Co-OP Advertising 102 - Digital Co-OP

10 Questions | By Catherinehalcomb | Last updated: Mar 17, 2022 | Total Attempts: 64

Questions

Settings

Create your own Quiz

Co-OP Advertising 102 - Digital Co-OP - Quiz

Now that you have completed Module 1: Co-Op Advertising 102, take this exam to test your comprehension of the terminology and practices covered. You will have 6 minutes to complete the exam.

Questions and Answers

1.

For digital banner co-op advertising, you should remember these general creative points:
- A.
  
  Understanding of the co-op guidelines
- B.
  
  Product and logo display
- C.
  
  Product description
- D.
  
  Minimum advertising pricing
- E.
  
  Dealer logo sizing
- F.
  
  Link thru URL product page
- G.
  
  All of the above.
2.

When you look for co-op and there appears to be none, yet it seems they are moving a lot of inventory, it could be what reason?
- A.
  
  The co-op programs available to them aren't being followed according to manufacturers requirements.
- B.
  
  The dealer is not being truthful about their supply and demand of a particular product.
- C.
  
  It could be tied up in different programs and how the dealer is set up within a particular manufacturer’s system.
- D.
  
  None of the above.
3.

For a SEM campaign, what proof of purchase items would the client need to provide back to the manufacturer to get reimbursed?
- A.
  
  Screenshot with URL & Date
- B.
  
  Keyword Impression Report
- C.
  
  Banner display report.
- D.
  
  Media Invoice with details
- E.
  
  All of the above.
- F.
  
  None of the above.
4.

What is the primary thing you should think of when identifying Co-Op opportunities?
- A.
  
  Ratio between a retailers opening and closing sales for any given day.
- B.
  
  Brand names by manufacturers in the local marketplace that retailers carry in their business.
- C.
  
  Going out of business sales.
- D.
  
  None of the above.
5.

Small and mid-size businesses in the local marketplace may not opt-in to co-op agency and turn-key programs because:
- A.
  
  It's too time consuming and confusing.
- B.
  
  You have to make a minimum purchase from a particular manufacturer to qualify.
- C.
  
  Agency fees are high and can take away from profits.
- D.
  
  It doesn't usually provide solutions for their business and promote their business locally.
6.

True or False? Co-Op advertising is brand sales promotion with budgets based on overall sales volume from a particular manufacturer
- A.
  
  True
- B.
  
  False
7.

True or False? Manufacturers build programs to accommodate what the dealers are doing regarding brand marketing at the local level; and what can be done digitally to help grow that dealers business within their sales territories.
- A.
  
  True
- B.
  
  False
8.

True or False? Digital co-op advertising is not a key component of most co-op offerings.
- A.
  
  True
- B.
  
  False
9.

Digital co-op advertising may consist of which of the following?
- A.
  
  SEM
- B.
  
  Mobile
- C.
  
  Website Construction
- D.
  
  Email Marketing
- E.
  
  Social Media Marketing
- F.
  
  Banner Advertising
- G.
  
  All of the above.
- H.
  
  None of the above.
10.

True or False? When researching co-op plans, if digital advertising is not listed as an approved media choice, it does not mean it is not possible.
- A.
  
  True
- B.
  
  False