Ultimate Search Engine Marketing Trivia Quiz!

1. What is a major objective for the search engine is to deliver?

A good user experience

Quality anchor text

Duplicate content

404 errors

Answer can be found in Insider's Guide to Search Marketing.

Explanation

Answer can be found in Insider's Guide to Search Marketing.

2. Which of the following steps should be implemented when attempting to make dynamic pages more search-friendly?

Create open templates that allow a lot of variation among different pages

Plan out your URL structure

Build in some structural linking hierarchy

All of the above

Answer can be found in Advanced SEO

Explanation

Answer can be found in Advanced SEO

3. What is measuring the number of visits sourced by a search engine?

Something web analytics solutions can’t do

Measuring traffic

Measuring outcomes

None of the above

Answer can be found in Insider's Guide to Search Marketing

Explanation

Answer can be found in Insider's Guide to Search Marketing

4. What do you need to do in order to write a permanent redirect for a domain on a Unix server?

Enter .htaccess file and change FTP settings

Go to the IIS Web Properties screen and deselect the default

C. Enter code in the root file: Redirect 301 / http://www.new-domain.com/ OR RedirectPermanent / http://www.new-domain.com

Use the DNS Stuff Tool and check Reverse Domain Name listings

E. None of the above

Answer can be found in Advanced SEO

Explanation

Answer can be found in Advanced SEO

5. What is one or more of the technical issues that can have an impact on your linking success?

Broken links

Use of relative URLs

Differently structured URLs that confuse the engines

Not having every page of the site link internally to the home page

All the above

Answer can be found in Advanced SEO

Explanation

Answer can be found in Advanced SEO

6. What is the single most important strategy to keep in mind when moving pages from one URL to another is to try to establish?

Consistency in background “look and feel"

A one-to-one relationship between each old and new page

Rankings for both versions of the page within search engines

Links to each new page from the content of each old page

Answer can be found in Advanced SEO

Explanation

Answer can be found in Advanced SEO

7. What is the one reason listed below that describes why Quality Scores and quality measures by search engines influence your bid strategies?

Search engines factor quality scores into their popularity algorithms

Every point you gain in a quality index saves 10% in Total CPC

High quality scores override the highest bids for #1 position

High quality scores gain you higher positions at lower bids

None of the above

Answer can be found in Advanced Search Advertising

Explanation

Answer can be found in Advanced Search Advertising

8. What can advertisers bid on to help conversion rates become higher?

Branded terms alone

Generic terms alone

Both branded and generic terms

Competitor terms

Answer can be found in Advanced Search Advertising

Explanation

Answer can be found in Advanced Search Advertising

9. What is one or more of the advantages that PPC campaigns offer?

Ads are directly related to searchers’ queries, and advertisers pay only for impressions

Prospects are in “action mode” when they view ads, and advertisers pay only for desired online actions or orders

Advertisers directly control costs and pay only for clicks.

B & C

A & C

Answer can be found in Insider's Guide to Search Marketing

Explanation

Answer can be found in Insider's Guide to Search Marketing

10. If you think of web page Titles as a Page Headline, then, like most headlines, the title should be brief but eye-catching. What is a good length limit for a Title on a Page Headline?

Maximum 32 words; no more than 172 characters, including punctuation

No hard-and-fast limit: the page Title should describe page content in no more than two or three lines

Twelve-to-20 words per page Title; a bit more if you abbreviate key terms

Maximum 12 words, or less, with approximately 60 characters including punctuation

None of the above

Answer can be found in Advanced SEO

Explanation

Answer can be found in Advanced SEO

11. What is the difference between a Context-Network Ad and a Search Network Ad?

Context Ads can be run on any site: Search Ads only appear for matched content or keywords

Both Google and Yahoo! offer search ads, but only Google offers context network ad serves

All of the Above

Answer can be found in Insider's Guide to Search Marketing

Explanation

Answer can be found in Insider's Guide to Search Marketing

12. Which of the following is not a shortcoming of the standard auction model?

Advertisers’ inability to afford top position on their own brand names

Advertisers’ ability to precisely control their ads’ positions

The fact that users may not see the most relevant ad first

The search engine not maximizing its revenue

Answer can be found in Advanced Search Advertising

Explanation

Answer can be found in Advanced Search Advertising

13. Which of the following is a potential SEO problem when using the “META Refresh” redirect technique?

It is often confused by search engines as a command to index the site

Search engines end up indexing two versions of the same content

Search engines ignore META tags, so no SEO issues arise

Sometimes META refreshes cause user issues with the “Back” button

No SEO issues arise from using META Refresh, only blocklist penalties

Answer can be found in Advanced SEO

Explanation

Answer can be found in Advanced SEO

14. What is a consequences of a low quality score?

Higher minimum CPC within the Google network

Lower minimum CPC within the Google network

Nothing at all. Your CPC is only being determined by your ad text and ad group performance history

None of the above

Answer can be found in Advanced Search Advertising

Explanation

Answer can be found in Advanced Search Advertising

15. Which of the following is not true of client-side tracking/page tagging over server-side tracking/logfile analysis?

Removes issues with proxy server caching

Can be implemented on Web sites where companies do not manage their own servers

Do not require additional coding changes to the Web site

Can provide information on the visitors screen resolution

Answer can be found in Advanced SEO

Explanation

Answer can be found in Advanced SEO

16. Which of the following guarantees page indexing?

A link from Yahoo directory

A link from the ODP

A validated, XML sitemap

Paid Inclusion

Answer can be found in Insider's Guide to Search Marketing.

Explanation

Answer can be found in Insider's Guide to Search Marketing.

17. What is one or more of the ad serving steps that occur when an advertiser chooses to geo-target ads?

The ad network “reads” the IP address associated with a searcher’s computer, and maps this to a physical location

If the searcher is located within the advertiser’s chosen area, the advertiser’s geo-targeted ads are eligible to be shown

All of the above

A and B only

Answer can be found in Insider's Guide to Search Marketing

Explanation

Answer can be found in Insider's Guide to Search Marketing

18. Which two sets of date might comparative measures of referral sources compare?

Organic CTR compared to Paid-Ad CTR

Web log file data against ASP/on demand collected data.

Industry conversion averages compared to your company’s CRV

CTR from different search engines over the same time period

None of the above

Answer can be found in Advanced Search Advertising

Explanation

Answer can be found in Advanced Search Advertising

19. Whati is a hybrid approach to managing paid search involves

Outsourcing search to an offline agency with online capabilities

Assigning management of search to the company’s IT person

Assigning an internal search manager to work with an agency or search consultant on managing one or more campaigns

All of the above

A and C only

Answer can be found in Advanced Search Advertising

Explanation

Answer can be found in Advanced Search Advertising

20. Hybrid ad auctions are now standard in PPC bidding and buying. What is the differenc in results of hybrid Auctions compared to open bidding standard auctions of the recent past?

PPC advertisers can no longer bid up in increments of 10 cents

Bid levels became irrelevant to PPC success

Hybrid auctions work better with large numbers of keyword bids

More research, tracking and profiling is required to estimate competitor bids

None of the above

Answer can be found in Advanced Search Advertising

Explanation

Answer can be found in Advanced Search Advertising