Market Advertising Quiz Questions

2.

An end to the Cold War came as the Berlin Wall came down and Western companies and financiers began to invest heavily in what were once called Warsaw Pact countries. Big multinational companies and their advertising agencies went on a binge, buying other big companies and adding a new term to the financial lexicon. This term was:

Partnering
Free market
Oligopoly
Mega merger
Service economy

Correct Answer

A. Mega merger

Explanation

During the end of the Cold War, there was a significant increase in investments by Western companies in the countries once part of the Warsaw Pact. This led to a spree of acquisitions and mergers by multinational companies, resulting in the creation of large conglomerates known as mega mergers. This term refers to the merging of two or more big companies into a single entity, which became a prominent feature of the financial landscape during that time.

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3.

Since advertising is typically directed to groups of people rather than to individuals, advertising is defined as:

A channeled form of communication
A subtle medium
Sponsor-driven
A market segmentation strategy
Non-personal or mass communication

Correct Answer

A. Non-personal or mass communication

Explanation

The correct answer is "Non-personal or mass communication." Advertising is typically directed towards groups of people, rather than individuals. It is a form of communication that aims to reach a large audience and convey a message to them. This makes it non-personal, as it is not tailored to individual preferences or characteristics. Instead, it is a mass communication strategy that seeks to reach as many people as possible and influence their behavior or perception.

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4.

_____ is the structured and composed non-personal communication of information, usually paid for and usually persuasive in nature, about products or ideas by identified sponsors through various media.

Marketing
Sales promotion
Advertising
Feedback
Message channeling

Correct Answer

A. Advertising

Explanation

Advertising is the correct answer because it refers to the structured and composed non-personal communication of information about products or ideas by identified sponsors through various media. Advertising is usually paid for and is intended to be persuasive in nature. It is a common marketing strategy used by businesses to promote their products or services to a target audience.

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5.

The period in the evolution of advertising that extended from the beginning of recorded history to roughly the start of the nineteenth century was called the:

Sales era
Positioning age
Industrial age
Industrializing age
Pre-industrial age

Correct Answer

A. Pre-industrial age

Explanation

The period in the evolution of advertising that extended from the beginning of recorded history to roughly the start of the nineteenth century was called the pre-industrial age. This era refers to the time before the industrial revolution when advertising methods were limited and less sophisticated compared to modern times. During this period, advertising primarily relied on word-of-mouth, signs, and simple printed materials to promote products or services. The pre-industrial age marked the early stages of advertising development before the significant advancements and changes brought about by industrialization.

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6.

Why is 1896 considered to be an extremely important year for direct mail advertising and mail-order selling?

Advertising agencies were allowed to charge commissions for their services
The U.S. Post Office was created
The Office of Consumer Affairs guaranteed that consumers could return products that did not meet their needs
The Federal Communications Commission took over control of all mail order and direct mail advertising
The Federal Government inaugurated rural free mail delivery

Correct Answer

A. The Federal Government inaugurated rural free mail delivery

Explanation

In 1896, the Federal Government inaugurated rural free mail delivery, which is considered to be an extremely important development for direct mail advertising and mail-order selling. This initiative allowed mail to be delivered directly to rural areas, increasing the reach and accessibility of mail-order catalogs and advertisements. It provided a new avenue for businesses to connect with potential customers in previously underserved areas, leading to the growth and expansion of direct mail advertising and mail-order selling industries.

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7.

Which of the following is an example of a product?

A class in conversational Italian
A bottle of window cleaner
The script for a new Broadway-bound musical
An idea for a new reality television show
All of the above

Correct Answer

A. All of the above

Explanation

All of the given options can be considered as examples of a product. A class in conversational Italian is a product that is offered for sale or consumption. A bottle of window cleaner is a tangible product that is used to clean windows. The script for a new Broadway-bound musical is a product that is created for entertainment purposes. An idea for a new reality television show can also be considered a product, as it is a concept that can be developed and marketed. Therefore, all of the options listed can be classified as examples of a product.

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8.

_____ is the process of planning and executing the conception, pricing, distribution and promotion of ideas, goods and services to create exchanges that satisfy the perceived needs, wants and objectives of individuals and organizations.

Management
Advertising
Communications
Logistics
Marketing

Correct Answer

A. Marketing

Explanation

Marketing is the process of planning and executing the conception, pricing, distribution, and promotion of ideas, goods, and services to create exchanges that satisfy the perceived needs, wants, and objectives of individuals and organizations. It involves analyzing consumer behavior, conducting market research, developing marketing strategies, and implementing marketing campaigns to effectively reach and engage target audiences. Marketing encompasses a wide range of activities aimed at promoting and selling products or services, building brand awareness, and establishing strong customer relationships.

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9.

The retailer of Craftsmen tools is using product differentiation when it advertises that unlike other tools, its brand of tools have a lifetime warranty.

True
False

Correct Answer

A. True

Explanation

The given statement is true because the retailer of Craftsmen tools is using product differentiation by highlighting the unique feature of a lifetime warranty. This sets their brand apart from other tools in the market and gives them a competitive edge. By offering a lifetime warranty, the retailer is signaling that their tools are of high quality and durable, which can attract customers who value long-lasting products and are willing to pay a premium for them. This strategy helps the retailer differentiate their brand and potentially increase sales.

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10.

To differentiate its candy from that produced by other candy manufacturers, the manufacturer of Green & Black brand confections advertises that it is the only company to make its chocolate organically. This commitment to market only organic chocolate is an example of a(n):

Perceptual value
Unique selling proposition
Economic differential
Economic advantage
Differential value

Correct Answer

A. Unique selling proposition

Explanation

The correct answer is "Unique selling proposition". A unique selling proposition refers to a distinctive feature or benefit of a product or service that sets it apart from competitors. In this case, the manufacturer of Green & Black brand confections differentiates itself by advertising that it is the only company to make its chocolate organically. This unique selling proposition helps the brand stand out in the market and attract customers who prioritize organic products.

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Market Advertising Quiz Questions

Advertising is just one type of marketing communications tool.

Quiz Preview

Since advertising is typically directed to groups of people rather than to individuals, advertising is defined as:

_____ is the structured and composed non-personal communication of information, usually paid for and usually persuasive in nature, about products or ideas by identified sponsors through various media.

The period in the evolution of advertising that extended from the beginning of recorded history to roughly the start of the nineteenth century was called the:

Why is 1896 considered to be an extremely important year for direct mail advertising and mail-order selling?

Which of the following is an example of a product?

_____ is the process of planning and executing the conception, pricing, distribution and promotion of ideas, goods and services to create exchanges that satisfy the perceived needs, wants and objectives of individuals and organizations.

The retailer of Craftsmen tools is using product differentiation when it advertises that unlike other tools, its brand of tools have a lifetime warranty.

To differentiate its candy from that produced by other candy manufacturers, the manufacturer of Green & Black brand confections advertises that it is the only company to make its chocolate organically. This commitment to market only organic chocolate is an example of a(n):