Chapter 10 Marketing

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Chapter 10 of Marketing : An Introduction, 8 edition

Questions and Answers

1.

Set of interdependent organizations that help make a product or service available for the use or consumption by the consumer or business user is known as
- A.
  
  Downstream marketing channel
- B.
  
  Upstream marketing channel
- C.
  
  Wholeseller
- D.
  
  Distribution channel or marketing channel
Correct Answer
D. Distribution channel or marketing channel
2.

A layer of intermediaries that perform some work in bringing the product and its ownership closer to the final buyer is called
- A.
  
  Upstream
- B.
  
  Downstream
- C.
  
  Channel level
- D.
  
  Physical distribution
Correct Answer
C. Channel level
3.

Length of a channel is determined by
- A.
  
  Number of intermidiary levels
- B.
  
  Number of products
- C.
  
  Revenue
- D.
  
  Amount of goods sold
Correct Answer
A. Number of intermidiary levels
4.

When Nike opened its e-commerce website to sell shoes online, it got in competition with retailers like Sears selling its products. This is an example of
- A.
  
  Channel cooperations
- B.
  
  Horizontal conflict
- C.
  
  Vertical conflict
- D.
  
  Promotion
Correct Answer
C. Vertical conflict
5.

A vertical marketing system that combines successive stages of production and distribution under single ownership is known as
- A.
  
  Line management
- B.
  
  Corporate VMS
- C.
  
  Vertical Conflict
- D.
  
  Horizontal Conflict
Correct Answer
B. Corporate VMS
6.

A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact then they could achieve alone is known as
- A.
  
  Franchise organization
- B.
  
  Contractual VMS
- C.
  
  Corporate VMS
- D.
  
  Direct channel
Correct Answer
B. Contractual VMS
7.

Which of the following is NOT a type of franchise system
- A.
  
  Manufacturer sponsored retail franchise
- B.
  
  Manufacturer sponsored wholesaler franchise
- C.
  
  Service firm sponsored wholesaler franchise
- D.
  
  Service firm sponsored retail franchise
Correct Answer
C. Service firm sponsored wholesaler franchise
8.

A channel managment in which two or more companies at one level join together to follow a new marketing opportunity is called
- A.
  
  Cooperative system
- B.
  
  Retail franchise
- C.
  
  Contractual VMS
- D.
  
  Horizontal marketing system
Correct Answer
D. Horizontal marketing system
9.

Stocking the product in as many outlets as possible is known as
- A.
  
  Distributor franchise
- B.
  
  Intensive distribution
- C.
  
  Selective distribution
- D.
  
  Geographical distribution
Correct Answer
B. Intensive distribution
10.

Giving a limited number of dealers exclusive right to distribute the company's products in their territories is known as
- A.
  
  Distributor franchise
- B.
  
  Intensive distribution
- C.
  
  Exclusive distribution
- D.
  
  Geographical distribution
Correct Answer
C. Exclusive distribution
11.

The tasks involved in planning, implementing and controlling the physical flow of materials, final goods and related information from point of origin to points of consumption to meet customer requirements at a profit is called
- A.
  
  Markeint mix
- B.
  
  Product density
- C.
  
  Marketing logistics / physical distribution
- D.
  
  Supply chain management
Correct Answer
C. Marketing logistics / physical distribution
12.

Managing upstream and downstream value added flows of materials, final goods and related information among suppliers, the company, resellers and final consumers
- A.
  
  Market mix
- B.
  
  Product density
- C.
  
  Marketing logistics / physical distribution
- D.
  
  Supply chain management
Correct Answer
D. Supply chain management

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Current Version
Jul 30, 2011

Quiz Edited by
ProProfs Editorial Team
Mar 23, 2010

Quiz Created by
Pmathur

Chapter 10 Marketing

Set of interdependent organizations that help make a product or service available for the use or consumption by the consumer or business user is known as

A layer of intermediaries that perform some work in bringing the product and its ownership closer to the final buyer is called

Length of a channel is determined by

When Nike opened its e-commerce website to sell shoes online, it got in competition with retailers like Sears selling its products. This is an example of

A vertical marketing system that combines successive stages of production and distribution under single ownership is known as

A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact then they could achieve alone is known as

Which of the following is NOT a type of franchise system

A channel managment in which two or more companies at one level join together to follow a new marketing opportunity is called

Stocking the product in as many outlets as possible is known as

Giving a limited number of dealers exclusive right to distribute the company's products in their territories is known as

The tasks involved in planning, implementing and controlling the physical flow of materials, final goods and related information from point of origin to points of consumption to meet customer requirements at a profit is called

Managing upstream and downstream value added flows of materials, final goods and related information among suppliers, the company, resellers and final consumers