Final Assessment Exam - Ondemand 20 Min Time Limit

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Quizzes Created: 16 | Total Attempts: 45,348
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  • 1/42 Questions

    Check the box next to each correct answer.  When we request a budget request for SEM, what are the three spend options that are generated?

    • Prominent
    • Representative
    • Super Aggressive
    • Not a chance of making money
    • Competitive
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Final Assessment Quizzes & Trivia
About This Quiz

This Final Assessment Exam, with a 20-minute time limit, evaluates knowledge in Search Engine Marketing (SEM), including budgeting options, mobile compatibility, and account access. Essential for understanding practical aspects and strategic budget planning in SEM.

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  • 2. 

    Check the box next to the one answer that is NOT correct.  SEM budgets are determined by: 

    • Targeted location

    • Industry

    • Competition

    • Click-through rate

    • Search volume

    Correct Answer
    A. Click-through rate
    Explanation
    SEM budgets are determined by various factors such as targeted location, industry, competition, and search volume. However, click-through rate is not a direct determinant of SEM budgets. Click-through rate refers to the percentage of people who click on an ad after seeing it, and while it is an important metric for measuring ad performance, it does not directly impact the budget allocation for SEM campaigns.

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  • 3. 

    If you need to pinch and stretch to zoom, that site is not considered mobile/tablet friendly.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    If a website requires pinch and stretch gestures to zoom in or out, it indicates that the website is not optimized for mobile or tablet devices. Mobile-friendly websites are designed to be responsive and adjust automatically to different screen sizes, eliminating the need for manual zooming. Therefore, the statement "If you need to pinch and stretch to zoom, that site is not considered mobile/tablet friendly" is true.

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  • 4. 

    What is the username and password to the training site?  (training.propelmarketing.com)

    • Demo demo

    • Password password

    • Sales sales

    • Propel propelU

    Correct Answer
    A. Propel propelU
    Explanation
    The correct answer for the username and password to the training site (training.propelmarketing.com) is "propel" for the username and "propelU" for the password.

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  • 5. 

    What is the set-up fee for SEM?

    • $100

    • $350

    • $199

    • No set-up fee

    Correct Answer
    A. $199
    Explanation
    The set-up fee for SEM is $199.

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  • 6. 

    Check the box next to each correct answer.  Regarding SEM, specifically budgets, which are true statements?  (Select all that apply)

    • If monthly budget does not spend completely, the remainder will roll into the following month

    • Budgets are determined on a monthly basis

    • We will always guarantee top position

    • Budgets are generally spread out evenly between days in a month

    Correct Answer(s)
    A. If monthly budget does not spend completely, the remainder will roll into the following month
    A. Budgets are determined on a monthly basis
    A. Budgets are generally spread out evenly between days in a month
    Explanation
    The correct answers are:

    1. If monthly budget does not spend completely, the remainder will roll into the following month.
    2. Budgets are determined on a monthly basis.
    3. Budgets are generally spread out evenly between days in a month.

    These statements provide accurate information about SEM budgets. If a monthly budget is not fully spent, the remaining amount is carried over to the following month. Budgets in SEM are determined on a monthly basis, meaning that advertisers set a specific budget for each month. Additionally, budgets are typically spread out evenly between the days in a month to ensure consistent spending throughout the advertising period.

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  • 7. 

    Our social team will make 12 content posts over the course of the month in the Social Foundations Package

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The explanation for the given correct answer is that the social team will indeed make 12 content posts over the course of the month in the Social Foundations Package. This implies that there is a plan in place to create and publish 12 posts on social media platforms throughout the month.

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  • 8. 

    The maximum number of pages our platform will support for a Responsive website is 35 pages.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The given statement is true. Our platform can support a maximum of 35 pages for a responsive website. This means that users can create and design up to 35 pages on our platform while ensuring that their website remains responsive and functional across different devices and screen sizes.

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  • 9. 

    How much does an additional Responsive website maintenance package cost?

    • $75 for two hours

    • $150 for one hour

    • We do not offer additional maintenance

    Correct Answer
    A. $75 for two hours
    Explanation
    The additional Responsive website maintenance package costs $75 for two hours.

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  • 10. 

    In the Social Foundations Package, client receives a quarterly campaign review with strategist. 

    • False

    • True

    Correct Answer
    A. True
    Explanation
    The statement is true because in the Social Foundations Package, the client does receive a quarterly campaign review with a strategist. This means that every three months, the client will have a meeting or review session with a strategist to discuss the progress and performance of their campaign. This allows the client to stay updated and informed about the effectiveness of their marketing efforts and make any necessary adjustments or improvements.

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  • 11. 

    Choose the BOOST packs that can be added onto the Social Foundations Package.(choose 3 packages)

    • LeadsBOOST

    • SiteBOOST

    • GraphicsBOOST

    • AdBOOST

    • ContentBOOST

    Correct Answer(s)
    A. GraphicsBOOST
    A. AdBOOST
    A. ContentBOOST
    Explanation
    The correct answer is GraphicsBOOST, AdBOOST, and ContentBOOST. These three packs can be added onto the Social Foundations Package to enhance the graphics, advertisements, and content of the package. LeadsBOOST and SiteBOOST are not mentioned as options for adding onto the Social Foundations Package.

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  • 12. 

    Another way to describe our SocialCreation product is that we create the social page for the client and hand it over to them for control and updates.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The given statement suggests that the SocialCreation product creates a social page for the client and allows them to have control over it for updates. This implies that the product is designed to provide clients with the ability to manage and update their own social page, indicating that the statement is true.

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  • 13. 

    Check the box next to each correct answer.  Currently with our Social offerings, we can create and manage accounts on what social platforms?  (Select all that apply)

    • Facebook

    • Instagram

    • YouTube

    • Pinterest

    • Twitter

    • LinkedIn

    • Google +

    Correct Answer(s)
    A. Facebook
    A. YouTube
    A. Twitter
    A. LinkedIn
    A. Google +
    Explanation
    Currently with our Social offerings, we can create and manage accounts on Facebook, YouTube, Twitter, LinkedIn, and Google +.

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  • 14. 

    When someone buys a Search Engine Marketing campaign, they get the tracking number for free.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    When someone purchases a Search Engine Marketing campaign, they are provided with a tracking number at no additional cost. This tracking number allows them to monitor and analyze the performance and effectiveness of their campaign. By tracking the number of clicks, conversions, and other metrics associated with the campaign, the buyer can make informed decisions and optimize their marketing efforts. Therefore, it is true that when someone buys a Search Engine Marketing campaign, they receive the tracking number for free.

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  • 15. 

    Which national data provider do we submit information to for List Optimization? 

    • Infogroup

    • Acxiom

    • DataBank

    • Localeze

    • Dun & Bradstreet

    Correct Answer
    A. Localeze
    Explanation
    Localeze is the correct answer because it is a national data provider that companies can submit information to for list optimization. Infogroup, Acxiom, DataBank, and Dun & Bradstreet are also data providers, but they are not specifically mentioned in the question as being the provider for list optimization. Therefore, Localeze is the most appropriate choice based on the given information.

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  • 16. 

    List Optimization costs $19/month.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The given statement states that List Optimization costs $19/month. Since the statement does not provide any contradictory information or context to suggest otherwise, the answer "True" implies that List Optimization indeed costs $19/month.

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  • 17. 

    For social:  the 80/20 rule means that 80% of content should be about what interests one's fans and 20% about the business itself.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The 80/20 rule in social media suggests that 80% of the content shared should be focused on the interests and needs of the audience, while only 20% should be promotional or related to the business. This approach helps to keep the content relevant and engaging for the followers, building a stronger connection with them. By prioritizing the interests of the fans, businesses can create a more authentic and valuable social media presence, ultimately leading to better engagement and loyalty from their audience.

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  • 18. 

    Mobile Website Design costs $29/month.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The given statement suggests that the cost for Mobile Website Design is $29 per month. This indicates that there is a recurring monthly fee associated with the service. Therefore, the correct answer is "True" as it confirms the statement to be accurate.

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  • 19. 

    With Reputation Monitoring, our client services team will respond to negative posts on behalf of the customer.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    False. The dashboard will alert the customer to the review but it is their responsibility to respond if they wish to.

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  • 20. 

    Regarding Propel Social Suite, it gives you guidance and plans that tell you how often to post.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Propel Social Suite provides guidance and plans to help users determine the frequency of their posts. This feature assists users in creating a consistent posting schedule and maximizing their social media presence. By following the suggested posting frequency, users can effectively engage their audience and optimize their social media strategy. Therefore, the statement is true.

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  • 21. 

    How much is Reputation Monitoring per month?

    • $85

    • $55

    • $125

    • $99

    Correct Answer
    A. $55
    Explanation
    The correct answer is $55. This is the price for Reputation Monitoring per month.

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  • 22. 

    Regarding SEO:  Our options are very _____ so our clients see exactly what's been done to their site each month.

    • Guaranteed

    • Transparent

    • Duplicated

    • Reversible

    Correct Answer
    A. Transparent
    Explanation
    The correct answer is "transparent". In the context of SEO, transparency refers to providing clear and open communication with clients about the actions taken on their website each month. This means that the clients are fully aware of the strategies, optimizations, and changes implemented on their site, allowing them to have a clear understanding of the work done and the results achieved. Transparency is crucial in building trust and maintaining a strong client-agency relationship in the SEO industry.

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  • 23. 

    For Responsive Website Design:  After 12 months of payment, pricing is $79/month no matter the number of pages to the website. 

    • True

    • False

    Correct Answer
    A. True
    Explanation
    After 12 months of payment, the pricing for Responsive Website Design remains fixed at $79 per month, regardless of the number of pages on the website. This suggests that the pricing structure is not dependent on the complexity or size of the website, providing a consistent and predictable cost for the service.

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  • 24. 

    Check the box next to each correct answer.  What three items do we need to collect from the customer in order to convert their desktop website to a mobile ready site? 

    • Password

    • URL to website

    • Metadata

    • Username

    Correct Answer(s)
    A. Password
    A. URL to website
    A. Username
    Explanation
    To convert a desktop website to a mobile-ready site, we need to collect the password, URL to the website, and username from the customer. The password is necessary to access the backend of the website and make the necessary changes. The URL to the website is required to locate the website and perform the conversion process. The username is needed to ensure the correct user account is accessed during the conversion. Metadata is not mentioned as a requirement for the conversion process.

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  • 25. 

    The registration of a domain by Propel is included with the pricing for a Responsive website.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    False. A client will need to register a domain themselves so that they have the domain registered under their name before we begin a website build out.

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  • 26. 

    Regarding articles and blogs, all content is _____ .

    • Copied

    • Unique

    • Duplicated

    Correct Answer
    A. Unique
    Explanation
    When it comes to articles and blogs, the content is expected to be unique. This means that it should be original and not copied or duplicated from any other source. Unique content is important for various reasons such as avoiding plagiarism, providing valuable and fresh information to readers, and improving search engine rankings. Therefore, in the context of articles and blogs, the correct answer is "unique".

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  • 27. 

    SEO is the work that goes into making your website popular in the eyes of the search engines in order to achieve a higher rank.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    SEO, or search engine optimization, is indeed the work that is done to make a website more visible and popular in the eyes of search engines. This is done through various techniques such as optimizing website content, improving website structure, and obtaining backlinks from other reputable websites. The ultimate goal of SEO is to achieve a higher ranking in search engine results pages (SERPs), which can lead to increased organic traffic and visibility for the website. Therefore, the statement "SEO is the work that goes into making your website popular in the eyes of the search engines in order to achieve a higher rank" is true.

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  • 28. 

    Regarding SEO:  We have people right here in the U.S. writing articles, blogs and doing directory submissions.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The given statement suggests that the company has people in the U.S. who are responsible for writing articles, blogs, and doing directory submissions for SEO purposes. This implies that the company is actively engaged in SEO activities and has a team dedicated to producing content and submitting it to relevant directories. Therefore, the statement is true.

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  • 29. 

    Check the box next to each correct answer.  Pick the true statements regarding SEO.

    • We can guarantee customers

    • Our work is very transparent

    • We can guarantee at least 100 clicks per month

    • We have quality vehicles carrying our links

    Correct Answer(s)
    A. Our work is very transparent
    A. We have quality vehicles carrying our links
    Explanation
    The correct statements regarding SEO are: Our work is very transparent, and We have quality vehicles carrying our links.

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  • 30. 

    What is the price of our SEO Plus package?(reminder - Plus package is the smallest package that includes Onsite Optimization AND Implementation) 

    • $350/month

    • $550/month

    • $750/month

    • $1,100/month

    Correct Answer
    A. $550/month
    Explanation
    The price of the SEO Plus package is $550/month. This package includes both Onsite Optimization and Implementation services.

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  • 31. 

    If a customer wants to make more changes to their mobile site that is included in the package (which is 5 rounds of changes a year) Do we offer an additional monthly maintenance package? 

    • We don't charge for additional changes on mobile sites

    • Yes

    • No

    Correct Answer
    A. Yes
    Explanation
    The additional mobile website maintenance package is $5/month for 12 months and customer gets 5 extra changes.

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  • 32. 

    If a customer cancels after fulfilling their initial 12 months of payment, clients can take their website files and move to a new hosting provider.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    If a customer cancels after fulfilling their initial 12 months of payment, it means that they have completed their contractual obligations with the current hosting provider. As a result, they have the right to take their website files and transfer them to a new hosting provider of their choice. This allows them to have control over their website and choose a different hosting provider that better suits their needs.

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  • 33. 

    How many seconds in length are Interactive Videos?

    • :30 seconds

    • :30 to :45 seconds

    • :15 seconds

    • More than :60 seconds

    Correct Answer
    A. :30 seconds
    Explanation
    The correct answer is :30 seconds. This means that interactive videos are typically 30 seconds in length.

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  • 34. 

    Does the client own their Interactive Video?

    • Yes

    • No

    Correct Answer
    A. Yes
    Explanation
    The answer is "Yes" because the question asks whether the client owns their interactive video. By selecting "Yes," it implies that the client does own their interactive video.

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  • 35. 

    How many colors can the client choose for their Logo?

    • Two colors

    • Three colors

    • Unlimited colors

    Correct Answer
    A. Two colors
    Explanation
    Two colors is the maximum we allow. Black is considered a color. White is not considered a color.

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  • 36. 

    With our Logo Creation product, the client owns the logo once we complete the design.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement implies that once the design of the logo is completed, the ownership of the logo is transferred to the client. This means that the client has full rights and control over the logo and can use it as they wish without any restrictions. This ensures that the client has complete ownership and control over their logo design.

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  • 37. 

    How much is it for a Landing Page?

    • $49/month

    • $500 one-time fee

    • $249 one-time fee

    • Free

    Correct Answer
    A. $249 one-time fee
    Explanation
    The correct answer is $249 one-time fee. This means that to create a landing page, the cost is a one-time fee of $249. This fee covers the initial setup and design of the landing page. Unlike the other options listed, there is no monthly fee associated with this choice.

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  • 38. 

    Which four products are our Campaign Landing Pages available for?

    • List Optimization

    • SEM

    • Display

    • SEO

    • Direct Email

    • Facebook Advertising

    Correct Answer(s)
    A. SEM
    A. Display
    A. Direct Email
    A. Facebook Advertising
    Explanation
    Our Campaign Landing Pages are available for SEM, Display, Direct Email, and Facebook Advertising. These landing pages can be used to optimize the performance of campaigns in these four channels. They are not available for List Optimization, SEO, or any other channels mentioned.

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  • 39. 

    After selling ANY Propel product, please check the following that you should do:

    • Schedule an appointment between the customer and a CSM

    • Plan to attend the first 10 to 15 minutes of the appointment to assist in the transition

    • Supply the CSM with as much information as possible (brochures, print ads, inside information about the customer, etc.)

    • Do nothing, the CSM will know to call

    Correct Answer(s)
    A. Schedule an appointment between the customer and a CSM
    A. Plan to attend the first 10 to 15 minutes of the appointment to assist in the transition
    A. Supply the CSM with as much information as possible (brochures, print ads, inside information about the customer, etc.)
    Explanation
    After selling ANY Propel product, it is important to schedule an appointment between the customer and a CSM. It is also necessary to plan to attend the first 10 to 15 minutes of the appointment to assist in the transition. Additionally, supplying the CSM with as much information as possible, such as brochures, print ads, and inside information about the customer, is crucial.

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  • 40. 

    With Facebook Advertising, who helps the client to outline Objectives for the campaign?

    • No one

    • CSM with the Social Team

    Correct Answer
    A. CSM with the Social Team
    Explanation
    The correct answer is CSM with the Social Team. The CSM (Customer Success Manager) works closely with the Social Team to understand the client's goals and objectives for the advertising campaign. They collaborate to outline specific objectives that align with the client's overall marketing strategy. This ensures that the Facebook Advertising campaign is tailored to meet the client's needs and achieve their desired outcomes.

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  • 41. 

    For Facebook Ads, what is the campaign monthly minimum? 

    • 250

    • 500

    • 1000

    • No minimum

    Correct Answer
    A. 500
    Explanation
    The campaign monthly minimum for Facebook Ads is 500. This means that advertisers need to spend at least 500 units of their currency per month on their Facebook ad campaigns. There is no option for a lower minimum spend, as the answer "No minimum" is not provided.

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  • 42. 

    Facebook Ads can appear on desktop and the FB mobile app. 

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Facebook Ads can appear on both desktop and the Facebook mobile app. This means that advertisers have the opportunity to reach a wide range of audiences across different devices, increasing the potential reach and effectiveness of their ad campaigns. By being able to target users on both platforms, advertisers can maximize their visibility and engagement with potential customers, ultimately driving better results for their business.

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  • Current Version
  • Mar 20, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jan 27, 2015
    Quiz Created by
    Karen Nelson

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