Search Engine Marketing Test: Quiz!

Becoming an expert in prospecting involves several key factors. Knowing the value of the services with a BRR helps in effectively communicating and selling the services to potential clients. Understanding industry trends allows for better targeting and positioning in the market. Discovering problems and concerns within the industry helps in providing tailored solutions and addressing specific pain points. Monitoring current events helps in staying updated and adapting strategies accordingly. Learning the competitive landscape enables differentiation and competitive advantage. Therefore, all of the above factors contribute to becoming an expert in prospecting.

The reason we cannot guarantee Bob these 40 clients is because some factors are out of our control, specifically how his staff handles the calls. Even if we are able to generate leads and attract potential clients, the way Bob's staff interacts with them and handles their inquiries or appointments may affect whether or not they actually become clients. This factor is beyond our control and therefore we cannot guarantee the desired number of clients. Additionally, it is mentioned that people don't always look for salons online, which further adds to the uncertainty of guaranteeing the clients.

This statement suggests that websites are created while considering SEO (Search Engine Optimization) best practices. This means that the websites are designed and developed in a way that makes them more visible and accessible to search engines, ultimately improving their rankings in search engine results pages. By following SEO best practices, websites can attract more organic traffic and potentially increase their online visibility and reach.

true... but this will cost them more!

Recording calls in a contact manager is important for several reasons. Firstly, it ensures transparency by providing a clear record of all calls, which helps to establish their legitimacy and authenticity. This is particularly important when dealing with sensitive information or making important business decisions. Secondly, recording calls allows for the optimization of the account by analyzing the content and quality of the calls. This can help identify areas for improvement and enhance overall performance. Lastly, call recordings are valuable for auditing staff and providing training opportunities. By reviewing recorded calls, managers can assess employee performance, identify strengths and weaknesses, and provide targeted training to improve customer service skills.

The explanation for the given correct answer is that all of the mentioned strategies can help overcome the objection of wanting to be #1 on Google. While it is true that Google holds a significant market share, there are still other platforms and channels that can be targeted to reach a wider audience. Additionally, being #1 on Google may not always guarantee the lowest customer acquisition cost. By focusing on placing the business in positions that provide the strongest return on investment, it ensures that the marketing efforts are optimized for maximum effectiveness. Therefore, all of the mentioned strategies can be utilized to address the objection.

Impressions refer to the number of times a client's ad copy is displayed on a search engine. It indicates the visibility of the ad to potential customers. Each time the ad appears on a search engine page, it counts as an impression, regardless of whether it is clicked on or not. This metric helps advertisers measure the reach and exposure of their ads, allowing them to evaluate the effectiveness of their campaigns and make informed decisions about their advertising strategies.

Running an AdWords campaign simultaneously with another campaign may cause both campaigns to compete for the same keywords and ad placements. This can lead to a decrease in the visibility of both campaigns as Google may prioritize one campaign over the other or prevent them from displaying altogether. As a result, the correct answer suggests that running both campaigns together may prevent either campaign from displaying on Google.

A/B testing is a method used to compare two different versions of a webpage or advertisement to determine which one performs better. In this case, the correct answer suggests that A/B testing involves creating two unique ad copies and evaluating their performance. By testing these two versions, marketers can gather data and insights on which ad copy resonates better with their target audience, leading to improved advertising strategies and higher conversion rates.

Asking about the amount spent with superpages.com does not directly relate to the customer's "earnings gap." The "earnings gap" refers to the difference between the customer's current earnings and their desired or target earnings. The question about superpages.com spending is more focused on expenses or costs, rather than the customer's earnings. Therefore, it is not a great question to ask in order to figure out the customer's "earnings gap."

The factors that determine whether or not you can mirror a site include Flash, Frames, Site redirect, and relevant content for all landing pages. Mirroring a site involves creating an exact copy of the original site, and these factors can affect the ability to replicate the site accurately. Flash and Frames may not be supported or may function differently on different platforms, making it challenging to mirror them. Site redirects can also complicate the mirroring process, as they may redirect the user to a different page or site. Additionally, having relevant content for all landing pages is crucial for accurately mirroring the site's content.

The correct answer is A and B. This is because both options A and B provide explanations that support the idea of not charging per call. Option A states that with a flat rate per call, there is no incentive for improving the quality of calls/leads, implying that charging per call may not be beneficial. Option B suggests that by analyzing which clicks produce the best telephone calls, customer acquisition cost can be reduced over time, indicating that charging per call may not be necessary.

The correct answer is A and C because browser compatibility refers to the ability of a website to function properly and display correctly across different web browsers. The fact that the site opens in explorer and Firefox suggests that it is compatible with these browsers, while the statement about compatibility with Google and CitySearch is irrelevant to the concept of browser compatibility.

The correct answer is "All of the above." This means that the clients' ads will appear on all the major search engines, local directories, and CitySearch. This implies that the clients' ads will have a wide reach and visibility, as they will be displayed on various platforms and channels.

IP address stands for Internet Protocol. The Internet Protocol is a set of rules that governs the format of data packets sent over the internet. An IP address is a unique numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication. It serves two main functions: identifying the host or network interface and providing the location of the device in the network.

w-series is capable of this

A campaign cannot be built without a submitted IWW (Initial Working Workflow). The IWW is a crucial step in the campaign building process as it outlines the initial plan, goals, and workflow for the campaign. Without a submitted IWW, there would be no clear direction or strategy for the campaign, making it impossible to build and execute effectively.

no landing pages or defined CTA

40 clients per month x $120 = $4800

Size of our geo radius Stationary – 20 mile max in most areas Mobile – can vary, but in most accounts will be 20-40

ENTIRE site is built in flash - right click on images

The statement implies that the company sells its products or services based on the number of leads generated. However, the answer is false because the statement does not provide any information about the company's pricing or sales model. It only states that customers should understand this aspect, but it does not confirm that the company actually sells on a per lead basis.

The statement "A client should start receiving leads on the day his campaign goes live?" is false. While it is ideal for a client to start receiving leads immediately after their campaign goes live, it is not always guaranteed. The success of a campaign depends on various factors such as the target audience, marketing strategy, and competition. It may take some time for the campaign to gain traction and generate leads. Therefore, it is not accurate to say that a client should start receiving leads on the day their campaign goes live.

all websites are built to be aesthetically pleasing, but this is not a major factor in combating BOUNCE RATE specifically.

The correct answer is A, B and C. This is because every client offers different services and competes under a different value proposition, which means that there is no need for exclusivity. Additionally, there is plenty of search volume to go around for both you and your competitors, so there is no need to limit access to it. Finally, if we control the market, it is beneficial to work together rather than offering exclusivity.

A call tracking number has several features and benefits. Firstly, it records phone calls, allowing businesses to review and analyze customer interactions for quality assurance and training purposes. Additionally, it helps qualify inbound leads by tracking the source of the call and providing valuable data for marketing and sales analysis. Moreover, it can automatically dial into the client's main number, streamlining the calling process and improving efficiency. Lastly, it can also assist in identifying training needs for staff based on call recordings and customer feedback.

the only "change" that is made is the initial overlay for call tracking number, service area and/or call to action (CTA)

We track phone calls and emails as leads. These are two common methods of communication used by potential customers to express interest or inquire about a product or service. By tracking phone calls and emails, businesses can gather data on customer interactions and use it to measure the effectiveness of their marketing efforts and identify potential sales opportunities. Additionally, tracking these leads allows businesses to follow up and engage with customers, ultimately increasing the chances of conversion and sales.

A client should expect to go live 8 days after the IWW is received or the goals confirmation call completed. This indicates that the process of going live typically takes around 8 days after these two events have taken place.

per WebVisible, but oftentimes you have even less time. Engage them with video increase "stickiness"

poor aesthetics, flash element is present, poor landing pages, no CTA, no contact form on landing pages

3 hours x 4 customers x 4 months x $100 per patient = $4800 opportunity cost of running clients' own SEM campaign

main image is flash, poorly defined landing pages, distracting to the main purpose of landing page website - drive leads

convincing customers to do business with us is in the Elevator Pitch and Handling Objections.

all of the above

Customers should begin to see results within the first 90 days. This timeframe allows for the implementation of strategies, tracking of progress, and adjustments to be made if necessary. It is a reasonable period for customers to start experiencing the benefits of the product or service they have invested in.

The statement is false because a client cannot run their own AdWords campaign while using our service. Our service manages and runs AdWords campaigns on behalf of clients, so they would not be able to simultaneously run their own campaign.

although Adversites are not released to search engine spiders, they are still built with SEO best practices in mind to impact the quality score of PPC ads

not-available-via-ai

The assumptive close is a closing technique that assumes the prospect has already made the decision to purchase the product or service. It involves using confident and assumptive language to guide the prospect towards the final sale. This technique has been proven effective for top reps because it helps create a sense of ownership and commitment in the prospect, increasing the likelihood of closing the deal. By assuming the sale, top reps are able to confidently move forward and overcome any objections or hesitations the prospect may have.

A dynamic mirror refers to a duplicate of an existing website, which is created to serve as a backup or alternative version of the original site. It is designed to replicate the content and functionality of the original site, allowing users to access the same information and features. This can be useful in case the original site experiences technical issues or downtime, ensuring that users can still access the content through the dynamic mirror.

$30 x 40 Leads (10 per week) = $1200
$1200 / 50% = $2400
(Website Conversion Rate of 10% is not relevant to question)

or you can right-click on image to determine if flash is present

Websites are sometimes submitted to search engines. This means that website owners or administrators may choose to manually submit their website's URL to search engines in order to ensure that it is indexed and appears in search engine results. However, search engines also have automated processes called "crawlers" or "spiders" that continuously scan the internet and discover new websites on their own. Therefore, it is not necessary for all websites to be manually submitted to search engines.

The goals confirmation call takes place after the client information is called into the digital hotline after a warm transfer. This means that once the client's information has been transferred to the digital hotline, a goals confirmation call is made to confirm the client's objectives or goals. It is an important step in the process that occurs after the warm transfer has been completed.

Installation vs repair count as 2 separate service groups
Population: Anchorage can support more services than New York on the same budget
Demand: PPC is an auction and higher ROI services such as lawyers, installation (versus repair) and cosmetic surgery & dentistry have high CPC requirements than AC repair, plumbing repair or limo rentals.

The level of customization and changes that can be made to a live website or advertisement includes the ability to change the format, photos, images, and text. This means that you can modify the layout and design of the website or advertisement, replace or update the photos and images used, and make changes to the text content. This flexibility allows for ongoing optimization for search engine optimization (SEO) purposes and ensures that the website or advertisement can be updated and adjusted as needed to meet the desired goals and objectives.

To perform a GCC (Global Call Center), the required information includes the Template ID, which is necessary to identify the specific template to be used for the call center operations. Additionally, the confirmation of the time the client wants the GCC to be conducted is crucial for scheduling purposes. Lastly, the billing information is needed to ensure proper invoicing and payment for the GCC services provided.

all of the above.
Shopping cart - cannot support e-commerce
re-direct - lower the quality score and decrease consumer confidence
outbound links - detract from the CTA and conversion rates, generally BAD for SEM landing pages