Chapter 13 - Intro To Marketing Test

30 Questions | Total Attempts: 298

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Chapter 13 - Intro To Marketing Test - Quiz

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Questions and Answers
  • 1. 
    How many steps are in product development?
    • A. 

      7

    • B. 

      5

    • C. 

      4

    • D. 

      10

  • 2. 
    The division of a market for a product into groups of customers who have the same needs and traits is called market ____________.
    • A. 

      Research

    • B. 

      Sharing

    • C. 

      Segmentation

    • D. 

      Testing

  • 3. 
    When generating ideas for product development, it involves a lot of what?
    • A. 

      Collaboration

    • B. 

      Research

    • C. 

      Money

    • D. 

      Advertising

  • 4. 
    True or False.  Market research is used to discover the wants and needs of customers.
    • A. 

      True

    • B. 

      False

  • 5. 
    What is the last step of product development?
    • A. 

      Writing a business plan

    • B. 

      Evaluating customer acceptance

    • C. 

      Introducing the product

    • D. 

      Developing the product

  • 6. 
    The people who are most likely to buy a company's services or products are called the _________ market.
    • A. 

      Demo

    • B. 

      Target

    • C. 

      Primary

    • D. 

      Viable

  • 7. 
    True or False.  There are five functions of marketing.
    • A. 

      True

    • B. 

      False

  • 8. 
    Which of the following are examples of distribution?
    • A. 

      Tracking systems

    • B. 

      Inventory control

    • C. 

      Physical distribution

    • D. 

      All of the above

  • 9. 
    Name one of the Four P's.
  • 10. 
    The Four P's are classified as ___________.
    • A. 

      Functions of marketing

    • B. 

      Marketing strategies

    • C. 

      Steps of product development

    • D. 

      Market research

  • 11. 
    Which function of marketing are you using when you decide how much to charge for your product or service.
    • A. 

      Selling

    • B. 

      Pricing

    • C. 

      Costing

    • D. 

      Marketing

  • 12. 
    Which "P" involves packaging?
    • A. 

      Product

    • B. 

      Place

    • C. 

      Price

    • D. 

      Promotion

  • 13. 
    Which "P" involves advertising, sales, rebates, and coupons.
    • A. 

      Product

    • B. 

      Place

    • C. 

      Price

    • D. 

      Promotion

  • 14. 
    Choose all that apply. Demographic facts can include facts about
    • A. 

      Gender

    • B. 

      Age

    • C. 

      Location

    • D. 

      Income

  • 15. 
    Determining the wants and needs of customers and providing them more efficiently and effectively than competitors is called what?
    • A. 

      Marketing

    • B. 

      Selling

    • C. 

      Marketing concept

    • D. 

      Product development

  • 16. 
    True or False.  Asking shoppers questions is an example of marketing research.
    • A. 

      True

    • B. 

      False

  • 17. 
    What is a business plan?
    • A. 

      A list of ideas

    • B. 

      A campaign of advertising

    • C. 

      A model of the product

    • D. 

      A written proposal that provides a look at the market

  • 18. 
    True or False.  Launching a new product is expensive.
    • A. 

      True

    • B. 

      False

  • 19. 
    True or False.  A product mix is a collection of related products.
    • A. 

      True

    • B. 

      False

  • 20. 
    Check all that apply. How is market research obtained?
    • A. 

      Surveys

    • B. 

      Sales Figures

    • C. 

      Databases

  • 21. 
    Which "P" is used when deciding where to sell your product or service?
    • A. 

      Product

    • B. 

      Place

    • C. 

      Price

    • D. 

      Promotion

  • 22. 
    Choose the appropriate vocab term. A group of customers who share common wants and needs
    • A. 

      Market

    • B. 

      Distribution

    • C. 

      Relationship marketing

    • D. 

      Test-marketing

  • 23. 
    Choose the appropriate vocab term. The process of getting goods and services to customers
    • A. 

      Market

    • B. 

      Distribution

    • C. 

      Relationship marketing

    • D. 

      Prototype

  • 24. 
    Choose the appropriate vocab term. Focusing on keeping customers happy rather than sales.
    • A. 

      Market

    • B. 

      Distribution

    • C. 

      Relationship Marketing

    • D. 

      Prototype

  • 25. 
    Choose the appropriate vocab term. A model of the actual product.
    • A. 

      Market

    • B. 

      Test-marketing

    • C. 

      Prototype

    • D. 

      Distribution

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