Important Questions On Search Engine Marketing! Quiz

1. 301 redirects are used to clear up which problem?

Sessions IDs

Tracking Codes

Print Pages

Multiple URL Paths

This problem can also be solved by blocking a duplicate URL from search with the robots.txt protocol.

Explanation

This problem can also be solved by blocking a duplicate URL from search with the robots.txt protocol.

2. Social media's impact on SEO rankings has __________ over the last several years.

Increased considerably

Increased slightly

Stayed the same

Decreased slightly

Decreased considerably

Social Media’s impact on SEO rankings has increased considerably over the last several years. Essentially, it’s difficult to rank in SEO without social media.

Explanation

Social Media’s impact on SEO rankings has increased considerably over the last several years. Essentially, it’s difficult to rank in SEO without social media.

3. Why is Video Optimization important to SEO?

The content is often viral and generates links

Google is beginning to index content in videos

Videos generate brand related search activity

All of the Above

None of the Above

25% of all Google's searches come from YouTube, whose pages rank well for relevant keywords.

Explanation

25% of all Google's searches come from YouTube, whose pages rank well for relevant keywords.

4. The process of creating or refining website content so that it is relevant to targeted keyword phrases while providing real value and information to users is known as:

On-Page Optimization

Information Architechture

Site-Wide Optimization

In this process you align the focus of your content on the page with the keyword phrases that you are targeting for that particular page.

Explanation

In this process you align the focus of your content on the page with the keyword phrases that you are targeting for that particular page.

5. What is SERP, as it relates to search marketing?

Search Engine Redirect Protocol

Search Engine Results Page

Search Engine Revenue Performance

Search Engine Results Performance

SERP stands for the Search Engine Results Page, what comes up when you type a word or phrase into Google or another search engine.

Explanation

SERP stands for the Search Engine Results Page, what comes up when you type a word or phrase into Google or another search engine.

6. Hiding Keywords in Java/Ajax or using hidden text/small fonts is the best way to increase Keyword density and page ranking.

True

False

It is highly recommended to stay away from any ‘black hat’ techniques such as hiding keywords, as you may be penalized in the rankings as a result

Explanation

It is highly recommended to stay away from any ‘black hat’ techniques such as hiding keywords, as you may be penalized in the rankings as a result

7. Long ago, a best practice for SEO was to create an HTML sitemap of at least all your higher-level pages and link this HTML sitemap from the footer of all site pages. This allowed search engines the ability to have a buffet of site URLs from any one page on your site. Then along came __________________, which is the preferred means of data digestion by search engines.

SQL, Structured Query Language

S-expression, symbolic expression

XML sitemaps, Extensible Markup Language

It’s XML sitemaps that are now how search engines prefer to digest data. If you’re a professional in SEO, then this term is familiar to you.

Explanation

It’s XML sitemaps that are now how search engines prefer to digest data. If you’re a professional in SEO, then this term is familiar to you.

8. Which of the following allows you to experiment with search traffic that you don't currently rank for in organic search:

Foundational SEO

Pay-Per-Click

Social Media

Digital Press Releases

PPC data is an excellent source of new keywords for your organic campaign because “broad match” allows you to target permutations of keywords that you may not have thought about yet.

Explanation

PPC data is an excellent source of new keywords for your organic campaign because “broad match” allows you to target permutations of keywords that you may not have thought about yet.

9. What is a "long tail" keyword?

A term to describe the payoffs you may get from a keyword weeks, months, or even years in the future.

A term to describe the broadest, most generic keywords.

A term to describe the actual length of the keyword phrase

You can think of all the keywords that are possibly used to get to your page as a tail. The short tail describes those popular, broad terms. There will be relatively few of those, hence the tern “short” tail. The long tail, on the other hand, describes those narrow, specific terms. There are many more of those, hence the term “long” tail.

Explanation

You can think of all the keywords that are possibly used to get to your page as a tail. The short tail describes those popular, broad terms. There will be relatively few of those, hence the tern “short” tail. The long tail, on the other hand, describes those narrow, specific terms. There are many more of those, hence the term “long” tail.

10. When establishing a deep understanding of the client while developing an SEO strategy, why is it important to have the client list who they believe are their top 5 competitors?

To have a set list of companies to match for marketing strategies

To get the client to face the reality that they do not operate in a void

To compare them to the top 5 keyword competitors

To find strategies that work to copy for their own

Keyword competitors may differ from perceived clients. This establishes a distinction between business competition and online competition.

Explanation

Keyword competitors may differ from perceived clients. This establishes a distinction between business competition and online competition.

11. Searches made on a mobile device are different from searches made on a home laptop in that more than half of all mobile searches ________________________.

Return zero results

Are complicated via voice (as opposed to typed)

Have local intent

All of the Above

Mobile searches are mostly locally-focused in intent. So be sure to segment your ads by device to emphasize “local” in your mobile device ads.

Explanation

Mobile searches are mostly locally-focused in intent. So be sure to segment your ads by device to emphasize “local” in your mobile device ads.

12. Which of the following is NOT a factor in determining the value of links?

Whether the page is indexed

Page Rank of the page the link is on

The number of images and flash content on the linked page

Age of the domain that the link is on

These criteria change over time and need to be constantly re-evaluated to ensure the selection of quality links.

Explanation

These criteria change over time and need to be constantly re-evaluated to ensure the selection of quality links.

13. Which of the following defines a web page, is displayed at the top of a web browser, and is used by many search engines as the name of a website in a search result listing?

Meta Keyword Tag

HTML Title Tag

Meta Description Tag

All page titles should read like an intelligible sentence or phrase, and should never repeat a keyword more than twice.

Explanation

All page titles should read like an intelligible sentence or phrase, and should never repeat a keyword more than twice.

14. Information Architecture refers to:

The HTML code and the particular organization used to build the site

An artistic design of the site

The manner in which content is divided into thematic sections within a Web site

Research and analytics supporting the information presented to the users of a Web site

Information Architecture is particularly effective if it is keyword focused, which enhances search optimization and usability.

Explanation

Information Architecture is particularly effective if it is keyword focused, which enhances search optimization and usability.

15. Which of the following is NOT crucial to Search Engine Optimization?

Keywords

Inbound links

Outbound links

Page Tagging

Keywords, page tags and inbound links (links TO your website) are crucial for SEO purposes. Outbound links (links FROM your website to another site) aren’t crucial, as they are mostly used as reciprocation for providing links to your website.

Explanation

Keywords, page tags and inbound links (links TO your website) are crucial for SEO purposes. Outbound links (links FROM your website to another site) aren’t crucial, as they are mostly used as reciprocation for providing links to your website.

16. A page on a website that can be accessed through multiple URLs is a problem for SEO purposes. What kind of problem is it?

An indexing problem

A redirect issue

A duplicate content issue

A coding issue

A usability issue

Search engines go to great lengths to eliminate duplicate content, placing pages that they feel are duplicate into supplemental results which have low probability of being viewed.

Explanation

Search engines go to great lengths to eliminate duplicate content, placing pages that they feel are duplicate into supplemental results which have low probability of being viewed.

17. The tag used by search engines to determine the intended URL for any specific web page is:

REL=Canonical

Robots.txt

ALT+F4

< meta name=”robots”content=”NOODP,NOYDIR”/>

The tag helps search engines correlate any duplicate versions of the page to the intended URL.

Explanation

The tag helps search engines correlate any duplicate versions of the page to the intended URL.

18. The Google Algorithm, the mathematical formula for determining what results are shown for a certain search word or phrase, is ______________.

Known and Static

Unknown and Static

Known and Ever-changing

Unknown and Ever-changing

The Google Algorithm is unknown and ever-changing. You can’t trick Google, at least not for long.

Explanation

The Google Algorithm is unknown and ever-changing. You can’t trick Google, at least not for long.

19. Which of the following content can search engine spiders NOT read:

Java script

Flash

Ajax

All of the above

None of the above

It is critical to understand that Java script, Flash, AJAX and other advanced programming languages aren’t easily read by search engines. This may change in the years to come, but for the time being, it is important to be aware of.

Explanation

It is critical to understand that Java script, Flash, AJAX and other advanced programming languages aren’t easily read by search engines. This may change in the years to come, but for the time being, it is important to be aware of.