Search Engine Marketing & Track Quiz

11 Questions | Total Attempts: 1024

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Search Engine Marketing Quizzes & Trivia

Search Engine Marketing & Track Quiz


Questions and Answers
  • 1. 
    A Search budget will come back with the requested target area and vertical with a monthly _____
    • A. 

      Guaranteed # of customers

    • B. 

      Click through rate

    • C. 

      Minimum # of impressions

    • D. 

      Budget spend range

  • 2. 
    With PPC, advertisers only pay the publisher when their ad is _____
    • A. 

      Viewed

    • B. 

      Optimized

    • C. 

      Clicked on

    • D. 

      Popular

  • 3. 
    Regarding PPC, advertisers typically bid on keyword phrases relevant to their market and geography.
    • A. 

      True

    • B. 

      False

  • 4. 
    Search Engine PPC is an internet advertising model used to direct traffic to websites.
    • A. 

      True

    • B. 

      False

  • 5. 
    Pay Per Click ads can also be called sponsored links or sponsored ads.
    • A. 

      True

    • B. 

      False

  • 6. 
    Budget is determined on a _____ basis.
    • A. 

      Quarterly

    • B. 

      Yearly

    • C. 

      Monthly

    • D. 

      Hourly

  • 7. 
    What is the username and password to the training site?  (training.propelmarketing.com)
    • A. 

      Demo demo

    • B. 

      Propel propelU

    • C. 

      Sales sales

    • D. 

      Password password

  • 8. 
    What is the one-time setup fee for a SEM campaign?
    • A. 

      $250

    • B. 

      $199

    • C. 

      Free, we never charge setup fees

    • D. 

      $500

  • 9. 
    To purchase Call Tracking separately, what is the cost?
    • A. 

      $99/month

    • B. 

      You cannot purchase Track separately

    • C. 

      $20/month

    • D. 

      $40/month

  • 10. 
    For SEM campaigns, what happens if we do not spend the client's budget in any given month?
    • A. 

      Money rolls over to the following month's budget

    • B. 

      Goes towards company holiday party

    • C. 

      Nobody really knows?

    • D. 

      Company keeps the difference

  • 11. 
    After you sell a SEM campaign, what do you need to do next?  (besides celebrate)
    • A. 

      Nothing! Continue the celebration because the CSM knows what to do

    • B. 

      Schedule an appointment between the customer and a CSM

    • C. 

      Plan to attend first 10-15 minutes of the appointment to assist in the transition

    • D. 

      Supply the CSM with as much information as possible (brochures, print ads etc.)

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