Final Assessment Exam - Ondemand 20 Min Time Limit

42 Questions | By Scummings | Updated: Mar 20, 2022 | Attempts: 277

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Final Assessment Exam

Questions and Answers

1.

Check the box next to each correct answer. When we request a budget request for SEM, what are the three spend options that are generated?
- A.
  
  Prominent
- B.
  
  Representative
- C.
  
  Super Aggressive
- D.
  
  Not a chance of making money
- E.
  
  Competitive
2.

Check the box next to the one answer that is NOT correct. SEM budgets are determined by:
- A.
  
  Targeted location
- B.
  
  Industry
- C.
  
  Competition
- D.
  
  Click-through rate
- E.
  
  Search volume
3.

If you need to pinch and stretch to zoom, that site is not considered mobile/tablet friendly.
- A.
  
  True
- B.
  
  False
4.

What is the username and password to the training site? (training.propelmarketing.com)
- A.
  
  Demo demo
- B.
  
  Password password
- C.
  
  Sales sales
- D.
  
  Propel propelU
5.

What is the set-up fee for SEM?
- A.
  
  $100
- B.
  
  $350
- C.
  
  $199
- D.
  
  No set-up fee
6.

Check the box next to each correct answer. Regarding SEM, specifically budgets, which are true statements? (Select all that apply)
- A.
  
  If monthly budget does not spend completely, the remainder will roll into the following month
- B.
  
  Budgets are determined on a monthly basis
- C.
  
  We will always guarantee top position
- D.
  
  Budgets are generally spread out evenly between days in a month
7.

Our social team will make 12 content posts over the course of the month in the Social Foundations Package
- A.
  
  True
- B.
  
  False
8.

The maximum number of pages our platform will support for a Responsive website is 35 pages.
- A.
  
  True
- B.
  
  False
9.

How much does an additional Responsive website maintenance package cost?
- A.
  
  $75 for two hours
- B.
  
  $150 for one hour
- C.
  
  We do not offer additional maintenance
10.

In the Social Foundations Package, client receives a quarterly campaign review with strategist.
- A.
  
  False
- B.
  
  True
11.

Choose the BOOST packs that can be added onto the Social Foundations Package.(choose 3 packages)
- A.
  
  LeadsBOOST
- B.
  
  SiteBOOST
- C.
  
  GraphicsBOOST
- D.
  
  AdBOOST
- E.
  
  ContentBOOST
12.

Another way to describe our SocialCreation product is that we create the social page for the client and hand it over to them for control and updates.
- A.
  
  True
- B.
  
  False
13.

Check the box next to each correct answer. Currently with our Social offerings, we can create and manage accounts on what social platforms? (Select all that apply)
- A.
  
  Facebook
- B.
  
  Instagram
- C.
  
  YouTube
- D.
  
  Pinterest
- E.
  
  Twitter
- F.
  
  LinkedIn
- G.
  
  Google +
14.

When someone buys a Search Engine Marketing campaign, they get the tracking number for free.
- A.
  
  True
- B.
  
  False
15.

Which national data provider do we submit information to for List Optimization?
- A.
  
  Infogroup
- B.
  
  Acxiom
- C.
  
  DataBank
- D.
  
  Localeze
- E.
  
  Dun & Bradstreet
16.

List Optimization costs $19/month.
- A.
  
  True
- B.
  
  False
17.

For social: the 80/20 rule means that 80% of content should be about what interests one's fans and 20% about the business itself.
- A.
  
  True
- B.
  
  False
18.

Mobile Website Design costs $29/month.
- A.
  
  True
- B.
  
  False
19.

With Reputation Monitoring, our client services team will respond to negative posts on behalf of the customer.
- A.
  
  True
- B.
  
  False
20.

Regarding Propel Social Suite, it gives you guidance and plans that tell you how often to post.
- A.
  
  True
- B.
  
  False
21.

How much is Reputation Monitoring per month?
- A.
  
  $85
- B.
  
  $55
- C.
  
  $125
- D.
  
  $99
22.

Regarding SEO: Our options are very _____ so our clients see exactly what's been done to their site each month.
- A.
  
  Guaranteed
- B.
  
  Transparent
- C.
  
  Duplicated
- D.
  
  Reversible
23.

For Responsive Website Design: After 12 months of payment, pricing is $79/month no matter the number of pages to the website.
- A.
  
  True
- B.
  
  False
24.

Check the box next to each correct answer. What three items do we need to collect from the customer in order to convert their desktop website to a mobile ready site?
- A.
  
  Password
- B.
  
  URL to website
- C.
  
  Metadata
- D.
  
  Username
25.

The registration of a domain by Propel is included with the pricing for a Responsive website.
- A.
  
  True
- B.
  
  False