Search Engine Marketing Test: Quiz!

49 Questions | Total Attempts: 106

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Search Engine Marketing Test: Quiz!

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Questions and Answers
  • 1. 
    Impressions are:
    • A. 

      When a client's ad copy is displayed on a search engine

    • B. 

      When a client's ad copy is clicked on

    • C. 

      When a customer is impressed by a website

  • 2. 
    IP address stands for:
    • A. 

      Internet Protocol

    • B. 

      Internet Proxy

    • C. 

      Internet Portal

  • 3. 
    What is A/B testing?
    • A. 

      Create two unique ad copies and see which performs the best

    • B. 

      Compare two different companies within the same segment and evaluate performance

    • C. 

      Compare two competitors and evaluate performance

  • 4. 
    According to Google, and as implemented by our IMS team, in general, what would make for a good minimum radius for geo-targeted ads?
    • A. 

      1 mile

    • B. 

      5 miles

    • C. 

      20 miles

    • D. 

      50 miles

  • 5. 
    A client can target multiple geographical servicing areas.
    • A. 

      True

    • B. 

      False

  • 6. 
    A visitor to your landing page decides whether or not to stay within:
    • A. 

      5 seconds

    • B. 

      8 seconds

    • C. 

      15 seconds

    • D. 

      30 seconds

  • 7. 
    How does our website combat bounce rate versus a client's personal site?
    • A. 

      It is aesthetically pleasing

    • B. 

      Uses flash to engage users

    • C. 

      Strong call to action

    • D. 

      Prominent "contact us" template

    • E. 

      A and C

    • F. 

      C and D

  • 8. 
    How can you become an expert in prospecting?
    • A. 

      Know the value of the services with a BRR

    • B. 

      Understand industry trends

    • C. 

      Discover problems/concerns within the industry

    • D. 

      Monitor current events

    • E. 

      Learn competitive landscape

    • F. 

      All of the above

  • 9. 
    All of the following are goals of the needs assessment except:
    • A. 

      Stay in control ( Use GSP form )

    • B. 

      Uncover problems that will make a prospect want to take action

    • C. 

      Gather the necessary #'s to prove ROI/Value

    • D. 

      Convince the customer that your company is the best online advertising solution

  • 10. 
    The customer spends 3 hours per week on their AdWords account. They can see 4 patients per hour. Each patient makes them $100. How much does running their own AdWords account cost them per month (opportunity cost)?
    • A. 

      $1200

    • B. 

      $2000

    • C. 

      $3000

    • D. 

      $4000

    • E. 

      $4800

  • 11. 
    What is not a great question to ask to figure out the customer's "earnings gap"?
    • A. 

      How many patients do you currently see each week?

    • B. 

      What is your average profit per patient?

    • C. 

      What do you spend with superpages.com?

    • D. 

      How many patients could you see every month w/o hiring any additional employees?

  • 12. 
    When showing the contact manager why is it important to note that we record calls?
    • A. 

      Transparency, completely black and white - you will know calls are legit and from us

    • B. 

      Optimization of the account

    • C. 

      Auditing staff and staff training

    • D. 

      All of the above

  • 13. 
    Given the facts below calculate what Bob the salon owner's budget should be: The lead cost with an appropriate buffer comes out to $30 Bob needs 10 extra customers a week His website converts at 10% He thinks he can convert 50% of the calls into clients
    • A. 

      $600

    • B. 

      $1200

    • C. 

      $1900

    • D. 

      $2200

    • E. 

      $2400

    • F. 

      $3000

  • 14. 
    Approximately how much will Bob get in monthly revenue from his investment if his average client spends $120?
    • A. 

      $2200

    • B. 

      $2600

    • C. 

      $4800

    • D. 

      $5800

  • 15. 
    Why can we not guarantee Bob these 40 clients?
    • A. 

      Y-Series doesn't always work

    • B. 

      Some factors are out of our control i.e. how his staff handles the calls

    • C. 

      People don't always look for salon's online

  • 16. 
    Why do we not offer any exclusivity?
    • A. 

      Every client offers different services and competes under a different value prop

    • B. 

      Plenty of search volume to go around for you and your competitors

    • C. 

      If we control the market, we work together

    • D. 

      For a premium price we do offer exclusivity

    • E. 

      B and C

    • F. 

      A, B and C

  • 17. 
    How do you answer the question, "Why don't you charge per call?"
    • A. 

      With a flat rate per call there is no incentive for improving the quality of our calls/leads

    • B. 

      We can actually reduce your customer acquisition cost month over month as we figure out which clicks are producing the best telephone calls

    • C. 

      We do charge per call

    • D. 

      A and B

  • 18. 
    How would you overcome the objection: I want to be #1 on Google?
    • A. 

      Google is 65% of the market, but that still leaves a big chunk that you aren't addressing

    • B. 

      What's more important? Being #1 all of the time or driving the lowest possible customer acquisition cost?

    • C. 

      We place you in the positions that we know will give you the strongest return on investment

    • D. 

      All of the above

  • 19. 
    Which of the following closing techniques has proven to be effective for the top reps?
    • A. 

      Assistive Close

    • B. 

      Assumptive Close

    • C. 

      Affordable Close

    • D. 

      All three consistently work well

  • 20. 
    Websites are built with SEO best practices in mind
    • A. 

      True

    • B. 

      False

  • 21. 
    Adversites are built with SEO best practices in mind.
    • A. 

      True

    • B. 

      False

  • 22. 
    What factors determine whether or not you can mirror a site?
    • A. 

      Flash

    • B. 

      Frames

    • C. 

      Site redirect

    • D. 

      Relevant content for all landing pages

    • E. 

      All of the above

  • 23. 
    What is browser compatibility?
    • A. 

      Site opens in explorer

    • B. 

      Site is compatible with Google

    • C. 

      Site opens in Firefox

    • D. 

      Site is compatible with CitySearch

    • E. 

      A and C

    • F. 

      B and D

  • 24. 
    How do you determine if a site is generally all in flash?
    • A. 

      Select Ctrl A. Whatever does not hi-light in blue

    • B. 

      Any site that has moving images

    • C. 

      Domain name doesn't change

    • D. 

      All of the above

  • 25. 
    Y-Series can support and/or mirror e-commerce sites
    • A. 

      True

    • B. 

      False

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