Search Engine Marketing & Track Quiz

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| By Karen Nelson
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Karen Nelson
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Quizzes Created: 16 | Total Attempts: 22,321
Questions: 11 | Attempts: 1,140

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Digital Marketing Quizzes & Trivia

Search Engine Marketing & Track Quiz


Questions and Answers
  • 1. 

    A Search budget will come back with the requested target area and vertical with a monthly _____

    • A.

      Guaranteed # of customers

    • B.

      Click through rate

    • C.

      Minimum # of impressions

    • D.

      Budget spend range

    Correct Answer
    D. Budget spend range
    Explanation
    The correct answer is "budget spend range". A search budget refers to the amount of money allocated for advertising on search engines. The budget spend range indicates the range of money that can be spent within a given period of time, such as a month. It helps advertisers plan and control their spending on search advertising campaigns.

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  • 2. 

    With PPC, advertisers only pay the publisher when their ad is _____

    • A.

      Viewed

    • B.

      Optimized

    • C.

      Clicked on

    • D.

      Popular

    Correct Answer
    C. Clicked on
    Explanation
    With PPC (Pay-Per-Click), advertisers are charged only when their ad is clicked on by a user. This means that advertisers are not charged for impressions or views of their ads, but only when a user takes action and clicks on the ad. This payment model ensures that advertisers are only paying for actual engagement and potential conversions, rather than just exposure.

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  • 3. 

    Regarding PPC, advertisers typically bid on keyword phrases relevant to their market and geography.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Advertisers in PPC (Pay-Per-Click) campaigns usually bid on keyword phrases that are relevant to their market and geography. This means that when a user searches for a particular keyword or phrase, the advertiser's ad may appear if it matches the search query and the advertiser has bid on that keyword. By targeting specific keywords and geographic locations, advertisers can ensure that their ads are shown to a relevant audience, increasing the chances of attracting potential customers and driving conversions.

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  • 4. 

    Search Engine PPC is an internet advertising model used to direct traffic to websites.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Search Engine PPC, also known as Search Engine Pay-Per-Click, is indeed an internet advertising model that aims to drive traffic to websites. In this model, advertisers pay a fee each time their ad is clicked on search engine result pages. This method allows businesses to display their ads prominently and target specific keywords, increasing the chances of attracting potential customers to their websites. Therefore, the statement "Search Engine PPC is an internet advertising model used to direct traffic to websites" is true.

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  • 5. 

    Pay Per Click ads can also be called sponsored links or sponsored ads.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Pay Per Click ads are indeed commonly referred to as sponsored links or sponsored ads. This is because these ads are paid advertisements where advertisers pay a fee each time their ad is clicked on by a user. These ads are typically displayed at the top or side of search engine results pages, and they are labeled as sponsored to differentiate them from organic search results. Therefore, it is correct to say that Pay Per Click ads can also be called sponsored links or sponsored ads.

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  • 6. 

    Budget is determined on a _____ basis.

    • A.

      Quarterly

    • B.

      Yearly

    • C.

      Monthly

    • D.

      Hourly

    Correct Answer
    C. Monthly
    Explanation
    The budget is determined on a monthly basis, meaning that it is planned and allocated for each month. This allows for more frequent monitoring and adjustments to the budget as needed. Quarterly, yearly, and hourly budgets would not provide the same level of detail and flexibility in managing expenses and financial planning.

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  • 7. 

    What is the username and password to the training site?  (training.propelmarketing.com)

    • A.

      Demo demo

    • B.

      Propel propelU

    • C.

      Sales sales

    • D.

      Password password

    Correct Answer
    B. Propel propelU
    Explanation
    The correct answer is "propel propelU". This answer suggests that the username to the training site is "propel" and the password is "propelU".

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  • 8. 

    What is the one-time setup fee for a SEM campaign?

    • A.

      $250

    • B.

      $199

    • C.

      Free, we never charge setup fees

    • D.

      $500

    Correct Answer
    B. $199
    Explanation
    The one-time setup fee for a SEM campaign is $199.

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  • 9. 

    To purchase Call Tracking separately, what is the cost?

    • A.

      $99/month

    • B.

      You cannot purchase Track separately

    • C.

      $20/month

    • D.

      $40/month

    Correct Answer
    D. $40/month
    Explanation
    The given correct answer states that the cost to purchase Call Tracking separately is $40/month. This implies that if someone wants to specifically acquire Call Tracking services without any additional features or packages, they would have to pay $40 per month for it.

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  • 10. 

    For SEM campaigns, what happens if we do not spend the client's budget in any given month?

    • A.

      Money rolls over to the following month's budget

    • B.

      Goes towards company holiday party

    • C.

      Nobody really knows?

    • D.

      Company keeps the difference

    Correct Answer
    A. Money rolls over to the following month's budget
    Explanation
    If we do not spend the client's budget in any given month for SEM campaigns, the money will roll over to the following month's budget. This means that the unused funds will be added to the budget for the next month, allowing for a larger budget and potentially more opportunities for advertising and reaching the campaign goals.

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  • 11. 

    After you sell a SEM campaign, what do you need to do next?  (besides celebrate)

    • A.

      Nothing! Continue the celebration because the CSM knows what to do

    • B.

      Schedule an appointment between the customer and a CSM

    • C.

      Plan to attend first 10-15 minutes of the appointment to assist in the transition

    • D.

      Supply the CSM with as much information as possible (brochures, print ads etc.)

    Correct Answer(s)
    B. Schedule an appointment between the customer and a CSM
    C. Plan to attend first 10-15 minutes of the appointment to assist in the transition
    D. Supply the CSM with as much information as possible (brochures, print ads etc.)
    Explanation
    After selling a SEM campaign, the next step is to schedule an appointment between the customer and a CSM. This is important to ensure a smooth transition and to discuss the details and goals of the campaign. Additionally, it is recommended to attend the first 10-15 minutes of the appointment to assist in the transition and provide any necessary support. Lastly, supplying the CSM with as much information as possible, such as brochures and print ads, will help them better understand the campaign and effectively manage it.

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