Bwb Knowledge Assessment Facts - Post Academy
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The first step of Building with Beer is to Understand your Customer
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True
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False
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This post-academy assessment focuses on beer sales strategies, enhancing understanding of consumer behaviors and optimizing sales. Key topics include consumer stay duration by beer type, appropriate glassware, and beer's financial impact on checks. Essential for professionals in the beverage industry.
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- 2.
____ of 10 checks with alcohol contain beer
Explanation
The question states that out of 10 checks with alcohol, 6 contain beer. This means that 6 out of the 10 checks have beer in them.Rate this question:
- 3.
Beer contributes to ____% of total check value
Explanation
The answer is 25%, 25, or 25 percent because it states that beer contributes to a certain percentage of the total check value. This indicates that 25% of the total check value is attributed to beer.Rate this question:
- 4.
Exclusive American Light Lager consumers account for ____ % of total category volume
Explanation
The correct answer is 27%, 27, or 27 percent. This indicates that exclusive American Light Lager consumers make up 27% of the total category volume.Rate this question:
- 5.
____% of drinkers are exclusive to craft
Explanation
The given answer, 8, 8%, 8 percent, suggests that the percentage of drinkers who exclusively consume craft drinks is 8%.Rate this question:
- 6.
Cider has grown ___% from 2012 through 2014
Explanation
The correct answer is 60%, 60, 60 percent. This indicates that the growth of cider from 2012 through 2014 was 60%. The three options provided are different ways of expressing the same percentage.Rate this question:
- 7.
Invitation crafts deliver ___% of craft dollars with less than 6% of the brands
Explanation
Invitation crafts make up 54% of craft dollars, which means that they account for more than half of the total revenue generated in the craft industry. Additionally, these invitation crafts are produced by less than 6% of the brands in the market, indicating that a small number of brands are responsible for the majority of the revenue in this specific craft category.Rate this question:
- 8.
The second step of Building with Beer is to Understand how the retailer makes money
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True
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False
Correct Answer
A. TrueExplanation
The second step of Building with Beer is to understand how the retailer makes money. This is important because it allows the brewer to have a better understanding of the retailer's business model and profit margins. By understanding how the retailer makes money, the brewer can tailor their approach and pricing strategy to better align with the retailer's goals and objectives. This can lead to more successful partnerships and increased sales for both parties involved.Rate this question:
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- 9.
How much more loyal are American Light Lager consumers to their brand than craft consumers?
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1.5X
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3X
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2.5X
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2X
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No More Loyal
Correct Answer
A. 2XExplanation
American Light Lager consumers are twice as loyal to their brand compared to craft consumers. This means that they are more likely to consistently choose and stick with their preferred American Light Lager brand, while craft consumers may be more open to trying different craft beer brands.Rate this question:
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- 10.
The craft consumer will return to an American Light Lager after their 2nd or 3rd beer
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True
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False
Correct Answer
A. TrueExplanation
The statement suggests that craft beer consumers tend to switch back to American Light Lager after having a few craft beers. This implies that while craft beers may be enjoyed for their unique flavors and variety, some consumers still have a preference for the familiar taste of American Light Lager and may choose to return to it after trying out different craft beers.Rate this question:
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- 11.
How much longer does an American Light Lager consumer stay in an account when compared to craft consumer?
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17 minutes
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18 minutes
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15 minutes
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19 minutes
Correct Answer
A. 19 minutesExplanation
Craft beer consumers tend to stay in an account for a shorter duration compared to American Light Lager consumers. This is supported by the fact that the American Light Lager consumer stays in an account for 19 minutes, which is the longest duration among the given options.Rate this question:
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- 12.
What percentage of consumers are exclusive to American Light Lagers?
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22%
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32%
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28%
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20%
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19%
Correct Answer
A. 22%Explanation
The correct answer is 22%. This means that out of all the consumers, 22% exclusively prefer American Light Lagers.Rate this question:
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- 13.
American Light Lager consumers are more sensitive to price than craft consumers
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True
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False
Correct Answer
A. TrueExplanation
American Light Lager consumers are more sensitive to price than craft consumers. This means that when it comes to purchasing American Light Lager beer, consumers are more likely to be influenced by the price of the product. They are more price-conscious and tend to choose cheaper options over craft beers, which are typically more expensive. Craft beer consumers, on the other hand, may prioritize factors such as taste, quality, and unique flavors over price when making their purchasing decisions.Rate this question:
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- 14.
What % of craft consumers prefer drinking American Light Lagers while watching sports?
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26%
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22%
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23%
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28%
Correct Answer
A. 26%Explanation
Craft consumers are individuals who enjoy drinking craft beer, which typically refers to beers produced by small, independent breweries. The question specifically asks about the percentage of craft consumers who prefer drinking American Light Lagers while watching sports. Out of the given options, the correct answer is 26%. This implies that a significant portion of craft consumers enjoy American Light Lagers while engaging in sports-related activities.Rate this question:
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- 15.
American Light Lager consumers are less sensitive to price than craft consumers
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True
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False
Correct Answer
A. FalseExplanation
Craft beer consumers are typically more discerning and willing to pay a higher price for their preferred products, as they value quality and unique flavors. On the other hand, American Light Lager consumers are often more price-sensitive and prioritize affordability over distinct taste. Therefore, the statement that American Light Lager consumers are less sensitive to price than craft consumers is false.Rate this question:
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- 16.
23% of drinkers are exclusive to American Light Lagers and they account for 20% of total category volume
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True
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False
Correct Answer
A. FalseExplanation
22% of drinkers are exclusive to American Light Lagers and they account for 27% of total category volumeRate this question:
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- 17.
__% of light lager drinkers prefer bars where they can drink their favorite brand in their favorite package.
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50%
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58%
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23%
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45%
Correct Answer
A. 58%Explanation
58% of light lager drinkers prefer bars where they can drink their favorite brand in their favorite package. This means that a majority of light lager drinkers have a strong preference for both the brand and packaging of their drink when choosing a bar. It suggests that these drinkers prioritize the availability of their preferred brand and package over other factors when deciding where to go for a drink.Rate this question:
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- 18.
The first step of Building with Beer is to Understand how your customer makes money
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True
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False
Correct Answer
A. FalseExplanation
The first step of Building with Beer is not to understand how your customer makes money.Rate this question:
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- 19.
What % share of the craft segment does cider represent?
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20%
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60%
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23%
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50%
Correct Answer
A. 20%Explanation
Cider represents 20% of the craft segment.Rate this question:
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- 20.
25% of the craft consumers' beers are American Light Lagers
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True
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False
Correct Answer
A. TrueExplanation
The statement suggests that 25% of craft consumers' beers are American Light Lagers. This means that a significant portion of craft beer drinkers prefer this specific type of beer.Rate this question:
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- 21.
25% of the craft consumers' beers are American Light Lagers
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True
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False
Correct Answer
A. TrueExplanation
22% of the craft consumers' beers are American Light LagersRate this question:
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- 22.
Exclusive Craft drinkers account for ____ % of total category volume
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7
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3
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5
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4
Correct Answer
A. 4Explanation
The correct answer is 4. This means that exclusive Craft drinkers account for 4% of the total category volume.Rate this question:
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- 23.
Accounts that do not tap American Light Lagers run the risk of
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Alienating the 22% of exclusive Light Lager drinkers
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Upsetting Craft Consumers
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Having customers not return because their preferred brand is not available in their favorite package
Correct Answer(s)
A. Alienating the 22% of exclusive Light Lager drinkers
A. Having customers not return because their preferred brand is not available in their favorite packageExplanation
By not offering American Light Lagers, businesses risk alienating the 22% of consumers who exclusively drink this type of beer. This could result in a loss of customers and potential revenue. Additionally, not having customers' preferred brand available in their favorite package may lead to dissatisfaction and a decreased likelihood of them returning to the business. Therefore, it is important for accounts to consider these factors and ensure they cater to the preferences of their target market to maintain customer loyalty and satisfaction.Rate this question:
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- 24.
Check all that apply as Craft consumer facts
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26% prefer drinking an American Light Lager while watching sports
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25% of their beers are American Light Lagers
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8% are exclusive to craft beers
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Exclusive craft drinkers only account for 4% of category volume
Correct Answer(s)
A. 26% prefer drinking an American Light Lager while watching sports
A. 25% of their beers are American Light Lagers
A. 8% are exclusive to craft beers
A. Exclusive craft drinkers only account for 4% of category volumeExplanation
Craft consumer facts can be determined from the given information. It is stated that 26% of craft consumers prefer drinking an American Light Lager while watching sports, indicating a preference for this type of beer in this context. Additionally, 25% of their beers are American Light Lagers, suggesting that this is a popular choice among craft consumers. Furthermore, 8% of the beers consumed by craft consumers are exclusive to craft beers, indicating a preference for unique craft brews. Lastly, it is mentioned that exclusive craft drinkers only account for 4% of the category volume, suggesting that the majority of craft consumers also consume other types of beers.Rate this question:
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- 25.
Check all that apply as American Light Lager consumer facts
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Prefer their brand in a bottle
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Are 2X more loyal to their brand than craft drinkers are to theirs
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Will never return if their favorite brand is not available on tap
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Drink 1.2 more Light Lagers per occasion than Crafts
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Hurt the image of a retail account
Correct Answer(s)
A. Are 2X more loyal to their brand than craft drinkers are to theirs
A. Drink 1.2 more Light Lagers per occasion than CraftsExplanation
American Light Lager consumers are 2X more loyal to their brand compared to craft drinkers. They also tend to drink 1.2 more Light Lagers per occasion than craft drinkers.Rate this question:
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- 26.
Check all that apply as Cider consumer facts
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75% of ciders are apple ciders
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Cider is the #2 best selling style of craft beer behind IPA
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31% of beer drinkers also drink cider
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Cider appeals to both genders: 50% both male & female
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Cider has a 20% share of the craft beer segment
Correct Answer(s)
A. Cider is the #2 best selling style of craft beer behind IPA
A. 31% of beer drinkers also drink cider
A. Cider appeals to both genders: 50% both male & female
A. Cider has a 20% share of the craft beer segmentExplanation
The given answer is correct because it includes all the statements that are true about cider consumer facts. It states that cider is the second best-selling style of craft beer, 31% of beer drinkers also drink cider, cider appeals to both genders with a 50% split between males and females, and cider has a 20% share of the craft beer segment. These statements provide factual information about cider consumption and its popularity among beer drinkers.Rate this question:
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- 27.
What types of beer should be served 16oz glassware?
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Exploration Craft
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Trade-in/Invitation Craft
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American Light Lager
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Experimentation Craft
Correct Answer(s)
A. Trade-in/Invitation Craft
A. American Light LagerExplanation
The types of beer that should be served in a 16oz glassware are Trade-in/Invitation Craft and American Light Lager. These types of beers are typically served in larger glassware to accommodate their flavors and aromas. Trade-in/Invitation Craft beers are often more complex and have a higher alcohol content, while American Light Lagers are lighter in flavor and body. Serving them in a 16oz glass allows for a better drinking experience and appreciation of their characteristics.Rate this question:
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Current Version
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Mar 20, 2023Quiz Edited by
ProProfs Editorial Team -
Aug 24, 2015Quiz Created by
Jimmy_Ellsworth
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