Important Questions On Search Engine Marketing! Quiz

19 Questions | Total Attempts: 174

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Questions and Answers
  • 1. 
    Which of the following is NOT crucial to Search Engine Optimization?
    • A. 

      Keywords

    • B. 

      Inbound links

    • C. 

      Outbound links

    • D. 

      Page Tagging

  • 2. 
    What is SERP, as it relates to search marketing?
    • A. 

      Search Engine Redirect Protocol

    • B. 

      Search Engine Results Page

    • C. 

      Search Engine Revenue Performance

    • D. 

      Search Engine Results Performance

  • 3. 
    Which of the following allows you to experiment with search traffic that you don’t currently rank for in organic search:
    • A. 

      Foundational SEO

    • B. 

      Pay-Per-Click

    • C. 

      Social Media

    • D. 

      Digital Press Releases

  • 4. 
    Why is Video Optimization important to SEO?
    • A. 

      The content is often viral and generates links

    • B. 

      Google is beginning to index content in videos

    • C. 

      Videos generate brand related search activity

    • D. 

      All of the Above

    • E. 

      None of the Above

  • 5. 
    What is a "long tail" keyword?
    • A. 

      A term to describe those narrow, very specific keywords that may not be the top, broad keywords but may have value.

    • B. 

      A term to describe the payoffs you may get from a keyword weeks, months, or even years in the future.

    • C. 

      A term to describe the broadest, most generic keywords.

    • D. 

      A term to describe the actual length of the keyword phrase

  • 6. 
    Searches made on a mobile device are different from searches made on a home laptop in that more than half of all mobile searches ________________________.
    • A. 

      Return zero results

    • B. 

      Are complicated via voice (as opposed to typed)

    • C. 

      Have local intent

    • D. 

      All of the Above

  • 7. 
    The Google Algorithm, the mathematical formula for determining what results are shown for a certain search word or phrase, is ______________.
    • A. 

      Known and Static

    • B. 

      Unknown and Static

    • C. 

      Known and Ever-changing

    • D. 

      Unknown and Ever-changing

  • 8. 
    When establishing a deep understanding of the client while developing an SEO strategy, why is it important to have the client list who they believe are their top 5 competitors?
    • A. 

      To have a set list of companies to match for marketing strategies

    • B. 

      To get the client to face the reality that they do not operate in a void

    • C. 

      To compare them to the top 5 keyword competitors

    • D. 

      To find strategies that work to copy for their own

  • 9. 
    A page on a website that can be accessed through multiple URLs is a problem for SEO purposes.  What kind of problem is it?
    • A. 

      An indexing problem

    • B. 

      A redirect issue

    • C. 

      A duplicate content issue

    • D. 

      A coding issue

    • E. 

      A usability issue

  • 10. 
    Which of the following content can search engine spiders NOT read:
    • A. 

      Java script

    • B. 

      Flash

    • C. 

      Ajax

    • D. 

      All of the above

    • E. 

      None of the above

  • 11. 
    Which of the following defines a web page, is displayed at the top of a web browser, and is used by many search engines as the name of a website in a search result listing?
    • A. 

      Meta Keyword Tag

    • B. 

      HTML Title Tag

    • C. 

      Meta Description Tag

  • 12. 
    The process of creating or refining website content so that it is relevant to targeted keyword phrases while providing real value and information to users is known as:
    • A. 

      On-Page Optimization

    • B. 

      Information Architechture

    • C. 

      Site-Wide Optimization

  • 13. 
    Social media’s impact on SEO rankings has __________ over the last several years.
    • A. 

      Increased considerably

    • B. 

      Increased slightly

    • C. 

      Stayed the same

    • D. 

      Decreased slightly

    • E. 

      Decreased considerably

  • 14. 
    Information Architecture refers to:
    • A. 

      The HTML code and the particular organization used to build the site

    • B. 

      An artistic design of the site

    • C. 

      The manner in which content is divided into thematic sections within a Web site

    • D. 

      Research and analytics supporting the information presented to the users of a Web site

  • 15. 
    301 redirects are used to clear up which problem?
    • A. 

      Sessions IDs

    • B. 

      Tracking Codes

    • C. 

      Print Pages

    • D. 

      Multiple URL Paths

  • 16. 
    The tag used by search engines to determine the intended URL for any specific web page is:
    • A. 

      REL=Canonical

    • B. 

      Robots.txt

    • C. 

      ALT+F4

    • D. 

      < meta name=”robots” content=”NOODP,NOYDIR”/>

  • 17. 
    Hiding Keywords in Java/Ajax or using hidden text/small fonts is the best way to increase Keyword density and page ranking.
    • A. 

      True

    • B. 

      False

  • 18. 
    Which of the following is NOT a factor in determining the value of links?
    • A. 

      Whether the page is indexed

    • B. 

      Page Rank of the page the link is on

    • C. 

      The number of images and flash content on the linked page

    • D. 

      Age of the domain that the link is on

  • 19. 
    Long ago, a best practice for SEO was to create an HTML sitemap of at least all your higher-level pages and link this HTML sitemap from the footer of all site pages. This allowed search engines the ability to have a buffet of site URLs from any one page on your site. Then along came __________________, which is the preferred means of data digestion by search engines.
    • A. 

      SQL, Structured Query Language

    • B. 

      S-expression, symbolic expression

    • C. 

      XML sitemaps, Extensible Markup Language

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