Search Engine Marketing & Track Quiz
Search Engine Marketing & Track Quiz
- 1.A Search budget will come back with the requested target area and vertical with a monthly _____
- A.
Guaranteed # of customers
- B.
Click through rate
- C.
Minimum # of impressions
- D.
Budget spend range
- 2.With PPC, advertisers only pay the publisher when their ad is _____
- A.
Viewed
- B.
Optimized
- C.
Clicked on
- D.
Popular
- 3.Regarding PPC, advertisers typically bid on keyword phrases relevant to their market and geography.
- A.
True
- B.
False
- 4.Search Engine PPC is an internet advertising model used to direct traffic to websites.
- A.
True
- B.
False
- 5.Pay Per Click ads can also be called sponsored links or sponsored ads.
- A.
True
- B.
False
- 6.Budget is determined on a _____ basis.
- A.
Quarterly
- B.
Yearly
- C.
Monthly
- D.
Hourly
- 7.What is the username and password to the training site? (training.propelmarketing.com)
- A.
Demo demo
- B.
Propel propelU
- C.
Sales sales
- D.
Password password
- 8.What is the one-time setup fee for a SEM campaign?
- A.
$250
- B.
$199
- C.
Free, we never charge setup fees
- D.
$500
- 9.To purchase Call Tracking separately, what is the cost?
- A.
$99/month
- B.
You cannot purchase Track separately
- C.
$20/month
- D.
$40/month
- 10.For SEM campaigns, what happens if we do not spend the client's budget in any given month?
- A.
Money rolls over to the following month's budget
- B.
Goes towards company holiday party
- C.
Nobody really knows?
- D.
Company keeps the difference
- 11.After you sell a SEM campaign, what do you need to do next? (besides celebrate)
- A.
Nothing! Continue the celebration because the CSM knows what to do
- B.
Schedule an appointment between the customer and a CSM
- C.
Plan to attend first 10-15 minutes of the appointment to assist in the transition
- D.
Supply the CSM with as much information as possible (brochures, print ads etc.)
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