Chapter 13 - Intro To Marketing Test

30 Questions | By Kmayfield09 | Updated: Mar 19, 2022 | Attempts: 368

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Chapter 13 - Intro To Marketing Test - Quiz

Questions and Answers

1.

How many steps are in product development?
- A.
  
  7
- B.
  
  5
- C.
  
  4
- D.
  
  10
2.

The division of a market for a product into groups of customers who have the same needs and traits is called market ____________.
- A.
  
  Research
- B.
  
  Sharing
- C.
  
  Segmentation
- D.
  
  Testing
3.

When generating ideas for product development, it involves a lot of what?
- A.
  
  Collaboration
- B.
  
  Research
- C.
  
  Money
- D.
  
  Advertising
4.

True or False. Market research is used to discover the wants and needs of customers.
- A.
  
  True
- B.
  
  False
5.

What is the last step of product development?
- A.
  
  Writing a business plan
- B.
  
  Evaluating customer acceptance
- C.
  
  Introducing the product
- D.
  
  Developing the product
6.

The people who are most likely to buy a company's services or products are called the _________ market.
- A.
  
  Demo
- B.
  
  Target
- C.
  
  Primary
- D.
  
  Viable
7.

True or False. There are five functions of marketing.
- A.
  
  True
- B.
  
  False
8.

Which of the following are examples of distribution?
- A.
  
  Tracking systems
- B.
  
  Inventory control
- C.
  
  Physical distribution
- D.
  
  All of the above
9.

Name one of the Four P's.
10.

The Four P's are classified as ___________.
- A.
  
  Functions of marketing
- B.
  
  Marketing strategies
- C.
  
  Steps of product development
- D.
  
  Market research
11.

Which function of marketing are you using when you decide how much to charge for your product or service.
- A.
  
  Selling
- B.
  
  Pricing
- C.
  
  Costing
- D.
  
  Marketing
12.

Which "P" involves packaging?
- A.
  
  Product
- B.
  
  Place
- C.
  
  Price
- D.
  
  Promotion
13.

Which "P" involves advertising, sales, rebates, and coupons.
- A.
  
  Product
- B.
  
  Place
- C.
  
  Price
- D.
  
  Promotion
14.

Choose all that apply. Demographic facts can include facts about
- A.
  
  Gender
- B.
  
  Age
- C.
  
  Location
- D.
  
  Income
15.

Determining the wants and needs of customers and providing them more efficiently and effectively than competitors is called what?
- A.
  
  Marketing
- B.
  
  Selling
- C.
  
  Marketing concept
- D.
  
  Product development
16.

True or False. Asking shoppers questions is an example of marketing research.
- A.
  
  True
- B.
  
  False
17.

What is a business plan?
- A.
  
  A list of ideas
- B.
  
  A campaign of advertising
- C.
  
  A model of the product
- D.
  
  A written proposal that provides a look at the market
18.

True or False. Launching a new product is expensive.
- A.
  
  True
- B.
  
  False
19.

True or False. A product mix is a collection of related products.
- A.
  
  True
- B.
  
  False
20.

Check all that apply. How is market research obtained?
- A.
  
  Surveys
- B.
  
  Sales Figures
- C.
  
  Databases
21.

Which "P" is used when deciding where to sell your product or service?
- A.
  
  Product
- B.
  
  Place
- C.
  
  Price
- D.
  
  Promotion
22.

Choose the appropriate vocab term. A group of customers who share common wants and needs
- A.
  
  Market
- B.
  
  Distribution
- C.
  
  Relationship marketing
- D.
  
  Test-marketing
23.

Choose the appropriate vocab term. The process of getting goods and services to customers
- A.
  
  Market
- B.
  
  Distribution
- C.
  
  Relationship marketing
- D.
  
  Prototype
24.

Choose the appropriate vocab term. Focusing on keeping customers happy rather than sales.
- A.
  
  Market
- B.
  
  Distribution
- C.
  
  Relationship Marketing
- D.
  
  Prototype
25.

Choose the appropriate vocab term. A model of the actual product.
- A.
  
  Market
- B.
  
  Test-marketing
- C.
  
  Prototype
- D.
  
  Distribution