Final Assessment Exam - Ondemand 20 Min Time Limit

42 Questions | Total Attempts: 273

SettingsSettingsSettings
Please wait...
Final Assessment Quizzes & Trivia

Final Assessment Exam


Questions and Answers
  • 1. 
    Check the box next to each correct answer.  When we request a budget request for SEM, what are the three spend options that are generated?
    • A. 

      Prominent

    • B. 

      Representative

    • C. 

      Super Aggressive

    • D. 

      Not a chance of making money

    • E. 

      Competitive

  • 2. 
    Check the box next to the one answer that is NOT correct.  SEM budgets are determined by: 
    • A. 

      Targeted location

    • B. 

      Industry

    • C. 

      Competition

    • D. 

      Click-through rate

    • E. 

      Search volume

  • 3. 
    If you need to pinch and stretch to zoom, that site is not considered mobile/tablet friendly.
    • A. 

      True

    • B. 

      False

  • 4. 
    What is the username and password to the training site?  (training.propelmarketing.com)
    • A. 

      Demo demo

    • B. 

      Password password

    • C. 

      Sales sales

    • D. 

      Propel propelU

  • 5. 
    What is the set-up fee for SEM?
    • A. 

      $100

    • B. 

      $350

    • C. 

      $199

    • D. 

      No set-up fee

  • 6. 
    Check the box next to each correct answer.  Regarding SEM, specifically budgets, which are true statements?  (Select all that apply)
    • A. 

      If monthly budget does not spend completely, the remainder will roll into the following month

    • B. 

      Budgets are determined on a monthly basis

    • C. 

      We will always guarantee top position

    • D. 

      Budgets are generally spread out evenly between days in a month

  • 7. 
    Our social team will make 12 content posts over the course of the month in the Social Foundations Package
    • A. 

      True

    • B. 

      False

  • 8. 
    The maximum number of pages our platform will support for a Responsive website is 35 pages.
    • A. 

      True

    • B. 

      False

  • 9. 
    How much does an additional Responsive website maintenance package cost?
    • A. 

      $75 for two hours

    • B. 

      $150 for one hour

    • C. 

      We do not offer additional maintenance

  • 10. 
    In the Social Foundations Package, client receives a quarterly campaign review with strategist. 
    • A. 

      False

    • B. 

      True

  • 11. 
    Choose the BOOST packs that can be added onto the Social Foundations Package.(choose 3 packages)
    • A. 

      LeadsBOOST

    • B. 

      SiteBOOST

    • C. 

      GraphicsBOOST

    • D. 

      AdBOOST

    • E. 

      ContentBOOST

  • 12. 
    Another way to describe our SocialCreation product is that we create the social page for the client and hand it over to them for control and updates.
    • A. 

      True

    • B. 

      False

  • 13. 
    Check the box next to each correct answer.  Currently with our Social offerings, we can create and manage accounts on what social platforms?  (Select all that apply)
    • A. 

      Facebook

    • B. 

      Instagram

    • C. 

      YouTube

    • D. 

      Pinterest

    • E. 

      Twitter

    • F. 

      LinkedIn

    • G. 

      Google +

  • 14. 
    When someone buys a Search Engine Marketing campaign, they get the tracking number for free.
    • A. 

      True

    • B. 

      False

  • 15. 
    Which national data provider do we submit information to for List Optimization? 
    • A. 

      Infogroup

    • B. 

      Acxiom

    • C. 

      DataBank

    • D. 

      Localeze

    • E. 

      Dun & Bradstreet

  • 16. 
    List Optimization costs $19/month.
    • A. 

      True

    • B. 

      False

  • 17. 
    For social:  the 80/20 rule means that 80% of content should be about what interests one's fans and 20% about the business itself.
    • A. 

      True

    • B. 

      False

  • 18. 
    Mobile Website Design costs $29/month.
    • A. 

      True

    • B. 

      False

  • 19. 
    With Reputation Monitoring, our client services team will respond to negative posts on behalf of the customer.
    • A. 

      True

    • B. 

      False

  • 20. 
    Regarding Propel Social Suite, it gives you guidance and plans that tell you how often to post.
    • A. 

      True

    • B. 

      False

  • 21. 
    How much is Reputation Monitoring per month?
    • A. 

      $85

    • B. 

      $55

    • C. 

      $125

    • D. 

      $99

  • 22. 
    Regarding SEO:  Our options are very _____ so our clients see exactly what's been done to their site each month.
    • A. 

      Guaranteed

    • B. 

      Transparent

    • C. 

      Duplicated

    • D. 

      Reversible

  • 23. 
    For Responsive Website Design:  After 12 months of payment, pricing is $79/month no matter the number of pages to the website. 
    • A. 

      True

    • B. 

      False

  • 24. 
    Check the box next to each correct answer.  What three items do we need to collect from the customer in order to convert their desktop website to a mobile ready site? 
    • A. 

      Password

    • B. 

      URL to website

    • C. 

      Metadata

    • D. 

      Username

  • 25. 
    The registration of a domain by Propel is included with the pricing for a Responsive website.
    • A. 

      True

    • B. 

      False

  • 26. 
    Regarding articles and blogs, all content is _____ .
    • A. 

      Copied

    • B. 

      Unique

    • C. 

      Duplicated

  • 27. 
    SEO is the work that goes into making your website popular in the eyes of the search engines in order to achieve a higher rank.
    • A. 

      True

    • B. 

      False

  • 28. 
    Regarding SEO:  We have people right here in the U.S. writing articles, blogs and doing directory submissions.
    • A. 

      True

    • B. 

      False

  • 29. 
    Check the box next to each correct answer.  Pick the true statements regarding SEO.
    • A. 

      We can guarantee customers

    • B. 

      Our work is very transparent

    • C. 

      We can guarantee at least 100 clicks per month

    • D. 

      We have quality vehicles carrying our links

  • 30. 
    What is the price of our SEO Plus package?(reminder - Plus package is the smallest package that includes Onsite Optimization AND Implementation) 
    • A. 

      $350/month

    • B. 

      $550/month

    • C. 

      $750/month

    • D. 

      $1,100/month

  • 31. 
    If a customer wants to make more changes to their mobile site that is included in the package (which is 5 rounds of changes a year) Do we offer an additional monthly maintenance package? 
    • A. 

      We don't charge for additional changes on mobile sites

    • B. 

      Yes

    • C. 

      No

  • 32. 
    If a customer cancels after fulfilling their initial 12 months of payment, clients can take their website files and move to a new hosting provider.
    • A. 

      True

    • B. 

      False

  • 33. 
    How many seconds in length are Interactive Videos?
    • A. 

      :30 seconds

    • B. 

      :30 to :45 seconds

    • C. 

      :15 seconds

    • D. 

      More than :60 seconds

  • 34. 
    Does the client own their Interactive Video?
    • A. 

      Yes

    • B. 

      No

  • 35. 
    How many colors can the client choose for their Logo?
    • A. 

      Two colors

    • B. 

      Three colors

    • C. 

      Unlimited colors

  • 36. 
    With our Logo Creation product, the client owns the logo once we complete the design.
    • A. 

      True

    • B. 

      False

  • 37. 
    How much is it for a Landing Page?
    • A. 

      $49/month

    • B. 

      $500 one-time fee

    • C. 

      $249 one-time fee

    • D. 

      Free

  • 38. 
    Which four products are our Campaign Landing Pages available for?
    • A. 

      List Optimization

    • B. 

      SEM

    • C. 

      Display

    • D. 

      SEO

    • E. 

      Direct Email

    • F. 

      Facebook Advertising

  • 39. 
    After selling ANY Propel product, please check the following that you should do:
    • A. 

      Schedule an appointment between the customer and a CSM

    • B. 

      Plan to attend the first 10 to 15 minutes of the appointment to assist in the transition

    • C. 

      Supply the CSM with as much information as possible (brochures, print ads, inside information about the customer, etc.)

    • D. 

      Do nothing, the CSM will know to call

  • 40. 
    With Facebook Advertising, who helps the client to outline Objectives for the campaign?
    • A. 

      No one

    • B. 

      CSM with the Social Team

  • 41. 
    For Facebook Ads, what is the campaign monthly minimum? 
    • A. 

      250

    • B. 

      500

    • C. 

      1000

    • D. 

      No minimum

  • 42. 
    Facebook Ads can appear on desktop and the FB mobile app. 
    • A. 

      True

    • B. 

      False