Important Questions On Search Engine Marketing! Quiz
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- 1.Which of the following is NOT crucial to Search Engine Optimization?
- A.
Keywords
- B.
Inbound links
- C.
Outbound links
- D.
Page Tagging
- 2.What is SERP, as it relates to search marketing?
- A.
Search Engine Redirect Protocol
- B.
Search Engine Results Page
- C.
Search Engine Revenue Performance
- D.
Search Engine Results Performance
- 3.Which of the following allows you to experiment with search traffic that you don’t currently rank for in organic search:
- A.
Foundational SEO
- B.
Pay-Per-Click
- C.
Social Media
- D.
Digital Press Releases
- 4.Why is Video Optimization important to SEO?
- A.
The content is often viral and generates links
- B.
Google is beginning to index content in videos
- C.
Videos generate brand related search activity
- D.
All of the Above
- E.
None of the Above
- 5.What is a "long tail" keyword?
- A.
A term to describe those narrow, very specific keywords that may not be the top, broad keywords but may have value.
- B.
A term to describe the payoffs you may get from a keyword weeks, months, or even years in the future.
- C.
A term to describe the broadest, most generic keywords.
- D.
A term to describe the actual length of the keyword phrase
- 6.Searches made on a mobile device are different from searches made on a home laptop in that more than half of all mobile searches ________________________.
- A.
Return zero results
- B.
Are complicated via voice (as opposed to typed)
- C.
Have local intent
- D.
All of the Above
- 7.The Google Algorithm, the mathematical formula for determining what results are shown for a certain search word or phrase, is ______________.
- A.
Known and Static
- B.
Unknown and Static
- C.
Known and Ever-changing
- D.
Unknown and Ever-changing
- 8.When establishing a deep understanding of the client while developing an SEO strategy, why is it important to have the client list who they believe are their top 5 competitors?
- A.
To have a set list of companies to match for marketing strategies
- B.
To get the client to face the reality that they do not operate in a void
- C.
To compare them to the top 5 keyword competitors
- D.
To find strategies that work to copy for their own
- 9.A page on a website that can be accessed through multiple URLs is a problem for SEO purposes. What kind of problem is it?
- A.
An indexing problem
- B.
A redirect issue
- C.
A duplicate content issue
- D.
A coding issue
- E.
A usability issue
- 10.Which of the following content can search engine spiders NOT read:
- A.
Java script
- B.
Flash
- C.
Ajax
- D.
All of the above
- E.
None of the above
- 11.Which of the following defines a web page, is displayed at the top of a web browser, and is used by many search engines as the name of a website in a search result listing?
- A.
Meta Keyword Tag
- B.
HTML Title Tag
- C.
Meta Description Tag
- 12.The process of creating or refining website content so that it is relevant to targeted keyword phrases while providing real value and information to users is known as:
- A.
On-Page Optimization
- B.
Information Architechture
- C.
Site-Wide Optimization
- 13.Social media’s impact on SEO rankings has __________ over the last several years.
- A.
Increased considerably
- B.
Increased slightly
- C.
Stayed the same
- D.
Decreased slightly
- E.
Decreased considerably
- 14.Information Architecture refers to:
- A.
The HTML code and the particular organization used to build the site
- B.
An artistic design of the site
- C.
The manner in which content is divided into thematic sections within a Web site
- D.
Research and analytics supporting the information presented to the users of a Web site
- 15.301 redirects are used to clear up which problem?
- A.
Sessions IDs
- B.
Tracking Codes
- C.
Print Pages
- D.
Multiple URL Paths
- 16.The tag used by search engines to determine the intended URL for any specific web page is:
- A.
REL=Canonical
- B.
Robots.txt
- C.
ALT+F4
- D.
< meta name=”robots” content=”NOODP,NOYDIR”/>
- 17.Hiding Keywords in Java/Ajax or using hidden text/small fonts is the best way to increase Keyword density and page ranking.
- A.
True
- B.
False
- 18.Which of the following is NOT a factor in determining the value of links?
- A.
Whether the page is indexed
- B.
Page Rank of the page the link is on
- C.
The number of images and flash content on the linked page
- D.
Age of the domain that the link is on
- 19.Long ago, a best practice for SEO was to create an HTML sitemap of at least all your higher-level pages and link this HTML sitemap from the footer of all site pages. This allowed search engines the ability to have a buffet of site URLs from any one page on your site. Then along came __________________, which is the preferred means of data digestion by search engines.
- A.
SQL, Structured Query Language
- B.
S-expression, symbolic expression
- C.
XML sitemaps, Extensible Markup Language
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