Cleveland.Com Foundational Digital Certification Test

45 Questions | Total Attempts: 254

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IT Certification Quizzes & Trivia

This test covers digital audience metrics, terminology, revenue trends, ad sizes and basic digital and print/digital products, and other information specific to Advance Digital, cleveland. Com, The Plain Dealer and the NE Ohio market. This 50 minute timed test has a passing score of 75%.


Questions and Answers
  • 1. 
    Which ad unit is 728x90 pixels?
    • A. 

      Skyscraper

    • B. 

      Rectangle

    • C. 

      Leaderboard

    • D. 

      Half Page

  • 2. 
    Corner Peel and Sliding Billboard ads open automatically once per day per user.
    • A. 

      True

    • B. 

      False

  • 3. 
    ComScore defines a "unique visitor" as ...
    • A. 

      A person.

    • B. 

      A computer.

    • C. 

      An IP address.

    • D. 

      A household.

  • 4. 
    When a sliding billboard is closed, it is called by this name.
    • A. 

      Pencil ad.

    • B. 

      Corner peel.

    • C. 

      Roadblock.

    • D. 

      Wallpaper.

  • 5. 
    There are four display ad units that are capable of becoming "expandables." (Clue: Expandable ads cover content when they open.) The four units that can be sold as expandables are:
    • A. 

      Leaderboard, Rectangle, Banner, Sponsorship.

    • B. 

      Leaderboard, Half Page, Rectangle, Skyscraper.

    • C. 

      Leaderboard, Half Page, Rectangle, Sliding Billboard.

    • D. 

      Roadblock, Wallpaper, Sliding Billboard, Interstitial.

  • 6. 
    In order for an ad to be considered "rich media," the user must be able to do which of the following:
    • A. 

      Click through the ad.

    • B. 

      Move the ad.

    • C. 

      Share the ad with another user.

    • D. 

      Interact with the ad.

  • 7. 
    On Advance Internet sites, ad impressions can appear on pages that have not been downloaded to the computer by a person.   
    • A. 

      True

    • B. 

      False

  • 8. 
    The Omniture SiteCatalyst unique visitor number may be overstated for what reason?
    • A. 

      Cookie deletion.

    • B. 

      Flash cookies.

    • C. 

      Tracking pixels.

  • 9. 
    Cleveland.com visitors have disposable income, are homeowners, and are invested in the NE Ohio communities. They are well-educated with high household incomes. They are loyal to cleveland.com, spending more time with cleveland.com than any other local site or combination of local sites.
    • A. 

      True

    • B. 

      False

  • 10. 
    Which online advertising format generated the most revenue in 2011, according to the Interactive Advertising Bureau?
    • A. 

      Email.

    • B. 

      Search.

    • C. 

      Display/Banner.

    • D. 

      Classified Postings.

  • 11. 
    Which ad unit runs between news article digests? (Clue: These ads are embedded between content - and are placed where the site visitors are looking).
    • A. 

      Leaderboard.

    • B. 

      Rectangle.

    • C. 

      In-content banner.

    • D. 

      Text links.

  • 12. 
    Text links run ROS (run of site) in groups of four. What are the maximum number of letters and spaces in a text link?
    • A. 

      75

    • B. 

      65

    • C. 

      55

    • D. 

      45

  • 13. 
    The site sponsor position appears where on the page?
    • A. 

      On the left rail of the page.

    • B. 

      In the right hand of the header, below the leaderboard.

    • C. 

      On the lower center of the page.

    • D. 

      Anywhere above the fold.

  • 14. 
    Of the four answers below, three are ways that a site visitor can interact with an ad. Choose the three correct answers.
    • A. 

      View-through.

    • B. 

      Click-through.

    • C. 

      Click-within.

    • D. 

      Mouse-over.

  • 15. 
    Wallpaper appears on the left and right hand sides of the page as a border to the news content. At cleveland.com, when ad advertiser purchases wallpaper, they also purchase these three ad units as part of the package.
    • A. 

      Leaderboard, rectangle, home page half banner.

    • B. 

      Leaderboard, rectangle, sliding billboard.

    • C. 

      Leaderboard, rectangle, corner peel.

    • D. 

      Leaderboard, rectangle, half page.

  • 16. 
    By definition, a unique visitor is only counted once during the month, no matter how many times he/she visits the site.
    • A. 

      True

    • B. 

      False

  • 17. 
    Audience engagement metrics show whether or not the site's visitors are accessing a single page of the site and leaving or whether they read multiple pages and return often. Audience engagement metrics measure the interest and loyalty users have for that site. Audience engagement metrics include which of the following:
    • A. 

      SOV (Share of Voice).

    • B. 

      CTR (Click through rate).

    • C. 

      Minutes spent per visit.

    • D. 

      Household income.

  • 18. 
    Skyscrapers come in any of these four pixel sizes. The standard size is 160 x 600 pixels. cleveland.com charges the same CPM (cost per thousand) for any of the four ad sizes. Which of the following four sizes are considered skyscraper ads?
    • A. 

      160x600, 728x90, 160x400, 300x250

    • B. 

      160x600, 160x400, 160x240, 160x200

    • C. 

      428x60, 234x60, 120x60, 90x60

    • D. 

      120x600, 120x60, 170x30, 234x60

  • 19. 
    When a corner peel is purchased by an advertiser, the same advertiser also runs in the leaderboard position. 
    • A. 

      True

    • B. 

      False

  • 20. 
    On cleveland.com, corner peel ads and sliding billboard ads open automatically once per day per user. However, the user may want to open the ad again. What are some ways that an advertiser can program these ads to open again for the user? (Clue: There is more than one right answer).
    • A. 

      Mouse-over.

    • B. 

      Click-within.

    • C. 

      Click-through.

  • 21. 
    An interstitial is an ad that loads between two content pages and fills the browser as if it were a page.
    • A. 

      True

    • B. 

      False

  • 22. 
    Contextual targeting, also known as content targeting, means the ad is targeted to a particular section of the site or a page within the site. If an ad runs on the Chagrin Falls news page, people from anywhere in the world may read that page and see the advertiser's contextually targeted ad.
    • A. 

      True

    • B. 

      False

  • 23. 
    Which section of cleveland.com has the highest page views?
    • A. 

      Home page.

    • B. 

      News.

    • C. 

      Sports.

    • D. 

      Entertainment.

  • 24. 
    When an advertiser geographically targets an ad, it will reach only...
    • A. 

      The computers with IP addresses within the targeted area.

    • B. 

      People who live within the targeted area.

    • C. 

      People who work within the targeted area.

    • D. 

      People who are interested in news about that area.

  • 25. 
    By using day targeting or day part targeting, an advertiser may do which of the following? (Please choose only one answer).
    • A. 

      Run an ad only on Fridays.

    • B. 

      Run different creative during different parts of the day.

    • C. 

      Run an ad only during the morning hours.

    • D. 

      All of the above.

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