This quiz, titled 'Chapter 13 - Intro to Marketing Test', assesses key marketing concepts including product development, market segmentation, and target marketing. It evaluates understanding through questions on steps in product development, idea generation, and market research relevance.
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Demographics
Financing
Break-even point
People
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False
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Product
Place
Price
Promotion
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Market
Distribution
Relationship Marketing
Prototype
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Demo
Target
Primary
Viable
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Tracking systems
Inventory control
Physical distribution
All of the above
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Market
Test-marketing
Prototype
Distribution
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Market
Relationship marketing
Prototype
Test-marketing
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Product
Place
Price
Promotion
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A list of ideas
A campaign of advertising
A model of the product
A written proposal that provides a look at the market
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Product
Place
Price
Promotion
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Research
Sharing
Segmentation
Testing
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Selling
Pricing
Costing
Marketing
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False
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Place
Product
Price
People
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Demographics
People
Break-even point
Financing
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Demographics
Financing
Break-even point
People
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7
5
4
10
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Market
Distribution
Relationship marketing
Prototype
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Writing a business plan
Evaluating customer acceptance
Introducing the product
Developing the product
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False
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Market
Distribution
Relationship marketing
Test-marketing
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Surveys
Sales Figures
Databases
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Gender
Age
Location
Income
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Marketing
Selling
Marketing concept
Product development
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Functions of marketing
Marketing strategies
Steps of product development
Market research
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Collaboration
Research
Money
Advertising
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