Advertising is one of the most commonly used marketing tools in the world today. When done properly it can attract a lot of customers for a business' product by using less money depending on which form of advertisement they use. Do you think you understood all there is to marketing advertisement after covering chapter one in class today? Take the review test below to test your memory. Best of luck!
True
False
Partnering
Free market
Oligopoly
Mega merger
Service economy
A channeled form of communication
A subtle medium
Sponsor-driven
A market segmentation strategy
Non-personal or mass communication
Marketing
Sales promotion
Advertising
Feedback
Message channeling
Sales era
Positioning age
Industrial age
Industrializing age
Pre-industrial age
Advertising agencies were allowed to charge commissions for their services
The U.S. Post Office was created
The Office of Consumer Affairs guaranteed that consumers could return products that did not meet their needs
The Federal Communications Commission took over control of all mail order and direct mail advertising
The Federal Government inaugurated rural free mail delivery
A class in conversational Italian
A bottle of window cleaner
The script for a new Broadway-bound musical
An idea for a new reality television show
All of the above
Management
Advertising
Communications
Logistics
Marketing
True
False
Perceptual value
Unique selling proposition
Economic differential
Economic advantage
Differential value
Wait!
Here's an interesting quiz for you.