Cleveland.Com Foundational Digital Certification Test

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IT Certification Quizzes & Trivia

This test covers digital audience metrics, terminology, revenue trends, ad sizes and basic digital and print/digital products, and other information specific to Advance Digital, cleveland. Com, The Plain Dealer and the NE Ohio market.
This 50 minute timed test has a passing score of 75%.


Questions and Answers
  • 1. 

    Which ad unit is 728x90 pixels?

    • A.

      Skyscraper

    • B.

      Rectangle

    • C.

      Leaderboard

    • D.

      Half Page

    Correct Answer
    C. Leaderboard
    Explanation
    The correct answer is Leaderboard. A leaderboard ad unit is typically sized at 728x90 pixels. It is a horizontal banner ad that is commonly placed at the top or bottom of a webpage. This size allows for a prominent display of content and is often used for brand awareness and visibility.

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  • 2. 

    Corner Peel and Sliding Billboard ads open automatically once per day per user.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Corner Peel and Sliding Billboard ads are types of online advertisements that are designed to catch the user's attention by automatically opening or sliding onto the screen. These ads typically appear in the corners of the webpage and are triggered to open once per day for each user. Therefore, the statement that Corner Peel and Sliding Billboard ads open automatically once per day per user is true.

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  • 3. 

    ComScore defines a "unique visitor" as ...

    • A.

      A person.

    • B.

      A computer.

    • C.

      An IP address.

    • D.

      A household.

    Correct Answer
    A. A person.
    Explanation
    The correct answer is a person. comScore defines a "unique visitor" as an individual person who visits a website or uses a mobile app. This metric is used to measure the number of distinct individuals who access a website or app, regardless of how many times they visit or how many devices they use. It helps in understanding the reach and engagement of a website or app among different individuals.

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  • 4. 

    When a sliding billboard is closed, it is called by this name.

    • A.

      Pencil ad.

    • B.

      Corner peel.

    • C.

      Roadblock.

    • D.

      Wallpaper.

    Correct Answer
    A. Pencil ad.
    Explanation
    When a sliding billboard is closed, it is commonly referred to as a "pencil ad". This term is used to describe the advertisement that is displayed on the sliding billboard when it is in its closed position. It is likely called a "pencil ad" because the shape and size of the closed billboard resemble that of a pencil.

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  • 5. 

    There are four display ad units that are capable of becoming "expandables." (Clue: Expandable ads cover content when they open.) The four units that can be sold as expandables are:

    • A.

      Leaderboard, Rectangle, Banner, Sponsorship.

    • B.

      Leaderboard, Half Page, Rectangle, Skyscraper.

    • C.

      Leaderboard, Half Page, Rectangle, Sliding Billboard.

    • D.

      Roadblock, Wallpaper, Sliding Billboard, Interstitial.

    Correct Answer
    B. Leaderboard, Half Page, Rectangle, Skyscraper.
  • 6. 

    In order for an ad to be considered "rich media," the user must be able to do which of the following:

    • A.

      Click through the ad.

    • B.

      Move the ad.

    • C.

      Share the ad with another user.

    • D.

      Interact with the ad.

    Correct Answer
    D. Interact with the ad.
    Explanation
    To be considered "rich media," an ad must allow the user to interact with it. This means that the user can engage with the ad in some way, such as clicking on it, moving it, or sharing it with another user. The term "rich media" refers to ads that go beyond static images or text, providing a more dynamic and engaging experience for the user. By allowing the user to interact with the ad, it increases the chances of capturing their attention and potentially influencing their behavior or purchasing decisions.

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  • 7. 

    On Advance Internet sites, ad impressions can appear on pages that have not been downloaded to the computer by a person.   

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Ad impressions cannot appear on pages that have not been downloaded to the computer by a person. Ad impressions are counted when an ad is successfully displayed on a user's screen. Therefore, for an ad impression to occur, the page containing the ad must be downloaded and viewed by a person.

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  • 8. 

    The Omniture SiteCatalyst unique visitor number may be overstated for what reason?

    • A.

      Cookie deletion.

    • B.

      Flash cookies.

    • C.

      Tracking pixels.

    Correct Answer
    A. Cookie deletion.
    Explanation
    The Omniture SiteCatalyst unique visitor number may be overstated due to cookie deletion. When users delete their cookies, it erases the tracking information stored on their devices, causing SiteCatalyst to count them as new visitors when they revisit the website. This can lead to an overestimation of unique visitors since the system cannot accurately identify returning users who have deleted their cookies.

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  • 9. 

    Cleveland.com visitors have disposable income, are homeowners, and are invested in the NE Ohio communities. They are well-educated with high household incomes. They are loyal to cleveland.com, spending more time with cleveland.com than any other local site or combination of local sites.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The given statement suggests that cleveland.com visitors have disposable income, are homeowners, and are invested in the NE Ohio communities. They are well-educated with high household incomes. It also states that they are loyal to cleveland.com, spending more time with cleveland.com than any other local site or combination of local sites. Based on this information, it can be inferred that the statement is true.

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  • 10. 

    Which online advertising format generated the most revenue in 2011, according to the Interactive Advertising Bureau?

    • A.

      Email.

    • B.

      Search.

    • C.

      Display/Banner.

    • D.

      Classified Postings.

    Correct Answer
    B. Search.
    Explanation
    According to the Interactive Advertising Bureau, the online advertising format that generated the most revenue in 2011 was search.

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  • 11. 

    Which ad unit runs between news article digests? (Clue: These ads are embedded between content - and are placed where the site visitors are looking).

    • A.

      Leaderboard.

    • B.

      Rectangle.

    • C.

      In-content banner.

    • D.

      Text links.

    Correct Answer
    C. In-content banner.
    Explanation
    The in-content banner is the correct answer because it is specifically designed to be embedded between the content of a news article digest. These ads are strategically placed where site visitors are looking, ensuring maximum visibility and engagement. The leaderboard, rectangle, and text links are also common ad units, but they do not specifically run between news article digests as the in-content banner does.

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  • 12. 

    Text links run ROS (run of site) in groups of four. What are the maximum number of letters and spaces in a text link?

    • A.

      75

    • B.

      65

    • C.

      55

    • D.

      45

    Correct Answer
    A. 75
    Explanation
    A text link is a hyperlink that appears as text within a webpage. The question is asking for the maximum number of letters and spaces that can be included in a text link. The correct answer is 75, which means that the text link can have a combination of up to 75 letters and spaces. This suggests that the text link can be quite lengthy and allows for a significant amount of information to be included within the link.

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  • 13. 

    The site sponsor position appears where on the page?

    • A.

      On the left rail of the page.

    • B.

      In the right hand of the header, below the leaderboard.

    • C.

      On the lower center of the page.

    • D.

      Anywhere above the fold.

    Correct Answer
    B. In the right hand of the header, below the leaderboard.
    Explanation
    The site sponsor position is located in the right hand of the header, below the leaderboard. This means that it is positioned towards the top of the page, on the right side, just below the leaderboard section.

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  • 14. 

    Of the four answers below, three are ways that a site visitor can interact with an ad. Choose the three correct answers.

    • A.

      View-through.

    • B.

      Click-through.

    • C.

      Click-within.

    • D.

      Mouse-over.

    Correct Answer(s)
    B. Click-through.
    C. Click-within.
    D. Mouse-over.
    Explanation
    The question is asking for the three ways that a site visitor can interact with an ad. The correct answers are click-through, click-within, and mouse-over. Click-through refers to when a visitor clicks on the ad and is redirected to another page. Click-within means that the visitor clicks on a specific area within the ad, which may lead to a different page or expand the ad. Mouse-over refers to when the visitor hovers their mouse cursor over the ad, which may trigger additional information or effects.

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  • 15. 

    Wallpaper appears on the left and right hand sides of the page as a border to the news content. At cleveland.com, when ad advertiser purchases wallpaper, they also purchase these three ad units as part of the package.

    • A.

      Leaderboard, rectangle, home page half banner.

    • B.

      Leaderboard, rectangle, sliding billboard.

    • C.

      Leaderboard, rectangle, corner peel.

    • D.

      Leaderboard, rectangle, half page.

    Correct Answer
    B. Leaderboard, rectangle, sliding billboard.
    Explanation
    When an advertiser purchases wallpaper on cleveland.com, they also purchase three ad units as part of the package. The three ad units included are leaderboard, rectangle, and sliding billboard. These ad units are displayed alongside the wallpaper on the left and right hand sides of the page, serving as a border to the news content. Therefore, the correct answer is leaderboard, rectangle, sliding billboard.

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  • 16. 

    By definition, a unique visitor is only counted once during the month, no matter how many times he/she visits the site.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    A unique visitor refers to an individual user who visits a website. According to the definition provided, a unique visitor is counted only once during a month, regardless of the number of times they visit the site. This means that if a person visits the website multiple times within the same month, they will still be counted as a single unique visitor. Therefore, the statement "True" is correct.

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  • 17. 

    Audience engagement metrics show whether or not the site's visitors are accessing a single page of the site and leaving or whether they read multiple pages and return often. Audience engagement metrics measure the interest and loyalty users have for that site. Audience engagement metrics include which of the following:

    • A.

      SOV (Share of Voice).

    • B.

      CTR (Click through rate).

    • C.

      Minutes spent per visit.

    • D.

      Household income.

    Correct Answer
    C. Minutes spent per visit.
    Explanation
    Minutes spent per visit is an audience engagement metric because it measures the amount of time visitors spend on a website during each visit. This metric indicates the level of interest and engagement users have with the site's content. Higher minutes spent per visit suggests that users are actively consuming the content and finding value in it, while lower minutes spent per visit may indicate a lack of interest or engagement. Therefore, tracking this metric helps to assess the effectiveness of the website in capturing and retaining the attention of its audience.

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  • 18. 

    Skyscrapers come in any of these four pixel sizes. The standard size is 160 x 600 pixels. cleveland.com charges the same CPM (cost per thousand) for any of the four ad sizes. Which of the following four sizes are considered skyscraper ads?

    • A.

      160x600, 728x90, 160x400, 300x250

    • B.

      160x600, 160x400, 160x240, 160x200

    • C.

      428x60, 234x60, 120x60, 90x60

    • D.

      120x600, 120x60, 170x30, 234x60

    Correct Answer
    B. 160x600, 160x400, 160x240, 160x200
    Explanation
    The correct answer is 160x600, 160x400, 160x240, 160x200. These four sizes are considered skyscraper ads because they all have a height of 600 pixels, which is the standard height for skyscraper ads. The width may vary, but as long as the height is 600 pixels, the ad is considered a skyscraper ad.

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  • 19. 

    When a corner peel is purchased by an advertiser, the same advertiser also runs in the leaderboard position. 

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    When a corner peel is purchased by an advertiser, it does not necessarily mean that the same advertiser also runs in the leaderboard position. The corner peel and leaderboard positions are separate advertising options and can be purchased by different advertisers or by the same advertiser depending on their marketing strategy and preferences. Therefore, the statement is false.

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  • 20. 

    On cleveland.com, corner peel ads and sliding billboard ads open automatically once per day per user. However, the user may want to open the ad again. What are some ways that an advertiser can program these ads to open again for the user? (Clue: There is more than one right answer).

    • A.

      Mouse-over.

    • B.

      Click-within.

    • C.

      Click-through.

    Correct Answer(s)
    A. Mouse-over.
    B. Click-within.
    Explanation
    An advertiser can program the corner peel ads and sliding billboard ads to open again for the user by implementing the mouse-over and click-within functionalities. Mouse-over allows the ad to open again when the user hovers their mouse over it, while click-within enables the ad to open again when the user clicks within the ad itself. These features provide additional opportunities for the user to interact with the ad and potentially engage further with the advertiser's content or offerings.

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  • 21. 

    An interstitial is an ad that loads between two content pages and fills the browser as if it were a page.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    An interstitial is a type of ad that appears between two content pages and takes up the entire browser, giving the impression of a separate page. This type of ad is designed to grab the user's attention and maximize visibility.

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  • 22. 

    Contextual targeting, also known as content targeting, means the ad is targeted to a particular section of the site or a page within the site. If an ad runs on the Chagrin Falls news page, people from anywhere in the world may read that page and see the advertiser's contextually targeted ad.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Contextual targeting refers to the practice of targeting ads to specific sections or pages of a website based on the content of that section or page. In this case, if an ad runs on the Chagrin Falls news page, people from anywhere in the world who visit that page will see the advertiser's contextually targeted ad. Therefore, the statement is true.

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  • 23. 

    Which section of cleveland.com has the highest page views?

    • A.

      Home page.

    • B.

      News.

    • C.

      Sports.

    • D.

      Entertainment.

    Correct Answer
    C. Sports.
    Explanation
    The correct answer is Sports. This can be inferred based on the question asking for the section with the highest page views on cleveland.com. Since sports is a popular topic and tends to attract a large audience, it is likely that the Sports section receives the highest number of page views compared to the other sections such as Home, News, and Entertainment.

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  • 24. 

    When an advertiser geographically targets an ad, it will reach only...

    • A.

      The computers with IP addresses within the targeted area.

    • B.

      People who live within the targeted area.

    • C.

      People who work within the targeted area.

    • D.

      People who are interested in news about that area.

    Correct Answer
    A. The computers with IP addresses within the targeted area.
    Explanation
    When an advertiser geographically targets an ad, it means that the ad will only be shown to computers with IP addresses within the specified area. This allows the advertiser to reach a specific audience based on their location. The ad will not be shown to people who live or work within the targeted area, nor to people who are interested in news about that area. The focus is solely on reaching computers within the designated geographical location.

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  • 25. 

    By using day targeting or day part targeting, an advertiser may do which of the following? (Please choose only one answer).

    • A.

      Run an ad only on Fridays.

    • B.

      Run different creative during different parts of the day.

    • C.

      Run an ad only during the morning hours.

    • D.

      All of the above.

    Correct Answer
    D. All of the above.
    Explanation
    Day targeting or day part targeting allows advertisers to control when their ads are shown based on specific days or times of day. With this feature, an advertiser can choose to run an ad only on Fridays, run different creative during different parts of the day, or run an ad only during the morning hours. Therefore, the correct answer is "All of the above."

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  • 26. 

    Remessaging within cleveland.com allows advertisers to "chase" visitors from one part of the site to another part of the site.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Remessaging within cleveland.com refers to the practice of targeting and displaying advertisements to visitors who have already interacted with the website. This technique allows advertisers to "chase" these visitors by showing them ads as they navigate different sections of the site. Therefore, the statement that remessaging within cleveland.com allows advertisers to "chase" visitors from one part of the site to another is true.

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  • 27. 

    According to the cleveland.com rate card, at the 100,000 impressions or fewer level, which of these has the highest CPM (cost per thousand) rate?

    • A.

      Rectangle running ROS (run of site).

    • B.

      Skyscraper targeted to the news section.

    • C.

      Leaderboard geographically targeted to Strongville, Ohio.

    • D.

      Rectangle running on the home page.

    Correct Answer
    D. Rectangle running on the home page.
    Explanation
    The correct answer is Rectangle running on the home page. This is because the question asks for the highest CPM rate at the 100,000 impressions or fewer level. The home page is typically the most viewed page on a website, so the rectangle ad running on the home page would likely have the highest CPM rate compared to the other options.

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  • 28. 

    Which of these ad units is not flat-rated, according to the cleveland.com rate card?

    • A.

      Home Page DoubleStack (aka Half Page).

    • B.

      Sliding Billboard.

    • C.

      Metro Section Roadblock.

    Correct Answer
    A. Home Page DoubleStack (aka Half Page).
    Explanation
    The Home Page DoubleStack (aka Half Page) ad unit is not flat-rated according to the cleveland.com rate card. This means that the cost for this ad unit is not fixed and may vary based on factors such as duration, placement, or targeting options. On the other hand, the Sliding Billboard and Metro Section Roadblock ad units are flat-rated, which means their costs are predetermined and do not fluctuate.

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  • 29. 

    According to the cleveland.com rate card, video may be embedded in an online display ad for how much additional CPM (cost per thousand)?

    • A.

      $2

    • B.

      $4

    • C.

      $6

    • D.

      $8

    Correct Answer
    B. $4
    Explanation
    According to the cleveland.com rate card, embedding a video in an online display ad costs an additional $4 per thousand impressions (CPM).

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  • 30. 

    If the CPM (cost per thousand) is $17.00 and the advertiser purchases 100,000 impressions at that rate, the total cost will be $1700.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The CPM (cost per thousand) is the cost an advertiser pays for every thousand impressions of their ad. In this case, the CPM is $17.00. If the advertiser purchases 100,000 impressions at that rate, the total cost can be calculated by multiplying the CPM by the number of thousands of impressions (100,000 divided by 1,000). Therefore, the total cost will be $1700. Hence, the statement is true.

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  • 31. 

    Share of voice is the percentage of the total available inventory for that ad unit purchased by the advertiser during the day(s) that the advertiser is running the ad.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The explanation for the given correct answer is that share of voice refers to the percentage of available inventory for an ad unit that is purchased by an advertiser during the days the ad is running. In other words, it represents the portion of ad space that a particular advertiser occupies within a given time frame. Therefore, the statement that share of voice is the percentage of the total available inventory for that ad unit purchased by the advertiser during the day(s) that the advertiser is running the ad is true.

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  • 32. 

    Why is share of voice (SOV) important?

    • A.

      The greater the SOV, the more frequently the ad will be seen by the targeted audience.

    • B.

      The greater the SOV, the larger the ad will appear.

    • C.

      The higher the SOV, the lower the rate.

    • D.

      The ad benefits by better targeting when the SOV is high.

    Correct Answer
    A. The greater the SOV, the more frequently the ad will be seen by the targeted audience.
    Explanation
    Share of voice (SOV) refers to the percentage of advertising presence a brand has in a specific market or industry. It is important because the greater the SOV, the more frequently the ad will be seen by the targeted audience. This means that the brand will have a higher chance of reaching and engaging with its intended customers. By having a larger share of voice, the brand can increase its visibility and stay top of mind among consumers, leading to potential sales and brand recognition.

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  • 33. 

    Embedded video, running in a leaderboard, rectangle, half page, skyscraper or in-content banner, must comply with the following:

    • A.

      The video must be in color.

    • B.

      The video must be user-initiated.

    • C.

      The audio must be user-initiated.

    Correct Answer
    C. The audio must be user-initiated.
    Explanation
    The given answer states that the audio of an embedded video must be user-initiated. This means that the audio should not start playing automatically when the video is loaded, but rather the user should have control over when to start or stop the audio. This requirement ensures a better user experience as it allows individuals to choose whether they want to listen to the audio or not, preventing any unexpected or unwanted sounds from playing without their consent.

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  • 34. 

    According to the DoubleClick Annual Report 2009 and the 2010 MediaMind study, the national average CTR (click through rate) for online display ads is ...

    • A.

      .09% - .10%.

    • B.

      .001% - .010%.

    • C.

      .4% - 1.0%

    • D.

      2% - 4%.

    Correct Answer
    A. .09% - .10%.
    Explanation
    According to the DoubleClick Annual Report 2009 and the 2010 MediaMind study, the national average CTR (click through rate) for online display ads is .09% - .10%. This means that out of every 1000 times an online display ad is shown, only 0.09% to 0.10% of users actually click on it. This low CTR highlights the challenge of effectively engaging users and driving them to take action through display ads.

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  • 35. 

    The more often an ad is seen by an individual, the higher the CTR (click through rate).

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement is false because the click-through rate (CTR) is a measure of the number of clicks an ad receives divided by the number of impressions it generates. It represents the percentage of people who click on an ad after seeing it. The CTR is not directly influenced by the frequency of ad exposure to an individual. In fact, excessive ad exposure can lead to ad fatigue, resulting in a decrease in CTR.

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  • 36. 

    When a viewer clicks an ad but does not go to another Web site or landing page, it is called a ...

    • A.

      Click-through.

    • B.

      View-through.

    • C.

      Mouse-over.

    • D.

      Click-within.

    Correct Answer
    D. Click-within.
    Explanation
    A click-within occurs when a viewer clicks on an ad but does not leave the current web page or navigate to another website or landing page. In other words, the viewer remains within the same web page after clicking the ad. This term is used to describe the action of clicking on an ad without resulting in a click-through to another webpage.

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  • 37. 

    View-through means that a viewer saw an ad and ...

    • A.

      Clicked through to the advertiser's Web site.

    • B.

      Didn't click, but visited the advertiser's Web site at a later time.

    • C.

      Saved the ad to look at it again later.

    • D.

      Purchased the product being advertised.

    Correct Answer
    B. Didn't click, but visited the advertiser's Web site at a later time.
  • 38. 

    Advertisers who run online display ads received more traffic to their Web sites as a result of those ads than could be measured by CTR (click through rate) alone. Advertisers who ran online display ads saw a lift in site traffic, on average, of 46%, within one to four weeks after the first online display ad ran.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Online display ads are effective in driving traffic to advertisers' websites, as evidenced by an average increase of 46% in site traffic within one to four weeks after the ads are first displayed. This suggests that the impact of these ads goes beyond the click-through rate (CTR) metric, indicating that they are successful in attracting users to visit the advertised websites. Therefore, the statement "True" accurately reflects the information provided.

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  • 39. 

    An offline action is any action taken by a viewer of the online ad after he or she walks away from the computer. Offline actions include: (1) calling the advertiser; (2) going to the store; and (3) purchasing the item.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    An offline action refers to any action that a viewer of an online ad takes after leaving the computer. These actions can include calling the advertiser, physically going to the store, or making a purchase. This statement is true because offline actions are indeed considered as actions taken by viewers after they have walked away from the computer.

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  • 40. 

    Most people who see an online ad and purchase the advertised item or service do which of the following?

    • A.

      Click through the ad to the advertiser's Web site.

    • B.

      Visit the advertiser's Web site after seeing the ad.

    • C.

      Don't click, don't view the Web site, just call or go to the store.

    Correct Answer
    C. Don't click, don't view the Web site, just call or go to the store.
  • 41. 

    Open Ad Stream (OAS) is the system that Advance Digital uses to book and deliver online display ads. It manages the following: (Clue: There are several correct answers; please select all answers that are correct.)

    • A.

      When ads run.

    • B.

      Where ads run.

    • C.

      How often ads are clicked.

    • D.

      How often ads are seen.

    • E.

      By whom ads are seen.

    • F.

      How much ads are charged.

    Correct Answer(s)
    A. When ads run.
    B. Where ads run.
    D. How often ads are seen.
    E. By whom ads are seen.
    Explanation
    Open Ad Stream (OAS) is a system used by Advance Digital to manage the booking and delivery of online display ads. It handles various aspects of ad management including determining when and where ads run, tracking how often ads are seen, and identifying the audience that views the ads. The system does not manage how often ads are clicked or how much ads are charged, so these options are not correct.

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  • 42. 

    Open Ad Stream (OAS) uses the same month of the previous year's history to calculate impression inventory for any upcoming month.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    OAS does not use the same month of the previous year's history to calculate impression inventory for any upcoming month.

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  • 43. 

    When an impression campaign is scheduled into OAS, OAS divides the total impressions ordered by the number of days in the campaign and develops a daily goal. That daily goal is essential to which of the following reports?

    • A.

      Campaigns in Crisis Report.

    • B.

      Theorem Report.

    • C.

      Omniture SiteCatalyst Report.

    • D.

      Impact Ad Calendar Report.

    Correct Answer
    A. Campaigns in Crisis Report.
  • 44. 

    The billing of impression ad campaigns is done by Open Ad Stream (OAS). The system automatically recalculates the advertiser's bill and only bills for impressions that actually ran.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The given statement is false. The billing of impression ad campaigns is not done by Open Ad Stream (OAS). The system does not automatically recalculate the advertiser's bill and only bill for impressions that actually ran.

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  • 45. 

    If a campaign is underdelivering, the rep may choose to do any of the following (there is more than one correct answer).

    • A.

      Add additional ad sizes.

    • B.

      Expand the sections where the ad runs.

    • C.

      Extend the end date.

    Correct Answer(s)
    A. Add additional ad sizes.
    B. Expand the sections where the ad runs.
    C. Extend the end date.
    Explanation
    If a campaign is underdelivering, the rep may choose to add additional ad sizes, expand the sections where the ad runs, and extend the end date. By adding additional ad sizes, the campaign can reach a wider audience and potentially increase its delivery. Expanding the sections where the ad runs allows for more placement opportunities, increasing the chances of reaching the target audience. Extending the end date gives the campaign more time to deliver the desired results and reach its goals. These actions can help improve the campaign's performance and ensure it reaches its intended audience effectively.

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  • 46. 

    Open Ad Stream paces the campaigns throughout the day. After a daily goal for the campaign is established, Open Ad Stream divides the daily goal into ...

    • A.

      Day parts.

    • B.

      One hour goals.

    • C.

      15-minute goals.

    • D.

      Morning, afternoon and evening goals.

    Correct Answer
    C. 15-minute goals.
    Explanation
    Open Ad Stream paces the campaigns throughout the day by dividing the daily goal into 15-minute goals. This means that the campaign's performance is monitored and adjusted every 15 minutes to ensure that it stays on track to meet the overall daily goal. By breaking it down into smaller intervals, Open Ad Stream can make real-time optimizations and adjustments to maximize the effectiveness of the campaign and ensure that it reaches its desired outcome.

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  • 47. 

    Open Ad Stream always prioritizes ads ordered by SOV above ads ordered by impression goals.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Open Ad Stream prioritizes ads ordered by SOV (Share of Voice) above ads ordered by impression goals. This means that if there are multiple ads competing for the same ad space, the ad with a higher SOV will be given priority and displayed more frequently. This prioritization ensures that advertisers who have paid for a higher share of the available ad space get their ads shown more often, resulting in better visibility and reach for their campaigns.

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  • 48. 

    The following terms are synonyms for roadblock.

    • A.

      100% SOV, fixed, static.

    • B.

      Shared exclusive, shared rotation.

    • C.

      Sliding billboard, wallpaper.

    • D.

      Dynamic, targeted, ROS.

    Correct Answer
    A. 100% SOV, fixed, static.
    Explanation
    The terms "100% SOV," "fixed," and "static" are all synonyms for roadblock. "100% SOV" refers to an ad placement that occupies the entire screen, "fixed" refers to an ad that remains in a specific position on the webpage, and "static" refers to an ad that does not change or move. All of these terms describe a roadblock, which is an advertising technique that blocks the entire screen or a significant portion of it to display a single ad.

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  • 49. 

    If you want your local advertiser to see the most local ads, this would be the worst time to demo the site. (Instead, wait a few minutes).

    • A.

      1:16 PM

    • B.

      9:02 AM

    • C.

      4:47 PM

    • D.

      3:57 PM

    Correct Answer
    D. 3:57 PM
    Explanation
    If you want your local advertiser to see the most local ads, it would be best to wait until 3:57 PM to demo the site. This timing is likely to be more favorable as it is closer to the end of the workday, when advertisers are more likely to be active and engaged. The other given times, such as 1:16 PM, 9:02 AM, and 4:47 PM, may not be as ideal for targeting local advertisers.

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  • 50. 

    If an ad position is designated as a “shared rotation” position for four advertisers at 25% SOV each, but only two advertisers have purchased campaigns for that spot, each advertiser will receive 50% SOV, until another advertiser is added to the mix.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    If an ad position is designated as a "shared rotation" position for four advertisers at 25% SOV each, it means that each advertiser should receive an equal share of 25% of the share of voice (SOV). However, if only two advertisers have purchased campaigns for that spot, each advertiser will receive 50% SOV instead of the intended 25% SOV. This is because the SOV needs to be divided equally among the advertisers who have purchased campaigns, until another advertiser is added to the mix. Therefore, the statement is true.

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