Market Advertising Quiz Questions

10 Questions | Total Attempts: 200

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Market Advertising Quiz Questions

Advertising is one of the most commonly used marketing tools in the world today. When done properly it can attract a lot of customers for a business' product by using less money depending on which form of advertisement they use. Do you think you understood all there is to marketing advertisement after covering chapter one in class today? Take the review test below to test your memory. Best of luck!


Questions and Answers
  • 1. 
    Advertising is just one type of marketing communications tool. 
    • A. 

      True

    • B. 

      False

  • 2. 
    An end to the Cold War came as the Berlin Wall came down and Western companies and financiers began to invest heavily in what were once called Warsaw Pact countries. Big multinational companies and their advertising agencies went on a binge, buying other big companies and adding a new term to the financial lexicon. This term was: 
    • A. 

      Partnering

    • B. 

      Free market

    • C. 

      Oligopoly

    • D. 

      Mega merger

    • E. 

      Service economy

  • 3. 
    Since advertising is typically directed to groups of people rather than to individuals, advertising is defined as: 
    • A. 

      A channeled form of communication

    • B. 

      A subtle medium

    • C. 

      Sponsor-driven

    • D. 

      A market segmentation strategy

    • E. 

      Non-personal or mass communication

  • 4. 
    _____ is the structured and composed non-personal communication of information, usually paid for and usually persuasive in nature, about products or ideas by identified sponsors through various media. 
    • A. 

      Marketing

    • B. 

      Sales promotion

    • C. 

      Advertising

    • D. 

      Feedback

    • E. 

      Message channeling

  • 5. 
    The period in the evolution of advertising that extended from the beginning of recorded history to roughly the start of the nineteenth century was called the: 
    • A. 

      Sales era

    • B. 

      Positioning age

    • C. 

      Industrial age

    • D. 

      Industrializing age

    • E. 

      Pre-industrial age

  • 6. 
    Why is 1896 considered to be an extremely important year for direct mail advertising and mail-order selling? 
    • A. 

      Advertising agencies were allowed to charge commissions for their services

    • B. 

      The U.S. Post Office was created

    • C. 

      The Office of Consumer Affairs guaranteed that consumers could return products that did not meet their needs

    • D. 

      The Federal Communications Commission took over control of all mail order and direct mail advertising

    • E. 

      The Federal Government inaugurated rural free mail delivery

  • 7. 
    Which of the following is an example of a product? 
    • A. 

      A class in conversational Italian

    • B. 

      A bottle of window cleaner

    • C. 

      The script for a new Broadway-bound musical

    • D. 

      An idea for a new reality television show

    • E. 

      All of the above

  • 8. 
    _____ is the process of planning and executing the conception, pricing, distribution and promotion of ideas, goods and services to create exchanges that satisfy the perceived needs, wants and objectives of individuals and organizations. 
    • A. 

      Management

    • B. 

      Advertising

    • C. 

      Communications

    • D. 

      Logistics

    • E. 

      Marketing

  • 9. 
    The retailer of Craftsmen tools is using product differentiation when it advertises that unlike other tools, its brand of tools have a lifetime warranty. 
    • A. 

      True

    • B. 

      False

  • 10. 
     To differentiate its candy from that produced by other candy manufacturers, the manufacturer of Green & Black brand confections advertises that it is the only company to make its chocolate organically. This commitment to market only organic chocolate is an example of a(n): 
    • A. 

      Perceptual value

    • B. 

      Unique selling proposition

    • C. 

      Economic differential

    • D. 

      Economic advantage

    • E. 

      Differential value

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