Chapter 10 Marketing

1. Length of a channel is determined by

Number of intermidiary levels

Number of products

Revenue

Amount of goods sold

2. Stocking the product in as many outlets as possible is known as

Distributor franchise

Intensive distribution

Selective distribution

Geographical distribution

3. Set of interdependent organizations that help make a product or service available for the use or consumption by the consumer or business user is known as

Downstream marketing channel

Upstream marketing channel

Wholeseller

Distribution channel or marketing channel

4. Managing upstream and downstream value added flows of materials, final goods and related information among suppliers, the company, resellers and final consumers

Market mix

Product density

Marketing logistics / physical distribution

Supply chain management

5. Giving a limited number of dealers exclusive right to distribute the company's products in their territories is known as

Distributor franchise

Intensive distribution

Exclusive distribution

Geographical distribution

6. A vertical marketing system that combines successive stages of production and distribution under single ownership is known as

Line management

Corporate VMS

Vertical Conflict

Horizontal Conflict

7. A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact then they could achieve alone is known as

Franchise organization

Contractual VMS

Corporate VMS

Direct channel

8. A layer of intermediaries that perform some work in bringing the product and its ownership closer to the final buyer is called

Upstream

Downstream

Channel level

Physical distribution

9. Which of the following is NOT a type of franchise system

Manufacturer sponsored retail franchise

Manufacturer sponsored wholesaler franchise

Service firm sponsored wholesaler franchise

Service firm sponsored retail franchise

10. The tasks involved in planning, implementing and controlling the physical flow of materials, final goods and related information from point of origin to points of consumption to meet customer requirements at a profit is called

Markeint mix

Product density

Marketing logistics / physical distribution

Supply chain management

11. A channel managment in which two or more companies at one level join together to follow a new marketing opportunity is called

Cooperative system

Retail franchise

Contractual VMS

Horizontal marketing system

12. When Nike opened its e-commerce website to sell shoes online, it got in competition with retailers like Sears selling its products. This is an example of

Channel cooperations

Horizontal conflict

Vertical conflict

Promotion