Hospitality Exam Part 2 Of 3

30 Questions | By Austinb_2012 | Updated: Mar 22, 2022 | Attempts: 192

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1.

.Which of the following is essential to record at the time money is taken from petty cash:
- A.
  
  Account to which transaction should be charged
- B.
  
  General purpose of the transaction
- C.
  
  Person or business name that will be paid the money
- D.
  
  Name of person who witnessed the cash withdrawal
2.

A human-resources manager is reviewing job applications for a marketing position to select which candidates to call for an interview. What process is the human-resources manager performing?
- A.
  
  Negotiating
- B.
  
  On-boarding
- C.
  
  Prospecting
- D.
  
  Screening
3.

The sales manager at a full-service resort will be using the results of a marketing-research study for planning purposes. Which of the following is a question that the sales manager should ask:
- A.
  
  What promotional mix has been most effective?
- B.
  
  Are our guests satisfied with our services?
- C.
  
  What new distribution channels could we use?
- D.
  
  How can we lower our costs?
4.

. Which of the following is a source of secondary data that Angela could use to obtain information about a competitor's promotional activities:
- A.
  
  Interview conducted with the competitor's advertising agency
- B.
  
  Focus group feedback she obtains from the competitor's former employees
- C.
  
  Survey administered to competitor's customers to determine the effectiveness of its promotional activities
- D.
  
  Statistics in a trade publication's article about the competitor's advertising campaign
5.

From what part of a database can you obtain all the information about one person?
- A.
  
  A form
- B.
  
  A view
- C.
  
  A report
- D.
  
  A record
6.

To track environmental changes impacting hospitality and tourism marketing, a destination marketer should use
- A.
  
  Push technology.
- B.
  
  Model building
- C.
  
  Customer discovery.
- D.
  
  Market-basket analysis.
7.

Which of the following actions encourages participation in a telephone interview:
- A.
  
  Using graphic aids to encourage the interviewee to talk
- B.
  
  Promising to send the interviewee the study results
- C.
  
  Calling the interviewee's mobile phone
- D.
  
  Keeping the interview short—10 minutes or less
8.

When examining two data sets, the hotel manager found that one set had a correlation of +1 and the other had a correlation of -1. What should the hotel manager understand about the strength of the relationship of the two data sets?
- A.
  
  The strength of the relationship of the +1 correlation is twice as strong as the -1 correlation.
- B.
  
  No relationship exists with the -1 correlation.
- C.
  
  The strength of the relationship of the two data sets is the same.
- D.
  
  The strength of the relationship of the -1 correlation is less than that of the +1 correlation.
9.

The audience for the research report is young professionals. What should you incorporate into the visual presentation that will appeal specifically to that audience?
- A.
  
  Pictures
- B.
  
  Animated backgrounds
- C.
  
  Concise information
- D.
  
  Different backgrounds
10.

What should you talk about first when presenting research findings orally?
- A.
  
  Overview of others' work on the research topic
- B.
  
  Problem/issue being addressed
- C.
  
  Description of participants and how they were selected
- D.
  
  Graphs depicting main findings
11.

Over the years, Splash-O-Rama Water Park has worked hard to develop and maintain an image of a fun, and friendly entertainment venue for families. What action can the front-line employees take to maintain this image?
- A.
  
  Print flyers to hand out at the entrance that lists the park's daily activities and shows
- B.
  
  Arrive an hour after the park opens to ensure that the park is clean and ready for business.
- C.
  
  Develop a public-relations campaign to reinforce the park's commitment to the community.
- D.
  
  Lean where activities are located in the park to answer visitors questions courteously
12.

Which of the following should hospitality and tourism marketers do to overcome a negative customer review on TripAdvisor or other customer-review website:
- A.
  
  Add a Guest Satisfaction Survey on its own website
- B.
  
  Remove a Complaint Handler Survey on TripAdvisor's website
- C.
  
  Publicize the business's desire to identify complaints
- D.
  
  Require customers to complete feedback surveys after the sale
13.

A tour operator put together a tour package for baby boomers who are interested in southwestern art. The tour group will visit a variety of locations in the southwest but will operate individually rather than as a guided tour. What factors did the tour operator use to segment the market?
- A.
  
  Personality and life cycle
- B.
  
  Gender and culture
- C.
  
  Geography and gender
- D.
  
  Age and life cycle
14.

What is the best way for Michelle to organize the information that she has collected for a research report that she is writing?
- A.
  
  Edit her draft
- B.
  
  Create the appendices
- C.
  
  Correct grammatical errors
- D.
  
  Develop an outline
15.

A company's computer network allows many users to access the same programs on different computer units throughout the company. What type of computer operating system is the company using?
- A.
  
  . Multithreading
- B.
  
  Multiprocessing
- C.
  
  Augmented
- D.
  
  Hosted
16.

Jamal wants to purchase software for his small business that allows him to create text documents, prepare presentations, maintain a customer database, and develop numerical charts. What type of software would best meet Jamal's needs?
- A.
  
  Spreadsheet
- B.
  
  Word processing
- C.
  
  Integrated
- D.
  
  Trajectory
17.

Which of these lodging services would most likely be automated using software:
- A.
  
  Concierge
- B.
  
  Registration
- C.
  
  Room set-up
- D.
  
  Sales forecasting
18.

Trends indicate that a large segment of the population is between 60- and 70-years-old. A hospitality/tourism business can act on this trend by
- A.
  
  Selling international vacation packages to recent college graduates.
- B.
  
  Developing tour products specifically designed to appeal to retirees.
- C.
  
  Offering discounted hotel rates for guests who have children under the age of five.
- D.
  
  Implementing a loyalty program for corporate business accounts.
19.

A current trend is social networking sites. How are many businesses in the hospitality and tourism industry using their social networking sites?
- A.
  
  To book travelers' upcoming trips
- B.
  
  To match travelers with others who have similar interests
- C.
  
  To provide a way for travelers to share their experiences
- D.
  
  To notify travelers of flight cancellations
20.

Which of the following is an example of a probable conflict of interest in business operations:
- A.
  
  An employee meets a new client for lunch at an upscale restaurant.
- B.
  
  A purchasing agent provides a customer with a discount.
- C.
  
  A purchasing agent awards a large order to a relative's employer.
- D.
  
  An employee uses the company discount to purchase goods.
21.

It is appropriate for an employee to report his/her employer's noncompliance with health and safety regulations when
- A.
  
  The employer does not take steps to correct the issue.
- B.
  
  The housekeeping staff disposes the company's hazardous materials.
- C.
  
  a coworker blocks the fire escape route with boxes of old files.
- D.
  
  A vendor does not have a ventilation system that meets code.
22.

A person approaches you at a hotel's front desk and asks for a guest's room number. What should you do to keep that data secure?
- A.
  
  Give the person the phone number of the central reservations system to obtain the room number
- B.
  
  Write down the room number on a piece of paper so people within earshot won't learn the number
- C.
  
  Tell the person that you are not allowed to give out that information
- D.
  
  Invite the person to use the house phone to call the guest
23.

Ben recently developed a logo for his new business. What can Ben do to legally protect the logo from unauthorized use?
- A.
  
  . File a patent request
- B.
  
  Register the logo as copyrighted material
- C.
  
  Trademark the logo
- D.
  
  Obtain a subpoena from the government
24.

What is the most important factor for a west-coast business to consider if it plans to use a supplier who is located in the same country on the east-coast?
- A.
  
  Return on sales
- B.
  
  Personnel policies
- C.
  
  Exchange rates
- D.
  
  Delivery timeliness
25.

The Six Sigma model involves continuously implementing activities that
- A.
  
  Stimulate revenue and lessen decision making.
- B.
  
  Promote consistency and eliminate resources.
- C.
  
  Improve quality and reduce inefficiencies.
- D.
  
  Influence regulation and decrease outputs.