Co-OP Advertising 102 - Digital Co-OP

10 Questions | Total Attempts: 64

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Co-OP Advertising 102 - Digital Co-OP - Quiz

Now that you have completed Module 1: Co-Op Advertising 102, take this exam to test your comprehension of the terminology and practices covered. You will have 6 minutes to complete the exam.


Questions and Answers
  • 1. 
    For digital banner co-op advertising, you should remember these general creative points:
    • A. 

      Understanding of the co-op guidelines

    • B. 

      Product and logo display

    • C. 

      Product description

    • D. 

      Minimum advertising pricing

    • E. 

      Dealer logo sizing

    • F. 

      Link thru URL product page

    • G. 

      All of the above.

  • 2. 
    When you look for co-op and there appears to be none, yet it seems they are moving a lot of inventory, it could be what reason?
    • A. 

      The co-op programs available to them aren't being followed according to manufacturers requirements.

    • B. 

      The dealer is not being truthful about their supply and demand of a particular product.

    • C. 

      It could be tied up in different programs and how the dealer is set up within a particular manufacturer’s system.

    • D. 

      None of the above.

  • 3. 
    For a SEM campaign, what proof of purchase items would the client need to provide back to the manufacturer to get reimbursed? 
    • A. 

      Screenshot with URL & Date

    • B. 

      Keyword Impression Report

    • C. 

      Banner display report.

    • D. 

      Media Invoice with details

    • E. 

      All of the above.

    • F. 

      None of the above.

  • 4. 
    What is the primary thing you should think of when identifying Co-Op opportunities?
    • A. 

      Ratio between a retailers opening and closing sales for any given day.

    • B. 

      Brand names by manufacturers in the local marketplace that retailers carry in their business.

    • C. 

      Going out of business sales.

    • D. 

      None of the above.

  • 5. 
    Small and mid-size businesses in the local marketplace may not opt-in to co-op agency and turn-key programs because:  
    • A. 

      It's too time consuming and confusing.

    • B. 

      You have to make a minimum purchase from a particular manufacturer to qualify.

    • C. 

      Agency fees are high and can take away from profits.

    • D. 

      It doesn't usually provide solutions for their business and promote their business locally.

  • 6. 
    True or False? Co-Op advertising is brand sales promotion with budgets based on overall sales volume from a particular manufacturer 
    • A. 

      True

    • B. 

      False

  • 7. 
    True or False? Manufacturers build programs to accommodate what the dealers are doing regarding brand marketing at the local level; and what can be done digitally to help grow that dealers business within their sales territories.
    • A. 

      True

    • B. 

      False

  • 8. 
    True or False? Digital co-op advertising is not a key component of most co-op offerings.
    • A. 

      True

    • B. 

      False

  • 9. 
    Digital co-op advertising may consist of which of the following?
    • A. 

      SEM

    • B. 

      Mobile

    • C. 

      Website Construction

    • D. 

      Email Marketing

    • E. 

      Social Media Marketing

    • F. 

      Banner Advertising

    • G. 

      All of the above.

    • H. 

      None of the above.

  • 10. 
    True or False? When researching co-op plans, if digital advertising is not listed as an approved media choice, it does not mean it is not possible. 
    • A. 

      True

    • B. 

      False

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