Hospitality Exam Part 2 Of 3

30 Questions | Total Attempts: 135

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Hospitality Exam Part 2 Of 3 - Quiz

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Questions and Answers
  • 1. 
    .Which of the following is essential to record at the time money is taken from petty cash:
    • A. 

      Account to which transaction should be charged

    • B. 

      General purpose of the transaction

    • C. 

      Person or business name that will be paid the money

    • D. 

      Name of person who witnessed the cash withdrawal

  • 2. 
    A human-resources manager is reviewing job applications for a marketing position to select which candidates to call for an interview. What process is the human-resources manager performing?
    • A. 

      Negotiating

    • B. 

      On-boarding

    • C. 

      Prospecting

    • D. 

      Screening

  • 3. 
    The sales manager at a full-service resort will be using the results of a marketing-research study for planning purposes. Which of the following is a question that the sales manager should ask:
    • A. 

      What promotional mix has been most effective?

    • B. 

      Are our guests satisfied with our services?

    • C. 

      What new distribution channels could we use?

    • D. 

      How can we lower our costs?

  • 4. 
    . Which of the following is a source of secondary data that Angela could use to obtain information about a competitor's promotional activities:
    • A. 

      Interview conducted with the competitor's advertising agency

    • B. 

      Focus group feedback she obtains from the competitor's former employees

    • C. 

      Survey administered to competitor's customers to determine the effectiveness of its promotional activities

    • D. 

      Statistics in a trade publication's article about the competitor's advertising campaign

  • 5. 
    From what part of a database can you obtain all the information about one person?
    • A. 

      A form

    • B. 

      A view

    • C. 

      A report

    • D. 

      A record

  • 6. 
    To track environmental changes impacting hospitality and tourism marketing, a destination marketer should use
    • A. 

      Push technology.

    • B. 

      Model building

    • C. 

      Customer discovery.

    • D. 

      Market-basket analysis.

  • 7. 
    Which of the following actions encourages participation in a telephone interview:
    • A. 

      Using graphic aids to encourage the interviewee to talk

    • B. 

      Promising to send the interviewee the study results

    • C. 

      Calling the interviewee's mobile phone

    • D. 

      Keeping the interview short—10 minutes or less

  • 8. 
    When examining two data sets, the hotel manager found that one set had a correlation of +1 and the other had a correlation of -1. What should the hotel manager understand about the strength of the relationship of the two data sets?
    • A. 

      The strength of the relationship of the +1 correlation is twice as strong as the -1 correlation.

    • B. 

      No relationship exists with the -1 correlation.

    • C. 

      The strength of the relationship of the two data sets is the same.

    • D. 

      The strength of the relationship of the -1 correlation is less than that of the +1 correlation.

  • 9. 
    The audience for the research report is young professionals. What should you incorporate into the visual presentation that will appeal specifically to that audience?
    • A. 

      Pictures

    • B. 

      Animated backgrounds

    • C. 

      Concise information

    • D. 

      Different backgrounds

  • 10. 
    What should you talk about first when presenting research findings orally?
    • A. 

      Overview of others' work on the research topic

    • B. 

      Problem/issue being addressed

    • C. 

      Description of participants and how they were selected

    • D. 

      Graphs depicting main findings

  • 11. 
    Over the years, Splash-O-Rama Water Park has worked hard to develop and maintain an image of a fun, and friendly entertainment venue for families. What action can the front-line employees take to maintain this image?
    • A. 

      Print flyers to hand out at the entrance that lists the park's daily activities and shows

    • B. 

      Arrive an hour after the park opens to ensure that the park is clean and ready for business.

    • C. 

      Develop a public-relations campaign to reinforce the park's commitment to the community.

    • D. 

      Lean where activities are located in the park to answer visitors questions courteously

  • 12. 
    Which of the following should hospitality and tourism marketers do to overcome a negative customer review on TripAdvisor or other customer-review website:
    • A. 

      Add a Guest Satisfaction Survey on its own website

    • B. 

      Remove a Complaint Handler Survey on TripAdvisor's website

    • C. 

      Publicize the business's desire to identify complaints

    • D. 

      Require customers to complete feedback surveys after the sale

  • 13. 
    A tour operator put together a tour package for baby boomers who are interested in southwestern art. The tour group will visit a variety of locations in the southwest but will operate individually rather than as a guided tour. What factors did the tour operator use to segment the market?
    • A. 

      Personality and life cycle

    • B. 

      Gender and culture

    • C. 

      Geography and gender

    • D. 

      Age and life cycle

  • 14. 
    What is the best way for Michelle to organize the information that she has collected for a research report that she is writing?
    • A. 

      Edit her draft

    • B. 

      Create the appendices

    • C. 

      Correct grammatical errors

    • D. 

      Develop an outline

  • 15. 
    A company's computer network allows many users to access the same programs on different computer units throughout the company. What type of computer operating system is the company using?
    • A. 

      . Multithreading

    • B. 

      Multiprocessing

    • C. 

      Augmented

    • D. 

      Hosted

  • 16. 
    Jamal wants to purchase software for his small business that allows him to create text documents, prepare presentations, maintain a customer database, and develop numerical charts. What type of software would best meet Jamal's needs?
    • A. 

      Spreadsheet

    • B. 

      Word processing

    • C. 

      Integrated

    • D. 

      Trajectory

  • 17. 
    Which of these lodging services would most likely be automated using software:
    • A. 

      Concierge

    • B. 

      Registration

    • C. 

      Room set-up

    • D. 

      Sales forecasting

  • 18. 
    Trends indicate that a large segment of the population is between 60- and 70-years-old. A hospitality/tourism business can act on this trend by
    • A. 

      Selling international vacation packages to recent college graduates.

    • B. 

      Developing tour products specifically designed to appeal to retirees.

    • C. 

      Offering discounted hotel rates for guests who have children under the age of five.

    • D. 

      Implementing a loyalty program for corporate business accounts.

  • 19. 
    A current trend is social networking sites. How are many businesses in the hospitality and tourism industry using their social networking sites?
    • A. 

      To book travelers' upcoming trips

    • B. 

      To match travelers with others who have similar interests

    • C. 

      To provide a way for travelers to share their experiences

    • D. 

      To notify travelers of flight cancellations

  • 20. 
    Which of the following is an example of a probable conflict of interest in business operations:  
    • A. 

      An employee meets a new client for lunch at an upscale restaurant.

    • B. 

      A purchasing agent provides a customer with a discount.

    • C. 

      A purchasing agent awards a large order to a relative's employer.

    • D. 

      An employee uses the company discount to purchase goods.

  • 21. 
    It is appropriate for an employee to report his/her employer's noncompliance with health and safety regulations when
    • A. 

      The employer does not take steps to correct the issue.

    • B. 

      The housekeeping staff disposes the company's hazardous materials.

    • C. 

      a coworker blocks the fire escape route with boxes of old files.

    • D. 

      A vendor does not have a ventilation system that meets code.

  • 22. 
    A person approaches you at a hotel's front desk and asks for a guest's room number. What should you do to keep that data secure?
    • A. 

      Give the person the phone number of the central reservations system to obtain the room number

    • B. 

      Write down the room number on a piece of paper so people within earshot won't learn the number

    • C. 

      Tell the person that you are not allowed to give out that information

    • D. 

      Invite the person to use the house phone to call the guest

  • 23. 
    Ben recently developed a logo for his new business. What can Ben do to legally protect the logo from unauthorized use?
    • A. 

      . File a patent request

    • B. 

      Register the logo as copyrighted material

    • C. 

      Trademark the logo

    • D. 

      Obtain a subpoena from the government

  • 24. 
    What is the most important factor for a west-coast business to consider if it plans to use a supplier who is located in the same country on the east-coast?
    • A. 

      Return on sales

    • B. 

      Personnel policies

    • C. 

      Exchange rates

    • D. 

      Delivery timeliness

  • 25. 
    The Six Sigma model involves continuously implementing activities that
    • A. 

      Stimulate revenue and lessen decision making.

    • B. 

      Promote consistency and eliminate resources.

    • C. 

      Improve quality and reduce inefficiencies.

    • D. 

      Influence regulation and decrease outputs.

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