Search Engine Marketing Test: Quiz!
(172).jpg "Search Engine Marketing Test: Quiz! - Quiz")
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- 1.Impressions are:
- A.
When a client's ad copy is displayed on a search engine
- B.
When a client's ad copy is clicked on
- C.
When a customer is impressed by a website
- 2.IP address stands for:
- A.
Internet Protocol
- B.
Internet Proxy
- C.
Internet Portal
- 3.What is A/B testing?
- A.
Create two unique ad copies and see which performs the best
- B.
Compare two different companies within the same segment and evaluate performance
- C.
Compare two competitors and evaluate performance
- 4.According to Google, and as implemented by our IMS team, in general, what would make for a good minimum radius for geo-targeted ads?
- A.
1 mile
- B.
5 miles
- C.
20 miles
- D.
50 miles
- 5.A client can target multiple geographical servicing areas.
- A.
True
- B.
False
- 6.A visitor to your landing page decides whether or not to stay within:
- A.
5 seconds
- B.
8 seconds
- C.
15 seconds
- D.
30 seconds
- 7.How does our website combat bounce rate versus a client's personal site?
- A.
It is aesthetically pleasing
- B.
Uses flash to engage users
- C.
Strong call to action
- D.
Prominent "contact us" template
- E.
A and C
- F.
C and D
- 8.How can you become an expert in prospecting?
- A.
Know the value of the services with a BRR
- B.
Understand industry trends
- C.
Discover problems/concerns within the industry
- D.
Monitor current events
- E.
Learn competitive landscape
- F.
All of the above
- 9.All of the following are goals of the needs assessment except:
- A.
Stay in control ( Use GSP form )
- B.
Uncover problems that will make a prospect want to take action
- C.
Gather the necessary #'s to prove ROI/Value
- D.
Convince the customer that your company is the best online advertising solution
- 10.The customer spends 3 hours per week on their AdWords account. They can see 4 patients per hour. Each patient makes them $100. How much does running their own AdWords account cost them per month (opportunity cost)?
- A.
$1200
- B.
$2000
- C.
$3000
- D.
$4000
- E.
$4800
- 11.What is not a great question to ask to figure out the customer's "earnings gap"?
- A.
How many patients do you currently see each week?
- B.
What is your average profit per patient?
- C.
What do you spend with superpages.com?
- D.
How many patients could you see every month w/o hiring any additional employees?
- 12.When showing the contact manager why is it important to note that we record calls?
- A.
Transparency, completely black and white - you will know calls are legit and from us
- B.
Optimization of the account
- C.
Auditing staff and staff training
- D.
All of the above
- 13.Given the facts below calculate what Bob the salon owner's budget should be: The lead cost with an appropriate buffer comes out to $30 Bob needs 10 extra customers a week His website converts at 10% He thinks he can convert 50% of the calls into clients
- A.
$600
- B.
$1200
- C.
$1900
- D.
$2200
- E.
$2400
- F.
$3000
- 14.Approximately how much will Bob get in monthly revenue from his investment if his average client spends $120?
- A.
$2200
- B.
$2600
- C.
$4800
- D.
$5800
- 15.Why can we not guarantee Bob these 40 clients?
- A.
Y-Series doesn't always work
- B.
Some factors are out of our control i.e. how his staff handles the calls
- C.
People don't always look for salon's online
- 16.Why do we not offer any exclusivity?
- A.
Every client offers different services and competes under a different value prop
- B.
Plenty of search volume to go around for you and your competitors
- C.
If we control the market, we work together
- D.
For a premium price we do offer exclusivity
- E.
B and C
- F.
A, B and C
- 17.How do you answer the question, "Why don't you charge per call?"
- A.
With a flat rate per call there is no incentive for improving the quality of our calls/leads
- B.
We can actually reduce your customer acquisition cost month over month as we figure out which clicks are producing the best telephone calls
- C.
We do charge per call
- D.
A and B
- 18.How would you overcome the objection: I want to be #1 on Google?
- A.
Google is 65% of the market, but that still leaves a big chunk that you aren't addressing
- B.
What's more important? Being #1 all of the time or driving the lowest possible customer acquisition cost?
- C.
We place you in the positions that we know will give you the strongest return on investment
- D.
All of the above
- 19.Which of the following closing techniques has proven to be effective for the top reps?
- A.
Assistive Close
- B.
Assumptive Close
- C.
Affordable Close
- D.
All three consistently work well
- 20.Websites are built with SEO best practices in mind
- A.
True
- B.
False
- 21.Adversites are built with SEO best practices in mind.
- A.
True
- B.
False
- 22.What factors determine whether or not you can mirror a site?
- A.
Flash
- B.
Frames
- C.
Site redirect
- D.
Relevant content for all landing pages
- E.
All of the above
- 23.What is browser compatibility?
- A.
Site opens in explorer
- B.
Site is compatible with Google
- C.
Site opens in Firefox
- D.
Site is compatible with CitySearch
- E.
A and C
- F.
B and D
- 24.How do you determine if a site is generally all in flash?
- A.
Select Ctrl A. Whatever does not hi-light in blue
- B.
Any site that has moving images
- C.
Domain name doesn't change
- D.
All of the above
- 25.Y-Series can support and/or mirror e-commerce sites
- A.
True
- B.
False
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