Test Yourself: Co-OP Advertising Work With Digital Quiz

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| By Catherine Halcomb
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Catherine Halcomb
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Test Yourself: Co-OP Advertising Work With Digital Quiz - Quiz

Curious about how co-op advertising works with digital platforms? Take our Co-Op advertising work with Digital Quiz to uncover insights into this dynamic marketing strategy! Learn how brands collaborate with retailers to share advertising costs and promote products online. Discover the benefits of leveraging digital channels for co-op advertising, and gain valuable knowledge on maximizing marketing ROI.

Co-op advertising, in essence, is a collaborative effort between a manufacturer or brand and a retailer to share the costs of advertising. This strategy benefits both parties by allowing them to reach a wider audience and increase sales. When it comes to co-op Read moreadvertising in the digital realm, it takes on a whole new level of complexity and opportunity. Digital platforms offer a plethora of avenues for advertising, including social media, search engine marketing, display advertising, and more. Get started now and level up your advertising game with our fun and informative quiz!


Co-Op advertising work Questions and Answers

  • 1. 

    For digital banner co-op advertising, you should remember these general creative points:

    • A.

      Understanding of the co-op guidelines

    • B.

      Product and logo display

    • C.

      Product description

    • D.

      Minimum advertising pricing

    • E.

      Dealer logo sizing

    • F.

      Link through URL product page

    • G.

      All of the above.

    Correct Answer
    G. All of the above.
    Explanation
    The correct answer is "All of the above" because all of the mentioned points are important to remember for digital banner co-op advertising. Understanding the co-op guidelines ensures compliance with the advertising program's requirements. Product and logo display helps in showcasing the advertised product and brand. Including a product description provides relevant information to potential customers. Minimum advertising pricing ensures that the advertising meets the program's pricing requirements. Dealer logo sizing helps in maintaining brand consistency. Lastly, linking through the URL product page allows interested customers to directly access the product's webpage for more information or purchase.

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  • 2. 

    When you look for co-op and there appears to be none, yet it seems they are moving a lot of inventory, it could because of what reason?

    • A.

      The co-op programs available to them aren't being followed according to manufacturers requirements.

    • B.

      The dealer is not being truthful about their supply and demand of a particular product.

    • C.

      It could be tied up in different programs and how the dealer is set up within a particular manufacturer’s system.

    • D.

      None of the above.

    Correct Answer
    C. It could be tied up in different programs and how the dealer is set up within a particular manufacturer’s system.
    Explanation
    The correct answer suggests that the reason for the lack of co-op programs despite a high inventory movement could be due to the dealership being involved in various programs and the way the dealership is structured within the manufacturer's system. This implies that there may be other factors at play, such as specific agreements or arrangements between the dealership and the manufacturer, that are causing the absence of co-op programs.

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  • 3. 

    For a SEM campaign, what proof of purchase items would the client need to provide back to the manufacturer to get reimbursed?  (Select all that apply)

    • A.

      Screenshot with URL & Date

    • B.

      Keyword Impression Report

    • C.

      Banner display report.

    • D.

      Media Invoice with details

    • E.

      All of the above.

    • F.

      None of the above.

    Correct Answer(s)
    A. Screenshot with URL & Date
    B. Keyword Impression Report
    D. Media Invoice with details
    Explanation
    The client would need to provide a screenshot with URL & Date, a keyword impression report, and a media invoice with details in order to get reimbursed for a SEM campaign. These items serve as proof of purchase and demonstrate the client's investment in the campaign, the impressions generated by the keywords, and the expenses incurred through the media invoice. By providing these documents, the client can validate their eligibility for reimbursement.

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  • 4. 

    What is the primary thing you should think of when identifying Co-Op opportunities?

    • A.

      Ratio between a retailers opening and closing sales for any given day.

    • B.

      Brand names by manufacturers in the local marketplace that retailers carry in their business.

    • C.

      Going out of business sales.

    • D.

      None of the above.

    Correct Answer
    B. Brand names by manufacturers in the local marketplace that retailers carry in their business.
    Explanation
    When identifying Co-Op opportunities, the primary thing to think of is the brand names by manufacturers in the local marketplace that retailers carry in their business. This is because Co-Op opportunities involve collaborating with manufacturers to promote their products and brands, and retailers need to consider which brands they already carry and how they align with the manufacturers' offerings. The ratio between opening and closing sales and going out of business sales are not relevant factors in identifying Co-Op opportunities.

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  • 5. 

    Small and mid-size businesses in the local marketplace may not opt-in to co-op agency and turn-key programs because:  

    • A.

      It's too time consuming and confusing.

    • B.

      You have to make a minimum purchase from a particular manufacturer to qualify.

    • C.

      Agency fees are high and can take away from profits.

    • D.

      It doesn't usually provide solutions for their business and promote their business locally.

    Correct Answer
    D. It doesn't usually provide solutions for their business and promote their business locally.
    Explanation
    Small and mid-size businesses in the local marketplace may not opt-in to co-op agency and turn-key programs because these programs do not usually provide solutions for their specific business needs and do not effectively promote their business locally. These businesses may find that the programs are not tailored to their industry or target audience, making them ineffective in driving sales and increasing visibility in the local market. Therefore, they may choose not to participate in these programs and instead focus on other marketing strategies that better suit their needs.

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  • 6. 

    Co-Op advertising is brand sales promotion with budgets based on overall sales volume from a particular manufacturer.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Co-Op advertising is a form of brand sales promotion where the budgets are determined based on the overall sales volume of a specific manufacturer. This means that the more products a manufacturer sells, the larger their budget for Co-Op advertising will be. Therefore, the statement is true as it accurately describes the relationship between Co-Op advertising and overall sales volume.

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  • 7. 

    Manufacturers build programs to accommodate what the dealers are doing regarding brand marketing at the local level; and what can be done digitally to help grow that dealers business within their sales territories.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Manufacturers build programs to accommodate what the dealers are doing regarding brand marketing at the local level and what can be done digitally to help grow that dealer's business within their sales territories. This means that manufacturers understand the importance of supporting their dealers in their marketing efforts and leveraging digital tools to help them expand their business. They recognize the need to adapt to the dealers' strategies and provide them with the necessary resources to succeed in their respective territories.

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  • 8. 

    Digital co-op advertising is not a key component of most co-op offerings.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Digital co-op advertising is a key component of most co-op offerings. This means that digital co-op advertising plays a significant role in the majority of co-op programs. It suggests that these programs place importance on utilizing digital platforms for advertising and marketing purposes.

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  • 9. 

    Digital co-op advertising may consist of which of the following?

    • A.

      SEM

    • B.

      Mobile

    • C.

      Website Construction

    • D.

      Email Marketing

    • E.

      Social Media Marketing

    • F.

      Banner Advertising

    • G.

      All of the above.

    • H.

      None of the above.

    Correct Answer
    G. All of the above.
    Explanation
    Digital co-op advertising can include various strategies and platforms to promote products or services. SEM (Search Engine Marketing) involves paid search ads to increase visibility on search engines. Mobile advertising targets users on mobile devices through apps, websites, or SMS. Website construction refers to creating or optimizing a website for better user experience and search engine rankings. Email marketing involves sending promotional emails to a targeted audience. Social media marketing utilizes social platforms to engage and reach potential customers. Banner advertising involves displaying ads on websites or apps. Therefore, all of the mentioned options can be part of digital co-op advertising.

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  • 10. 

    When researching co-op plans, if digital advertising is not listed as an approved media choice, it does not mean it is not possible. 

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The correct answer is True. Just because digital advertising is not listed as an approved media choice when researching co-op plans does not mean it is not possible. It could be that the list is not comprehensive or up to date, or that digital advertising is allowed but not explicitly mentioned. It is important to consult with the relevant authorities or inquire directly to determine the possibilities and requirements for digital advertising in co-op plans.

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  • Current Version
  • Mar 07, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • Aug 13, 2015
    Quiz Created by
    Catherine Halcomb
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