-level pages and link this HTML sitemap from the footer of all site pages. This allowed search engines the ability to have a buffet of site URLs from any one page on your site. Then along came __________________, which is the preferred means of data digestion by search engines.
    • A. 

      SQL, Structured Query Language

    • B. 

      S-expression, symbolic expression

    • C. 

      XML sitemaps, Extensible Markup Language

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